Addlium

BACKGROUND

Please describe your company and your position there.

I am a Chief Operating Officer at Wareteka. It is a digital logistics provider to help businesses select and get qualitative logistics services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Like any other business, we strive to scale up and make more profit. We hired Addlium for lead generation on LinkedIn to help our sales team reach their KPI. The main goal was to find relevant contacts of warehouse owners in Ukraine, Poland and Turkey to place their storage locations on our platform.

SOLUTION

How did you select this firm and what were the deciding factors?

We know Addlium's CEO Dmytro personally. He has a great experience in digital marketing for B2B companies. Moreover, his team has successfull cases in Logistics sector. Plus they offered favorable commercial terms.

Describe the project in detail and walk through their service package.

We choose to outsource a lead generation service to save time of our business development team on the primary stage of sales process, namely research and outreach. Addlium team implemented a classical lead generation approach, using LinkedIn and email as main outreach channels. The first results were not long in coming.

Overall, Addlium booked for us 12 appointments and forwarded us contacts of 20 qualified leads in 4 months. Unfortunately, we paused our cooperation in March 2022 due to the crisis, caused by russian invasion in Ukraine.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager and Lead Generation Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Almost 30% of time of our business development and sales team was saved for further processing of already interested sales leads.

How effective was the workflow between your team and theirs?

We had weekly email reports and monthly status calls. For quick communication we used Telegram messenger.

What did you find most impressive or unique about this company?

They applied smart adjustments to our sales strategy.

Are there any areas for improvement or something they could have done differently?

No, they provided high level service. We are looking forward to the opportunity to resume our work.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of TEHNOTABLE, a Ukrainian company founded to improve the lives of people who are constantly in front of the monitor screen. We are the first and only company in Ukraine that produces tables with an electronic lifting mechanism.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium to arrange meetings with target contacts to present our products at the event we attended.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Dmytro Suslov, the CEO of Addlium, personally as a great entrepreneur and just a good person. We are both members of the Ukrainian business community Board. I learned about Addlium's services from one of his presentations at our internal event and decided to purchase lead generation service for an upcoming event we attended.

Describe the project in detail and walk through their service package.

The first onboarding stage included specifying our ICP. Then the Addlium team did research and gathered a list of target contacts according to the ICP who also were going to participate in the event. With personalized messages, the managers contacted these contacts on my behalf with the invitation to speak in person at the exhibition. So, in other words, they did all the routine work of arranging meetings for me.

How many resources from the vendor's team worked with you, and what were their positions?

Two people: Lead Generation Manager and Lead Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They managed to book 14 meetings for me. Great job!

How effective was the workflow between your team and theirs?

The workflow was fast and effective due to the clear action plan.

What did you find most impressive or unique about this company?

They were professionals and loved what they did!

Are there any areas for improvement or something they could have done differently?

No, everything was super.

BACKGROUND

Please describe your company and your position there.

I am a Founder of the Ukrainian PITAYA brand. We create innovative swimwear. The fabric we use for all our products allows you to enjoy the sun without the constant need to reapply sunscreen. Our swimwear acts like an SPF 35 cream that covers 60-85% of the skin while giving you a unique, stylish look.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium for searching new business partners for distributing our products on the external markets.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected Addlium because we know they are professionals in social selling and have learned how to use this approach correctly in the B2B sector. Also, as a Ukrainian company, we support our local businesses.

Describe the project in detail and walk through their service package.

We have strong brand awareness in Ukraine, and now our main objective is to scale up our presence on the global market. And for that, we need reliable local distributors. We stand out with competitive advantages like unique patterns, custom designs, and a comprehensive product line. We have strong expertise in B2C sales inside of our team but lack the resources and skills to work with businesses.

First, the Addlium team helped us to create a full image of our B2B ideal customer profile and choose the right focus. They do all operational tasks in search of target contacts and make the first touch with them on our behalf. Moreover, they advise our content managers on content strategy for B2B audiences on LinkedIn. Additionally, they provided us with sales consultation sessions on further steps of lead processing.

How many resources from the vendor's team worked with you, and what were their positions?

Four people; CDO in the role of Project Manager, a Content Manager, and two persons from the Lead Generation Department

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We got 10+ marketing-qualified leads in 2 months. As a Founder, I'd always wish for more leads for our sales funnel, but I evaluate this as quite good results for a start. In B2B, quality is before quantity. We are on the right path.

How effective was the workflow between your team and theirs?

Excellent. Regular communication helped us to find the touch points, especially at the start.

What did you find most impressive or unique about this company?

Just like us, they are passionate about what they do. That is the key to your own and your client's success.

Are there any areas for improvement or something they could have done differently?

At the time, we're more than satisfied with the ongoing workflow.

BACKGROUND

Please describe your company and your position there.

BotsBand is a trusted chatbot company that helps businesses around the world to optimize and automate their business processes. We are a Ukrainian company, operating since 2017. I am a Founder of BotsBand and responsible for business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Our services are designed for a wide range of companies (among our clients there are such brands as Lexus, Roche, Bayer) and we always strive to extend our list of international clients. We hired Addlium to implement a social selling approach to our business.

SOLUTION

How did you select this firm and what were the deciding factors?

I know the CEO of Addlium Dmytro Suslov personally, we both are members of one of the Ukrainian business community. I was interested in their services after his speech at one of the events. I contacted him to discuss the details and shrtly accepted their offer.

Describe the project in detail and walk through their service package.

At onboarding stage, a dedicated Project Manager for our project on Addlium's side presented us an action plan which included 2 service lines: content support for our corporate page and lead generation on LinkedIn. As we have in-house copywriters, we outsourced just the management. Addlium content specialists prepare for us custom content strategy and advise our copywriters according to LinkedIn recommendations on content distribution. What about lead generation part, Addlium search for target contacts according to our ICP and reach them out on behalf of our BisDev team.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager (project delivery and accounting), Content Manager, Lead Generation Manager and Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium we saved around 20% time of our sales managers for lead generation to invest it to negotiations with already interested leads. We also get organic followers on our LinkedIn page steadily.

How effective was the workflow between your team and theirs?

All tasks are completed on time. We have regular communication with managers and are involved in processes.

What did you find most impressive or unique about this company?

The fact how they managed to customise their commercial services and social selling approach for specific nonprofit needs. We also appreciate that they help us to develop this direction totally for free.

Are there any areas for improvement or something they could have done differently?

No. We're impressed with their services.

BACKGROUND

Please describe your company and your position there.

Our team has been solving business challenges for more than 6 years. Our core domains are Logistics, Retail and AgriFood, For today, Coreteka’s business analysts, designers, and developers have successfully completed more than 40 projects and spent more than 120,000 hours making our client’s activity better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We needed a service of lead nurturing to support our sales and business development in the US market. Our main task was to implement an idea of social selling to our lead generetion strategy.

SOLUTION

How did you select this firm and what were the deciding factors?

We searched for a partner with relevant background and profitable commercial terms. Also I know the CEO of Addlium personally. He is a great marketer and a trusted person to work with.

Describe the project in detail and walk through their service package.

Addlium's content team provided us first with content strategy for our company and HR pages on LinkedIn to create expert professional and employer brand images respectively. They also prepared expert content on our blog. Lately, we added a service of personal branding on LinkedIn for one of lead generation profile to support our internal process of sales. They have done all operational work from texts preparation to posting.

How many resources from the vendor's team worked with you, and what were their positions?

2 specialists worked on Coreteka's social selling: Content Manager and Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium's social selling approach we managed to create and support our professional image on social media. Even if we paused our cooperation and stopped almost all our marketing activities due to crisis which russian invasion brought to the Ukrainian business, the done work still drives results in followers and leads on our business page and relevant new inbound contacts to a profile of a lead generator.

How effective was the workflow between your team and theirs?

The workflow was clear and predictable, as they regularly reported us on done work and results.

What did you find most impressive or unique about this company?

This is a team of smart people, who really deliver value and sense alongside side excellent operation.

Are there any areas for improvement or something they could have done differently?

Everything was great. It is the team of people who always strive for improvements themselves. We are looking forward to restart our cooperation as soon as possible!

BACKGROUND

Please describe your company and your position there.

Our company's main services are Freight Forwarding and worldwide LCL/LTL shipping. We have been operating on Ukrainian market for more than 20 years and are one of the most experienced company in delivering consolidated cargo in the region. I am a Sea Freight Manager and was chosen as a responsible contact with Addlium contractors as I had some relevant experience in website creation and running social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Website creation and social media management. Our website urgently needed to be updated. Also, we wanted to present our company on social media.

SOLUTION

How did you select this firm and what were the deciding factors?

We choose Addlium by a personal recommendation. Our CEO knows Addlium CEO from his business network. We requested a commercial proposal for our needs and it was suitable for us.

Describe the project in detail and walk through their service package.

Firstly, we had an intro call where we discussed all the tasks. Right after we got a project plan from Addlium's project manager. All the tasks were arranged in form of a timeline, which was very convenient for us to watch the workflow. We needed a simple website, namely landing page, in two language versions. All the content was prepared by Addlium team and approved by us. The same was with our social media pages. They prepared text and visual content and posted on our behalf on LinkedIn and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

I was in touch mostly with the Project Manager. Operational tasks were completed by the content team and website developer.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

From our cooperation witth Addlium we got a website in two language versions and fully packed LinkedIn and Facebook page with reguar activity.

How effective was the workflow between your team and theirs?

We are completely satisfied with the workflow. Everything was completed on time, and they were always in touch.

What did you find most impressive or unique about this company?

The first design version had only couple of edits, so I'd like to admit the professional skills of their designer. Also, the website technical launch was very quick.

Are there any areas for improvement or something they could have done differently?

No, nothing special to needed to be changed.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Headway School of English - a result-oriented language school with professional teachers currently providing corporate language training services for companies such as Datax IT Company, Imperial Tobacco Ukraine and others. I have been developing my business for more than ten years, so I know well what businesses need to establish effective business communication.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium to help us with the development of my personal brand and finding new clients through LinkedIn.

SOLUTION

How did you select this firm and what were the deciding factors?

Experience in B2B sales and marketing, good reputation and moderate pricing were the decision-making factors for choosing Addlium.

Describe the project in detail and walk through their service package.

The main service we ordered from Addlium is lead generation on LinkedIn. At first, we had a session on defining our aims and ICP (ideal customer profile), which was very helpful in the further process. Knowing the portrait of our client, Addlium team collected a list of contacts of our potential clients, created a chain of personalised messages and started to reach them out on my behalf on LinkedIn. Simultaneously, I upgraded my profile according to the recommendations from Addlium to make it look more professional, which led to better results from their work. Once they receive a positive response and interest in our services, they notify me about the new leads, and then our team and I take over the further negotiation process.

How many resources from the vendor's team worked with you, and what were their positions?

I am working directly with the Head of Social Selling, Daria, and some tasks, such as database research, are done with her assistance.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

I got 10+ leads, my SSI on LinkedIn went up to 60 (was 31), and my business network expanded with target contacts almost 3 times.

How effective was the workflow between your team and theirs?

They had an excellent workflow.

What did you find most impressive or unique about this company?

They have vast expertise in specific sales methodologies for the B2B sector.

Are there any areas for improvement or something they could have done differently?

No, no complaints.

BACKGROUND

Please describe your company and your position there.

I am a CEO of Ukrainian fulfillment company Fast Lane Group. We provide comprehensive logistics solutions to online stores, manufacturers and wholesale dealers. Our overall industry experience counts more than 10 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We understand the importance of online presence and promotion for every company, even if we deal with 100% offline services. Firstly, we needed a simple but conversion website. Also, we wanted to develop our corporate LinkedIn page.

SOLUTION

How did you select this firm and what were the deciding factors?

It was a recommendation from one of our partners - Wareteka. We spoke with Addlium's CEO Dmytro, I found their commercial proposal compelling and we kicked off.

Describe the project in detail and walk through their service package.

At first, we developed a landing page for our company. All the processes were held on Addliums's side: from mock-up and design to implementation of technical features (as email forms etc).

Simultaneously with the content for the website, Addlium's content team started to work on our LinkedIn content stretegy. They provided us with full content support - texts, visuals and posting. Also, they run paid promotions, which helped a lot with content delivery to the target audience on LinkedIn. Moreover, Addlium specialists generated articles for our website blog.

How many resources from the vendor's team worked with you, and what were their positions?

There was one responsible person - Project Manager, and a team of content specialists for operational tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to the work of Addlium team we managed to drive traffic to our website and LinkedIn page and get a number of inbound leads. The website completely corresponds to our expectations. Unfortunately, we paused our cooperation due to the crisis caused by russian invasion in Ukraine, but are looking forward to resume our activities with Addlium as soon as possible.

How effective was the workflow between your team and theirs?

We regularly communicated via Google Meet for status meetings. For quick questions we used Telegram chat. It was a pleasure to work with the Addlum team.

What did you find most impressive or unique about this company?

Nothing unique in terms of digital tools, but I want to highlight a custom approach due to which the workflow was close to perfect.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CEO of the Ukrainian company AGT Plus. We produce furniture fronts, wall panels, doors, and other interior products. We have delivered comfort and quality to our clients since 2003.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Our main goal for 2022 was to enter international markets. Despite all the difficulties brought by the war, we did not give up on the idea. To make everything right, we invited those who have experience in B2B sales on the international market. Our main goal was to find potential clients for bulk orders for furniture fronts and doors in the European market.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Dmytro Suslov personally from some business events. He held a few ongoing global speeches for product companies with the help of LinkedIn, and I decided to try his company's services. He is a good mentor and has considerable experience in marketing and sales. The offered price was acceptable for us as well.

Describe the project in detail and walk through their service package.

Our experience with Addlium consisted of two directions: content management and lead generation. We have our own marketing and PR team for running our marketing activities, but Addlium managers provided us with advice on LinkedIn content management, as this channel is new for us. They gave us detailed recommendations on personal and corporate branding, including content research and ideas with examples.

Moreover, I got a comprehensive audit of my personal page and how it should be improved for better results from social selling. The other part ‒ lead generation ‒ covered all the tasks of the first sales stage. Addlium team collected contacts of our potential clients in Europe according to our ICP. Then the managers reached out with personalized messages on my behalf with an offer to cooperate. Additionally, we had a couple of consulting sessions on further lead processing.

How many resources from the vendor's team worked with you, and what were their positions?

Our main points of contact were the Head of Social Selling and Chief Delivery Officer + Content and Lead Generation Managers, who were involved in the operations.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The outcomes speak for themselves: 50+ interested contacts the rapid growth of the Social Selling Index and content views on my page fully packed page with valuable business connections

How effective was the workflow between your team and theirs?

The workflow was on the highest level. We had regular calls ‒ spoken communication cleared the goals and tasks. Operative questions were discussed in the chat.

What did you find most impressive or unique about this company?

Their client-oriented approach was impressive.

Are there any areas for improvement or something they could have done differently?

No, everything was totally fine.

BACKGROUND

Please describe your company and your position there.

Come Back Alive is one of the biggest Ukrainian foundations providing competent assistance to the military. Since the beginning of the full-scale invasion in February 2022, we have multiplied our military assistance and supported the defenders of Ukraine, who have changed their everyday lives and joined the line of defense. The Foundation purchases equipment that helps save the lives of the military, including thermal imaging optics, quadcopters, cars, security, and intelligence systems. I am the Head of the Partnership Department, responsible for the growth of the organization’s potential, planning and implementing partnership projects, and defining joint strategic priorities for cooperation. The department includes such activities as fundraising, international cooperation, grant management, and creative projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

One of our directions is to promote the brand, increase competitiveness at the international level, and search for partners for cooperation. Addlium helps us with my personal brand and potential donors research on LinkedIn.

SOLUTION

How did you select this firm and what were the deciding factors?

In April 2022, a month and a half after the start of the full-scale invasion, Dmytro Suslov, the CEO of Addlium, contacted me, offering their services of building a personal brand and lead generation on LinkedIn for me as a Head of Partnerships of the foundation on a voluntary basis as a contribution to our common aims from their team. Shortly after they presented their action plan, we started our cooperation.

Describe the project in detail and walk through their service package.

So our cooperation includes two directions: personal brand and outbound search for international partners on LinkedIn. Addlium team runs my LinkedIn page, previously authorizing all the content. It includes different kinds of posts: news, our projects, reports on fundraisings, values of the foundation, people of the foundation, analytics, etc. Simultaneously, they search for international funds and business representatives ready to donate reasonable sums and/or support the fund financially regularly.

How many resources from the vendor's team worked with you, and what were their positions?

I do not know precisely how many people work on the project. Still, I am mainly in touch with Anastasiia (she's responsible for the project delivery) and Dariia (she's responsible for lead generation processes), and we regularly speak with Dmytro. I think up to 3 more people are involved in the operational tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

The main results:

• relevant contact network
• 10x growth of content views
• increased brand awareness and credibility among the international community
• valuable contacts for cooperation and partnerships

How effective was the workflow between your team and theirs?

We have regular status calls and weekly reports and communicate operative questions via the Telegram chat. Everything is clear to us.

What did you find most impressive or unique about this company?

The fact of how they managed to customize their commercial services and social selling approach for specific nonprofit needs. We also appreciate that they help us to develop this direction totally for free.

Are there any areas for improvement or something they could have done differently?

Everything's fine