What was the scope of their involvement?
Amore has a list of media outlets that she works with. When presented with a client, in my case it’s normally celebrities or their children, she’ll match up her skills with their wants and needs. She will ask if clients are looking specifically for radio interviews and will determine whether they should stay local, go national, or even international. She will then set up those interviews.
One of our clients, Richard Pryor, Sr., had a movie coming out about two years ago with the Weinstein Brothers. Amore helped get Richard in Page Six of the New York Post. The interview sparked interest with USA Today and several other media outlets.
What is the team dynamic?
I work with Amore.
How did you come to work with Amore Incorporated?
I found her on social media. I saw that she was into event planning. She was a minority and she was female and I felt like I should support her as a female in the PR industry.
How much have you invested with them?
The value of the work she did was between $20,000 and $30,000. She discounted the price and did it pro bono because it gave her company more recognition by representing these clients that I introduced her to.
What is the status of this engagement?
I started working with her in 2008 or 2009, and the relationship is ongoing. We’re just now launching our Evander Holyfield gourmet barbeque sauce, and I’m working with Justin Mayweather, the brother of Floyd Mayweather. I plan to use Amore for some of these PR-related projects.