Video ads for UA. UA on Facebook/TikTok
AdSide Media is a performance agency. We are focused on two areas of activity - creating video ads and user acquisition. Both directions are closely related, and working in these fields allows us to be market experts.
We work on the profit share basis, where we spend our own money, and all losses are on us. We produce and test 200-300 creatives per week. Our main goal is to generate profit for our client.
Focus
Portfolio
A video for E-commerce.
👟Case. A video for E-commerce. E-commerce is a huge market and we really enjoy working in this niche. Most of our projects involve advertising for games — but not all. Sometimes, it can be even more interesting to work in another area where we can implement those ideas that are not suitable for games. We can't show all our work in a portfolio, but we have prepared an interesting concept for advertising footwear. 👟For this video, we purchased a sneaker asset and we took the iMac model from stock resources. All other details and environments were built from the ground up in Cinema 4D. The Octane rendering engine greatly simplified the work. It calculates the lighting and makes it as realistic as possible. So, the result was a video with smooth movements and beautiful lighting — this is exactly what you need to beautifully present a product.
How to make cinematics. Trapcode Particular, Element 3d, Saber.
We did the project in several iterations, each of which required approval. This is necessary in order to ensure the work goes smoothly and not to redo an already-finished video. For example, in the first iteration, we coordinated the locations in which the video takes place. There was a lot of work on the sound — everything is like in a real movie. Everything must obey logic — if there is sound from gunshots, there must be sound from the footsteps of robots. One of the most difficult elements is thinking over the flight path of the camera and transitions from one location to another. A lot of time had to be devoted to the special effects — explosions, glare, dust, etc. I used several tools to create these. For spectacular flying particles, I used Trapcode Particular — a plugin for After Effects. This is one of my favorite works of late. The result is cool and the creation process was very interesting.
Video Ads for Angry Birds 2. Illustrator, Photoshop, After Effects
🚘 GOAL We've done a lot of work for Nitro Nation over the years. Videos with references to popular stories were among the best in terms of performance. These videos are great because they allow you to quickly immerse the viewer in the story, thanks to a familiar setting or image. The main task here is to select the plot so that it is as relevant to the product as possible, without causing rejection from the user upon downloading the game. 🚘 SOLUTION The video features a typical GTA-style plot — running away from the police. The drifting scene took the most time, although in the final version it only takes about 4 seconds. Initially, the scene lasted longer, but in such videos it's important to keep the momentum — you can't make the creative take too long. In racing, there is such a thing as a check point. In the same way, as we build our work — we go through check points. In this case, our designer first made a rough draft, we showed it to the client, and after that we made the necessary improvements, improving the dynamics of the video due to the speed of the car, and balancing the UI elements. Application: Nitro Nation Publisher: Creative Mobile Production: AdSide Media Technology: Unreal Engine, After Effects
How we made video for Merge Defense 3D. Creative for Tower Defense game.
🚿GOAL "Merge Defense 3D" is an easy-to-learn, hard-to-master Tower Defense game. Usually, motion design that imitates gameplay is used for such projects, but we decided to use a different approach — splicing footage. This approach was not chosen at random — we used it in a previous, similar project and it produced good results. 🛁SOLUTION Motion design is a technical process that includes working with assets, building a scene, establishing lighting, and more. The difficulties are clear here. When you look at a creative consisting of actual footage, it seems very straightforward, but there are actually a lot of difficulties behind the scenes. According to the script, we needed scenes in different locations, and we have three main possibilities for how to get the required footage: 1. Buy ready-made video from stock websites. 2. Commission a video through a freelance service (Fiverr and the like). 3. Shoot the video yourself. Of course, there is still the option to get the necessary footage from a client, but statistics show that the probability of such an event is not high. 😀 A combination of these approaches was used for this work — we bought several videos, while others were shot by our team. Shooting even two seconds of video often requires preparation — buying specific equipment, searching for a location, and renting a car or premises. In this work, we did all of the above. In the first seconds of the video, the girl is in the bathroom. Undoubtedly, the emphasis on sexuality adds engagement. In the middle of the video, we returned to this theme again so as to enhance the effect. This work is an example of how, with the help of a large design team, we were able to shoot several diverse videos. In the end, we got an original creative and with excellent performance. Application: Merge Defense 3D Publisher: EvoBucks Production: AdSide Media Technology: Teamwork and After effects
How we make creative for Nitro Nation. Unreal Engine, After Effects
🚘 GOAL We've done a lot of work for Nitro Nation over the years. Videos with references to popular stories were among the best in terms of performance. These videos are great because they allow you to quickly immerse the viewer in the story, thanks to a familiar setting or image. The main task here is to select the plot so that it is as relevant to the product as possible, without causing rejection from the user upon downloading the game. 🚘 SOLUTION The video features a typical GTA-style plot — running away from the police. The drifting scene took the most time, although in the final version it only takes about 4 seconds. Initially, the scene lasted longer, but in such videos it's important to keep the momentum — you can't make the creative take too long. In racing, there is such a thing as a check point. In the same way, as we build our work — we go through check points. In this case, our designer first made a rough draft, we showed it to the client, and after that we made the necessary improvements, improving the dynamics of the video due to the speed of the car, and balancing the UI elements. Application: Nitro Nation Publisher: Creative Mobile Production: AdSide Media Technology: Unreal Engine, After Effects
Showreel 2021 motion graphics. How we make video ads.
◼️ We have shown our finished works many times, but for the first time we're inviting you behind the scenes of our digital theater. We create videos in Unreal Engine, After Effects, Unity, DAZ 3D, Duik, Element 3D, Cinema 4D, and Spine. ◼️ Every day, our designers explore the capabilities of these tools, exchange experiences, and create tutorials for internal training. ◼️ We try to keep abreast of all new motion design products in order to easily bring the ideas of our clients to life, and also create our own trends.
Showreel 2020 motion graphics. AdSide Media. Games and non-gaming apps.
The showreel is only 90 seconds long, but contains hundreds of hours of intense and engaging work. Each project is a new challenge, each client is unique, and we are proud of the success we've achieved.
Reviews
the project
Content Marketing for Online Game Solutions Company
"Everything was efficient, the project was managed as we expected, and the deadlines were met."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name’s Alexander, and I’m the Influencer Marketing Manager at an online game solutions company.
For what projects/services did your company hire AdSide Media?
For “Supremacy 1914,” we needed creatives to promote our product.
How did you select AdSide Media and what were the deciding factors?
A manager from AdSide contacted us and offered their video production services. For us, the determining factors were the quality of execution, especially the eye-catching visuals, the great price, and their vast expertise in this niche.
Describe the project in detail and walk through the stages of the project.
We ordered a pack of 10 2D creatives in English and several creatives for Russian localization.
How many resources from the AdSide Media team worked with you, and what were their positions?
We talked with Anna, their Head of Partnerships and Julia, an Account Manager. We had several calls before the start of the project, after which we agreed on the terms of reference for the creatives. During the production process we had a few notes on the finished work that we were shown – fortunately there weren’t many edits to be made, as the team at AdSide really immersed themselves in the project.
Can you share any outcomes from the project that demonstrate progress or success?
The creatives looked great! The number of edits was minimal, so we can note the responsible approach of the team from AdSide. Our product is a military strategy game. There are not only technical aspects to implements, but also historical aspects. We want to thank them for studying the context and doing a quality job.
How effective was the workflow between your team and theirs?
Working with AdSide was really convenient. Everything was efficient, the project was managed as we expected, and the deadlines were met. Communication was mainly via email, so there’s nothing much to add here.
What did you find most impressive or unique about this company?
We received excellent videos and spent a minimum of time on our part on organizational issues for the project. Thank you for your joint cooperation!
Are there any areas for improvement or something they could have done differently?
None to be mentioned
the project
Video Production for Game Development Company
"They hit all the main points: increased quality, the project was completed on time, operational communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Valentina, and I work as a Marketing and Advertising Manager at Ugo Games.
For what projects/services did your company hire AdSide Media, and what were your goals?
We turned to AdSide Media to create video ads for our app "Royal Farm".
How did you select this vendor and what were the deciding factors?
We worked with AdSide Media for a little over a year ago. In that time, we've seen that the level of quality in their production of creatives has increased significantly, and thus we've contacted the company again.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We ordered a package of 10 videos. These are videos with 2D animation. It was important for us to show the atmosphere of the game, to present the game effectively, but not to deceive users' expectations through crude fake ads.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Account Director Victoria and Account Manager Tatiana.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We expected the quality level of AdSide Media production to improve and we really saw it when we got the finished work.
How effective was the workflow between your team and theirs?
The process of work was not a surprise for us. There was a well-built communication system, there was an initial plan of work with deadlines and we adhered to it.
What did you find most impressive or unique about this company?
They hit all main points: increased quality, the project was completed on time, operational communication.
Are there any areas for improvement or something they could have done differently?
The quality of all ads was good, but there is always room for some improvements.
the project
Video Ads & UA for Game Development Studio
"We are very pleased with the results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Christian, and I am the creative Head of Creative Production at Creative Mobile, a Game Development studio based in Estonia.
For what projects/services did your company hire AdSide Media?
We ordered video ads for our main title Nitro Nation - top racing game on mobile.
What were your goals for this project?
We wanted to scale up our UA campaigns for Nitro Nation and for that we needed many additional videos ads, capable to support our plans on UA spendings.
How did you select AdSide Media?
Our CEO met the CEO of AdSide Media at an industry forum and they quickly agreed to work together. He was impressed by the examples of the agency's creatives, and as a result, we have been cooperating for more than a year in the areas of user acquisition and the production of video ads.
Describe the scope of their work in detail.
AdSide Media designs and produces creatives for our mobile app. These creatives are mainly used to promote our game on Facebook & Instagram. Some creatives were made according to our technical specifications, sometimes we used variations of working mechanics, but in most cases AdSide Media produced them based on unique ideas that they came up with within their company. AdSide Media also conducted advertising campaigns for 2 of our projects on Facebook and Google.
What was the team composition?
I worked directly with account manager Tatyana, account director Victoria. AdSide Media's creative producers and Art Director took an active part in discussing the project.
Can you share any outcomes from the project that demonstrate progress or success?
We are very pleased with the results. The quality of the creatives is top-notch, but more importantly, we get excellent performance on payments. That's why we continue to cooperate with them!
How effective was the workflow between your team and theirs?
It must be said here that we order creatives in a fairly large quantity. Such intensive work has allowed us to get our cooperation down to a science.
What did you find most impressive about this company?
AdSide Media's great attention to detail - here's what I would like to note separately.
Are there any areas for improvement?
We would like to order more creatives, and you always want the work to be done faster. Although this is more of a general wish - we have no specific complaints about the timing.
the project
Digital Marketing for Game Dev Company
"The main thing we value is stability and controllable results, and we get this when working with AdSide."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Anastasia Artemenko - I work as Marketing Lead at SmartProject.
For what projects/services did your company hire AdSide Media, and what were your goals?
We applied to buy traffic for our project "5 Differences". To increase the number of paying users.
How did you select AdSide Media and what were the deciding factors?
We were contacted by a manager from AdSide. We made an appointment, and discussed the details. Then, we had a month of testing, which showed good results, so we started working!
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We work in two interrelated directions - AdSide deals with UA and produces creatives for buying traffic. Today, this is the main channel for attracting traffic.
How many people from the vendor's team worked with you, and what were their positions?
We worked with the media buyers team, as well as account director Victoria and team lead Sergey.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Mobile marketing is not an easy niche, but we have been in business for two years now and are very happy with the results. Traffic from AdSide gives us a steady flow of customers.
Describe their project management style, including communication tools and timelines.
Everything is quickly and efficiently resolved. We work in weekly sprints, and the team from AdSide quick to respond to requests.
What did you find most impressive or unique about this company?
The main thing we value is stability and controllable results, and we get this when working with AdSide. And this is a key moment of interaction.
Are there any areas for improvement or something they could have done differently?
Any
the project
Video Production for Game Development Company
"Their optimal communication process with us was an invaluable advantage for future collaborations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an "Ants Games" company, a fast growing startup specializing in casual and mid-core mobile games development. I'm co-founder
For what projects/services did your company hire AdSide Media, and what were your goals?
We needed to develop quality creatives and weren't able to make them in-house due to difficulties finding personnel and a lack of available time for training.
How did you select AdSide Media and what were the deciding factors?
I always go by the portfolio, never turning to those who assure something not shown in their portfolio can be done. I have a high level of attention to detail, but detail can only be seen in existing work. I don't trust free samples of work either, as people can insist on them, yet not do the work thoroughly once the contract has been signed.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
The work was intense and turned out to be rather gruelling for me. This was actually my first experience curating creatives, if they can be called that. In the end, I believe that we meshed with AdSide's team excellently, and I think that most of the difficulties that may arise in the future will be easily smoothened out.
Despite the compromises made from both sides, we achieved a truly excellent and quality result. For me, the result itself is the most important factor.
Who did you work with and what was the feedback process like?
I was mostly in communication with with the manager and creative producer, which went without delay and was straight to the point. At times, though, there wasn't enough open communication with the designer for giving technical feedback throughout the process.
Can you share any outcomes from the project that demonstrate progress or success?
The creatives that came out of this project were of the quality that we were expecting. As for a successful outcome, their optimal communication process with us was an invaluable advantage for future collaborations.
Describe their project management style, including communication tools and timeliness.
I was given access to AdSide's task tracker, where I could independently track and comment on tasks, and subsequently did so. I prefer this method, as I was able to open and view the status of all tasks at any time. The team were also kindly updating task statuses in our chat group.
What did you find most impressive or unique about this company?
I think that, more than anything, the company's flexibility amazed me. At times, I was aware that following my feedback would mean the team had to throw out everything they'd done and start over again from scratch, but they didn't refuse.
Throughout the project, I was ready to come to some sort of compromise with them at such times, but we didn't always get to that point.
Are there any areas for improvement or something they could have done differently?
I think that having some pipeline templates would be worthwhile, so that clients can immediately choose how is most comfortable for them to collaborate. I really wanted to see more static visual drafts during our project so that I could envision the result, because certain creatives at first varied greatly from what I was expecting.
the project
Video Production for Mobile Game Dev Company
"We got the result we hoped for, so the overall impression is positive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Oksana, and I am the Creative Director of Mystery Tag. We publish and develop mobile games.
For what projects/services did your company hire AdSide Media, and what were your goals?
Our project is called “MergeDefense” - a game with unusual but rather simple “merge” mechanics. At this stage, it was getting harder and harder for our team to generate ideas for creatives, and we were looking for a company that could give them a second wind. The task can be described as follows: We wanted to show our game from a new and interesting side, without harming retention, and at the same time get large volumes of traffic and low rates.
How did you select this vendor and what were the deciding factors?
This is not our first joint project with AdSide Media. We’ve known each other for a long time and this greatly simplifies the work process.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We ordered a pack of ten 2D and 3D videos, with all of the ideas coming from AdSide Media’s team. From our side, there was an agreement on the terms of reference and feedback on the project.
Who did you work with and what was the feedback process like?
Basically, communication was built through their account manager Maria, and we discussed some issues with Account Director Victoria.
Can you share any outcomes from the project that demonstrate progress or success?
We received videos with interesting approaches and new ideas, but most importantly, we received videos with the necessary results that reached our benchmarks. The overall quality also made us happy.
Describe their project management style, including communication tools and timeliness.
There were several calls before we started work where we were able to get to know the project team and discuss details. Further work was done according to the agreed structure, so everything went smoothly.
What did you find most impressive or unique about this company?
We got the result we hoped for, so the overall impression is positive. We have good numbers and a lot of ideas. We like the approach of AdSide Media, and cooperation with them never leaves open questions or misunderstandings. I’m sure there are many more interesting joint projects awaiting us in the future.
Are there any areas for improvement or something they could have done differently?
We've worked with many creative outsourcing campaigns, and AdSide Media is the best among many for us. Therefore, I don’t believe there’s anything more I can add.
the project
Video Production for Media Buying Agency
"The agreed deadlines were met, and there were no failures in this process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name's Alexandra, and I'm an account manager at ADVGO42.
For what projects/services did your company hire AdSide Media, and what were your goals?
We needed video ads for our client. We were looking for a contractor, and found that in AdSide.
How did you select Adside Media and what were the deciding factors?
Our company executives have previously worked on joint projects.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We ordered a pack of 10 3D creatives. AdSide Media's experience was important to us, since we needed not just beautiful videos, but advertising that would attract paying users.
Who did you work with and what was the feedback process like?
We interacted with Jula, an account manager, account director Victoria, and VP of Growth Sergey.
Can you share any outcomes from the project that demonstrate progress or success?
We are pleased with the quality implementation and prompt feedback. I would also like to note that we received the product for a fairly low price.
Describe their project management style, including communication tools and timeliness.
We thoroughly negotiated the interaction process in advance and adhered to the plan. The agreed deadlines were met, and there were no failures in this process.
What did you find most impressive or unique about this company?
The overall impression is positive. Thanks for your work!
Are there any areas for improvement or something they could have done differently?
No. I think they did a great job and we'll work in the future.
the project
Digital Marketing for Gaming Company
"We're satisfied with our cooperation and are continuing it on several projects."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am in charge of marketing partnerships at My.Games, international games publisher and developer. The company is a part of Mail.ru Group.
For what projects/services did your company hire AdSide Media?
We have collaborated on several projects, including Hustle Castle, Zero City, Bombastic Brothers, Tacticool, Grand Hotel Mania, Love Sick, and American Dad! Apocalypse Soon.
What were your goals for this project?
Increasing revenue by attracting target audiences to our apps.
How did you select AdSide Media?
We noticed them thanks to their CEO's Evgeny remarkable speech on user acquisition on Facebook at the White Nights conference in 2018.
Describe the scope of their work in detail.
By providing top-notch creative and perfomance marketing services for My.Games, AdSide has become one of our biggest and most trusted partners for user acquisition.
What was the team composition?
We've been in close communication with Account Director Victoria, Head of Media Buying Sergei Novikov and his team, as well as CEO Evgeny Marchenkov.
Can you share any outcomes from the project that demonstrate progress or success?
Cooperation with AdSide had allowed us to develop efficient and versatile partnership workflows that we later successfully implemented with other contractors.
How effective was the workflow between your team and theirs?
We're satisfied with our cooperation and are continuing it on several projects.
What did you find most impressive about this company?
They are great professionals highly educated about the gaming market, always striving to do their best to achieve the desired results.
Are there any areas for improvement?
We would like them to increase current amounts of acquired traffic and creative materials for our projects.
Thanks to AdSide Medi's efforts, they successfully created exquisite creatives. The team worked closely with the client to understand their needs and provided optimal solutions that exceeded their business goals. They were communicative, punctual, and structured in the workflow.