Performance & Mobile App Marketing Agency
Admiral Media is an award-winning Performance Marketing Agency for all platforms.
We run digital & performance marketing campaigns at scale for eCommerce, apps, NFTs and other products. We also conceptualize, produce and optimize high-performing creatives on channels such as Instagram, TikTok, Snapchat, YouTube, and many more. A strong ROI focus, tracking, campaign optimization, and automated reporting set us apart. Our many happy long-term clients confirm that our work is exceptional.
Admiral Media was nominated as the Best Agency at App Promotion Summit Berlin 2020 and won the best Finance Campaign in 2021. We were named a Top Marketing Agency on Clutch in 2021 among other awards.
headquarters
other locations
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Carrer Dels Pellaires, 27Barcelona, CT 08019Spain
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Galatsi, Marathonks Str. 34Athens 111 46Greece
Focus
Recommended Providers
Portfolio
Fastic, NeuroNation, Azar, Slide, MeinGuthaben, Clark, Glovo, Zapp, Himalaya, Tier Mobility
The Growth Loop eBook
Growth marketing is a buzzword that everyone’s talking about. The term describes the process of getting a new user to sign up and use your app. Or how to attract new customers to your website. Some marketers claim that growth marketing doesn’t require an aggressive marketing budget, just common-sense ideas. Like personalizing content, giving value, and more.
Performance marketing is one key piece of the growth marketing puzzle. So we decided to write an eBook to explain in detail how successful products and apps do it around the world. You’ll get insights from the greatest marketing minds in the mobile app and performance marketing world. This eBook explains strategies we’ve used (and will use) to generate exceptional performance for our clients.
The Growth Loop is a step-by-step framework. It teaches you how to grow a business from 0 to 1,000,000 users and beyond. We’ll focus on how to do performance marketing for your business like a pro. This includes strategic planning, the tools you’ll need, how to build a growth first team, your KPIs and how to measure success, creatives and how to design for users, how to optimize your campaigns, and finally, how to scale and acquire millions of users.
There’s an undeniable need for a clear, step-by-step process to start and run marketing experiments in your business, and in this eBook, you’ll learn the key best practices for setting up the Growth Loop framework that will help you gain insight into how each experiment relates to the next, and scale with growth marketing. These growth tactics have been successfully implemented on channels such as Pinterest, Facebook, TikTok, or Google.
If you’ve heard about growth marketing, then there’s a good chance you’re either a startup looking for funding or a marketing manager who hasn’t heard the expression before. Many define growth marketing as the immediate, short-term, and measurable methods businesses use to drive their company’s growth.
How we scaled TIER user acquisition budget?
TIER mobility team is on a mission to change mobility for good with public and private organizations, they’re rethinking urban transportation and reshaping our cities’ landscapes by offering easy-accessible and affordable scooters and mopeds all over the world.
TIER team started paid user acquisition efforts on FB with ambitious goals to grow fast by advertising their mobile app both iOS and Android versions but they needed a reliable partner that helps in their growth and in localization so that campaigns run in 8 languages including German, French, Swedish and more. Another special challenge promoting a mobility service like TIER is hyper localization – this adds a lot of complexity to analysis and optimization, not even thinking about creatives & copy.
Vincent Adorian, Head of Performance Marketing at TIER reached out to us and we quickly identified a great chance for growth and accepted the challenge. With a full suite of expertise & tools, Admiral Media simplifies the process and makes it easier for big-scale apps to run profitable performance marketing and user acquisition campaigns.
Our team prepared the benchmarks like CPM, CPC, and CTR then added the desired KPIs we got from the TIER team so that we make faster decisions when doing daily optimization. Then we followed a pretty straightforward if/else approach that works to quickly identify:
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1. Best performing creative to scale and build more variations of them
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2. Non-performing creatives to pause them and decrease money waste
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3. Trends, opportunities to scale, new audience segments, and new channels to expand profitably.
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4. Measure profitability, KPIs, double in size, and repeat.
How we helped rubarb grow their user base?
TikTok has reached 1 billion registered users and reached this goal far faster than Facebook. Because of this outstanding growth, TikTok has emerged as one of the main Digital Platforms for businesses to promote themselves. However, not everyone seems to be able to succeed on this platform due to its unique characteristics. So, how can you achieve your performance goals on TikTok? This is how a Fintech app launched and scaled a successful promotion campaign with Admiral Media.
TikTok platform’s uniqueness relies on users being in a more discovery mindset when using this app compared to others which helps to obtain users’ attention in a more optimistic and enjoyable way. This means: as a brand, you have to generate creatives that meet this user’s predisposed attitude or you can completely fail. With all this in mind, when we started an app promotion campaign for a Fintech app, we believed that it would be a huge challenge to promote it on this channel as most people feel that finances are boring and not enjoyable. However, we have been able to run a successful campaign with a set of creatives that have taken users’ attention in a positive way that incentivizes them to end up the onboarding process (highly complex for a finance app).
In summary, we devised a strategy with which we are able to successfully promote any type of app within TikTok, including in verticals like Finance that you’d think would be most challenging. When using the right strategy and the right creatives, we have been able to convert TikTok as the most efficient channel for these types of apps.
Rapid Scale for Fast Commerce
The global grocery delivery market is on an upwards trajectory. Millions of Dollars are being invested into this new service which delivers the most wanted items, or even the entire supermarket offerings, to your door within minutes. This has led to a number of different players entering the space and some interesting developments taking place.
Our client, a leading grocery delivery, or “fast commerce” company in the UK came to the market to re-shape the supermarket shopping behavior in neighborhoods across London, Amsterdam, Paris, and certainly more metros very soon; offering 24/7 ordering, and training their deliverers to guarantee to deliver your order to your doorsteps in under 20 min.
They offer a wide range of items including snacks, drinks, groceries, and much more. They stock over 1000 essential items in their stores dotted around major cities. Also, they promise fair prices, no minimum order, and no delivery windows.
The grocery delivery market is very competitive and startups in that area need to act fast, bold and solve problems quickly. Our clients’ founders and management understood that and needed a team who is ready to quickly take ownership of their user acquisition and growth efforts by setting a strategy, frequently adjusting it to meet market’s developments, basically a full stack UA team with diversified experiences in different user acquisition channels
Our client reached out to us to support their hyper-growth plans, we quickly acted by assembling a team of marketers, designers, and data analysts that built a strategy that is suitable for such a fast-paced industry, a custom creative production framework, and ran a quick competitor analysis to prepare for the kickoff.
Read more: https://admiral.media/case-studies/rapid-scale-for-fast-commerce/
How we scaled Facebook Ads for Himalaya?
Meet Himalaya,
a great team that offers short actionable audio courses from Elon Musk, Malcolm Gladwell, Arianna Huffington, Bryan Cranston, Seth Godin, and more, straight to your ears via their mobile app or web platform.
Himalaya wanted to scale their user acquisition and expand by advertising both their mobile app and their web platform across the US, LATAM, and Chinese-speaking people outside of mainland China. We were aiming to reach users in 3 main languages, English, Spanish, and Chinese (traditional and simplified).
When Sandra Wu, Director of Performance Marketing at Himalaya reached out to us, we quickly identified massive opportunities for growth. Usually, clients ask us to help them when they feel they reached some ceiling or want to challenge their existing setup.
Admiral Media excels in bringing apps onto the world stage due to our in-depth knowledge in international performance marketing. As well, with big-scale apps, the growth that we can achieve typically means an additional million users or revenue for the business. Here’s what we did and how we helped Himalaya to scale its business to a new level.
No matter what stage your company is at, as long as you have a great product, we can take care of the rest. We believe the key to success is having a great product, a good technical setup, and effective creative testing. Once we help you establish all three, you’ll be poised to succeed.
With the above in mind, we proceeded to build a great foundation for Himalaya. We analyzed and improved the growth stack by starting and optimizing Google, Facebook, and Snapchat ads. Afterward, we built a well-oiled machine for creative testing.
Performance Ads with Influencer Content for KaufDA - Case Study
KaufDA is the ultimate deals app from Germany. Users can look for different shopping deals on groceries, cosmetics, furniture, or electronics and can always be a step ahead in the savings game. Performance marketing on TikTok requires a specific strategy to attract kaufDAs audience.
After initial tests with in-house produced creatives, we decided to acquire content from TikTok influencers. We tested various communication strategies & were able to identify the 2 main performing approaches very quickly:
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Inspiring, authentic & good-quality-content for the shopping-lovers.
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Targeting an audience that matches the persona of the typical kaufDA user.
Introduction Video
?! GROWTH is our mission. Get on board with our achievements, check out our experience, and see how we sail through the stormy sea of marketing! Read more about Admiral Media's services here: https://admiral.media/
Galatea Video Ad
Galatea, worlds first and leading immersive reading app - we scripted and developed this video ad to attract new customers who are interested in werewolf content :-)
Goal Alert Video Ad
One of the biggest soccer news apps Goal Alert asked us to create a video ad which would help them to drive new customers from paid social channels as well as Google App Campaigns to their App Store presence - and this is the result.
Mr D Food Video Ad
Mr D Food is South Africas largest food delivery business. We developed this video creative for them to attract new customers on paid social channels. The challenging aspect of this video production was to draw all the illustrations from scratch and animate all the elements in a way that it still looks amazing on a small phone screen.
Facebook Video ad for Relax Melodies
One of the leading relaxation and sleep apps - Relax Melodies - asked us to run their mobile app campaigns on facebook but also provide them with compelling creatives.
Reviews
the project
Performance Marketing for FinTech Startup
"The team was very clear and direct, and I felt that our interests were always aligned."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder of a German FinTech start-up offering easy access to savings and investment products for retail customers. We launched an app only product at the end of 2021 to break down all barriers of entry for everyday people to be able to accumulate wealth.
For what projects/services did your company hire Admiral Media?
User acquisition for financial products (esp. low margin products) is incredibly difficult. Traditional channels (e.g. SEA) are too expensive. We needed someone to manage our performance marketing activities and come up with new channel ideas to hit our user acquisition KPIs.
How did you select this vendor and what were the deciding factors?
Admiral Media was recommended from our network based on the expertise in the app performance marketing space. The competency of Andre and the team, their previous experience as well as the personal recommendation were the deciding factors for us.
Describe the project in detail and walk through the stages of the project.
After giving Admiral access to our ad accounts and historical performance data, they first conducted a thorough audit of our status quo and came up with recommendations. We first continued with existing channels (FB / Insta) and branded creatives but the team quickly started to realize that this approach would prove difficult to achieve our KPIs.
They suggested moving to user-generated content for our ad materials and also introduced TikTok as a new performance channel. They set up the first influencer deals through their network and helped us decrease our CPA drastically. From there, we continued optimizing campaigns for better performance by moving to deeper funnel events, better LAL audiences, etc.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Andre (founder), one account manager and whenever needed topic experts, e.g. for ASA, UAC, TikTok, FB/Insta
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to Admiral we were able to decrease our CPA for paid marketing by over 50% allowing us to scale significantly faster with our limited budget.
How effective was the workflow between your team and theirs?
We had weekly check-in calls with the whole team as well as a shared slack channel where we exchanged ideas on a daily basis. Very agile for any marketing agency. Also whenever we wanted/had to we jumped on ad-hoc calls to brainstorm.
What did you find most impressive or unique about this company?
No agency bullshit. The team was very clear and direct, and I felt that our interests were always aligned. Where other agencies try to sell you other high-margin channels for them to take a cut, we always had the same common goal to achieve the lowest CPA in order to drive the budget up because of good performance.
Are there any areas for improvement or something they could have done differently?
In the beginning there was some churn on the account management side which meant that different people had to get up to speed again. However, that's pretty standard for any company and it stabilised later on.
the project
Marketing & Media Planning for App Development Firm
"What I appreciate the most is their speed, flexibility, knowledge, and the experience they bring."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a South Korean company that develops and hosts apps, mainly in the video communication sector. I’m the managing director for Europe — I’m responsible for a light video chat app and a video dating app, in terms of both development and performance marketing.
What challenge were you trying to address with Admiral Media?
Admiral Media is working on marketing for the two apps I’m responsible for. For the chat app, we wanted to scale the business in Europe and lower our CPI (cost per install), since we had a strict return on ad spend goal. The video dating app was an entirely new product, so we needed their support in launching it.
What was the scope of their involvement?
For the chat app, the challenge for us was to master a new channel, namely TikTok. With Admiral Media, we’re running performance ads there.
With the new video dating app, Admiral Media has been our partner in launching the app in Germany and the US. They worked to create media planning for us, along with running ads on Facebook, Snapchat, TikTok, Apple Search, and Google.
The deliverable is the media plan itself, in the form of an Excel sheet. Admiral Media has also handled budget allocation. They recommended where to spend the budget and what to expect from the channels in terms of conversion rates. We’re still working with that media plan.
What is the team composition?
We’ve worked with 10 people from Admiral Media, including two motion designers, channel managers, and Andre (Founder).
How did you come to work with Admiral Media?
They were recommended to me. They were known in Europe for doing reliable, flexible work. They were knowledgeable and had a good track record. I also believe that Admiral Media was the first agency to offer TikTok marketing.
How much have you invested with them?
They’re responsible for roughly $3 million in these projects.
What is the status of this engagement?
We started working with Admiral Media around April 2020, and it’s ongoing. We started working on the dating app in August 2020.
What evidence can you share that demonstrates the impact of the engagement?
We use Tableau to compare their results to all other agencies and to our in-house efforts. We’re getting a higher return on ad spend and a lower CPI with Admiral Media.
How did Admiral Media perform from a project management standpoint?
They set up reporting on Tableau — one of our requirements was that the data should be shareable across our company. The time difference is a challenge since we’re working in the US and South Korea, while Admiral Media is in Spain, and some of their people are spread across Europe. We’re using Slack to manage the work, and we have biweekly calls and daily calls for each channel.
What did you find most impressive about them?
What I appreciate the most is their speed, flexibility, knowledge, and the experience they bring — that combination gives us a competitive advantage.
Are there any areas they could improve?
There isn’t that much for them to improve that I have in mind. Their reporting didn’t match our hyper-connect needs in the beginning, but that’s been improved already, so there’s nothing more I could mention.
Do you have any advice for future clients of theirs?
I would make sure that Admiral Media is onboarded within the planning and strategy phase, where the budget allocation and channels are determined. Admiral Media is strong in this area, and they can bring in an advantage.
the project
TikTok User Acquisition & Mktg Strategy for Deals Platform
"With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
kaufDA is the ultimate deals app from Germany. Users can look for different shopping deals on grocery, cosmetics, furniture, or electronics and always can stay a step ahead in the savings game. Also, they can browse on discounts and set up alerts for their favorite stores. Shopping was never been that smooth & easy, thanks to kaufDA.
For what projects/services did your company hire Admiral Media?
We had the challenge to encourage app downloads and increase kaufDA’s user base with TikTok Ads & ensure a profitable business. To succeed we had to find the best and fastest scaling target audience and creative strategy for the app.
What were your goals for this project?
Performance marketing on TikTok required a specific strategy to attract kaufDA’s audience. The goal was to find out if TikTok is a good channel to increase kaufDA's user base under high quality.
How did you select Admiral Media?
With the wide experience of Admiral Media on TikTok – as user acquisition channel, and as well as working with TikTok influencers – we were convinced that we’re in the best hands to encourage app downloads and increase kaufDA’s user base.
Describe the scope of their work in detail.
After initial tests with in-house produced creatives that looked like regular TikToks we decided to get even more professional content from people who make a living from it: content creators & influencers. Admiral media needed to test various communication strategies & were able to identify the 2 main performing approaches very quickly:
- Inspiring, authentic & good-quality-content for the shopping-lovers
- Targeting an audience that matches the persona of the typical kaufDA user
What was the team composition?
We mainly worked with a campaign manager for the TikTok ads, an influencer expert and the founder of Admiral media.
Can you share any outcomes from the project that demonstrate progress or success?
Within 1 month – September 2020 – we generated almost 70 Million Impressions in Germany and:
- Increased user growth by 1000% in one specific day (+731% overall comparing regular ads vs. creators ads)
- Generated an overall 146% growth in user activity comparing regular ads vs. creator ads
- Decreased CPI by 18% Good content really makes a difference.
We saw a measurable difference between regular creatives and influencer creatives. Also, the engagement rate per impression was much higher, and the CPI much lower. Traditional ads vs. content creator ads led to:
- Increased growth by 1000% in one specific day
- 731% user growth overall
- 146% growth in user activity *Within 1 month, 70 Million Impressions, Germany, Android and iOS.
How effective was the workflow between your team and theirs?
We worked very closely with the Admiral Media team and were in constant communication. The Admiral Media team was available at all times.
What did you find most impressive about this company?
With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok. Authentic content acquired by them was the basis of our success on this platform.
Are there any areas for improvement?
nothing to complain
the project
TikTok Analysis & Digital Mktg for Consumer Services App
"They can quickly and effectively analyze the performance of a campaign and come up with new ideas to meet our goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Glovo is an app that allows you to buy, collect, and send any product within your city. Glovo is already present in over 22 countries and +400 cities, making life easier and better for millions of people around the world. The app is available for free on both iOS and Android. I am a Performance Marketing Lead in charge of testing for new channels with the objective of UA.
For what projects/services did your company hire Admiral Media?
We dedicated a test budget to deeply explore the possibilities with TikTok channel on both Polish & Spanish markets for both devices: iOS & Android. The challenge was to compare this new channel to other user acquisition channels and see its performance and understand whether it is profitable in the long-term.
What were your goals for this project?
- Test a new channel in Poland and Spain
- Compare the customer acquisition cost to other channels
- Take insights to understand what are the best practices in TikTok
How did you select Admiral Media?
Knowing our goals and needs, we reviewed people in digital marketing and app agency spaces. Admiral Media is a highly specialized performance marketing agency for apps and has a proven track record.
We heard very positive reviews and feedback from the mobile app industry about their work, and after initial conversations, we made the decision. Every week, they updated us with everything that was going on, data, results, and other useful information, to make the right decisions.
Describe the scope of their work in detail.
Admiral Media used the test budget to deeply explore Poland & Spain for both iOS & Android, and also compared this new channel to our other user acquisition channels. They used different event optimization according to the campaign stage. Starting with Install optimization, then Signup, and finally First Order.
What was the team composition?
I've worked closely with the agency to define the strategy, creatives and technical set up. We involved our communication and design team to develop specific content.
Can you share any outcomes from the project that demonstrate progress or success?
We saw a good performance in our campaigns in Poland, with a competitive cost compared to other channels. We found the answers we were looking for reaching conclusions on the channel performance, and good insights on how to take advantage of TikTok
How effective was the workflow between your team and theirs?
The workflow was effective and proactive from both sides. We have weekly meetings where we review past performance and discuss next steps.
What did you find most impressive about this company?
They know what they do and are flexible to adapt to your needs. They can quickly and effectively analyze the performance of a campaign and come up with new ideas to meet our goals.
Are there any areas for improvement?
Scaling in Tiktok is based on user-generated content, developing unique creatives is a challenge for companies like Glovo. Admiral Media is helping us to develop the strategy to scale further on Tiktok, their insights on several markets are key to understanding the characteristics of this channel. We are happy and look forward to working with them.
the project
Digital Marketing for Brain Training App
"I am pleased with their performance, conduct, and approach."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NeuroNation is one of the leading Brain Training Apps based in Germany, offering tailored scientific cognitive games for proven effectiveness. We collaborate with many prestigious Universities and Clinics and contribute to healthy and fit cognitive power for healthy adults, rehabilitation for patients with cognitive impairments, as well as stress management & burnout prevention.
For what projects/services did your company hire Admiral Media?
We iterated on the product and achieved LTVs, where paid marketing would make sense. So we reviewed the market and got several recommendations for Andre Kempe and his Company - Admiral Media. With Admiral Media, we have an experienced app marketing agency with a proven track record and proven strong results with rapidly growing apps. Additionally, Admiral Media has proven to show an outstanding understanding of the technical complexities of tracking & reporting in the app industry. Together we could generate a new strategy to acquire more users, as well as to run various user acquisition campaigns across our digital marketing channels. So the right agency was indeed crucial to find.
What were your goals for this project?
We wanted to grow our user base while increasing revenue generated from paid marketing - net Return on Advertising Spent. We furthermore wanted to expand our paid marketing campaigns into new territories and set a baseline for further exponential growth.
How did you select this vendor?
Knowing our goals and needs, we reviewed people in digital marketing and app agency spaces. Admiral Media is a highly specialized performance marketing agency for apps and has a proven track record. We heard very positive reviews and feedback from the mobile app industry about their work, and after initial conversations, we made the decision. I believe that we could not have found a better agency partner and since 2019 they are helping us to maximize our user base, at the same time as increasing ROAS.
Describe the scope of their work in detail.
Admiral Media helped us to find the best target markets, audiences and which creatives perform best. We were positively surprised by their proactivity and capabilities, and we are glad that Admiral Media was able to grow our marketing spend & user growth at such a fast pace. Additionally, Admiral Media ideated and contributed to experiments on the store listing pages and onbording versions of the app and did show a strong understanding of technical limitations and opportunities in analytical setup and campaign optimization.
What was the team composition?
Because of a pragmatic and effective relationship with Admiral, the team set up on our side is a data counterpart and myself. We provide creative assets and get dedicated support from the Founder of Admiral Media.
Can you share any outcomes from the project that demonstrate progress or success?
The whole team is responsive to our needs and is committed to producing outstanding results. They do exactly what they say they’re going to do, within the agreed scope of work and time-frames. From the very first day, it was clear that our success is their top priority. Thanks to Admiral Media we were able to scale our spending by more than 200% while achieving our target ROAS!
How effective was the workflow between your team and theirs?
Apart from intensive creative testing and channel exploration we improved all KPIs using our systematic approach of test & learn. We categorized all communication ideas and tested them against target audiences in all target markets. We furthermore introduced a new way to analyze performance results using pRank methodology. The pRank takes into consideration what we want to achieve in a market and enables us to identify potential campaign-winners and losers faster. F.i. we entered Korea and focused on getting enough installs to learn faster -> with Admiral's pRank it seemed to work even more efficiently.
What did you find most impressive about this company?
Their dedication and the partnership that Admiral Media provides us with is really unique. Campaigns get managed, optimized with excellent project management and communication, which make them very easy and effective to work with. Be ready to listen because they’ve got a lot of experience and good inputs.
Are there any areas for improvement?
No, I don’t have any complaints. I am pleased with their performance, conduct, and approach.
the project
Social Media Marketing for Football Scores App
"Due to their experience with other clients, Admiral Media could provide real market insights."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of TorAlarm, a mobile application for football live scores.
What challenge were you trying to address with Admiral Media?
We had a hard time getting any users through Facebook and needed some help.
What was the scope of their involvement?
Admiral Media helped us with our social media marketing. Their main task was to acquire more users through Facebook.
They used Adjust to track and help us get more insight on the users we acquire. For each user we acquire, we can see if they’re likely to uninstall the app quickly or keep the app for months. This is something we didn’t have before. Admiral Media introduced us to this platform to us and helped us with it. We still use it even though we’re no longer working with them; it was really helpful.
What is the team composition?
We worked with the head of Admiral Media, one of his assistants, and a creative director. The main contact was the head of the company.
How did you come to work with Admiral Media?
They proposed a shore time frame of about six weeks. We did a test and didn’t have to commit to any long-term contracts in the beginning. It was very good and we agreed to work with them for the entire year.
How much have you invested with them?
We spent about €50,000 (approximately $55,000 USD).
What is the status of this engagement?
We worked together from April until December 2019.
What evidence can you share that demonstrates the impact of the engagement?
It was a very good collaboration. Our main goal was to work with Admiral Media for a year and get insights from them about how to build up a team in our company to do the tasks that they helped us with. That’s exactly what we achieved. They helped us identify tools like Adjust. They showed us how to do ads on Facebook properly. They provided us a lot of training. Now, we’re able to use these solutions and strategies on our own.
How did Admiral Media perform from a project management standpoint?
We weren’t strict on deadlines but they would have committed to any deadlines if we gave them any. They were professional yet light-hearted. Whenever we had a problem, we could hit them up and have a call within a couple of minutes. They were always available and very easy to talk to.
What did you find most impressive about them?
Due to their experience with other clients, Admiral Media could provide real market insights and tell us how things work in other branches and networks.
Are there any areas they could improve?
No, we got exactly what we wanted from the partnership.
the project
Mobile App Marketing for Food Habit Tracker
"Since the beginning of our work with Admiral Media, we have seen only one direction: upwards."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Fastic Fasting App & Intermittent Fasting Tracker – FounderFastic has become one of the largest community based intermittent fasting apps which helps its users to lose weight, gain control about food habits with lessons and food planning tools.
For what projects/services did your company hire Admiral Media?
When we launched our first app marketing campaigns we quickly realized that we will need professional help. At that stage our company was still rather small and the team 200% product focused. So the decision to look for an experienced app marketing agency that has a proven track record with rapid growth apps wasclear. We wanted an agency that would be able to run various user acquisition campaigns across all digital marketing channels but also understands the technical complexities of tracking & reporting in the app industry.
What were your goals for this project?
We wanted to scale our app marketing from almost 0 to 1 million as fast as possible. First tests had shown that our funnel works and users love the app. The acquisition campaigns had to be catered to our special weightloss offering and target the right audience at the right time with the right message in order to scale our userbase and revenue.
How did you select this vendor?
Admiral Media has a proven track record in the app marketing industry. No matter whom we asked if they could recommend someone to run their app marketing campaigns – almost everyone mentioned the same name. After initial hangouts the decision was very clear. We couldn’t find another partner with a better understanding of app marketing.
Describe the project in detail.
Admiral Media started with acquisition campaigns on Facebook, Google & Apple Search. They also helped us finding the best target markets, audiences and which creatives perform best. From here Admiral Media quickly offered to scale even further across channels like Snapchat, Pinterest, TikTok or native ads / content marketing ads. We didn’t expect such a portfolio and capabilities but we are happy that Admiral Media was able to hypergrow our marketing spend & usergrowth in such a fast pace. Obviously this only worked so well because of their understanding of technical limitations and opportunities, the almost 24/7 service & strong analytical setup.
What was the team composition?
From our side it is basically me and my co-Founder who challenge the work of Admiral Media. We provide them with creative assets and on their end we currently have a dedicated team of 3 experienced adops working fulltime on our growth.
Can you share any outcomes from the project that demonstrate progress or success?
Since the beginning of our work with Admiral Media, we have seen only one direction: upwards. This is certainly also driven by our great product but I wouldn’t have expected such an exponential user growth of 500% each month sofar – on a global scale. At this stage we cannot disclose more numbers
How effective was the workflow between your team and theirs?
Well, the results speak for themselves.
What did you find most impressive about this company?
At the moment it seems we are their best client – at least they give us that feeling by being available almost 24/7 – campaigns get managed, optimised etc even over the weekend. Sometimes I see them doing changes on the campaigns late at night. Not sure if they can keep that pace but for now this is certainly something I wouldn’t expect from a standard agency.
Are there any areas for improvement?
Data Science – they could improve their science game a bit but I am sure this willcome over time.
the project
Performance Marketing for Education Platform
"They always know the current best practices and were able to stay ahead of the curve."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Director of Growth at Himalaya, an education app that offers short audio courses.
For what projects/services did your company hire Admiral Media, and what were your goals?
My team was small, so we opted to get Performance Marketing started through Admiral instead of hiring a team in-house. Before we worked with Admiral, all of our campaigns were under-performing.
How did you select this vendor and what were the deciding factors?
I know Andre (the founder) from before. He's also extremely active in the mobile marketing circle at conferences, forums and FB groups. I could trust that he would make the best decisions for our campaigns and actively seek out industry best practices.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Admiral handled all campaigns across FB, Google, Snapchat, ASA and TikTok. Through them, we managed to achieve our marketing KPIs for the first time in two years. Admiral also did a great job navigating difficulties regarding iOS 14.5+, successfully finding ways to bypass this. Even as our goals became more and more strict, they were able to adapt quickly.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with an expert from every channel, a technical person who helped us set up tracking. As well, Andre got involved personally very frequently.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
In general, we are extremely happy with Admiral and would recommend any company to work with them.
How effective was the workflow between your team and theirs?
Very effective despite a 6 hour time difference. Admiral was always responsive even late into their evening.
What did you find most impressive or unique about this company?
They always know the current best practices and were able to stay ahead of the curve. I also found that they were very proactive and were always willing to walk me through their strategies.
Are there any areas for improvement or something they could have done differently?
I think the only thing I would recommend is perhaps slightly more reporting for companies that want more information. Of course, this depends on how involved you want to be.
the project
Paid Social Consultation for Insurance Management App
"The communication was the best part. We had a really great account manager that we were able to reach at any time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
The company is an app from Germany that allows you to manage your insurances super easily for free. You can register in 5 minutes and manage your contracts simply, get full overview and control over your insurances.
You can see all the details of your contracts immediately and receive tips on how you can improve your insurance situation online. The app is available and free on both iOS & Android.
For what projects/services did your company hire Admiral Media?
We aimed for an increase of users who link at least 1 insurance with the app. Our acquisition channel was Facebook which already had quite a history but we reached a ceiling scaling our business. So we were hoping to get some new ideas & improvements from the Admiral Media team.
What were your goals for this project?
- Increase number users adding an insurance
- Reduce Cost added insurance
- Increase our reach to attract a broader audience
How did you select Admiral Media?
We heard only positive reviews and feedback from the mobile app industry about work of Admiral Media. Thanks to their regular updates, we knew that we were in safe hands and we shifted our focus to our operation, partnerships, and offering good value to our users.
Describe the scope of their work in detail.
Admiral Media used the test budget to deeply explore Germany for both iOS & Android. They used different event optimization goals according to the campaigns' stage.
They started by install optimization, then initiate checkout and finally purchase. Admiral Media also analysed the product and target audiences, exploring different creative concepts and interests.
What was the team composition?
We achieved our goal and Admiral Media was able to outperform our own initiatives, thanks to the successful combination of personalized LookAlikes, interests, demographics, placements and optimisation.
Can you share any outcomes from the project that demonstrate progress or success?
Apart from a 60% growth at 14% decrease of costs our tests with new creatives provided by Admiral Media showed very clearly on which ad concepts we needed to improve or double down.
How effective was the workflow between your team and theirs?
Admiral was very flexible and it was easy coordinate working session between the two teams.
What did you find most impressive about this company?
The communication was the best part. We had a really great account manager that we were able to reach at any time.
Are there any areas for improvement?
Admiral Media helped us to clean our creatives and reduce complexity, but it would be also nice to try a different, “funnier” approach to target more reluctant potential consumers. Especially that the more dynamic ads usually are very well received by networks.
the project
Advertising & Marketing for Grocery Delivery Business
"There was a very high professionalism in everyone working at Admiral Media, which we highly enjoyed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the growth lead at a turkish and arabic grocery delivery business based in Berlin, Germany.
For what projects/services did your company hire Admiral Media?
We were looking for someone to support with setting up and running our perf. marketing channels.
How did you select this vendor?
We talked to different agencies and decided Admiral would be the best fit for us.
Describe the scope of their work in detail.
After our initial kick-off meetings we decided on a strategy to setup channels like Google Ads and Facebook/ Instagram Ads. Admiral was responsible with setting up and managing the campaigns on all channels.
What was the team composition?
We worked closely with the founder of the firm, Andre and his team.
Can you share any outcomes from the project that demonstrate progress or success?
We were able to enter 3 digit growth rates in the first months after start and demonstrated continuous improvements when it comes to CAC and channel performance.
How effective was the workflow between your team and theirs?
We had weekly meetings that were well prepared by the team and very effective in analysing KPIs and goals.
What did you find most impressive about this company?
There was a very high professionalism in everyone working at Admiral Media, which we highly enjoyed.
Is there any area for improvement or anything that could have been done differently?
Weekly check-in calls could be improved by even close alignments between the different channel holders.