Simplify Your Digital Advertising

Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2015
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headquarters
  • United States

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PPC Advertising for Flooring Retailers Firm

"Tackling AdWords in-house requires serious resources and scaling. Working with AdHawk provides a far better ROI."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2016 - Ongoing
Project summary: 

AdHawk took over Google AdWords operations for a digital marketing agency. Using preapproved keywords, they optimized and implemented PPC campaigns. They remain on retainer for support services.

The Reviewer
 
11-50 Employees
 
Sarasota, Florida
Co-Founder, Digital Marketing Firm
 
Verified
The Review
Feedback summary: 

Conversion rates have tripled and cost-per-action (CPA) rates decrease on a regular basis. AdHawk can implement hundreds of campaigns within five days as needed. The team’s in-depth expertise, excellent organization, and attention to detail make for a seamless collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a specialized digital marketing agency. We build websites and perform digital advertising for flooring retailers, distributors, and manufacturers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdHawk?

We were initially doing Google AdWords in-house. However, we found it challenging to regularly scale our operations while producing consistently high-quality results for our clients. We engaged AdHawk to outsource our AdWords operations.

SOLUTION

What was the scope of their involvement?

AdHawk fully manages our AdWords campaigns. We first provided their team with necessary information, including keywords based on customers we’re serving and on markets we’re targeting. We then worked together to form a strategy, which they then implemented using their platform. They take care of optimization, management, and scaling as needed.

What is the team composition?

We have two primary contacts. We work with Jeff (Franchise Marketing Lead, AdHawk) who oversees our account and scales resources as needed. We also worked with Jenna (Franchise Account Manager, AdHawk) who’s in charge of the details of every campaign. For optimization work and everyday details and onboarding people, she’s our point of contact. In larger meetings with our biggest clients, Dan (Founder and COO, AdHawk) will involve himself. For development needs, we’ll work with an engineer or developer from their team.

How did you come to work with AdHawk?

I had been reading their blog for a while, and the information they provided impressed me. When I went to a Google event in New York, I reached out to AdHawk. Todd (Founder and CEO, AdHawk) set up an informal meeting with me, which marked the start of our business relationship.

How much have you invested with them?

We’ve spent about $250,000 so far.

What is the status of this engagement?

We started working together in May 2016, and we retain AdHawk’s services on a monthly basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we engaged their services, AdHawk has increased our conversion rates by over 200% and decreased our cost-per-action (CPA) rates on a consistent basis.

How did AdHawk perform from a project management standpoint?

Their team is exceptionally well-organized and productive. AdHawk has enabled us to land larger clients and put out hundreds of ad campaigns on those accounts' behalf within five days. We communicate primarily via Slack, which we find highly useful. We also update workflows in Wrike.

What did you find most impressive about them?

When we’ve worked with past vendors, we noticed a drop in attention to detail after the initial pitch and sales presentation. AdHawk, however, increased their efforts after the initial pitch; they assigned a whole team of people to our account and immediately dove into the details, accumulating enough information to provide us with our desired results. AdHawk also stays updated about changes in Google’s platforms. They involve us in Google beta tests and keep us apprised of significant changes and how their team will address those changes in our accounts. The ability to stay on top of these details distinguishes AdHawk from the competition.

Are there any areas they could improve?

No, we’re highly satisfied with their work. Any potential issues are rapidly addressed.

Any advice for potential customers?

Tackling AdWords in-house requires serious resources and scaling. Working with AdHawk provides a far better ROI.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them to a few colleagues.