AdVenture Media Group

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a regional amusement park located in West Berlin, New Jersey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We hired them to manage our Google Ads and analytics.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group started by analyzing the account we had before creating an in-depth report of their findings, specifically identifying areas for improvement. After that, they put together an actionable list of how they were going to tackle the areas for improvement as well as their corresponding budgets.

As part of that, they examined different aspects of our social media and video marketing activities. For the video marketing aspect, we use YouTube because it's also owned by Google Ads. We use it as part of the integration of uploading short videos and the team helps us decide how to use it. The team continues to manage our SEO, social media marketing, and Google Ads efforts.

What is the team composition?

We’ve worked with their head of SEO, account representative, and senior SEO expert.

How did you come to work with AdVenture Media Group?

I saw an article written by their owner and it showed the services they provided.

How much have you invested with them?

We’ve spent over $75,000.

What is the status of this engagement?

We began working with them in March 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure their performance based on our return on ad spend (ROAS). In relation to that, I’m pretty satisfied with them.

How did AdVenture Media Group perform from a project management standpoint?

We communicate through emails and weekly video conferences. We have no issues with their process, and they use their own sophisticated reporting tool on the backend. Overall, they’re doing great.

What did you find most impressive about them?

They’re very attentive to details, and they understand our product.

Are there any areas they could improve?

No, nothing comes to mind on areas they can improve.

Do you have any advice for potential customers?

Manage the people that work for you. AdVenture Media Group is a vendor, so you get a lot from it if you put so much into it.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for Lemonlight. We are a global video content production studio that specializes in performance creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

We were seeing poor roi on our google search ads despite substantial investment. Our goal was to bring the channel to profitability and scale our leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed multiple agencies to find what we felt was the best fit. In the end, we decided to move ahead with AdventurePPC because of the solution fit, team and previous success.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with an overview of our company and goals. Adventure then provided a detailed audit of our accounts and presented back quick wins, and long-term advancement strategies. They worked quickly to clean up tracking, refine ad language, restructure campaigns and relaunch the account. They were careful not to turn off or aggressively modify anything that was working.

How many people from the vendor's team worked with you, and what were their positions?

I worked with three people. A campaign manager, a campaign manager assistant and an account representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After three months we have been able to cut our cpl in half and double our leads. This has resulted in far greater revenue from our paid search spend.

Describe their project management style, including communication tools and timeliness.

They are extremely responsive with email and our weekly and bi-weekly meetings are valuable and efficient. They have been fantastic.

What did you find most impressive or unique about this company?

We are very pleased with the results but the most impressive thing is the quality of the team. They are on top of any request, move quickly, and are fun to work with.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing director at Wonderlic, a B2B SaaS company in the pre-hiring assessment industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

Our company was growing but had a relatively small marketing team of 6–7 teammates. We knew that the growing workload would be too much for our group with our goals and budget going forward. So, we decided to outsource some of the work. 

SOLUTION

What was the scope of their involvement?

We initially hired AdVenture Media Group to be our paid search partner. However, we expanded their scope of work to include paid social media efforts. While we had 10 data from previous PPC efforts, we hadn’t spent any money on that for six months, so we had to do a full-scale restart. AdVenture Media Group jumpstarted our neglected PPC campaign and rebuilt the entire account nearly from scratch. They then took on our social media advertising on Facebook, LinkedIn, and Instagram. 

We’ve split the content creation work, so we handle some internally, and AdVenture Media Group creates content as well. The AdVenture Media Group operates all PPC campaign management across the various platforms we utilize. 

What is the team composition?

We work with Brendan (Senior Account Manager) and Ronnie (Senior Account Executive), who are part of the account management team. I’ve also met with a half dozen specialists from the AdVenture Media Group team. 

How did you come to work with AdVenture Media Group?

We’d worked with a different firm before, but wanted to look for a new partner. We looked on Clutch.co and researched highly rated PPC firms. After AdVenture Media Group provided a proposal, we decided to give them a try. 

How much have you invested with them?

We’ve spent around $500,000 with AdVenture Media Group. 

What is the status of this engagement?

Our partnership with AdVenture Media Group began in May 2021, and it’s still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AdVenture Media Group breathed new life into our PPC efforts. It took some time on our end to get the results we wanted, but that was to be expected. In 2020 we generated 921 paid search leads, but thanks to AdVenture Media Group’s work, we generated 1,105 during the second half of 2021 after our six-month spending pause. 

We’ve moved beyond focusing on lead totals, and we’re now focusing on optimizing our pipeline and deals. We hope to replicate our paid search successes on our social channels this year. I believe the results of ​​AdVenture Media Group’s work will continue to improve our lead generation.

How did AdVenture Media Group perform from a project management standpoint?

We put AdVenture Media Group in a challenging position at the start because we had paused our PPC efforts for six months. However, AdVenture Media Group was prepared for the challenge and always had a plan to tackle stagnation. They constantly tested and analyzed content to ensure we were making processes in the right direction. 

We have a shared reporting platform, and AdVenture Media Group uses an analytics tool to track PPC progress. I used to have weekly meetings with Ronnie and Brendan, but we now meet once every other week via Zoom or Google Meet. We also exchange weekly emails. 

What did you find most impressive about them?

In the past, we discovered that some companies could get complacent in the PPC work. We haven’t felt that way with AdVenture Media Group. I’m always impressed that AdVenture Media Group is interested in our company’s success and isn’t just checking off numbers to hit a target. They’re constantly pushing us to optimize our campaigns. 

Are there any areas they could improve?

There were some growing pains at the beginning of the project; we tried to launch our social media accounts while AdVenture Media Group was still trying to restart our paid search back to life. It would have been better if they’d focused first on renewing the PPC work and then extended it into social media. 

Do you have any advice for potential customers?

Future customers need to trust AdVenture Media Group’s ideas around expanding and strategizing in new channels. They have great ideas of how customers can tie together different channels to create beneficial results. AdVenture Media Group is an expert, and customers need to trust them. 

BACKGROUND

Please describe your company and your position there.

I work in product marketing at a global interconnect company where we manufacture and supply connectors to a wide array of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

We brought AdVenture on to increase our effectiveness with Google Ads. Our original goal was to increase our conversions enough to justify the spend so we could see if this was useful. We not only achieved the goal rather quickly we quickly realized there was some total available market that AdVenture helped us capture that we weren't capturing beforehand.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a web seminar that one of our SEO experts attended. The factors were cost, quality, and effectiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our products are very complex, so at first Adventure had a lot of product knowledge they had to digest. After that AdVenture (Nechama) guided the group in what we needed to do. We are able to be as hands-off/on as we want to be when it comes to projects as we have the confidence that AdVenture is moving the project the way it needs to be.

How many resources from the vendor's team worked with you, and what were their positions?

Sales, Management, Account Manager (two of these). Nechama is our account manager who handles 99% of what we do.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I'd rather not share but our conversion quality and metrics increased significantly driving down our CPC (cost per conversion)

How effective was the workflow between your team and theirs?

We have bi-monthly meetings that seem to be productive.

What did you find most impressive or unique about this company?

We haven't really encountered many requests that they haven't fulfilled whether that's creating custom dashboards, taking extra time to explain something, or tackling a project that requires taking time to understand the product.

Are there any areas for improvement or something they could have done differently?

We are happy with our progress

BACKGROUND

Please describe your company and your position there.

Agape Transportation is a company that specializes in Non-Emergency Medical Transportation (NEMT), moving New York's sick and elderly to and from their daily activities. I am currently the Director of Operations here at Agape.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

As things begin opening up again, more and more NYC residents require our services. But we lacked drivers. AdVenture has been our primary partner in promoting the opportunity to work with us online in hopes of reaching drivers who hadn't worked during the pandemic and those who were looking for a new opportunity.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were highly recommended by a trusted associate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The AdVenture team met with us, understood our goals and our audience, and finally launched an online via Google and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

4 team members: 1 from sales, 3 from the account management/marketing team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen hundreds of leads come in over the last few months. A distinct departure from the 6-12 we'd receive prior.

How effective was the workflow between your team and theirs?

We've had weekly meetings scheduled over the last months, as well as regular email correspondence.

What did you find most impressive or unique about this company?

Immediately understood our needs. Actively monitored and adjusted their strategies based on the results we saw. They've been very patient with me as I am sometimes slow to execute the adjustments they need on our website and postings.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the owner of a brick-and-mortar fine jewelry store that features artisanal (read: small batch, artistic, unusual) jewelry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

Prior to hiring AdVenture, we had an ecommerce website, but did not invest in online advertising (PPC, FB ads, etc.). We turned to AdVenture to find our best audience nationally, and boost our website sales as well as enhance our online presence in our local market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AdVenture because both my marketing manager and myself had taken Isaac's online Udemy courses, and we liked his approach to teaching. So, AdVenture was our first call. They were our ultimate choice because we didn't feel the same vibe talking to other firms offering similar services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, AMG made sure to acquaint themselves with our business, through an all-important intro meeting. Between our description of our business' strengths (which tend to lie in how it is different from the great majority of fine jewelry firms), and their familiarization with our products and our other (traditional) advertising, they set about finding and fine-tuning our audience for Facebook and Google Ads. Implemented their plan, adjusted as machine learning suggested, and responded to our ongoing comments and concerns.

How many people from the vendor's team worked with you, and what were their positions?

The person with whom we primarily worked is Melissa Nadasdi (account manager), but our Google calls were also attended by Esther Nadoff (senior account strategist) and Danielle Immerman.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

People do not need to purchase jewelry often. We look at each new customer as a lifelong one. And AdVenture's efforts have expanded our national scope and brought us a number of customers who have already purchased more than once (no small feat in less than a year, since most folks purchase jewelry every 5 years of so...).

Describe their project management style, including communication tools and timeliness.

They are highly responsive, particularly via email. Excellent communication and ability to explain technicalities without "talking down" or "talking over." Good guidance, and understanding of constraints at our end.

What did you find most impressive or unique about this company?

I was particularly impressed by their desire to understand what we do, and play with different aspects of our business (along with developing new and different campaigns to play up to those aspects), despite how different our business is to most in our same industry.

Are there any areas for improvement or something they could have done differently?

Perhaps coming up with ways to present online ads that attract people to our collection generally (rather than just creating hyper-focus on an individual item that can sell out). I think we're getting there, though!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Jacquie Aiche Inc, a jewelry company. We make jewelry in Los Angeles and sell it through different channels, including an online store, our showroom, and other retail stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to increase our social media and digital presence by advertising on Google and Facebook, so we hired AdVenture Media.

SOLUTION

What was the scope of their involvement?

When we first contacted AdVenture Media, we told them that we needed a better social media presence. We started working with them based on a monthly budget, implementing different strategies for digital advertising on Google and Facebook to increase our brand's awareness. So far, our engagement is going well, and we’re about to increase our budget since we’ve had amazing results.

What is the team composition?

Melissa (Account Manager) is our main point of contact, and she’s really great. We also work with 2–3 other team members from AdVenture Media.

How did you come to work with AdVenture Media Group?

We did a lot of research online and found them. One of my friends had worked with them in the past, so aside from the good reviews we found online, we also got a good recommendation.

How much have you invested with them?

We’ve spent around $30,000 per year on their services, not including the advertising budget.

What is the status of this engagement?

We started working together around February 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen excellent results, and we’re getting a great ROI, which is what we were looking for. I’m really satisfied with their service and dedication, and my business is achieving great success because of them.

How did AdVenture Media Group perform from a project management standpoint?

AdVenture Media performs very well and is on top of everything. They’re always proactive, and they keep their questions and requirements simple. Melissa is very helpful whenever we have a question, and we have a call every couple of weeks to go over all the different strategies. Overall, working with them is great.

What did you find most impressive about them?

AdVenture Media is very professional, and they deliver what they promise.

Are there any areas they could improve?

I don’t have any constructive criticism; I’m really satisfied with their work.

Do you have any advice for potential customers?

Every business is different, so answer every question that AdVenture Media asks. Additionally, have a clear budget and make sure that it makes sense for your project.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of VIM & VIGR stylish compression legwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

I hired AdVenture Media Group to assist with cleaning up our Google Ads and generating revenue through SEM. We had worked a previous company that was unable to get Google Shopping up and running.

SOLUTION

How did you select this vendor and what were the deciding factors?

I took an online course that was led and created by Isaac Rudansky (founder of AdVenture) on Google and SEM and I really liked his educational style. This prompted me to look further into AdVenture. I was looking for people that had strong relationships with Google and Facebook and very solution focused.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with setting clear goals and objectives for the brand which included the ROAS goals and ad spend goals. My account manager, Avery, is a great communicator especially around performance and metrics.

How many people from the vendor's team worked with you, and what were their positions?

Around 3 people from the team have worked directly with me. They were a strategy person, account manager and senior account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with AdVenture, we were able to get our brand on Google Shopping and it now generates a significant amount of revenue for the brand. We are also performing well on Bing, Google and Facebook.

Describe their project management style, including communication tools and timeliness.

Great at managing expectations and meeting deadlines. They displayed excellent communication across the board.

What did you find most impressive or unique about this company?

Professionalism, knowledge and a "get it done" attitude.

Are there any areas for improvement or something they could have done differently?

None at the moment.

BACKGROUND

Introduce your business and what you do there.

I’m an inbound marketer at an e-commerce print and marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We needed an advertising agency to manage our digital ad spend on Google Ads. Our goal was to break into a new type of higher-value customer.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group facilitated spend and strategy around our Google Ads. First, the team did a deep dive into our business and understood what areas we’re trying to capitalize on. Once, they understood our objectives, they developed a six-month strategy to optimize our ad spend.

The team helped us with retargeting campaigns, and they launched a new set of display ads.

Previously, we had a lot of success tracking our success because our website is older. The team helped us navigate those challenges in creative ways. They also helped us track success outside of our website, which was great.

Most recently, we’re in the process of re-doing our website. We wanted to spend less money on Google Ads so we have more money to spend elsewhere. They helped us fine-tune our spend on Google Ads as much as possible without losing customers.

What is the team composition?

I have two main points of contact, including Brendan (Account Manager). In total, we work with five people from their team.

How did you come to work with AdVenture Media Group?

We found them online. We were researching PPC vendors and scheduled calls with 3–4 of them. We decided to work with AdVenture Media Group because they have a deep understanding of the Google Ads platform. From the get-go, they provided a pretty clear strategy about how they would help us change our ads.

How much have you invested with them?

We’ve spent $25,000–$50,000 so far.

What is the status of this engagement?

We started working together in October 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with AdVenture Media Group, our ROI has increased by 50%. The team has also decreased our cost per customer by one-third. They’ve been great. We spend half as much on Google Ads now, but our results haven’t wavered too much. All of my colleagues have said that AdVenture Media group is easy to work with as well.

How did AdVenture Media Group perform from a project management standpoint?

The team is very responsive, and they’re great at providing strategic advice. They’re organized, and they do a good job of providing a reporting dashboard to make results easy to understand. We have a weekly call, and they’re responsive over email.

What did you find most impressive about them?

The team is good at testing new strategies. It always seems like they’re iterating on what they’re doing. The team is very innovative.

Are there any areas they could improve?

It would be nice if we had a scheduled performance review. If we ask for one, they’ll provide it. It would be nice if it were already on the calendar.

Do you have any advice for potential customers?

My advice is to help them do the research about your company. They’ll be informed enough to provide strategic advice about how to run your marketing campaigns.

BACKGROUND

Please describe your company and your position there.

Exotic Nutrition is a pet supply manufacturer and ecommerce business that sells over 300 products for various animals. The pets we supply to range from exotics such as Hedgehogs, Chinchillas, and Sugar Gliders, to small animals such as Rabbits, Guinea Pigs, and Hamsters. We are family-run and distribute B2C as well as B2B.

While the majority of my work is as a Business Administrator and Inventory Manager, I help in the marketing field as well, which is what led me to be a part of the team that collaborated with AMG. My role as a Marketing Associate entails product photography, image editing, visual product advertisements, email campaigns, product catalogs, keyword optimization, social media, and printed promotional materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

Exotic Nutrition hired AMG to manage our Google Ads account.

What were your goals for this project?

Our main goal was to use our marketing budget more efficiently. We realized we were not capitalizing on certain products/categories, and knew funds were being completely wasted in other areas.

Our second goal was to get our account more organized. After years of us inexperienced users working through Google Ads, it was difficult to see any type of order to the account.

Our third goal was to decide what a small family business like ourselves should be setting target ROI and other marketing metrics at. With our lack of knowledge in digital marketing, came vague goals.

SOLUTION

How did you select this vendor?

We found AMG after researching companies on google who managed PPC accounts, and realizing there was a 'Premier Partner Status' Sector. AMG's informative website and plethora of testimonials made the decision easy. Their case studies and blogs showed their true interest and passion for PPC.

Describe the scope of their work in detail.

Our expectation for AMG was the following:

• Assist us in forming ROI goals which are reasonable for our company and industry
• Restructure account to be organized and clear
• Provide suggestions with data to back it up
• Optimize campaigns to their fullest potential
• Closely monitoring campaigns to ensure we stay on track to our goals
• Stay up-to-date on the latest trends of digital marketing

What was the team composition?

Avery Niman is one of the Marketing Strategists at AMG and was assigned to our account. He was the primary team member who reviewed and edited our account on a daily basis, as well as held conference calls with us every other week to keep us up to date on the progress of our account. Avery would also consult with Patrick Gilbert and Ari Pirutinsky on completing the objectives of our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As mentioned, our main goal was to use our marketing budget more efficiently. AMG completed this goal by determining where our budget was being wasted on low-performing ads, adding negative keywords to remove unwanted traffic to our ads, and removing underperforming products from campaigns.

After our expenses were reduced, they reinvested the funds to increase spending in areas that showed potential. Other than the typical tactics of increasing budgets on campaigns that were doing well, they got creative with how to further expand. This included working with our website developers to code a profit margin calculator into the backend of our site so Google Ads could use individual product profit as a variable. This led to ROA increasing 18%, and earned profit increasing 62%.

Along with this, we were able to run advertisements on Facebook for the first time. These campaigns were not only successful, but also increased our brand awareness and communication with pet owners.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very smooth. AMG was incredibly flexible when it came to communication, and patient with our inflexibility. When our days became too chaotic for conference calls, they were sure to push around their own schedules or send over detailed emails with a presentation of account changes.

What did you find most impressive about this company?

What we found most impressive about AMG was their interest in the overall wellbeing of our company, beyond PPC. They were in a constant pursuit of educating themselves about our products, and took the time to understand our industry. AMG genuinely wanted to help us succeed, and proved that by collaborating on projects outside of digital marketing. When we would face specific internal struggles, they inquired about how to help and gave great insight. Everyone here would agree that we are a more well-rounded company thanks to the guidance of AMG.

Are there any areas for improvement?

We cannot think of any ways for AMG to improve, we are beyond satisfied and would recommend their team to anyone!