Honest Innovation
Agency UX was founded on the premise that great design is only great if it works for clients and their customers. We’re on a mission to bring great design to those who need it most - the risk takers, the innovators, the people who want to create change in the world. We bring design innovation to you so you can make a difference.
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Places to Sea Cruise Finder
We made cruising more accessible to new audiences by replacing complex travel search with image swipe-voting ease.
THE ASK
For cruise newcomers, the task of finding the right cruise to take is daunting. Users have to fill out large forms requiring them to know industry lingo and preferences they have yet to develop. Princess Cruises needed a way to make finding a crusie “as easy as using Tinder”.
THE DESIGN OPPORTUNITY
The challenge here was to shift the cruise search complexity from the user onto the platform, while still giving users a sense of control and influence on the results. The creative concept was to allow for users to swipe-vote on a series of images and provide them with recommended cruises.
DELIVERY
The Places to Sea cruise finder exceeded client expectations in terms of getting new leads and sales from younger cruising market segments. They were amazed by the ability to blend easy Tinder-esque swipe-voting with cruise searching and it was the perfect onramp for cruising newcomers to discover new places.
Reimagining A Design Tool
We helped a pioneering printing company regain relevance in the market through the complete redesign of their online design service.
THE ASK
In the early 2000s, PsPrint had a competitive offering in the form of an online design tool allowing non-designers to craft professional looking paper products such as business cards, posters and more. Since it’s introduction, this space became crowded and users were flocking to competitors. PsPrint came to in hopes of getting back in the game, redesigning their entire platform and serving their customers in new ways.
THE DESIGN OPPORTUNITY
We began our relationship by focusing the team on the core of design innovation – customers. We helped the client learn what people wanted, struggled with and highlighted unmet needs no competitor was fulfilling. We leveraged these learnings and collaborated through several design and research cycles to develop a platform that resulted in a 76% increase in sales.
DELIVERY
When PsPrint relaunched their design platform, sales increased by 76%, exceeding all of their expectations. We were happy to have been a part of helping them to regain their relevance in a crowded marketplace. And, their success has been sustained by a product roadmap which continues to balance product management, engineering and user experience.
Redesigning Blue Shield of California's Medicare Ecossytem
We helped Blue Shield of California streamline their Medicare digital ecosystem consisting of four unique web sites by designing a single site experience, satisfying user needs and alleviating customer support costs.
THE ASK
Blue Shield of California was serving their Medicare shopping audiences with four individual web sites, catering to multiple audiences at various phases of their shopping journey. The company wanted to not only streamline the user experience with a single web site for ease of maintenance, but they wanted to alleviate the pain point of servicing customers with phone support since the web site content was oftentimes deemed too confusing to use.
THE DESIGN OPPORTUNITY
We love bringing a sense of order to websites and ecosystems that have overgrown their initial designs. We had the opportunity to recreate the entire digital ecosystem for BSC's Medicare audiences.
DELIVERY
We delivered an intuitive, dynamic web experience that accommodated users aged 65+ as they researched, compared and learned about Medicare supplemental plans from Blue Shield of Caiifornia.
Allergan Healthcare Professional Resource Website
We helped Allergan create an educational website for healthcare professionals to understand everything about their products including how to verify their authenticity and administer them to patients.
THE ASK
Allergan needed a way for a single website to educate healthcare professionals on everything related to their products, and be a source for in-clinic physicians to guide their treatment in realtime.
THE DESIGN OPPORTUNITY
This project was a challenging opportunity to provide a website that could market products and be clinical tool for physicians when administering treatment to patients. This unique mandate for user tasks led us to dive deep into user context and ensure the website design supported all use cases.
DELIVERY
While the Allergan Healthcare Professionals website is just one support channel, it exceeded client expectations in terms of its ability to educate and assist their customers. It remains the “go to” source for product information and in-clinic education.
Refining the Dropbox Experience
We helped the cloud-based file sharing company to better understand what prospects were looking for and how they could do to convert more visitors into customers.
THE ASK
New prospects visiting Dropbox.com to learn about the service weren’t converting as expected and the company wasn’t sure why. They tasked us with developing a better understanding of what people were looking for, how the website addressed those needs, and what could be done to improve the user experience.
THE DESIGN OPPORTUNITY
With such as large SaaS already in operation, our challenge was to dive into existing data, uncover the knowledge gaps about users and provide actionable steps to improve their marketing site.
DELIVERY
We delivered Dropbox a clear understanding of what each of their personas came looking for when visiting their website, how the current site content was performing, and actionable steps to improve the design. Design recommendations immediately saw an improvement in the way users could navigate between pages, digest content, understand the offering and find an easy path to sign up for a free trial.
User Research for AAA Social Media Campaign Site
We helped the American Automobile Association achieve success through their social media campaign website, ensuring the experience was intuitive and engaging for users.
THE ASK
The AAA marketing campaign “Do More” was poised to engage new audiences with social media ads and a website experience aimed at educating prospects about the benefits of membership. The company was trying a novel approach and wanted us to derisk their designs.
THE DESIGN OPPORTUNITY
Our primary goals were to ensure a smooth experience from social media ad to campaign website experience and from there, ensure lead generation felt appropriate given the campaign experience to help support customer lifestyles.
DELIVERY
We were able to help the client understand how the design was going to provide a successful experience and how their concerns about it being a novel design were addressed through targeted research and design refinements. In the end, they were pleased with the success of the campaign and achieve new levels of lead generation compared to their previous digital marketing efforts.