Bring your world-changing products to life.

We’re a Boston-based digital agency and application development company with a unique culture that is rooted in philanthropy, technology, and adventure. We do work that matters, with like-minded people and partners. 

 
$50,000+
 
$150 - $199 / hr
 
50 - 249
 Founded
2011
Show all +
Boston, MA
headquarters
  • 11 Beacon Street Suite 1200
    Boston, MA 02108
    United States
other locations
  • 607 W. Main Street
    Louisville, KY 40202
    United States
  • Cl. 7 Sur ##42-145
    Medellin, ANT
    Colombia

Portfolio

Key clients: 
Toyota, Massachusetts General Hospital, Spantech, Alku, Firefly, TradeHounds, FireKing, Harvard, Santander, Brigham and Women's Hospital, Massachusetts Bay Transportation Authority (MBTA), Liberty Mutual, Cimpress, and more.

Fair Shot

Mobile application design and development for a political activation & strategy company.

Globe Fabrication

A redesign and re-brand for Globe Mechanical that won a Best in Show award in the W3 Awards.

Sonoma Cutrer

Redesign & eCommerce build out for an award-winning artisanal vineyard.

Healthcare Video Analysis Mobile Application for Brigham and Women's Hospital

THE OBJECTIVE

 

React Native iPhone app to monitor Peripheral Vascular Disease

A team of innovators from MIT and Brigham & Women's hospital came to ADK with an exciting idea - they had developed a way to capture smartphone video assessments of the ankle and analyze changes in skin color over time as a biomarker for heart conditions. They just needed a mobile application interface to

connect clinicians to the cloud.

THE SOLUTION

ADK worked with the clinicians from BWH and the video processing algorithm developer from MIT team to determine an optimal application strategy - one that would streamline the capturing and uploading of videos to the cloud for processing. To start, ADK's mobile UX team developed prototype designs for the Vision App which streamlined the user experience and leveraged modern mobile application interface design best practices. From there, ADK created a functional React Native iOS prototype for team. Expect more to come on this exciting technology in 2018 and beyond!

BostonSchoolFinder.Org

Design, build and SEO support for a tool that democratizes access to information about the Boston Public School system. Built on Drupal 8.

Reviews

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Mobile App Dev & Design for Campaign Organization

“ADK Group has been with us every step of the way.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Ongoing
Project summary: 

They executed thorough discovery, design, and build phases to develop a relational organizing campaign app for Android and iOS. Deliverables included mockups and wireframes. They beta-tested using TestFlight.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Ben Kaplan
Chief Product Officer, Fair Shot
 
Verified
The Review
Feedback summary: 

ADK Group seamlessly translated a concept into a functional app, navigating the niche area of campaign organization with ease and providing support throughout the high-pressure process. Internal stakeholders praise their technological skills and adherence to stringent deadlines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief product officer at Fair Shot, a technology company that was launched by consulting firm Northwind Strategies. Our app helps build grassroots campaigns by empowering supporters and volunteers with the tools they need to organize their communities and communicate their work. We strive to make organizing easier and more effective to scale up.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

Our team at Fair Shot consists of campaign consultants and veteran organizers, not developers. We hired ADK Group to build our app.  

SOLUTION

What was the scope of their involvement?

First, ADK Group led a four-week discovery phase. We went over our ideas and the user stories behind the app that we thought would be most effective for campaigns. Following that, ADK Group came back to us with some rough mockups and wireframes, and we began an intense four-week design process. We took all of our ideas from discovery and turned them into a comprehensive wireframe, ultimately creating a plan for building the app.

Then, we entered the build phase, which lasted 6–8 months. ADK Group developed and programmed the app for iOS and Android. In June 2019, we began a two-month beta process.

ADK Group continues to provide support. They will do updates as needed.

What is the team composition?

We had a project manager who served as the liaison between our team and ADK Group’s team.

During discovery, we worked with a UI and a UX designer. For the design phase, we engaged three team members, and then during the app build, we worked with around four backend and three frontend developers.

How did you come to work with ADK Group?

When I joined Northwind Strategies in June 2018 and began exploring the idea of building an app, I looked at several small–medium-sized web and app agencies in the Northeast. We did a comprehensive survey of about thirty firms and explained to them what we were interested in building, since our project fits in a niche. We wanted to find a firm that would be big enough to handle this project—the app has a lot of moving parts and is complicated from a technological perspective—but small enough that we could work with the firm’s best people.

We narrowed our selection down to three firms, which we brought into our office for an extended discussion. Ultimately, we had the best conversation with ADK Group, and they presented the most compelling proposal.

How much have you invested with them?

My company has spent around $700,000. We will continue to spend more on updates and new features.

What is the status of this engagement?

Our work together began in June 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re in the process of onboarding ten Massachusetts-based campaigns to test out the app, so we don’t have any solid metrics yet. However, interest in the app is very high. Campaigns know how hard it is to implement the type of strategy that Fair Shot supports, so they see the opportunity that this app presents. ADK Group has been with us every step of the way.

How did ADK Group perform from a project management standpoint?

They’ve done quite well in this regard. Our project has been incredibly demanding because of tight timelines. In other areas of business, you might be able to push back goals, but with campaigns, deadlines are immovable; election day doesn’t change. We had one client in particular that wanted to roll the app out relatively early.

We told ADK Group that if we didn’t meet our benchmarks, we wouldn’t be able to continue investing in the project; we needed to launch in time for election day. ADK was very flexible about working with us to meet our deadlines. Despite very high pressure, they made the process work remarkably well. During the discovery and design phases, we had intensive in-person, 2–3-hour meetings multiple times each week. Once we began development, we had weekly check-ins and elongated end-of-sprint meetings every two weeks. Over the two-month beta period, we had daily calls with ADK Group. They used TestFlight to test the beta version of the app.

What did you find most impressive about them?

I’m impressed by their ability to translate our ideas into a design. ADK Group’s design and development teams were able to turn our diverse team’s various ideas, and the unique tactics and strategies that go into a political campaign, into a cool product that works well.

Also, ADK Group’s technological capabilities set them apart. Our app looks and functions better than those of our competitors.  

Are there any areas they could improve?

Quite frankly, no. I know that the way we approached ADK Group, the pressure we put them under, and the deadlines we set weren’t standard business practices. They performed to their utmost; I can’t think of anything that I would’ve wanted beyond what they gave.

Any advice for potential customers?

Know what you want. ADK Group has built technology for several different industries, and they’re incredible translators. This was the first political campaign technology they’ve done, and the key to our success was knowing exactly what we wanted from day one. We didn’t necessarily know what the technology would look like, but we had an idea, and they were able to translate that.

Additionally, it’s important to assign somebody from your team to work with ADK Group full-time to help manage the project. ADK Group performs best when they can be in constant contact with someone, so that their developers can quickly adapt to changing environments.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met our very strict deadlines.
  • 5.0 Cost
    Value / within estimates
    The type of tool we got for the price we paid was very good.
  • 5.0 Quality
    Service & deliverables
    We put a lot of pressure on them, and I can’t think of anything they could’ve done better under the circumstances.
  • 5.0 NPS
    Willing to refer
    I’m extremely likely to refer them. We’re continuing to partner with them as we roll out updates. Of all the firms we looked at, they’re the best.

Mobile App Development Healthcare Platform

“We value their flexibility and commitment to building a long-term relationship rather than one that’s purely transactional.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2018 - Ongoing
Project summary: 

ADK Group built and launched an iOS and Android app for a healthcare platform. They prioritized privacy protection and creating an in-app video chat in the construction of the project.

The Reviewer
 
1-10 Employees
 
Boston, Massachusetts
Andy Ellner
CEO, FireFly Health
 
Verified
The Review
Feedback summary: 

The applied their experience working in healthcare app development to execute on this project, pleasing users. They impressed with their communication skills, commitment to the project’s success, and overall flexibility while working with a growing business.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Firefly Health. We’re in the process of building a digital platform that delivers healthcare virtually, so users will no longer have to go in for visits with doctors. We replace primary care, urgent care, and specialty care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

We were trying to scope out the MVP for our technology platform.

SOLUTION

What was the scope of their involvement?

They partnered with us to fully plan for the initial build of our technology product for iOS and Android. Then, working with our team, their engineers constructed the platform and did several of the early iterations needed to get it launched. The final product has privacy protection, an appointment scheduling system, integrated video chat, and an in-app chat function that’s tied to electronic health records. 

What is the team composition?

In total we worked with 6–8 members of their team, which included a CTO, product manager, and 3–5 engineers.

How did you come to work with ADK Group?

I’ve known Dan (President, ADK Group) many years before we decided to work with them. Once we started to look for tech partners, ADK Group seemed very thoughtful, effective, and easy to get along with. When we vetted their engineering capacity, it was a cut above the other firms we were considering. Additionally, to solidify a true partnership, they did some of the work for equity in our company, setting us up for an incubator relationship.

How much have you invested with them?

We’ve invested roughly $500,000 at this point. 

What is the status of this engagement?

The project began in February 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s tricky to define their impact because of how closely their work is integrated with our services, but our average feedback rankings have been very high. It’s safe to say that the platform they built has something to do with that. 

How did ADK Group perform from a project management standpoint?

Communication has been strong, and expectations are always set appropriately. They delivered on time and on budget without any surprises along the way. 

What did you find most impressive about them?

They have a great understanding of our business, and that’s made them good partners. We value their flexibility and commitment to building a long-term relationship rather than one that’s purely transactional. Their team has plenty of healthcare experience, which is great for privacy and data protection in particular. 

Are there any areas they could improve?

They’re not cheap, but they deliver very high-quality work.

Do you have any advice for potential customers?

In the beginning, having an open dialogue about your expectations is important. Communicate openly throughout the process. They’re trustworthy, and you’ll be happy with your results. 

5.0
Overall Score We’re looking forward to a long-term relationship with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was on time, with no reliability issues.
  • 4.5 Cost
    Value / within estimates
    The quality is great for the cost.
  • 5.0 Quality
    Service & deliverables
    They met and exceeded our expectations with their tech expertise.
  • 5.0 NPS
    Willing to refer
    They’re some of the best partners I’ve worked with in any professional capacity.

Custom Software Dev for Conveyor Manufacturer

“They have some of the best programmers from around the world working on our project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Ongoing
Project summary: 

ADK Group is developing web-based quote estimation software by duplicating and automating an outdated, three-part Excel program. They will validate and enhance the software.

The Reviewer
 
51-200 Employees
 
Glasgow, Kentucky
Dale McDaniel
VP of Operations, Span Tech
 
Verified
The Review
Feedback summary: 

Their rapid progress developing the software, particularly the UI and conveyer builder, has exceeded expectations. Internal stakeholders are confident that customers will enjoy the highly visual and user-friendly program. Trustworthy and organized, ADK Group is a knowledgeable industry partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations at Span Tech, a conveyor manufacturer. I’ve been with the company for almost 30 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

Our software, which generates quote estimates for our conveyor systems, was a robust Microsoft Excel program that we developed ourselves over a 28­–29-year period. We’d reached the limits of our program’s capabilities, so we approached ADK Group to create new software.

SOLUTION

What was the scope of their involvement?

ADK Group is developing web-based software. They’re duplicating our three-part program and making enhancements. Our software entails many manual steps, such as outputting files, generating quotes that we send to customers, and exporting build materials to our ERP system, and ADK Group is automating all of those.

Initially, ADK Group analyzed our existing software to determine what they needed to do. In the first phase of the project, they duplicated two parts of the software. In the second phase, which we’re finishing up now, they’re duplicating the third part of the software, which is by far the most complicated module to program. Finally, they will validate the new software and make enhancements.

What is the team composition?

We work with a core group of four programmers, along with Julie (Senior Project Manager, ADK Group). ADK Group adds people to the project as needed.

How did you come to work with ADK Group?

Our website programmers, who have since merged with ADK Group, recommended them.

How much have you invested with them?

We’ll likely spend between $300,000–$400,000.

What is the status of this engagement?

Our work together began in June 2018. We began phase two of the project in December 2018, and that will be concluding soon; then, they’ll start making software enhancements.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When my colleague and I visited ADK Group last week, we didn’t think they’d be as far along in the development as they were. The UI they’ve built is amazing, and they’ve made what we call the “conveyer builder” very visual for users, so they can put together sections of the conveyer on the screen in front of them. Customers will be able to access the software to generate their own quote estimates, and we think they’ll be amazed by the visualization of the software.

How did ADK Group perform from a project management standpoint?

They’ve been outstanding in this regard. We have biweekly sprints on Google Hangouts Meet. My colleague and I have been to ADK Group’s office in Boston twice, and we think these trips are well worth the effort and expense so that we can troubleshoot and discuss the project one-on-one. ADK Group also visited our office in Kentucky once.

Our account manager Julie organizes everything. Google meetings are always on time, and when we are onsite, Julie has an agenda to ensure everything gets done. They run a strict business and stick to what they tell you they’re going to do, which is somewhat hard to come by these days.  

We came back from our trip to Boston last week with a punch list of action items that we’re going through. Since we’re nearing the end of phase two, we’re having more frequent Google meetings.

What did you find most impressive about them?

It’s amazing that ADK Group is able to duplicate and enhance the software that took us nearly three decades to develop in just over a year. Their vast knowledge base allows them to complete many tasks in a short amount of time.

Are there any areas they could improve?

No, we’re 100% satisfied with them, in every aspect. We wouldn’t regret sending people to them.

Any advice for potential customers?

You can trust them to manage the project well; Julie is a great account manager and keeps everything in order. We’ve been very satisfied with the way she handles things. We also trust them with the amount of money we’re spending.

5.0
Overall Score The entire company made us feel welcome when we visited. It’s been a great experience working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Our account manager keeps everything on schedule. She is very professional.
  • 4.5 Cost
    Value / within estimates
    Their knowledge base has allowed us to vastly expand upon our original software.
  • 5.0 Quality
    Service & deliverables
    The quality of their service is first-class. They have some of the best programmers from around the world working on our project.
  • 5.0 NPS
    Willing to refer
    I wouldn’t hesitate whatsoever to recommend someone to them.

Drupal E-Commerce Platform for Investment Company

"It’s rare to make something new and hit the mark that closely, but ADK Group managed it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2018 - Mar. 2019
Project summary: 

ADK Group built a Drupal website to replace a paper- and resource-intensive process for an investment company. Involved from scoping and design to testing and the launch, they now provide ongoing support.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Solutions Architect, Hancock Natural Resource Group
 
Verified
The Review
Feedback summary: 

The site processed 80% of all expected orders within the first few months, and it now is responsible for over $1 million in sales. ADK Group delivers high-quality development work with minimal bugs. The team manages a smooth workflow thanks to their timeliness, flexibility, and care.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a solutions architect for the Hancock Natural Resource Group. We raise capital from our clients to put into alternative investments—such as timber and farmland. We then operate those assets on our clients’ behalf to generate a return.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

We sell recreational licenses on the properties we manage, but our current process is entirely paper-based and resource intensive. The task we put forward to ADK Group was to digitize and automate the process through a website.

SOLUTION

What was the scope of their involvement?

We started it with a lot of requirements. We did a lot of Q&A on processes, and we prototyped how all of these manual processes would translate into a digital environment. After a lot of wireframe design and UI changes, ADK Group put together a functional specification document. It outlined everything that they were going to build for us and that would be delivered within the scope of work. 

ADK Group developed the solution in Drupal while we got together other necessary pieces. We put third-party credit card processing providers in place for ADK Group to integrate with their services. For the user acceptance testing, the team came on site and recorded training sessions for all end users. After that, we led two weeks of testing, during which we identified bugs for ADK Group to fix. They then helped get ready to go live—importing historical data, generating records for our system, and helping us create marketing email campaigns to inform existing customers of the new solution.

Since the launch, ADK Group now provides live support. We continue to develop the platform with their team. They take our requests for new features and enhancements and deploy them into production.

What is the team composition?

We work with primarily two people, but three subject matter experts have participated from time to time if we had a challenge in their domain. For example, ADK Group brought people in to help with email marketing, Google Analytics, and our site’s geospatial component that helps us render maps. 

How did you come to work with ADK Group?

We interviewed many solution providers, including a few significant IT consulting companies with a significant presence in our region or nationally. But we ended up talking to a design firm that we had used for another public-facing site. The firm offered to take on the project, but they needed a subcontractor to handle the technical requirements. They brought on ADK Group, and since then, our collaboration has primarily been with ADK Group.

How much have you invested with them?

We’ve spent between $300,000–$400,000.

What is the status of this engagement?

We started working together in April 2018, and the project’s first phase concluded in March 2019. We’re now working on the second phase, and that process is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We booked about 80% of our expected orders through the site within the first months of going live. We've drastically cut down on the amount of staff needed to operate or to facilitate the license purchasing and renewal process. We've processed well more than $1 million through this platform. 

How did ADK Group perform from a project management standpoint?

ADK Group has done exceptionally well in managing our account. I’ve been extremely satisfied with how diligent they are. Every deliverable that the team was responsible for arrived on time according to the original project timeline that they proposed. We did have setbacks on the project, but those were entirely our own doing. Nonetheless, ADK Group has been flexible enough to help us work around that and still go live within the required timeframe. 

During the project, we spoke at least twice a week. Leading up to the launch, we talked every day. Now, we only have a biweekly check-in.

What did you find most impressive about them?

Often when I work with technology providers, I have to spend a tremendous amount of time vetting everything that they do. I tend to find they're usually not very thorough and don't QA things that they provide us. But with ADK Group, that is quite the opposite. They work very closely alongside us, and their attention to detail was exceptional. And they built something for us that met all of our expectations. It’s rare to make something new and hit the mark that closely, but ADK Group managed it.

Are there any areas they could improve?

No, nothing comes to mind.

Any advice for potential customers?

Just make sure that you're as invested in the project as ADK Group will be. You should also appropriately scope your project to ensure its success. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They meet every deadline that they set for themselves. For delays on our end, they’re still flexible enough to make sure that the first phase got completed on time.
  • 5.0 Cost
    Value / within estimates
    ADK Group charges a third of the cost as the next lowest solution provider.
  • 5.0 Quality
    Service & deliverables
    I haven’t had any negative experiences with what they provided. It’s exactly what we asked for.
  • 5.0 NPS
    Willing to refer
    I would be willing to refer them assuming that the project is in the same or similar scope of work or similar technical area.

Hubspot OS Dev, UI/UX, & Web Design for Educational Firm

"ADK has been an incredible partner. They’re very collaborative, they listen, and their work is always effective."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
Project summary: 

ADK partners with internal teams for various short- and long-term projects. They help with web design, web development, UI/UX, CMS optimization, marketing, data analytics, SEO, and more.

The Reviewer
 
51-200 Employees
 
Boston, Massachusetts
Marketing Director, Educational Firm
 
Verified
The Review
Feedback summary: 

ADK is a trusted partner. Over the years they have proven effective, communicative, reliable, and flexible in all projects. While they have slight room for improvement in mapping out QA processes, they’ve consistently gone above and beyond expectations and have an invaluable personal touch.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for an organization that places college students in study abroad programs around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

We use HubSpot COS (content optimization system) as our CMS (content management system). We also use it as our marketing automation platform. ADK mainly helps us maintain and further develop our website and COS.

SOLUTION

What was the scope of their involvement?

We partner with ADK for anything from redesign and redevelopment to marketing, QA, and data analytics. Most recently they are helping us solve web navigational problems and redesigning our site UX.

Additionally, they help improve our site health and SEO, including how to best leverage HubSpot. We’ve also partnered with them for our blog pillar project, enhancing our most critical site pages and SEO so that our Google ranking is competitive.

ADK helps us solve marketing and web development issues, as well as partner with us proactively to make sure our site is always improving.

What is the team composition?

We work closely with Jason (Client Application Manager, ADK Group), Sam (Lead Marketing Technologist, ADK Group), and Chris (CSO, ADK Group). They manage other developers that work on our project.

How did you come to work with ADK Group?

We’ve been partnered with them since before I was part of the team when ADK helped us initially develop and implement the COS website. But, we’ve chosen to continue to work with ADK not only due to their work ethic and flexibility and the trust we’ve built over the years but because they’re based locally nearby. That’s important since we need consistent communication.

What is the status of this engagement?

We’ve worked with them since 2015, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ADK has been an incredible partner. They’re very collaborative, they listen, and their work is always effective. Over the years they’ve helped us optimize and improve our website, our CMS, our marketing, our data analytics, and more.

How did ADK Group perform from a project management standpoint?

ADK understands the importance of project management in any web or digital project. They focus and excel in this area. They’re flexible with us when we have iterations and augment our team with their own expertise.

What did you find most impressive about them?

There are lots of competent web development companies out there, but ADK distinguishes themselves through their personal touch and focus on creating a real partnership with their clients. We consider them a partner, not just a vendor. ADK is extremely competent, with strong development and design skills and expertise. Over the course of our relationship, they have been agile and responsive to our needs and have gone above and beyond for us, including building expertise in the HubSpot platform when we decided to implement their platform as our CMS.

Are there any areas they could improve?

I really enjoy working with ADK and the only area I can think of for improvement is in mapping out more specific QA processes with us.

Do you have any advice for potential customers?

I would recommend treating the project as a partnership and being open to their input and advice.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

WordPress Design, Dev, & Strategy for Prosthetic Company

“The conversion rate of clicks to contacts has been an ongoing improvement since we started.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2011 - Ongoing
Project summary: 

ADK has served as a full-service digital marketing resource for six years and counting. Their services are vast, including WordPress web design, application development, SEO, and social media management.

The Reviewer
 
11- 50 Employees
 
Silver Spring, Maryland
Ian Fothergill
CEO, Medical Center Orthotics & Prothestics
 
Verified
The Review
Feedback summary: 

Over the years, the website has grown to become the highest source of new business. ADK differentiates themselves from their competitors with their exceptionally high level of engagement and attentive customer service. They manage the collaboration with strong project management and organization.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Medical Center Orthotics and Prosthetics. We provide clinical care for amputees and those requiring orthotic braces. I’m also part of the clinical team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

We needed differentiation within our saturated industry, specifically on the external limb prosthetics. We wanted our online presence to stand out above the rest. Our direct goals were to translate web clicks to patients coming through the door. We wanted to increase referrals to our offices. We wanted a representative presence that sends the message that we are a quality provider and we do things differently than other providers. We wanted to distinguish ourselves through the marketing message.

SOLUTION

What was the scope of their involvement?

We were very focused on SEO work and developing a website that had value for our end users and our referral base. There was a lot of web work, web design, and optimization. Once the website was about two years old, they did a complete redesign. There was a phase where we had to optimize it for mobile use. The website is WordPress.

We’re also doing app development with them on our communication platform for our patients and a potential research application that links into their work.

We also use them for traditional marketing. They’ve helped us with a lot of print setup.

They provided every service in the digital strategy gamut. We’ve run an ad campaign on Google and Bing and a couple of other search engines as well. They’ve managed the optimization of those search words and terms. They also managed our social media platform.

What is the team composition?

We have a main point of contact and there are 3­4 others that we routinely communicate with.

How did you come to work with ADK Group?

We screened a couple of companies locally in D.C. and also in the northeast. We saw some of ADK Group’s web work representing restaurants, and I found their link on the bottom of one of the website pages. One their references told me about how they took the time to understand his industry. The level of engagement they offered was what we wanted. They were a startup company, but they were doing things in a fresh way.

How much have you invested with them?

It’s equivalent to having a full-time, in-house marketing person.

What is the status of this engagement?

We started working together in November 2011 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw the fruits of their labor in contacts from patients. A lot of people connect with us through the website. They also channeled a lot more activity on Facebook and Twitter. The conversion rate of clicks to contacts has been an ongoing improvement since we started.

We summarized all activities recently. On a direct return rate, the website was our number one referral over the six years that we have been working with them. For all new cases and new patients treated, the web rose to the top as our number one point of contact.

How did ADK Group perform from a project management standpoint?

They are very strong in project management. We came to a point where our web presence was very strong, but we didn’t have printed material to reflect that locally. We tasked them with a lot of traditional marketing material. It became very important to have better project management. We had to have weekly meetings. When we were developing the app last year, we were meeting twice weekly. We had a lot of project time in between as well.

We use Wrike to assign tasks and have ongoing communication with ADK Group. It documents the process and helps us push projects forward. They’re very attentive and organized.

What did you find most impressive about them?

Their level of engagement in our industry, patients, and our work is impressive. They’re very engaged in the process of our business and understanding the nuances of what we do. That’s been an endearing relationship because they really get what we do.

When we started our partnership with them, they spent a lot of time with us, saw how we treated patients, and understood our clinical process before they started the design. That was the reason why we selected them. They invest the time up front to get it right.

Are there any areas they could improve?

We’ve learned a lot about how to interpret reports from the web activity into what works and doesn’t work in the digital world. Now, we can contribute more to the discussions about where we go next with the website. If anything, they could train the companies that they’re representing on these aspects up front to help them learn more quickly.

Do you have any advice for potential customers?

Talk to their references; that is the best way to get a sense of how different ADK Group is. Look at the diversity of what they can offer.

5.0
Overall Score There’s very little we could ask for over and above the success we’ve had so far.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Sometimes we’re difficult to pin down. When we miss a meeting, it gets pushed off until the following week. It’s very good, but nobody is perfect.
  • 5.0 Cost
    Value / within estimates
    They’ve been flexible and fair with pricing when we haven’t had many active projects with them. They could give more discounts.
  • 5.0 Quality
    Service & deliverables
    Their level of knowledge of our industry was very telling in the quality of the work that they do.
  • 5.0 NPS
    Willing to refer

Salesforce & AWS Integration; Ongoing Drupal Design for Manufacturer

"I encourage other companies to engage them; they’re the perfect partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2017 - Ongoing
Project summary: 

ADK Group is building a Drupal backend to enhance customer experience. Concurrently, they’ve executed a Salesforce data and documentation migration to Amazon Web Services.

The Reviewer
 
10,000 + Employees
 
Canton, Massachusetts
Director of Digital Marketing, Sika
 
Verified
The Review
Feedback summary: 

ADK Group conducts extensive research to deliver creative solutions with accuracy. Outstanding progress on the Drupal project reflects this approach. Similarly, the migration has increased efficiency and enhanced UX reliability. Their collaborative approach makes them a fit for a variety of needs.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing at Sika, a global producer of specialty chemical products for the construction and manufacturing industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ADK Group?

There were two challenges. First, we wanted to create a better customer experience for our B2C clients, specifically improved web navigation and accessibility. In addition, we needed to provide a satisfactory UX for the national retail vendors we supply.

Second, we needed a better process for updating customers’ product data sheets, safety data, and other documentation in our Salesforce content libraries. The files weren’t syncing between this repository and our CMS, Adobe Experience Manager (AEM). Without proper syncing, our company could be liable if a customer files a safety claim.

SOLUTION

What was the scope of their involvement?

We started with a discovery phase about our B2C products and big-box home improvement store vendors. Their needs differ significantly from B2B clients. ADK Group learned our pain points, objectives, and subsequently submitted a solution. We then moved into development and QA testing. The team used a sandbox environment. Currently, ADK Group is building the Drupal backend after completing its design. They expect to launch the site in May 2018.

What is the team composition?

The team included 5–6 resources. We had a Salesforce expert, a APEX coder, an AWS specialist, and a project manager. The Drupal project had additional team members and included designers.

How did you come to work with ADK Group?

We looked for a new agency after our previous vendor didn’t perform well. We reached out to a local design company, but the scope was misaligned to their expertise. They recommended ADK Group to us.

How much have you invested with them?

We spent $10,000–$12,000 on the Salesforce project. The Drupal project was six figures.

What is the status of this engagement?

Work started in March 2017. The Drupal project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve improved our workflow by eliminating redundancy with AWS. The tool has also reduced concerns about data duplication and outdated files. Luckily, these improvements have enhanced the consumer experience without imposing a new process on them.

How did ADK Group perform from a project management standpoint?

They couldn’t have done a better job. The project manager, our main point of contact, is the best we’ve ever worked with. She’s detail-oriented, communicates well, and takes time to understand our needs. She also ensures that her team delivers as expected. We have weekly standup meetings and communicate via phone and email.

The Salesforce asset is also high-quality. He’s a great supplement to our in-house staff. He’s exceeded expectations, even helping with issues not directly related to the project.

What did you find most impressive about them?

Their work on the Drupal project is outstanding. The team collaborated with our marketing department to understand our complex set of products, markets, and business units. One principal conducted market research to enhance his team’s solution. At this point, they likely know our products better than some of our employees.

We’re impressed by the time they invested to gain that knowledge. That effort distinguishes them from other vendors.

Are there any areas they could improve?

No. I can’t think of anything.

Do you have any advice for potential customers?

I have no problem recommending them. I encourage other companies to engage them; they’re the perfect partner.

5.0
Overall Score They couldn’t serve us better. The team produces and implements impressive creative solutions.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline. They’re also proactive in keeping us on schedule.
  • 5.0 Cost
    Value / within estimates
    We get high-quality work for a standard flat hourly rate. Their creativity exceeds their cost.
  • 5.0 Quality
    Service & deliverables
    Their QA testing produces error-free deliveries.
  • 5.0 NPS
    Willing to refer
    I’m highly likely to recommend them.