Building Brand Affinity In New Cultures
FULL STACK AGENCY HELPING YOUNG BRANDS MAKE AN IMPACT IN THEIR COMMUNITY
Having worked in the competitive Asia to America marketing world we have decided to bring our skills to our hometown. Affinity culture is a full-stack, agile marketing agency that builds your brand’s digital community to cement your online and offline brand loyalty.
More than just clickbait, our aim is to build relationships. Our strategy is to test message, design, and demographics to find segments that will not only buy into the brand but will also engage in the brand’s story, thus creating lasting and fruitful relationships.
headquarters
other locations
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RM C, 6/F, WORLD TRUST TOWER, 50 STANLEY STREETHong Kong, HCW 00000Hong Kong
Recommended Providers
Focus
Portfolio
VIPOP, Soul Secrets of Salsa, Ozmo Water
VIPOP: Digital Marketing and UX Consultation for Hong Kong Fashion Startup
Description
Increase brand awareness in the Hong Kong market to prepare the brand for a U.S. marketing launch. We believe in building your brand at home first, then expanding to the global market. We provided UX/UI consulting and social and display advertising overhaul to identify pain points and find the right demographics.
Challenges
Introducing the lifestyle startup to the Hong Kong market and growing organically before taking it to the U.S. market.
Solutions
The client curates unique pieces from new and up-and-coming designers. We utilized social media advertisements to build a community around the client. The ads focused on the designer’s stories and their creative process. The intimate look at the designers made it easier for followers to connect to them and the client and foster feelings of community.
As of this writing, the campaign has produced a 587% average monthly increase in users, 217% social media following growth
Tias: U.S. Marketing for Hong Kong Fashion Startup
Description
Demographic and competitor-brand affinity target testing to find the perfect segment to bring the Hong Kong fashion brand into the U.S. market. Ad testing, social media management, and content to build a community, drive traffic, and introduce the brand to the U.S. consumer.
Challenges
Drive traffic to the brand new Hong Kong fashion accessory startup, TIAS, in the U.S. and British markets.
Solutions
Utilized Facebook & Instagram ads to drive traffic to the site, build an online community, and generate leads for the brand. We used a methodical approach to analyze Facebook’s data and continuously decrease Cost per Click and increase ROI.
Impact
? 735% increase in unique visitors
?2.31 Click-Through Rate Increase
Crush: Branding & E-commerce for Shanghai Fashion Brand
Description
Developed a bilingual Shopify e-commerce website to bring the Shanghai brand to the international market. The site includes customer rewards to build loyalty, customer demographics, and sales.
Challenges
Connect the successful Shanghai fashion label to the international market and introduce the brand to the world.
Solutions
Start with a fully customized Shopify ecommerce website that features a new brand visual identity, creating a launchpad for the international market. We then integrate a customer-loyalty program to build brand loyalty through repeat transactions. The next step involves building the digital community of the CRUSH Collection before offline events in the U.S. market.
Impact
?New visual identity for the CRUSH Collection brand.
? Bilingual and international website, with Chinese and international payment options.
? Low 17% bounce rate.
Ozmo Water: Tech Startup US Market Entry
Description
Comprehensive brand adaptation, bringing Hong Kong-based fitness tech startup to the U.S. market. Launched with a successful Kickstarter campaign, growing exposure in the U.S. market. Expanded lead database by more than 230% through social media campaigns, website optimization, and affiliate marketing. Google Analytics Experiments, A/B testing, focus groups, and user research studies. Social media following increased by 16%, and the website bounce rate decreased by 20%.
Challenges
Introducing the Hong Kong-based fitness tech startup to the U.S. market; building brand infinity and increasing sales.
Solutions
We use an online and offline approach to build the Ozmo community in the United States. Ozmo utilizes targeted Facebook ads to build a following in targeted regions in the U.S. Build a solid lead database through networking, social media, and website campaigns. Utilize the database to drive sales and retain customers through automated campaigns and newsletters. Seize the momentum of a successful Kickstarter campaign, thereby creating a loyal community around the Ozmo Smart Water Bottle. Bring the community offline through multiple real-world events in the target market.
Impact
? 230% Database increase.
?20% Website bounce rate decrease.
?16% Social media following increase.
Reviews
the project
SMM for E-Commerce Website
"We have a really good relationship and work well together."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of VIPOP, an e-commerce website.
What challenge were you trying to address with Affinity Culture?
I needed help with social media marketing.
What was the scope of their involvement?
They helped us with all the social media marketing and strategy for our company. Using Google Ads, they made a weekly report containing our engagement metrics for Facebook, Instagram, and Twitter. To enhance our presence, they also create content for social.
In addition to the content and tracking, they assist in our effort to determine what direction to take our brand through our many products. They respond to the comment that we get on social media, managing that presence for us.
What is the team composition?
We work with one person from their team.
How did you come to work with Affinity Culture?
We went to one workshop together about marketing. Our teams connected there.
How much have you invested with them?
We spent less than $2,000 on the project.
What is the status of this engagement?
We started working together in May 2019, and the project is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
It’s been good. We can check everything more quickly now.
How did Affinity Culture perform from a project management standpoint?
We have weekly meetings by phone. While we occasionally meet in-person, we generally use email and other apps to communicate.
What did you find most impressive about them?
I’m happy. It’s working very well.
Are there any areas they could improve?
No, we have a really good relationship and work well together.
Do you have any advice for potential customers?
I recommend using them.
the project
Marketing & Advertising for Author
"Affinity Culture's team was extremely knowledgeable about how to plan sophisticated marketing campaigns."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the author of Soul Secrets of Salsa.
For what projects/services did your company hire Affinity Culture?
I hired Affinity Culture for an ad campaign, lead generation, and Mailchimp book launch. They went above and beyond, though. I faced a glitch the day before their services were set to start when I got a notice from KDP (Amazon Publishing) that my manuscript didn't fit my book cover.
The experts on the advanced team at KDP thought I'd have to reformat my manuscript (which would set back my launch back days and cost me more). Affinity Culture jumped in to resize my cover quickly, just in time to make my deadline that night.
What were your goals for this project?
To get book sales, exposure, and leads.
How did you select this vendor?
I got a referral.
Describe the scope of their work in detail.
Affinity Culture worked to build a strategy for launching my book and execute the plan. The team set up a series of Facebook ads, emails to be sent to influencers' lists, lead generation landing pages, and auto email campaigns.
What was the team composition?
I worked closesly with the Creative Director Marc Bacani
Can you share any outcomes from the project that demonstrate progress or success?
Our ads and lead generation had a higher than industry average click-through-rate and ROI
How effective was the workflow between your team and theirs?
Working closely with Marc made communication and planning simple and fast.
What did you find most impressive about this company?
Affinity Culture's team was extremely knowledgeable about how to plan sophisticated marketing campaigns.
Are there any areas for improvement?
No
the project
E-Commerce & Web Dev for Fashion Brand
“Marc is super responsible and detail-oriented, I trust him 100%.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am founder and CEO of a fashion womenswear brand focus on high-end sustainable natural fiber knitwears.
For what projects/services did your company hire Affinity Culture?
Build an eCommerce website
What were your goals for this project?
Bilingual, customer royalty program, social media content update in the website, instagram linked to the website
How did you select this vendor?
They were recommended by the graphic designer
Describe the project and the services they provided in detail.
The site was built on Shopify. Marc's team did alteration on Shopify's template to achieve our goals, also Marc design a customer royalty program.
What was the team composition?
There was a graphic designer, a marketing specialist
Can you share any information that demonstrates the impact that this project has had on your business?
Helped us to bring sales from instagram to website
How was project management arranged and how effective was it?
The e commerce website is not our source of income. We built it just because we needed a website. We are happy the website is completed in time, but we didn't promote it
What did you find most impressive about this company?
Marc is super responsible and detail-oriented, I trust him 100%.
Are there any areas for improvement?
No