What evidence can you share that demonstrates the impact of the engagement?
Agent C. Advertising and Design is at the top of our list of significant partner vendors. Their campaigns are some of my proudest accomplishments in the 25 years in this role. They secure premium ad placements that are both high-quality and well-positioned within magazines. These fantastic ads make us look extraordinary as a company. We have them framed throughout our offices. I always get outstanding feedback on our advertising campaigns when I mention where I work. The assets they produce are especially noteworthy for the insurance industry.
We've worked closely with David for a long time and are thrilled with our rewarding relationship. We’ve developed a robust and close partnership built on a foundation of trust. They’re definitely not interchangeable. If I found someone cheaper, they would never perform as well. The team was instrumental in launching our new brand.
The insurance business is very cyclical. Agent C. Advertising and Design responds adeptly to requests across a range of industries. We sell through agencies rather than direct, so we don't look at sales like other organizations might. Instead, we focus on cultivating long-term relationships with clients and contacts. The team fits perfectly into that way of thinking. They thoughtfully take stock of every consideration and produce valuable materials.
How did Agent C. Advertising and Design perform from a project management standpoint?
Agent C. Advertising and Design’s office is right near ours, about two blocks away. It's very convenient to meet face-to-face. We e-mail frequently and often brainstorm together. I solicit their help for most tasks at hand. I respect their price structure because I want them to succeed and grow. We've never tried to bring the price down by bringing in other teams to bid against them.
They’ve always adhered to our deadlines and had an open line of communication. Historically, they’ve kept their client base small to maintain a high level of service. I’ve never seen them struggle to complete our projects.
What did you find most impressive about them?
Agent C. Advertising and Design rapidly responds to our texts and e-mails. Even after hours, they promptly forward ad placement offers from publications. I'll reply right away to ask some questions on the specs. Immediately beginning a dialogue helps us decide on the buy in a timely manner. I like to keep records for organizational purposes, so they accommodate my preference for written communication.
Advertising properly is hugely expensive, even for a small company like ours. Agent C. Advertising and Design is highly skilled at explaining the pricing breakdown. They make us feel comfortable with the costs for higher quality assets like professional photographers. I appreciate how well they've educated me about worthwhile investments. They're honest about the rates they charge, as well.
Are there any areas they could improve?
As with any company in the media field, they could work on retaining employees. Turnover has always been an issue with this type of agency. Employees often don't stick around very long. I wish every team we deal with would work on maintaining a consistent staff.
Do you have any advice for potential customers?
I encourage future clients to trust Agent C. Advertising and Design’s judgment. Make sure the relationship is built on openness. Ask them what you need to do, and they'll learn about your business and make useful recommendations. If you just try to tell them what to do, it won't be as successful. Treat them as the informed experts they are, rather than employees to push around.