AdToro

Please describe your company and your position there.

We empower Product Professional with the tools and knowledge to create products that matter. We have been in business for over 20 years and serve clients around the world. Our products and services include consulting, contractors, training, certifications, templates, coaching, books, and a Product Management optimization program. In my role as Sr. Digital Marketing Manager, I manage our digital strategy, our marketing tech stack, and marketing operations.

For what projects/services did your company hire AdToro?

We were looking for a partner that would help us with our advertising strategy and execution on search and social.

How did you select this vendor?

We felt AdToro's values aligned with our company values. We could tell they had the intelligence and experience to help us achieve our goals while staying in alignment with our values. They are also very data-driven without making things complicated, that was a huge plus.

Describe the scope of their work in detail.

They manage all our paid media channels and are brainstorming with us to understand what other channels we could experiment with. We meet weekly to discuss what trends we're noticing and what changes we could make to optimize our campaigns. AdToro partners with us to refresh our creatives and create and landing pages we need to run a campaign. It's been helpful for them to be so hands-on but also be able to take a step back and look at the overarching strategy.

What was the team composition?

I meet with and work directly with Chris and Tyler who manage our account.

Can you share any outcomes from the project that demonstrate progress or success?

We're very happy with the outcomes we've had so far. One of the biggest changes AdToro made was to our attribution windows. They made the windows smaller, allowing us to really see how effective our media is.

How effective was the workflow between your team and theirs?

We have weekly meetings to talk about new learnings from the last week and to review the progress of our campaigns. We also have a Slack channel where can communicate as-needed. The AdToro team has also been very open to work with our other marketing vendors and join monthly meetings we host to ensure we're all on the same page and working towards the same goals.

What did you find most impressive about this company?

They hold themselves accountable. If we run into any issues, we're able to communicate about it directly to them. And they come to a set of steps moving forward, and AdToro follows that plan very well.

Is there any area for improvement or anything that could have been done differently?

Nothing in particular. Their team is transparent and open to feedback that if anything does come up, they're receptive and adjust accordingly.

Please describe your company and your position there.

I serve as a lead advisor for the largest sports VC fund in North America - Stadia Venture. One of our top performing portfolio companies is IntelliGym: the #1 selling cognitive training software for youth athletes in the sports of soccer and hockey. Patented and tested by NASA, U.S Army, DARPA and multiple universities, IntelliGym improves awareness, anticipation, and decision making on the field and ice plus is proven to keep young athletes safer playing the sports they love.

For what projects/services did your company hire AdToro, and what were your goals?

As IntelliGym expands it's brand in the U.S. (company based in Tel Aviv), Ad Toro was hired to help with brand awareness, digital strategies, consultive ad spend models, creative positioning for video and image ads. The goals are to take the current ROAS and conversation rates and improve to number that exceed the last 2 years of efforts.

How did you select this vendor and what were the deciding factors?

Our team felt they understood the brand positioning today for an organization that needs to increase its brand footprint and become more of a sports household name and solution. Ad Toro also understood that most young athletes (or their parents- / coaches) do not know what cognitive sports training even is - after a few conversation, they put together a well thought-out roadmap for launch and continued success for the rest of 2021 (knowing sports are seasonal). They also conveyed their strategies and tactics in easy to understand non-digital languge.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Create video and image ads on Google and Facebook. Define KPI's and CPA's around both software products (knowing there are differences in pricing and training structure). Also improve conversation tracking, A/B testing SEO, keywords and audeinces.

How many resources from the vendor's team worked with you, and what were their positions?

2 digital strategists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In a down time for youth sports in 2020 and 2021. Since bringing in AdToro, we have seen a nice lift in sales, conversation rates, website traffic.

How effective was the workflow between your team and theirs?

We receive weekly reports from Ad Toro. After the 1stmonth were we had multiple Zoom calls - we agreed going forward we would schedule calls monthly or as needed - all has worked out favorably and Ad Toro has been flexible in scheduling, especially with the 7 hour time difference.

What did you find most impressive or unique about this company?

Willingness to work within budgets. Willingness to scale at a manageable rate vs. going to fast just because of some early success. Access to the team very quickly. Good understanding of a unique software product.

Are there any areas for improvement or something they could have done differently?

Maybe ask for better or more current creative images and videos from IntelliGym.

Please describe your company and your position there.

We are the leading ESG platform built for commercial real estate. My role as the Marketing Operations Manager is to keep our marketing technology and website optimized as well as raise brand awareness and bring in leads.

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro to improve our website's SEO and lead our paid ad campaigns. For SEO, our goal is to rank high for keywords revolving around our brand name, ESG, and sustainability. For paid ads our goal is to increase brand awareness and bring in quality leads.

How did you select this vendor and what were the deciding factors?

The VP of Marketing chose AdToro based on cost and quality of service. Their pricing model of taking a percentage of total spend is very fair to all parties involved.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had an initial call outlining expectations, getting initial ad campaigns off the ground, and collecting keywords to rank for. Since then we have quick weekly recap calls to go over our website health, keyword rankings, and paid ad performance. AdToro also created a Slack channel so we can easily contact them with questions or ideas for new campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with AdToro's CEO and Head of Digital Strategy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website score went from around a 65% to a 94% in a very short period of time. We are ranking very high (between first and third result on Google) for relevant keywords, and our paid ads campaigns have added multiple deals to our pipeline.

How effective was the workflow between your team and theirs?

Working with AdToro is very smooth. We set expectations, and they easily fulfill them and more. The Slack channel is a really nice touch because they are very responsive.

What did you find most impressive or unique about this company?

Their wealth of SEO knowledge. With their help we are now ranking much higher for our keywords and our website health is almost perfect and much higher than it would be if I tried to tackle it myself.

Are there any areas for improvement or something they could have done differently?

So far, not yet.

Please describe your company and your position there.

I am the VP of Marketing and co-founder of a start-up in the removable storage space. We manufacture and sell memory cards and workflow readers to professional cinematographers and photographers.

For what projects/services did your company hire AdToro?

We needed a company to take over our home-grown, ad-hoc, social media advertising program to take it to the next level.

How did you select this vendor?

I interviewed about 5 companies for this partnership and after reviewing the approach to the business, pricing structure and fit I chose Ad Toro.

Describe the scope of their work in detail.

They developed an advertising plan and put together the creative for ads placed on Facebook and Instagram. We also explored other platforms and did tests there to expand our reach. We continue to look at additional ways to reach a wider audience with their guidance on the best tools to fit our needs.

What was the team composition?

I work directly with their CEO and senior members of their team.

Can you share any outcomes from the project that demonstrate progress or success?

We have been closely monitoring ROAS in each platform along with other metrics like the total reach as well as the cost per click. All of our metrics have been improving month over month as we optimize our program.

How effective was the workflow between your team and theirs?

We have a weekly call to review all the metrics we are targeting. I also have access to a dashboard that I can access at any time to see real-time results. In addition we manage projects through Asana and Slack.

What did you find most impressive about this company?

Very responsive to our needs and requests.

Is there any area for improvement or anything that could have been done differently?

None that I have identified.

Please describe your company and your position there.

I am the Vice-President Commercial banker. In the simplest terms, we are a multi-state, bank holding company. I handle everything related to the commercial lending side.

For what projects/services did your company hire AdToro, and what were your goals?

We are an ever growing holding company that needed help competing organically and obtaining to clients. We hired AdToro to get us on the first page of search results and increase our monthly leads

How did you select this vendor and what were the deciding factors?

We chose AdToro after being referred to them by another banking institution. They were highly reviewed and gave us an awesome presentation that gave us comfortability they were highly skilled.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had never previously done any SEO or advertising, so they had to set up all of accounts, set up tracking, help us establish KPIs, and show good performance within the budget constraints we gave them. They give us weekly call and monthly performance.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with 1 POC

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have helped us get on the first page for some of our most sought after keywords and our leads have increase tenfold since bringing them on

Describe their project management style, including communication tools and timeliness.

They are extremely organized and communicate with us very quickly through slack and email

What did you find most impressive or unique about this company?

They've over-delivered on everything they told us they would do. They didn't make false promises that a lot of agencies tried to. They told us realistic expectations and help us realize them.

Are there any areas for improvement or something they could have done differently?

None

Please describe your company and your position there.

I am the Senior Project Manager. I handle all sales and marketing for Office Movers Express.

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro to handle our search engine and social media advertising. Our goal was to increase more leads that became SQLs and customers

How did you select this vendor and what were the deciding factors?

We had heard about AdToro on Market Watch. Saw an article from them about AdToro on Facebook

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

AdToro runs our Google Ads, Bing Ads, Facebook Ads/Instagram Ads, and native advertising. We give them budget every month that they can allocate amongst the channels to maximize our leads. We evaluate them on a cost/lead basis as well as how many of those leads become sales

How many people from the vendor's team worked with you, and what were their positions?

We have a main POC but we have a designated slack channel where multiple people from their team will communicate with us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have significantly increased our lead flow and grown sales. Our marketing budget has increased MoM and will continue to do so as they help us scale.

Describe their project management style, including communication tools and timeliness.

They are very active in communication and timeliness. They always get things done asap

What did you find most impressive or unique about this company?

We've been impressed with the results and the team's communication skills. They also deliver and are very clear with their reporting.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

Please describe your company and your position there.

I am the marketing director of Riskovery Solutions. We offer Corporate Travel Risk Management to large enterprises, allowing them to plan, monitor, and recover employees who are either traveling or working abroad.

For what projects/services did your company hire AdToro, and what were your goals?

We hired AdToro to redesign our website, handle SEO, Paid Advertising, Creative, and Email Marketing. We have a very complex solution that is only viable in the upper tier of the B2B space. One of the main challenges we had was telling our story in a way that was digestible to the RIGHT audience. We only take clients with a minimum of 1,000 employees, so targeting was critical.

How did you select this vendor and what were the deciding factors?

AdToro has met all my requests (even on the weekends at the last minute). They created an amazing explainer video, their paid campaigns have been bringing in relevant leads, and the website they designed meets our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They handle our Google Ads, Bing Ads, LinkedIn Ads to drive leads in the B2B space. They also built our website and developed much of the content, graphics, and videos included. They also handle our SEO, blogs, and email marketing. Our key deliverable is leads. We set hard KPIs with them that they have achieved almost every month.

How many people from the vendor's team worked with you, and what were their positions?

We have 1 project manager who we go through with all of our requests. This makes it easy because I only have to talk to 1 person and he works within their team to meet our needs.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've been able to continue to increase our digital advertising budget with them because they continue to hit our KPI (cost/lead) goal. Our SEO appears to be getting better. They deliver an In The News style blog every week that we've seen more subscribers subscribe to.

Describe their project management style, including communication tools and timeliness.

Communication is terrific. We can contact our POC directly through our Slack channel with them and through email. In the even that we need to hop on a call (which is frequent), they always accommodate swiftly.

What did you find most impressive or unique about this company?

The level of work they've delivered and their communication. They're not the cheapest agency, but their work speaks volumes.

Are there any areas for improvement or something they could have done differently?

We're very happy with them. If i had to be picky, it would be if they were cheaper but I understand that working with a good agency with the level of support we need has a cost.

Please describe your company and your position there.

We are a USA-based fashion brand, we sell fun-theme clothing, aimed at the mail 34-45 yo market. We primarily use Instagram and FB ads.

For what projects/services did your company hire AdToro?

Media buying and strategy across facebook and instagram.

What were your goals for this project?

We wanted to drive sales and increase our instagram following. We feel the increased exposure would get us new and repeating customers. I realize these goals are pretty broad, AdToro did a good job coming up with the tactics to help us achieve these.

How did you select AdToro?

AdToro reached out to us as they saw us online, and though our brands would be a good fit. Once we spoke to them via phone and chat, we liked their style, and felt they "got" our brand, and had great ideas about where we should message and how we should message across the platforms we were looking for.

Describe the scope of their work in detail.

They did media buying, campaign setup, creative content creation, copywriting, media placement, as well as strategic advice on how to get better creative for our ads.

What was the team composition?

There are 2 resources that we interface with. The team size has remained consistent.

Can you share any outcomes from the project that demonstrate progress or success?

We have had increase in our instagram followers, and more importantly our sales have been steadily improving.

How effective was the workflow between your team and theirs?

Very, they are very responsive and easy-going. Once we sent a directive, they were quick to address it and respond with their opinion on it.

What did you find most impressive about this company?

Their initiative and creativity to come up with new ideas for our ads are impressive.

Are there any areas for improvement?

Nothing worth mentioning that would be a ding, all standard items that come up.

Please describe your company and your position there.

I am the CEO at Rogue Digital, an SEO agency.

For what projects/services did your company hire AdToro, and what were your goals?

We needed a partner for all of our PPC projects.

How did you select AdToro and what were the deciding factors?

I chose to work with AdToro because I needed a team that would be willing to spend as much time working with small businesses as they did big ones.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have done Google and FB ads for multiple clients of mine. Each one of these projects has been a success. They create solid monthly reports and are ver responsive when it comes to adjusting and optimizing campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Chris, the CEO

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All of my clients working with AdToro have seen a consistent ROI that allows them to continue to grow their businesses.

Describe their project management style, including communication tools and timelines.

AdToro is very hands-on. The benefit of a boutique agency is the people working on your account are the experts and not junior-level employees. They're incredibly responsive over email as well.

What did you find most impressive or unique about this company?

Digital marketing can be a boring and laborious task but Chris and Tyler are fun to work with. The projects are not just successful, but also enjoyable because of AdToro.

Are there any areas for improvement or something they could have done differently?

Ther's nothing I would change about the relationship or the projects.

Please describe your company and your position there.

Zorpads is an odor-eliminating shoe insert company and I'm a cofounder & head of product & marketing.

For what projects/services did your company hire AdToro?

We hired AdToro to run digital marketing for our business across Facebook and Google.

What were your goals for this project?

Our goals were to achieve Return on Ad Spend (ROAS) targets depending on the eciency of the overall ad placement.

How did you select AdToro?

AdToro reached out to us and showed us some of their prior work. We had been running all of our digital advertising in-house, and we decided to take a risk and move it out to an external agency that has more experience than we do.

Describe the scope of their work in detail.

AdToro creates, places, and monitors performance of all our digital marketing assets. They choose targeting, spend levels, and pull many other levers all in service of achieving ROAS goals.

What was the team composition?

We work mainly with Chris and Tyler over at AdToro.

Can you share any outcomes from the project that demonstrate progress or success?

AdToro was able to double our ROAS within a couple of months on our key marketing platforms and was able to triple our ROAS within about 8 months. They performed spectacularly for us and we're lucky to call them our partners.

How effective was the workflow between your team and theirs?

Extremely effective, AdToro sends out a monthly report detailing what worked, what didn't, and top performing channels. This allows us to keep a pulse on our business and give them the freedom to test and learn into new opportunities

What did you find most impressive about this company?

AdToro is a go-getter agency. They're proactive, driven, and hungry for results. They're so impressive, in fact, that we recently gave them ownership of our Amazon advertising account as well and have recommended them to a few other Shark Tank companies.

Are there any areas for improvement?

Nothing yet!