What evidence can you share that demonstrates the impact of the engagement?
We’re in the process of onboarding ten Massachusetts-based campaigns to test out the app, so we don’t have any solid metrics yet. However, interest in the app is very high. Campaigns know how hard it is to implement the type of strategy that Fair Shot supports, so they see the opportunity that this app presents. ADK Group has been with us every step of the way.
How did ADK Group perform from a project management standpoint?
They’ve done quite well in this regard. Our project has been incredibly demanding because of tight timelines. In other areas of business, you might be able to push back goals, but with campaigns, deadlines are immovable; election day doesn’t change. We had one client in particular that wanted to roll the app out relatively early.
We told ADK Group that if we didn’t meet our benchmarks, we wouldn’t be able to continue investing in the project; we needed to launch in time for election day. ADK was very flexible about working with us to meet our deadlines. Despite very high pressure, they made the process work remarkably well. During the discovery and design phases, we had intensive in-person, 2–3-hour meetings multiple times each week. Once we began development, we had weekly check-ins and elongated end-of-sprint meetings every two weeks. Over the two-month beta period, we had daily calls with ADK Group. They used TestFlight to test the beta version of the app.
What did you find most impressive about them?
I’m impressed by their ability to translate our ideas into a design. ADK Group’s design and development teams were able to turn our diverse team’s various ideas, and the unique tactics and strategies that go into a political campaign, into a cool product that works well.
Also, ADK Group’s technological capabilities set them apart. Our app looks and functions better than those of our competitors.
Are there any areas they could improve?
Quite frankly, no. I know that the way we approached ADK Group, the pressure we put them under, and the deadlines we set weren’t standard business practices. They performed to their utmost; I can’t think of anything that I would’ve wanted beyond what they gave.
Any advice for potential customers?
Know what you want. ADK Group has built technology for several different industries, and they’re incredible translators. This was the first political campaign technology they’ve done, and the key to our success was knowing exactly what we wanted from day one. We didn’t necessarily know what the technology would look like, but we had an idea, and they were able to translate that.
Additionally, it’s important to assign somebody from your team to work with ADK Group full-time to help manage the project. ADK Group performs best when they can be in constant contact with someone, so that their developers can quickly adapt to changing environments.