What evidence can you share that demonstrates the impact of the engagement?
The campaigns are pretty successful. If there’s a success or a failure, it’s not always Adsup’s fault or advantage—it’s a group effort. We average roughly 250,000-750,000 installs of applications.
We’ve been working with them since we started, and we’re really happy with what they do. They’re one of the few companies that are really picky about the quality of traffic, and they’re always responsive to our requests and to the requests of our clients.
How did Adsup perform from a project management standpoint?
They’re very good—the only thing that they could improve on is their English communication. We’re trying to take that responsibility away from their shoulders and do it ourselves. Our clients don’t interact with them directly, so they don’t face any communication challenges themselves.
What did you find most impressive about them?
They’re really picky about the quality of their traffic. I’m really happy that they are because, in our company, we aim to maintain long-term relationships with our clients. That means that we have to sustain a really high quality of traffic over time, which they do very well.
Are there any areas they could improve?
They could increase the scope of services that they offer. They’re primarily focused on local traffic sources, but it would be great if they could offer more media buying services, such as Google media buying. There are plenty of traffic sources out there that are not involved in our strategy, so I’d be happy if we could involve some of those.
Do you have any advice for future clients of theirs?
Being located somewhere around Europe would really help because they’re based in Russia. Being an American company, for instance, would limit their communication to the working hours of a local team and the working hours of the client. Generally, I would suggest working with Adsup. The only downside is that their services are limited to the local market.