Altalogy

Introduce your business and what you do there.

I’m the CTO at Cryptonomic Inc, a blockchain technology company.

What challenge were you trying to address with Altalogy?

We needed help with product design and development.

What was the scope of their involvement?

We work with Altalogy on multiple IT services projects. The first one was the conceptualization and prototyping of a marketing app. The second is a financial technology product collaboration involving Figma for UI development and React and JavaScript for coding.

What is the team composition?

We’ve worked with around six members of their team, including their management team, designers, and developers.

How did you come to work with Altalogy?

We found them on Twitter, and after reaching out to them, we realized that they were the best fit for us.

How much have you invested in them?

We’ve spent $100,000–$150,000 with them so far.

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

One of our partners, one of the world’s biggest financial institutions, is very satisfied with Altalogy’s work.

How did Altalogy perform from a project management standpoint?

Project management has been great; they take full responsibility for the project and ensure that everything goes smoothly. In addition, they’re very good at meeting deadlines and timeframes. Regarding tools, we’ve used GitHub and Slack. 

What did you find most impressive about them?

Their passion for their work sets them apart from their competitors; they take a real interest in the project, not only the contractor. They also go the extra mile to be involved and ask deep questions to understand our business.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’m very pleased with their work.

Do you have any advice for potential customers?

It’s important to discuss upfront the product parameters very clearly. They can also help you clarify your ideas through a transparent approach.

Introduce your business and what you do there.

I’m a co-founder of Neurosity, a neurotechnology startup.

What challenge were you trying to address with Altalogy?

We needed someone to develop and design our website.

What was the scope of their involvement?

Altalogy did a complete redesign of our marketing website and developed new pages for it. They implemented e-commerce functions such as a cart feature and coded the entire platform’s structure through HTML, CSS, and JavaScript.

They essentially led the design aspect of the project and create new assets to elevate our website further.

What is the team composition?

We worked with two designers and a developer.

How did you come to work with Altalogy?

Altalogy was recommended to me by multiple people on Twitter.

How much have you invested with them?

We invested around $65,000.

What is the status of this engagement?

We worked together from October 2021–April 2022.

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any measurable metrics we want to share publicly, but we were extremely happy with our partnership with Altalogy and we’re definitely interested in working with them again in the future.

How did Altalogy perform from a project management standpoint?

They performed well from a project management standpoint. We mainly communicated through Slack and managed the project on Figma and JIRA.

What did you find most impressive about them?

We liked that they had a good understanding of each of our requests and how they were able to execute the project perfectly.

Their process didn’t have too many revisions to identify solutions, which was quite impressive.

Are there any areas they could improve?

I can’t think of anything they need to improve on because they were quite flexible to accommodate our requirements.

Do you have any advice for potential customers?

I would advise you to go ahead and partner with them because their design and engineering skills are excellent. They deliver exceptional work and they communicate consistently.

Introduce your business and what you do there.

I’m an investor for a venture capital firm that primarily focuses on investing in pre-seed and seed fintech companies.

What challenge were you trying to address with Altalogy?

We needed someone to develop our website because none of us in our team have the capacity or expertise to build one.

What was the scope of their involvement?

We worked alongside Altalogy as an easy solution to develop and design our website. We provided them with basic content and brand guidelines such as the logo and general photos, which they utilized for the build.

What is the team composition?

Our main point of contact was the founder.

How did you come to work with Altalogy?

Our founder actually reached out to Altalogy’s founder on Twitter to design a mock-up for the website. The end result was so good that it became an easy decision to hire them.

How much have you invested with them?

We invested around $12,000.

What is the status of this engagement?

We worked together from April–October 2021.

What evidence can you share that demonstrates the impact of the engagement?

We receive positive feedback on a weekly basis about our website from different channels, including Twitter. We’re really happy with the work and we continue to refer Altalogy to any company interested in web development.

How did Altalogy perform from a project management standpoint?

They went above and beyond in terms of project management as they were able to work with our schedules despite the massive time zone differences.

They hit every deadline, they never went over the budget, and they were very clear with the process throughout the partnership.

We mainly communicate through Slack and email.

What did you find most impressive about them?

We were impressed with their ability to understand our vision with minimal resources. We didn’t have a lot to work with, but the team still delivered an incredible product.

Moreover, they communicated clearly so they were very easy to work with.

Are there any areas they could improve?

I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

There isn’t anyone who could do web development better, so it should be an easy decision to hire Altalogy. The team is great to work with and I believe you’ll be pleased with the results.

Introduce your business and what you do there.

I’m the senior director of digital transformation at Founder Sport Group, a manufacturer and supplier of apparel for sports and organizations.

What challenge were you trying to address with Altalogy?

We needed a company that could help us revamp the look and functionality of our digital tools and ecosystem.

What was the scope of their involvement?

Altalogy handled the overhaul and transformation of the technical infrastructure of our digital tools and ecosystem, including our marketing tools and some of our key platforms. They were tasked with elevating these tools’ UI/UX design and coming up with better ways for these tools to function.

We broke the project down into a couple of phases. We already had a good background of our persona as well as the initial wireframes and the old UI/UX design of our tools, and so their first task was to come in, learn who this was for, and what the personas were.

Altalogy did a really great job of gathering the insights that we had and, about a week later, they had already started putting together some designs based on our input.

What is the team composition?

I worked with four UI/UX designers from Altalogy.

How did you come to work with Altalogy?

I’m always on the lookout for good vendors, so I just came across some of Altalogy’s designs on Twitter, I decided to check out their portfolio and reach out to them. After the project got approved, they assembled a team of UI/UX designers and we started working together on this project.

How much have you invested with them?

We spent around $60,000 in total.

What is the status of this engagement?

We worked together from June-December 2021.

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the process of rolling out some of these tools internally, so we still don’t have a quantitative metric of the project’s success. But performance-wise, I think Altalogy did a really great job. They were always on top of their tasks and requests and were very receptive to feedback.

How did Altalogy perform from a project management standpoint?

Altalogy performed incredibly well in terms of project management. They moved incredibly fast — there was never a time when we had to wait around for a design or a screen from them. We were following a very tight timeline, and it was really great to have an agile design partner that enabled us to get moving as fast as we had to.

They also worked really well independently — we did not have to check on them all the time. With just a little bit of feedback and insight from us, they were able to just run with it and make something great.

They used Figma as a central place where I could review their work and leave feedback. They were always quick to implement feedback our suggest alternative designs. The hand-off at the end of the project was also particularly helpful. They gave me ownership of the Figma files once the project was finished and left me with great moving parts. Having the Figma files allowed me to be able to manipulate the designs or make some small adjustments myself as needed, which is really helpful.

We primarily communicated through Slack.

What did you find most impressive about them?

I was impressed with how Altalogy interpreted our vision and transformed it into clean, modern designs. They didn’t just produce visually-pleasing designs — they were focused on creating functional designs that made sense in our user journey. They really delved deeply into how our users had to flow through all the different parts of our platform, gathering those insights and putting their design skills to deliver what we needed for this project. Overall, this was a very refreshing experience for me.

Are there any areas they could improve?

I would say that there's nothing different Altalogy could have done to be a better partner for us — I honestly think that they were the perfect fit for this project. They were ready to move fast when we were working on an aggressive deadline, but they were also willing to just hang back and support us when we needed them to. I really can’t recommend them enough.

Introduce your business and what you do there.

I’m the VP of product at Morning Brew, a digital media company. We have several business brands, such as Morning Brew, Retail Brew, Marketing Brew, Money Scoop, and other social media and podcasting video platforms.

What challenge were you trying to address with Altalogy?

We previously had a single product website that we used from a content perspective and as an inspiration for how we spoke about the products. However, we wanted to relaunch our web presence to properly market our multiple suites of products and create a great visual representation. We had internal engineering resources, but our design resources were limited, and we needed to do it in eight weeks.

What was the scope of their involvement?

We partnered with Altalogy to rebuild and expand our website presence for our learning and education product at Morning Brew. They basically created an entirely new education website for all sorts of marketing, acquisition, and brand awareness purposes.

We initially had a style guide, goals, and an information architecture set in mind. When we started working with Altalogy, we shared what we were thinking, and they did an exploration and deep dive into our previous work. They quickly put together some concepts on how we might approach the project both from UX/UI and rebranding standpoints. Then, they put together the materials for us to review so our engineering team could begin to build the scaffolding of what would later become the full-fledged education site.

They didn’t work on any content; we got that covered. The previous Squarespace page inspired them, and we redirected that experience to an entirely new one. Altalogy rebuilt it on our tech stack, so they had to start from scratch but with a lot of the former content.

They used Figma for the design and gave us a proposal that outlined the multiple phases they’d take on, including discovery, architecture, style, mood boards, and UI. However, since we had a tight timeline, they collapsed those exploratory phases to arrive at the desired UX/UI experience, and our team could use it as a blueprint to bring the designs to life. The project was an MVP, so we’ll probably expand the footprint using the style they created.

What is the team composition?

We had 2–3 primary people regularly interfacing with our team, but another 3–4 people were helping on the project.

How did you come to work with Altalogy?

Our CEO put a call out on Twitter for designers because we needed to get started quickly. We looked at a handful of responses, and someone recommended them. We spoke with two companies, but Altalogy was far above the most visually attractive ones. Also, they were the most knowledgeable about the process and what we were trying to achieve. From the first meeting, they used the same tools, understood our tech stack, and spoke the same language as us.

How much have you invested with them?

We spent $24,000.

What is the status of this engagement?

We worked together from November–December 2021.

What evidence can you share that demonstrates the impact of the engagement?

The website has only been live for a week, but our experience has been overwhelmingly positive. We’ve promoted it a lot on Twitter, and it has driven people to the page to apply to our programs. Also, our CEO and senior leadership team are thrilled and in love with it. On my part, I’m really excited to use the visual elements they’ve created to infuse them in all of our work — they’re very inspirational.

Additionally, our application rate has gone through the roof, which is terrific. All in all, Altalogy exceeded our expectations.

How did Altalogy perform from a project management standpoint?

They did exceptionally well. We had a challenging prospect for them, and they were able to mold their workflow and schedule to align with our needs.

In the early stages, we had a couple of live kickoff calls and review meetings. Then, we used Slack throughout the entire engagement.

What did you find most impressive about them?

Their flexibility was amazing — they worked quickly and within our constraints. We're all blown away by the caliber of work produced and the efficient timeline in which it was produced.

Are there any areas they could improve?

I wouldn’t say anything.

Do you have any advice for potential customers?

Work with them. They were accommodating to our needs and specific to the nuances of our project, so I’d highly encourage people to be transparent about their constraints. Altalogy will work with them and make everything work.

Please describe your company and your position there.

I am the co-founder and CTO of a fintech company in Canada. We offer cards, payments and capital to ecommerce businesses.

For what projects/services did your company hire Altalogy?

We hired Altalogy to design an onboarding process that would allow our customers to access our products quickly and with minimal friction. We also had them design the UI of our mobile and web customer-facing dashboards.

How did you select this vendor?

We compared them against other design agencies on Dribble that had experience in fintech and crypto. We found their specific focus on fintech dashboards to be a perfect fit for our project.

Describe the project in detail and walk through the stages of the project.

Their team gathered general requirements. Then they reviewed our current product. From there they made detailed user personas and user stories to ensure we were all on the same page about what the app should do. They designed the mobile and web onboarding pages and dashboards based off of the user stories, persons and our feedback.

How many resources from the vendor's team worked with you, and what were their positions?

They had 5 resources work on this project throughout the course of the engagement. They ranged from the founder of Altalogy to senior and intermediate designers.

Can you share any outcomes from the project that demonstrate progress or success?

We are very happy with the deliverables they gave to us. The figma files are high quality and laid out in a very clean way. Our frontend team has had a very easy time implementing them into our web application. Additionally, ancillary deliverables like animations and illustrations were high quality and were delivered in multiple formats.

How effective was the workflow between your team and theirs?

Very effective and asynchronous which allowed us to give them feedback on our own time and for them to implement feedback on their schedule. Complex items were discussed on video calls while simple questions/ideas were discussed over Slack and Figma comments.

What did you find most impressive or unique about this company?

They clearly had very high quality design skills. Their desire to understand the product and customer's pain point was the most impressive part of working with them. Their team pushed us to improve and think outside of the box on many UI elements.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

I'm the founder and CTO

For what projects/services did your company hire Altalogy, and what were your goals?

We wanted a completely new platform and designs. Our goal was to go live with this new platform and expected quite a bit of traffic from the get-go.

How did you select this vendor and what were the deciding factors?

We found them through one of their blogs, and were impressed with how they were able to act very agile, whilst still remaining very professional. Also their focus on clean design was something that drew me to them over other software development agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started off with a kickoff to discuss the scope, costs and timeline. Then we proceeded with the design phase. Because of time restraints, as soon as some designs were finished, the frontend development team started creating the components. I was able to oversee everything and there was a constant back-and-forth in terms of communication.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the CEO to discuss the deliverables beforehand, furthermore there was a dedicated designer, the CTO and a full-stack developer. Them not being too big, was definitely a plus in the sense that we got to work with their top talent.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They had a very difficult task ahead of them, in terms of what needed to be delivered in the given timeframe and with the results we expected. They truly went above and beyond to deliver. They were very collaborative when some issues arose to work through everything together.

Describe their project management style, including communication tools and timeliness.

Very hands-on and quick to respond through Slack. Weekly online meet-ups through Google Meet. Code collaboration through Github.

What did you find most impressive or unique about this company?

The code quality was very good, the hands-on mentality and the way they go above and beyond to deliver and make sure you leave a happy customer.

Are there any areas for improvement or something they could have done differently?

Both them as well as us might have been a bit overly optimistic in what was possible in terms of final deliverables in the timeframe that we had.

Please describe your company and your position there.

I am the founder of a startup Fintech company working to build a platform to improve customer experience in the equipment finance industry.

For what projects/services did your company hire Altalogy, and what were your goals?

Altalogy was commissions to help me explore a customer process, build a UI/UX and also to formulate a potential backend format for the offering.

How did you select this vendor?

I noticed some of Altalogy's posts on Twitter; the company's offering and strategy really grabbed my attention. I connected with Dawid and found that he was really easy to speak to. He was very knowledgable and interested to better understand my needs. While some companies focus on a specific offering, Altalogy focused on the four services that were of interest to me; Front end web development, back end web development, mobile app development, and UX/UI development. It was a great fit for my needs at the time and I though a unique meeting of the for corners in one place.

Describe the project in detail and walk through the stages of the project.

While I had spoken with Dawid at length about building a webpage & mobile app with a backend...We agreed on a project to help outline the user experience and flow, as well as UX/UI design to match these needs. Dawid spoke with me at length about my needs and interests before we began the process. I spoke with his team several times through development. The final product was excellent and has had great feedback.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Dawid and two other resources that worked in design capacities. I know behind the scenes a few more people on his team were involved and also provided support.

Can you share any outcomes from the project that demonstrate progress or success?

I was provided with various wire frames of the process and with Mocks of a mobile and web based product. These mocks were excellent. They looked great, illustrated the process and met my needs. Feedback from my partners on the mocks were excellent and we were very pleased with the final product.

How effective was the workflow between your team and theirs?

The process was smooth and informative at every step.

What did you find most impressive or unique about this company?

Dawid has a great company that I feel is in the right space at the right time. While some companies focus on web development, or mobile app development, or backend... Altalogy focuses on where these meet. It is very powerful from my viewpoint and is one reason they are pointed to be so impactful for Fintech and e-commerces companies.

Are there any areas for improvement or something they could have done differently?

They did an all-around great job throughout the entire process.

Please describe your company and your position there.

I am the Cofounder and CEO of Flume Internet - we are a last-mile broadband provider based out of NYC. Our company builds customer data center networks and helps cities take advantage of underutilized fiber infrastructure.

For what projects/services did your company hire Altalogy?

We hired Altalogy to help us build our OSS and BSS and other internal management needed to run our company.

What were your goals for this project?

Our goal was the build an MVP and then iterate on it to be able to facilitate the day-to-day operations of an internet service provider. The system would manage building records, schedule installs, as well as managing subscriptions and plans.

How did you select Altalogy?

We bid the project out to a few other software dev shops and Altalogy was by far the best price. We had also worked with them before in the past.

Describe the project in detail.

Altalogy helped us build the Flume admin portal. This is the portal where employees go to manage projects and installs in our network. In addition, Altalogy built the front end survey where customers select whether or not they can buy our service off of the website. The admin portal has employee access and is where Flume operators will go to check network project details.

What was the team composition?

The Altalogy Team had one PM (Dawid) as well as one developer (Tom) and one designer (Marta).

Can you share any outcomes from the project that demonstrate progress or success?

The admin portal was a success and is in use today. We have over 650 apartments managed on the system and growing. Altalogy's work was a key part of the operations needed to grow our company at an early stage.

How effective was the workflow between your team and theirs?

We found the weekly cadence and slack communications to make for a very effective workflow. We did long term project management in a join trello as well. It worked well for us and our employees.

What did you find most impressive about this company?

Their biggest strength is their ability to come up with an MVP very quickly. For a young company like ours having the ability to iterate on concepts very quickly is important and Altalogy was very good at that. One feature that distinguishes them is that they will push back on bad design or a feature that doesn't make sense. Other dev shops will often build whatever the customer wants without critical thought - and Altalogy is not like that.

Are there any areas for improvement?

I believe that they could have done a little more research upfront on our type of business / industry so that some of our feature requests could have been communicated in an easier fashion. This is especially important since we are a non-standard software business.

Introduce your business and what you do there.

I’m the head of product at Skafos. We create an interactive e-commerce shopping experience for customers through applied machine learning solutions.

What challenge were you trying to address with Altalogy?

Our goal is to create a new type of e-commerce experience that will be similar to how Amazon facilitates highly interactive and dynamic customer feedback. We were thinking about the user journey and the types of screens and components that customers would use to interact with our machine learning models.

Rather than vacillating on ideas and trying to build things ourselves, we partnered with Altalogy to explore and flesh out features. I wanted to get those features to a point where I could forward them to the engineering team.

What was the scope of their involvement?

I have a fairly well-scripted business requirement within the larger context of how our products work. Altalogy took those requirements and came back with versions of what the solution could look like. We gave them a customer’s website, concepts, and ideas so that we could come up with this feature’s UI/UX. They delivered it in a segmented design, either clickable or versions of it.

What is the team composition?

We worked with Dawid (Co-Founder) and Marta (Junior UI/UX). They were the two main people we interacted with. Marta was the designer, and David was her support.

How did you come to work with Altalogy?

We found their portfolio online and we thought it is pretty professional. Their prices were also extraordinarily competitive.

What is the status of this engagement?

We worked with them from July–October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We ended up using some of their work to directly demo our solution to customers. We haven’t gotten any negative feedback; in fact, we got some exciting commercial responses.

Altalogy brought something that our team didn’t have: true design and UX skills, and these are critical for our company’s success.

How did Altalogy perform from a project management standpoint?

They provided great communication, and they never missed a deadline. I was extremely pleased with Altalogy.  

What did you find most impressive about them?

Altalogy can probably make 10 sprints worth of work in 10–12 weeks. They were able to grasp the larger value proposition of the business and understand the business requirements and their context. They asked astute questions that helped in delivering a solid product. 

The team checked in early on to do some initial research and exploration. They always delivered in a timely fashion. They didn’t lose sight of our business goals. They understood the customer journey, flow, and UX on our apps. I was really impressed with their work, and I would love to continue working with them.

Are there any areas they could improve?

I think our chief revenue officer wasn’t as pleased as we are with the project. She wanted a high-touch point team that could answer back-and-forth all the time. It felt like that was just a real disconnect on our expectations. They can improve on finding effective ways to tackle that situation and to try and give her a positive experience.

Do you have any advice for potential customers?

You have to trust that they have the best interest of your company in mind.