Branding. Design. Art Direction
Alevtyna Makovska is an Art Director and Brand Designer based in Kyiv, Ukraine. Her practice focuses on brand creation and development of visual identity system for businesses. She produces idea-based design solutions that help clients emphasize their strengths and elevate their brands. She works closely with her clients, both local and international, to infuse brands with life, character, and spirit.
IQOS, CAPS, Alight, Forever Young, Sportbank, Iqonic, Piel, Rmmbr, Gascomtrade, Okis, Weplay!, Smart Team, Brovdi foundation, 24 print, Happy zone, Book Blog Award, Institute of Cognitive Modeling, Digital Masons, Hey!Joy, Chekachkov Photo Academy
View the full project here: ? https://alevtynamakovska.com/projects/alight/
Alight is the largest company in Ukraine providing lighting equipment rentals and technical services for TV shows and entertainment events. In 12 years, they have organized more than 10 thousand events, concerts, and live broadcasts of the largest television shows in Ukrainian and post-Soviet markets. Alight needed branding that would clearly communicate their commitment to one-on-one relationships with clients and fundamental involvement in projects, as well as define their own distinctive brand voice. The new brand identity clearly reflects the Alight’s passion for creativity, innovation and high performance of the company’s modern lighting designs. The new visual language demonstrates an aspirational, positive, and passionate voice and the variety of elements are flexible enough to work on a wide range of brand expressions and garner great recognition from the client.
View the full project here: ? https://alevtynamakovska.com/projects/iqonic/
Building a brand for a development company that provides custom software solutions for mobile and web products. The firm needed new visual language that would define their own distinctive brand voice and represent their vision and their ambitions. With their new identity, Iqonic wanted to set themselves apart from other companies by highlighting their strengths as a clever, agile, and productive company. The new visual language is clean and uncluttered and resonates with clients as well as with developers.
View the full project here: ? https://alevtynamakovska.com/projects/rmmbr/
New branding for a company that provides photo booth services, equipment, and accessories for events. With a simple no-nonsense approach, Rmmbr communicates like real people as they engage with their audience. The task was to create a brand that would feel friendly and human to convey to their consumers the passion and joy that the company puts into their product. The positive, attention-grabbing new brand identity plays off a joyful attitude and accurately reflects the brand as a space where you have fun and create warm memories with friends.
View the full project here: ? https://alevtynamakovska.com/projects/24-print/
24print is a printing service that focuses on round-the-clock support and is capable of providing for anyone needing high quality prints, of any complexity, 365 days a year. The company wanted a rebrand as they shifted focus from being a business primarily focused on providing products to a service business model. The main aim of the rebranding was to create an identity that could evolve and adapt alongside the organisation, adapt and evolve alongside their organisation and reflect the full breadth of their service. The new design language is highly graphical textured, with the ability to scale up or down but always remains striking. The new branding exemplifies the label’s contemporary attitude and helps them stand out from the competitors and position 24print for future growth.
View the full project here: ? https://alevtynamakovska.com/projects/okis/
Okis is a service and product brand that specializes in eyebrow shaping. The company’s main function in professional training, developing products for eyebrows, as well as eyebrow services in their own salons. During the launch stage, the brand needed to formulate a grand idea that is able to unite all of their directions, establish their positioning, distinctive features, and the culture of Okis, and additionally create a visual and verbal strategy for this relative newcomer. The visual identity is based on a clean and simple system which works well on a large assortment of formats, including labels, packaging, promo materials and other brand expressions. The look and feel of the new brand is understated and straightforward, emphasising the authenticity of Okis’ high-quality products.
View the full project here: ? https://alevtynamakovska.com/projects/happy-zone/
Happy Zone is a childcare and early learning center that provides a plethora of rich activities that give children the tools and confidence to explore and learn. Their mission is to create a vibrant space where preschool children can spend their time having fun whilst also developing important skills to give them a leg up in life. The school realizes that having fun is just as important as learning and is conducive when it comes to learning — it is easier to teach a happy kid. The challenge was to refresh their visual identity that reflects the exuberant personality of the brand.The new design met the goal of portraying Happy Zone’s bright personality by using design language that is colorful, outgoing, and modern that truly highlights their playful side. The new design is successful in appealing to kids, parents, and educators.
View the full project here: ? https://alevtynamakovska.com/projects/ch-b/
ЧБ is an urban take-away coffee chain. The name ЧБ is an abbreviation for the Russian words — black and white, symbolizing coffee and milk. ЧБ wanted to create its profile as an accessible consumer brand. The task was to create a colorful brand identity that helps the cafe stand out in the crowded coffee market segment and attract the attention of their target audience. The new identity is vibrant and lively, evokes the vibrancy of the city, lightens the mood and increases engagement.
View the full project here: ? https://alevtynamakovska.com/projects/brovdi-foundation/
The Brovdi Foundation was founded to support young artists and to promote the Transcarpathian school of painting. The foundation has significantly expanded and is adding cultural and educational programs to their set of ongoing art activities. The organization is now operating worldwide to further its goal of preserving Transcarpathian art for future generations. The design goal was to give the foundation a modern identity that is simple, confident, and has staying power; a timeless design that will still feel fresh in years to come whilst also paying tribute to the institution. The identity reflects the main goal of the foundation to communicate a distinctive blend of old and new in an inviting and contemporary way, to play off artistic roots and highlights Brovdi foundation as a forward-thinking creative institution.Tasteful and modest, the identity has a strong visual impact by placing the art at the core.