Alex Jackson Consulting

BACKGROUND

Please describe your company and your position there.

We are a digital marketing company with a focus on social media development and management. My position is operator/lead consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alex Jackson Consulting, and what were your goals?

Our business is just starting out, and so we hired Alex Jackson Consulting to assist us with branding and business model development.

SOLUTION

How did you select this vendor?

We knew of Alex because of work we'd done with him in past roles, and his knowledge and expertise made it a no brainer to select him as our vendor for this work.

Describe the scope of their work in detail, including any steps and the final deliverables.

We participated in two workshops via Zoom with the principal consultant. These workshops focused on identifying our business' unique value proposition as well as our customer persona.

We also determined our business' mission and vision statements, and went through incredible detail in completing a business model canvas.

There is also a follow up meeting in about a month and half where we will be able to go over any outstanding items relating to branding, and get further direction if required.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the principal consultant.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand has been solidly developed. With the help of our consultant, we better understand our business, our ideal customers, and our value proposition. We know what we need to do in order to move our business forward!

Describe their project management style, including communication tools and timeliness.

We had two meetings, each a week apart, with a third meeting set for about two months later as a follow-up. The consultant was timely in following up on any action items he said he would, always within 24 hours.

For items requiring action on our end, we would complete them and send to the consultant via email prior to the meetings.

What did you find most impressive or unique about this company?

Their commitment to working in tandem with us to develop our brand. We always felt included in the process and that our input was valued.

Are there any areas for improvement or something they could have done differently?

None that we can think of!

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at Social Studies, an influencer marketing agency. We have different divisions, including a product unit, a research platform, and a direct mail unit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Alex Jackson Consulting?

We needed a company that could help us implement a project management solution to improve the overall process of our company. Our goal was to keep the trains running on time and make sure that everyone was aligned and rowing in the same direction.

SOLUTION

What was the scope of their involvement?

We hired Alex Jackson Consulting to conduct corporate training and workshop sessions for Asana. They worked with our executive team, operations team, client services team, and sales team in another division.

Alex Jackson Consulting helped us figure out how we could make our processes easier on those individuals who have numerous responsibilities and are trying to keep their awareness of multiple areas of the business.

Alex Jackson Consulting also led one-on-one sessions with our president, CEO, sales org, head of operations, and me.

What is the team composition?

We’ve worked with Alex (Founder & CEO).

How much have you invested with them?

We’ve spent somewhere between $5,000–$10,000.

What is the status of this engagement?

We started working together in March 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 20% increase in our workflow efficiency. We’ve also managed to drive our internal communication alignment, which allowed us to grow from 12 to 60 people within the past year. Alex Jackson Consulting has also been at the forefront of our strategy of building our internal communication structure through Asana.

How did Alex Jackson Consulting perform from a project management standpoint?

Alex Jackson Consulting has performed incredibly well in terms of project management. We typically communicate through Google Hangouts.

What did you find most impressive about them?

I’m most impressed with Alex Jackson Consulting’s communication skills. They are highly personable, and they really know what they’re talking about. They make things that seem ominous to me into something that could be very tactical. In a growing organization, having someone with that competence and mindset is extremely valuable.

I also appreciate how quickly they’re able to understand and execute our instructions, which goes a long way and saves us a lot of time. If we could afford to have them in-house, we would.

Are there any areas they could improve?

It would be great if they could create materials that could be distributed to their clients. Having a document that details how to use a particular tool moving forward would be a great takeaway item just so we aren’t as reliant on his time.

Do you have any advice for potential customers?

Make sure to have your needs and goals honed in because if you come to them with a clear description of what your problem is, they will 100% figure everything out for you.

BACKGROUND

Please describe your company and your position there.

Established in 1968, Ensemble is an organization of top-tier independent travel agencies in the U.S. and Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alex Jackson Consulting?

We were looking to roll out an Email Marketing program for our Canadian Members and needed support to ensure we were complaint with Canadian Privacy Laws.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a search for Canadian CRM consultants.

Describe the project in detail and walk through the stages of the project.

Develop an outreach, education, and demand strategy for Canadian members to use digital and print marketing solutions. Ensure members know their data is theirs and won’t be shared with other members, and will be crossed checked with other agency members. A notification process will be enacted to communicate duplicate entries to members appropriately.

How many resources from the vendor's team worked with you, and what were their positions?

1, Principal Consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have garnered a lot of interest in our Marketing program from our Canadian members.

How effective was the workflow between your team and theirs?

Seamless and efficient.

What did you find most impressive or unique about this company?

Alex's hands on approach and dedication is impressive.

Are there any areas for improvement or something they could have done differently?

No