Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Everyone’s cross-channel revenue distribution is different, but we have consistently found that affiliate marketing will account for 10%– 20% of our revenue in any given month, which I find to be impressive. I know that many other brands have lower numbers, and our success is all credited to AM Navigator’s team. We have similar mentalities in terms of performance, and the team was very easy to work with. AM Navigator is the best of breed when it comes to people who understand how to navigate the affiliate space effectively.
How did AM Navigator perform from a project management standpoint?
We’re a startup, so everything is done at the last minute, usually on a wing and a prayer. AM Navigator is incredible at working around our schedules and turning on a dime. When we do actually plan things ahead of time, they can execute flawlessly. AM Navigator’s team has gotten used to the fact that things are changing rapidly on our side.
What did you find most impressive about AM Navigator?
AM Navigator is creative in finding opportunities that I would not have considered on my own or even noticed. The depth of knowledge in the space is quite good, but we’re usually the barrier in implementing those new opportunities because we’re quite a small shop. Given how AM Navigator can think, bigger teams will definitely find many opportunities.
Are there any areas AM Navigator could improve?
Every company wants to make more money, but this is the duty of our brand, not necessarily the marketing team. I always joke that affiliate marketing is kind of the dirty swamp of online marketing and many shady things go on in this space. If we want transparency and an agency that can clear up a lot of the muck, we can’t really do better than AM Navigator. They’re straight-shooters in this space.