ADSUP Mobile Revenue Acquisition Agency

Adsup helps mobile app developers to increase their revenue by acquiring high-value paying users through performance advertising.

At our disposal our own media buying team [Facebook, Google, Snapchat, MyTarget, Pinterest, in-app] and in-house creative studio [playable ads, videos, banners].

 
$5,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2013
Show all +
Saint Petersburg, Russia
headquarters
other locations
  • California
    United States

Portfolio

Key clients: 

For 6 years of our presence on the global mobile market we’ve cooperated with more than 300 awesome companies.

Unilever, Microsoft, eBay, Netmarble, Alibaba, Disney, Uber, Blizzard, Booking, Com2uS, Playrix, Machine Zone, Zynga, Skyscanner, Coca-Cola, Gameloft, Kabam, Joom, Badoo, Tik-Tok and many others are among our permanent  partners.

95% of them cooperate with us for more than 2 years.

Reviews

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Mobile App Traffic for Mobile Marketing Agency

"They’re one of the few companies that are really picky about the quality of traffic."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Apr. 2016 - Ongoing
Project summary: 

Adsup manages mobile campaigns for a marketing and advertising firm. They handle user acquisition, optimization of local ads, partnerships with media buyers, and content creation.

The Reviewer
 
1-10 Employees
 
Finland
Co-Founder, Mobile Marketing Agency
 
Verified
The Review
Feedback summary: 

An average mobile campaign attracts between 250,000 and 750,000 downloads and delivers high-quality connections. Adsup impressed with their solid project management and focus on finding excellent leads. Their business aptitude has made them a profitable long-term partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a mobile marketing agency. We do mobile marketing on behalf of our clients in specific territories. I’m the co-founder and managing director. I oversee all the operational activities of the company and am in charge of the business development. I’m the sales side of our business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adsup?

We needed help getting mobile traffic.

SOLUTION

What was the scope of their involvement?

They provide the mobile traffic by running campaigns for us. They run user acquisition campaigns and marketing campaigns. They also launch, manage, and optimize campaigns in local ad networks. They employ and hire their own media buyers to provide traffic for us from their own sources, which could be mobile sites, mobile apps, or anything like that. Sometimes we also have them produce more creative content for us.

What is the team dynamic?

Adsup is one of our closest partners among the 20-30 partners that we have. We’re pretty much interconnected. All of our team is in touch with their team very closely. I’m often in contact with the higher management on their end, while the rest of my team is in contact with their ad managers.

How did you come to work with Adsup?

Adsup is one of the oldest local Russian ad networks. The founder of Adsup and I are former colleagues, and we know each other pretty well. It was a no-brainer for us to decide to work with them. We considered other options and we do work with other partners as well on separate projects.

How much have you invested with them?

We have spent roughly $500,000-$1,000,000.

What is the status of this engagement?

We started working together in April 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaigns are pretty successful. If there’s a success or a failure, it’s not always Adsup’s fault or advantage—it’s a group effort. We average roughly 250,000-750,000 installs of applications.

We’ve been working with them since we started, and we’re really happy with what they do. They’re one of the few companies that are really picky about the quality of traffic, and they’re always responsive to our requests and to the requests of our clients.

How did Adsup perform from a project management standpoint?

They’re very good—the only thing that they could improve on is their English communication. We’re trying to take that responsibility away from their shoulders and do it ourselves. Our clients don’t interact with them directly, so they don’t face any communication challenges themselves.

What did you find most impressive about them?

They’re really picky about the quality of their traffic. I’m really happy that they are because, in our company, we aim to maintain long-term relationships with our clients. That means that we have to sustain a really high quality of traffic over time, which they do very well.

Are there any areas they could improve?

They could increase the scope of services that they offer. They’re primarily focused on local traffic sources, but it would be great if they could offer more media buying services, such as Google media buying. There are plenty of traffic sources out there that are not involved in our strategy, so I’d be happy if we could involve some of those.

Do you have any advice for future clients of theirs?

Being located somewhere around Europe would really help because they’re based in Russia. Being an American company, for instance, would limit their communication to the working hours of a local team and the working hours of the client. Generally, I would suggest working with Adsup. The only downside is that their services are limited to the local market.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer