What was the scope of their involvement?
AdHawk fully manages our AdWords campaigns. We first provided their team with necessary information, including keywords based on customers we’re serving and on markets we’re targeting. We then worked together to form a strategy, which they then implemented using their platform. They take care of optimization, management, and scaling as needed.
What is the team composition?
We have two primary contacts. We work with Jeff (Franchise Marketing Lead, AdHawk) who oversees our account and scales resources as needed. We also worked with Jenna (Franchise Account Manager, AdHawk) who’s in charge of the details of every campaign. For optimization work and everyday details and onboarding people, she’s our point of contact. In larger meetings with our biggest clients, Dan (Founder and COO, AdHawk) will involve himself. For development needs, we’ll work with an engineer or developer from their team.
How did you come to work with AdHawk?
I had been reading their blog for a while, and the information they provided impressed me. When I went to a Google event in New York, I reached out to AdHawk. Todd (Founder and CEO, AdHawk) set up an informal meeting with me, which marked the start of our business relationship.
How much have you invested with them?
We’ve spent about $250,000 so far.
What is the status of this engagement?
We started working together in May 2016, and we retain AdHawk’s services on a monthly basis.