ALT TERRAIN

AT&T's retail agency, Solutions Marketing, appointed ALT TERRAIN to plan, staff, activate and manage their Pride festival activations throughout the Midwest, Southeast, and Mid-Atlantic.

The Pride activations promoted AT&T's sponsorship of LOVELOUD, a music festival which donates ticket sales proceeds LGBTQ+ nonprofit organizations.

Activations elements included a branded tent, prize wheel, Instagrammable photo backdrop, swag, brand ambassadors, managers, and enlisting people to sign-up to learn more about AT&T offerings.

The activations occurred at Pride fests in Columbus, Cincinnati, Toledo, Washington DC, and Nashville.

If you are seeking to support LGBTQ+ causes with effective experiential marketing activations, just contact ALT TERRAIN as we'd love to assist!

The world-renowned creative agency, Wieden+Kennedy, linked up with ALT TERRAIN to bring a bit of street buzz to the Bud Light Dive Bar Tour via creative wild postings and wall projection advertising.

This famous beer brand tour is known for bringing big-name musical acts to small stages and only letting people know about the performance three days before to the performance.

With this tour, Wieden+Kennedy produced a surprise-and-delight Post Malone concert in Nashville.

ALT TERRAIN activated Bud Light sponsored guerilla video advertising projections on buildings throughout the city three days leading up to the activation.

The Post Malone outdoor advertising projections garnered 10,000+ impressions per night, sparking citywide buzz.

Additionally, ALT TERRAIN implemented a Bud Light Dive Bar Tour wheatpaste wild posting installation and cardstock posters throughout Nashville.

Post Malone's live performance was streamed on Twitter as well as other platforms generating millions of views.

Are posters and projections a smart move for promoting a brand-sponsored concert?

1.) Street level-posters are the most tried-and-true form of concert promotion, creating more reach than any other form of outdoor advertising

2.) Outdoor building projections are big, badass, and people love seeing them at night

3.) The street posters installed created 15,000+ brand impressions, and the sizable wheat-paste brand installation served as an Instagram backdrop for concert goers.

ALT TERRAIN assisted with poster printing, projection testing, planning, activation management, and reporting.

If you need assistance with promoting an alcohol brand sponsored concert tour via alternative marketing methods, get in touch!

Listerine 'Bring Out the Bold' experiential marketing activation event in New York City's Union Square produced for the preeminent strategic advertising agency J. Walter Thompson (JWT).

The idea for the 'Bring Out the Bold' marketing event was based on a consumer research study that found that Listerine mouthwash users tend to have bolder, more vibrant, participatory life experiences.

Held on the north side of Union Square Park in Manhattan, the event encompassed 5 Listerine 'The Study of Bold' consumer engagement stages with experiential activities ranging from beatboxing to basketball spinning to karaoke.

A 'The Study of Bold' Listerine mouth rinse sampling station was onsite to bring first-hand value of the brand to the public.

The experiential event tactically and memorably aligned the brand with the study through sensory interactions.

The highlight of the event was a performance by legendary Biz Markie and DJ Cool V on the beatboxing stage. 

What were the results of this experiential marketing event?

1.) 10,500+ people engaged with the brand performances, sampling station, and street team marketing activities

2.) The 'Bring Out the Bold' stages acted as brand advertising billboards in Union Square for the entire day achieving 50,000+ consumer impressions

3.) Organic social media reach was estimated at 200,000+ people 

ALT TERRAIN assisted JWT with experiential activation permit planning, location scouting, permit application process, talent handling, event management, brand ambassador staffing, training, security, production, and general event logistics.

Contact us if you are interested in rocking the streets like this Listerine experiential marketing event.

ALT TERRAIN was proud to support the iconic New York City brand, Dime Community Bank, throughout its three-year expansion with local experiential marketing activities.

The goal was to introduce the bank to a whole new generation (Millenials) moving into neighborhoods like Williamsburg, Greenpoint, Park Slope, Astoria, and Long Island City.

Getting people to notice and care about a new bank branch opening is no small task.

The solution was to celebrate each one a block party type event right outside the branch.

There was an oversize prize wheel, DJ, ice pop bike, and activities for adults as well as kids.

The festive-themed event attracted and engaged people throughout the day.

After people won something on the prize wheel, brand ambassadors asked if they'd like to see the new bank, and then introduced them off to one of the bank employees.

At local festivals, ranging from 5K races to local food events, were similarly supported with the prize wheel, tent, brand ambassadors, and activities.

We're big believers in brands supporting community events as it is a three-way mutually beneficial relationship; brands receive exposure, festivals get sponsor support, and people appreciate the events.

How did local event activation support Dime Community Bank's goals?

1.) Introduced the brand new Brooklyn residents

2.) Garnered public appreciation for supporting local festivals, 5K runs and other community events

3.) Generated genuine real-world content of people interacting with the brand for their social channels

4.) Gave people a reason to visit newly redesigned banks and open checking accounts

In summary, local event marketing activations helped Dime Community Bank become a brand people know, like, and trust.

Get in touch for additional local bank event experiential marketing ideas, strategies, activation examples.

Activate the streets!

Global marketing communications agency ZENO Group selected ALT TERRAIN to produce and execute a 'Summer of Play' mobile experiential marketing activation tour for Samsung Galaxy.

The mobile marketing tour brought summer fun and product demos to people nationwide.

It covered seven cities ranging from New York City to Minneapolis to San Francisco to Los Angeles.

To the delight of people, improv actors implemented Angry Birds, Need for Speed, and FIFA Soccer performances throughout the day.

People were able to spin the oversized prize wheel to win Samsung Galaxy Swag once they completed a product demo.

The tour was staffed with brand ambassadors to invite and engage the public.

The mobile marketing vehicle was equipped with an exterior wrap, Samsung Galaxy Players attached to the exterior, rooftop speakers, and changing rooms inside for the performers.

Once the tour arrived in Los Angeles, ZENO Group astutely leveraged the Summer of Fun vehicle as part of a Jimmy Kimmel Live skit.

ALT TERRAIN handled mobile experiential marketing tour vehicle sourcing, customization, activation location scouting, management, staffing, permits, and insurance.

Was the Samsung experiential mobile marketing tour effective?

1.) Attained 500,000+ brand impressions 

2.) Engaged 50,000+ people, and activated 25,000+ demos

3.) 2,000,000 people watched the Jimmy Kimmel Live skit

4.) Galaxy became a flagship product line for Samsung

Contact ALT TERRAIN for consumer electronics product launch experiential marketing ideas, proposals, and other company examples.

A mobile experiential Converse portrait studio to photograph people in select neighborhoods, print their images on posters, and execute dedicated wheat-paste poster advertising walls throughout Los Angeles and New York City.

The aim of the footwear experiential marketing activation, produced for Fill In the Blank Productions and Anomaly engaged ALT TERRAIN was to street cast people, shoot, print, and paste-up!

The Converse mobile portrait studio consisted of a van customized with posters and graffiti on the exterior and a high-tech rugged print studio on the interior.

Once strategically positioned in a target neighborhood, onsite brand ambassadors invited people to have their picture taken to take part in a local Conserve poster advertising campaign, plus offer them stickers with their images for personal use.

Converse sneaker displays were set-up on sidewalks to showcase the brand and engage consumers in conversations.

Wheat-paste wild postings with people's images were installed in three New York City Brooklyn and Manhattan neighborhoods (i.e., East Village, Lower East Side, Williamsburg, Harlem, etc.) and three Los Angeles neighborhoods (i.e., Silver Lake, Melrose, Fairfax).

Why did this experiential marketing activation resonate with the public?

1.) Leveraged multiple street culture elements authentically

2.) Invited people to become part of the brand advertising campaign

3.) Integrated surprise-and-delight components as well as shareable moments

ALT TERRAIN provided experiential marketing advisement, location planning, vehicle sourcing, mobile studio equipment, studio technicians, brand ambassador casting and staffing, securing property owner permissions, installing poster walls, content capture, plus general management.