Altalogy

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Draftboard, a technology startup in the talent space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

We required UI/UX design services. I started my company in October 2022, but I didn’t have a designer, so I needed someone to help me with everything related to my product, from the initial prototyping to getting the actual key visual elements of the project in place.

SOLUTION

What was the scope of their involvement?

Altalogy created UI/UX designs for us; they were responsible for designing the core UX for my product almost from scratch. I initially provided them with hand-drawn sketches of wireframes, and they took that to create full-fledged designs; it was a collaborative process. My product is mainly a web app, but Altalogy created designs for both desktop and mobile devices.

Before the project started, we already had a good idea of what we wanted for the project structure and who our users were. Still, Altalogy helped us refine the details and how to present the product to the users based on the use cases.

What is the team composition?

Most of the time, we worked with two designers and a project manager from Altalogy.

How did you come to work with Altalogy?

They were recommended by one of my investors; Altalogy had already worked with my investor’s other portfolio companies. When I looked into them, it seemed like they had a strong portfolio and that their work was good. As I was looking to optimize resources and find a designer quickly, working with Altalogy worked out well.

How much have you invested with them?

I paid Altalogy around $18,000 per month from the start to around May 2023. After that, I only required one designer, so I paid $9,000 per month.

What is the status of this engagement?

We started working together in December 2022. Our engagement ended in August 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Overall, I was extremely satisfied with Altalogy; they were a great partner, so I felt very lucky that I got introduced to them. They really helped us develop a great product.

How did Altalogy perform from a project management standpoint?

Our goal was to launch the alpha version of our product in April 2023, so Altalogy only had four months of actual work to complete the project. Nonetheless, they were able to achieve that goal.

Their team was on top of everything we were doing; they were timely and dedicated to thinking through every challenge, bringing things we hadn’t thought of. Additionally, Altalogy was very good at keeping us on schedule and on target. 

As for collaboration tools, we used Slack for communication, where we kept our high-level conversations around the project’s specifics. Additionally, we used Figma to leave comments on their designs and discuss ideas.

What did you find most impressive about them?

Altalogy truly understood what I was looking for. Initially, I told them about other designs from other companies that inspired me, and they really nailed it when they came back with the preliminary design for my product. They listened to me and turned my input into a functional and beautiful design.

Are there any areas they could improve?

There’s nothing Altalogy could have done differently.

Do you have any advice for potential customers?

Be very vocal about what you expect from their work. Design work is more subjective than objective, so what one person thinks looks good, another person might not like it. Still, Altalogy is very good at taking your feedback. Moreover, remember that design is an iterative process, and Altalogy is very good at it.

BACKGROUND

Please describe your company and position.

I am the VP of a financial services company

Describe what your company does in a single sentence.

Venture capital fund

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altalogy to accomplish?

New website

SOLUTION

How did you find Altalogy?

Referral

Why did you select Altalogy over others?

• Pricing fit our budget
• Referred to me

How many teammates from Altalogy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Altalogy did an end to end design and development of our website. They also delivered some great marketing collateral for us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project completed on time and under budget!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great - very timely and communicative. They kept our team on task consistently.

What was your primary form of communication with Altalogy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Responsive and adaptable to our needs

Are there any areas for improvement or something Altalogy could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Revel.xyz

Describe what your company does in a single sentence.

We provide a social collectibles platform, enabling consumers to trade personal media, using web3 methods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altalogy to accomplish?

• Create the Company's Brand
• Create the Product's UX/ UI

SOLUTION

How did you find Altalogy?

• Online Search

Why did you select Altalogy over others?

• Great culture fit
• Other

What was the size of Altalogy’s team?

• 2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Altalogy put a team together to provide us with a full product design solution. The team provided branding, product design, UX/ UI work and joined our regular meeting cadence as if they were in house staff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Altalogy took us from planning to launch and delivered a great product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altalogy always delivered on time. They are professional and creative and almost always went out of their way to come back with innovative ideas and approaches which consistently proved to be value add.

What was your primary form of communication with Altalogy?

• Virtual Meeting

What did you find most impressive or unique about this company?

Their team was first rate, with deep knowledge if UX and passion towards usability and good design and consumer experience. They are a world-class team.

Are there any areas for improvement or something Altalogy could have done differently?

Not Really.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of a venture capital (VC) firm called Hustle Fund. We invest capital, knowledge, and connection in very early-stage companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

In the VC industry, there is an industry-wide weakness when it comes to branding and differentiating venture capital firms among startup founders who we’re trying to invest in. We wanted to work with a design agency that would understand where we were coming from and showcase our quirkiness and authenticity to startup founders.

SOLUTION

What was the scope of their involvement?

Altalogy has rebranded our company and redesigned our entire website. The website was built using Webflow, and the designs were done in Figma. We wrote a long brief outlining our goals, including long mission and vision statements about our business, its future, and the infrastructure we need to get there. We discussed the nuances of this brief with Altalogy, and they started putting together mood boards and sketches. 

Early on, Altalogy asked how project success would be determined. We emphasized that a high volume of applications for capital was an important metric. We also explained that we needed a place on the site to host blogs, podcasts, videos, and newsletters; we didn’t have any of these on the previous site, and we wanted to be known as an education business in addition to a VC fund. Altalogy created the infrastructure to showcase these content areas we’re developing across our website. They were also heavily involved in testing and polishing the site before it was published.

Our website is the way that startup founders engage with us when they’re seeking capital. They visit our website, click on a button that asks what they are hustling, and fill out a simple application form. This is our most important call to action so it’s important to create a fast funnel that directs founders seeking capital to that form. We continue to work with Altalogy to make incremental changes to the website.

What is the team composition?

I’ve worked with Marta (Project Manager), Marta O. (Head of Design), Zuza (UX/UI Designer), and an engineer. During the first part of the project, I also worked with Wojciech (UX/UI Designer).

How did you come to work with Altalogy?

Altalogy was referred to us, and they seemed like a great fit. Most top agencies are charging double or triple what they charge. Another factor was that Dawid (Co-Founder & Managing Partner) had worked in Silicon Valley; our shared experience made it easier for our teams to understand each other and collaborate.

How much have you invested with them?

We’ve spent $50,000.

What is the status of this engagement?

We began the project in July 2022, and the final version of the website was completed by October 2022. We refresh their retainer on a quarterly basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We receive well over 1,000 applications per month through the website Altalogy designed; this is an increase from 600–700 per month before the project started. Our newsletter list size has grown 10% since working with Altalogy. This is a massive project that Altalogy has executed successfully.

How did Altalogy perform from a project management standpoint?

They’ve been able to execute our ideas and turn deliverables around with 1–2 days to move the project forward. They are so fast and responsive; working with them is delightful. We mostly communicate with them via Slack; we have a dedicated Slack channel for our teams. We also meet on Zoom monthly. We also emailed them and provided feedback via Figma comments.

At times, I’ve had concerns that feedback might get lost through the various feedback channels. One of the reasons the project has been successful is that I’ve used Google Docs to diligently organize all the feedback into one document; we’re able to reference this to determine next steps. I’ve driven this process, and it’s worked well. I’m not sure how successful the project would’ve been if we had let Altalogy drive this process.

For most of the project, my Altalogy team has been 100% comprised of women. It’s cool to see a women-led team in Silicon Valley since that’s, unfortunately, still rare.

What did you find most impressive about them?

I feel we have a true partnership. I appreciate that I can share my frustrations with them if the project is moving too slowly and vice versa. We’ve established a good social contract of blunt, direct communication with each other. They don’t have big egos; we approach each conversation as a problem-solving activity, and we have a healthy dynamic around overcoming friction.

Altalogy’s ability to push back also impressed me. If we have an idea that they see potential problems with, they let us know; sometimes, we continue to disagree, and they abide by our request, and other times I accept their feedback. I think a great design partner and branding agency shares their own opinions and educates the client in addition to accepting feedback from them.

Are there any areas they could improve?

Altalogy was late in meeting our original timeline of delivering the website in September; this was unrealistic, so we pushed the deadline back to October. The project would have been better if we had set expectations that it was to be a six-month project rather than a three-month project. They need to buffer extra time when it comes to the branding work because that can’t be rushed; the worst thing is to rush a decision that could have a years-long impact on your company. 

Do you have any advice for potential customers?

Clients should take the lead in documenting feedback, action items, meeting notes, and key design decisions and follow up on these. This is a great way to hold Altalogy or any design partner accountable.

BACKGROUND

Please describe your company and your position there.

CEO, Financial Solutions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Altalogy, and what were your goals?

Website development and enhancemnt

SOLUTION

How did you select this vendor and what were the deciding factors?

Fast, integrity and recommendations. we got to a few and decided to go with them

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Webflow. Animations build by them and other design work

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

fantsatic website, in a super tight scheudle. did a great job!

Describe their project management style, including communication tools and timeliness.

They were super hands-on and Dwid the owner knew how to handle things when we needed his involvement

What did you find most impressive or unique about this company?

professional and speed

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Ground Up Ventures is an early-stage venture capital firm that invests in startups in the United States and Israel. I am an Investor and the firm's Head of Platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Altalogy, and what were your goals?

We hired Altalogy to completely redesign our website from scratch. The goals were to create a stunning visual representation about the type of partners we strive to be to the founders we invest in.

SOLUTION

How did you select this vendor and what were the deciding factors?

Dawid and the team were fantastic throughout the process. The pricing was fair and the speed of their execution was exceptional.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a design phase where we explore different designs and moodboards. Once we decided on a vision, we moved to the implementation phase. The Altalogy team also assists with upkeep and ongoing improvements.

How many people from the vendor's team worked with you, and what were their positions?

CEO, Project Manager, Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We love the finished product!

Describe their project management style, including communication tools and timeliness.

They are excellent communicators. They overcommunicate which is exactly the style I like and they teach you everything you need to know about how to use the website, make changes, and manage the CMS. Perfect partners!

What did you find most impressive or unique about this company?

They work super fast :)

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the CTO at Cryptonomic Inc, a blockchain technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

We needed help with product design and development.

SOLUTION

What was the scope of their involvement?

We work with Altalogy on multiple IT services projects. The first one was the conceptualization and prototyping of a marketing app. The second is a financial technology product collaboration involving Figma for UI development and React and JavaScript for coding.

What is the team composition?

We’ve worked with around six members of their team, including their management team, designers, and developers.

How did you come to work with Altalogy?

We found them on Twitter, and after reaching out to them, we realized that they were the best fit for us.

How much have you invested in them?

We’ve spent $100,000–$150,000 with them so far.

What is the status of this engagement?

We started working together in April 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

One of our partners, one of the world’s biggest financial institutions, is very satisfied with Altalogy’s work.

How did Altalogy perform from a project management standpoint?

Project management has been great; they take full responsibility for the project and ensure that everything goes smoothly. In addition, they’re very good at meeting deadlines and timeframes. Regarding tools, we’ve used GitHub and Slack. 

What did you find most impressive about them?

Their passion for their work sets them apart from their competitors; they take a real interest in the project, not only the contractor. They also go the extra mile to be involved and ask deep questions to understand our business.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I’m very pleased with their work.

Do you have any advice for potential customers?

It’s important to discuss upfront the product parameters very clearly. They can also help you clarify your ideas through a transparent approach.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Neurosity, a neurotechnology startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

We needed someone to develop and design our website.

SOLUTION

What was the scope of their involvement?

Altalogy did a complete redesign of our marketing website and developed new pages for it. They implemented e-commerce functions such as a cart feature and coded the entire platform’s structure through HTML, CSS, and JavaScript.

They essentially led the design aspect of the project and create new assets to elevate our website further.

What is the team composition?

We worked with two designers and a developer.

How did you come to work with Altalogy?

Altalogy was recommended to me by multiple people on Twitter.

How much have you invested with them?

We invested around $65,000.

What is the status of this engagement?

We worked together from October 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any measurable metrics we want to share publicly, but we were extremely happy with our partnership with Altalogy and we’re definitely interested in working with them again in the future.

How did Altalogy perform from a project management standpoint?

They performed well from a project management standpoint. We mainly communicated through Slack and managed the project on Figma and JIRA.

What did you find most impressive about them?

We liked that they had a good understanding of each of our requests and how they were able to execute the project perfectly.

Their process didn’t have too many revisions to identify solutions, which was quite impressive.

Are there any areas they could improve?

I can’t think of anything they need to improve on because they were quite flexible to accommodate our requirements.

Do you have any advice for potential customers?

I would advise you to go ahead and partner with them because their design and engineering skills are excellent. They deliver exceptional work and they communicate consistently.

BACKGROUND

Introduce your business and what you do there.

I’m an investor for a venture capital firm that primarily focuses on investing in pre-seed and seed fintech companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

We needed someone to develop our website because none of us in our team have the capacity or expertise to build one.

SOLUTION

What was the scope of their involvement?

We worked alongside Altalogy as an easy solution to develop and design our website. We provided them with basic content and brand guidelines such as the logo and general photos, which they utilized for the build.

What is the team composition?

Our main point of contact was the founder.

How did you come to work with Altalogy?

Our founder actually reached out to Altalogy’s founder on Twitter to design a mock-up for the website. The end result was so good that it became an easy decision to hire them.

How much have you invested with them?

We invested around $12,000.

What is the status of this engagement?

We worked together from April–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We receive positive feedback on a weekly basis about our website from different channels, including Twitter. We’re really happy with the work and we continue to refer Altalogy to any company interested in web development.

How did Altalogy perform from a project management standpoint?

They went above and beyond in terms of project management as they were able to work with our schedules despite the massive time zone differences.

They hit every deadline, they never went over the budget, and they were very clear with the process throughout the partnership.

We mainly communicate through Slack and email.

What did you find most impressive about them?

We were impressed with their ability to understand our vision with minimal resources. We didn’t have a lot to work with, but the team still delivered an incredible product.

Moreover, they communicated clearly so they were very easy to work with.

Are there any areas they could improve?

I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

There isn’t anyone who could do web development better, so it should be an easy decision to hire Altalogy. The team is great to work with and I believe you’ll be pleased with the results.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of digital transformation at Founder Sport Group, a manufacturer and supplier of apparel for sports and organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Altalogy?

We needed a company that could help us revamp the look and functionality of our digital tools and ecosystem.

SOLUTION

What was the scope of their involvement?

Altalogy handled the overhaul and transformation of the technical infrastructure of our digital tools and ecosystem, including our marketing tools and some of our key platforms. They were tasked with elevating these tools’ UI/UX design and coming up with better ways for these tools to function.

We broke the project down into a couple of phases. We already had a good background of our persona as well as the initial wireframes and the old UI/UX design of our tools, and so their first task was to come in, learn who this was for, and what the personas were.

Altalogy did a really great job of gathering the insights that we had and, about a week later, they had already started putting together some designs based on our input.

What is the team composition?

I worked with four UI/UX designers from Altalogy.

How did you come to work with Altalogy?

I’m always on the lookout for good vendors, so I just came across some of Altalogy’s designs on Twitter, I decided to check out their portfolio and reach out to them. After the project got approved, they assembled a team of UI/UX designers and we started working together on this project.

How much have you invested with them?

We spent around $60,000 in total.

What is the status of this engagement?

We worked together from June-December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re still in the process of rolling out some of these tools internally, so we still don’t have a quantitative metric of the project’s success. But performance-wise, I think Altalogy did a really great job. They were always on top of their tasks and requests and were very receptive to feedback.

How did Altalogy perform from a project management standpoint?

Altalogy performed incredibly well in terms of project management. They moved incredibly fast — there was never a time when we had to wait around for a design or a screen from them. We were following a very tight timeline, and it was really great to have an agile design partner that enabled us to get moving as fast as we had to.

They also worked really well independently — we did not have to check on them all the time. With just a little bit of feedback and insight from us, they were able to just run with it and make something great.

They used Figma as a central place where I could review their work and leave feedback. They were always quick to implement feedback our suggest alternative designs. The hand-off at the end of the project was also particularly helpful. They gave me ownership of the Figma files once the project was finished and left me with great moving parts. Having the Figma files allowed me to be able to manipulate the designs or make some small adjustments myself as needed, which is really helpful.

We primarily communicated through Slack.

What did you find most impressive about them?

I was impressed with how Altalogy interpreted our vision and transformed it into clean, modern designs. They didn’t just produce visually-pleasing designs — they were focused on creating functional designs that made sense in our user journey. They really delved deeply into how our users had to flow through all the different parts of our platform, gathering those insights and putting their design skills to deliver what we needed for this project. Overall, this was a very refreshing experience for me.

Are there any areas they could improve?

I would say that there's nothing different Altalogy could have done to be a better partner for us — I honestly think that they were the perfect fit for this project. They were ready to move fast when we were working on an aggressive deadline, but they were also willing to just hang back and support us when we needed them to. I really can’t recommend them enough.