Digital Strategy, Design, Development & Analytics
Adage Technologies is a team of strategic, creative, and technical professionals who partner with organizations to solve business problems and meet meaningful goals. We support clients' digital initiatives, including ecommerce, analytics, audience research, branding, user experience design (UX and UI), and full-scale digital transformation. It’s our team-oriented approach that truly drives us to win awards, work with prestigious clients, and break ground with exciting new technology.

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SFJAZZ Full Site Redesign with Complex Commerce Increases Ticket Sales
“Our goal was to establish a modern marketing platform that’s on par with our world-class, award-winning venue architecture and to move the organization to an agile mindset that better matches the collaborative spirit of jazz.” – The Team, SFJAZZ
Adage recommended Episerver CMS for SFJAZZ to control
site content and features. Episerver is a proven content
management system that provides a high-quality solution
including the ability to add, edit, and delete content with
ease, create new product offerings for sale, conduct A/B
testing, and more. Episerver and Adage set SFJAZZ up for success. They were easily able to build a blog on their own with templates and blocks from Episerver built by Adage.
SFJAZZ upgraded to SmartSeat by Adage, a truly
mobile select-your-own-seat platform. With SmartSeat,
SFJAZZ can easily build true-to-life venue and seat
maps, configure branded design elements and provide
an unrivaled user experience on any device. SFJAZZ now
has the ability to accurately showcase the non-traditional
layout of their main venue, helping patrons easily select
the best seats for any performance.
Adage implemented the ACE Platform for SFJAZZ to handle
their complex ecommerce needs. The ACE Platform allows
SFJAZZ to provide a wide variety of subscription packages
and renewals. Adage also provided SFJAZZ the ability to
implement customizable functionality based on different
constituency levels and multiple ticketing options like printat-
home and digital barcodes.

Hill-Rom's Redesign, Rebranding, and Improved Resource Center Increases Access and Provides a Better User Experience
Hill-Rom required a design refresh that would render on any device and an updated brand. Visitors previously struggled to find content in the Clinical Resource Center where users can quickly find information and administrators easily track user activity and manage permissions.
Adage carefully designed three subsites to fit the universal Hill-Rom brand standard while maintaining important unique functionality and user experience focused on the intended audience. Each site features intuitive product overview pages to simplify product browsing, including photo galleries, video libraries, and suggested accessories. Plus advanced filtering and sorting promote further improved usability and product findability on ANY device.
Adage redeveloped a Clinical Resource Center featuring a searchable database including key references and resources related to Hill-Rom’s products and clinical programs. Due to the sensitive nature of some resources, the CRC requires an approved-registration and has distinct user permissions for each resource.
The Hill-Rom CRC is now integrated seamlessly with Salesforce. This saves valuable time in the lead generation process for Hill-Rom’s marketing and sales teams and in the registration process allowing account managers to easily view and approve requests for access.
Adage built Hill-Rom’s updated sites using the Episerver content management system (CMS). Episerver allows for easy block and template-based WYSIWYG editing for users of any experience level, as well as advanced functionality including A/B testing and visitor group personalization. Hill-Rom realized additional cost savings on development hours as The Adage team used Episerver to build page templates that were easily replicable across Hill-Rom’s many projects.

Custom Ecommerce & Machine Learning Product Recommendations Yields 10X ROI for one of the Largest Medical Associations
The AAP’s aging shopAAP ecommerce site hindered their ability to provide a quality customer experience.
Now, AAP members and customers enjoy a unified shopping experience for the wide variety of offerings (i.e. printed books, eBooks, journals, subscriptions, courses, events, training, etc.) rather than navigating multiple
shopping carts. The reduced the number of clicks required for users to complete any given task has resulted in increased conversions and revenue.
Adage integrated Episerver Commerce with AAP’s AMS, Abila’s netFORUM, so that member’s purchases, event registrations, course completions, etc. could be attributed to their member account. The integration also allows us to personalize product recommendations to members based on their demographic info. We also implemented the Episerver Perform product into ShopAAP which uses hundreds of algorithms to provide product recommendations based on user behavior.
The site recognizes users upon log-in allowing AAP to offer each user a more personalized experience and provide suggested content and products. In addition, AAP leveraged an AI-driven product recommendations engine, resulting in a 10× ROI due to increases in both online sales and operational efficiencies. We specialize in search and personalization techniques to enhance AAP member’s digital experience.
Adage built a fully-responsive website that allows customers to search AAP’s various resources at any time from any device, ensuring longer engagement and increased conversions.

NorthShore University HealthSystem’s Replatforming and Redesign Leads to Improved UX and Decrease in Maintenance Costs
Northshore relied on their website to deliver timely and relevant information to their patients and staff, but their aging content management system (CMS) presented issues for developers, CMS editors, and site visitors. Northshore required a content management system that was easier to use and a redesigned, newly developed site that would provide a better user experience and increase engagement with their community. The migration to Episerver drastically increased Northshore’s site speed for visitors and site administrators. Episerver’s intuitive user interface and Adage-created custom templates improved CMS editor flexibility and efficiency. These combined allowed Northshore to bring more maintenance work in-house and decreased the need for 3rd party developers by more than 50%. Adage addressed visitor engagement by launching two new site features. A community section with forum and blogs allows registered patients to share their experiences and engage with the community. Adage also redesigned the Clinical Services and Conditions pages throughout the site allowing each specialty the ability to update this information directly removing the responsibility from the digital group. This resulted in direct from the experts, higher quality content for patients. The award-winning site offered site visitors an improved user experience and because the redevelopment project included responsive design the Northshore community can access the site on ANY device. “Adage Technologies has become a critical extension of my staff. On every new project, their team steps up with guidance, development expertise, and creative solutions to the challenges we face. Adage Technologies is a true business partner.”
– AJ Melaragno, Assistant Vice President, NorthShore University HealthSystem

Spartan Chemical Rescued by Strategic Partner for Increased Episerver ROI
When embarking on a website redesign and development project, Spartan chose Episerver Content Cloud for their CMS, along with an implementation partner with limited Episerver experience. As their needs and technology stack grew, Spartan was met with constant challenges.
Response times for maintenance and support did not meet their needs; they were unable to integrate systems (i.e., CMS, Insite Software/Episerver B2B Commerce, and Salsify PIM) and unable to scale the solution to meet the needs of their sales distribution network.
Spartan can now take advantage of the latest features like Epi Forms and approval sequences. Now content editors can easily create and edit forms for increased user feedback. Approval sequences decreased the number of pages with errors due to mandatory approvals before publishing.
Adage tackled accessibility issues like missing H1s, enabling correct keyboard navigation, fixing color contrasts, and modifying different search box labels. These solutions, coupled with updating the site navigation and page tree, provides site visitors with an improved user experience.
Removing hardcoded text from pages and increasing the number of properties with on-page-editing capabilities allows content editors to do much more without the help of a developer.

AHIMA's Content Strategy Supports Commerce and the Customer
The American Health Information Management Association (AHIMA) turned to Adage to help gain traction on their long-term goals, including advancing the way accurate, quality information is created, stored, protected, accessed, and used to improve care at all touchpoints across the health continuum and in all settings and methods of delivery.
First, Adage focused on structuring metadata so that humans and machines could read the content. “We focused primarily on a few schema.org structures, which is what Google uses to create their rich snippets,” says Lead UX Designer Molly Lee, “by focusing on those not only were we able to create a more rich SEO experience but we were also able to utilize them for more facets and filters within the on-site search.”
Creating user personas is essential to understanding a site’s users and their pathway, but what happens when someone progresses out of a persona? Adage decided to look at AHIMA’s user personas not as monoliths – breaking away from large categories like “mid-careerist” or “coding focus” – opting instead for “persistent profiles” that allow the use of more facets based on a user’s career trajectory so the personas are adaptable and not lifelong tags.
“Moving forward, we want to eliminate redundancies and closely couple educational materials with the related certifications.” Looking ahead to where AHIMA wants to be, Adage used this project to lay the foundation for upcoming efforts around creating a more robust recommendation engine.
Reviews
the project
Custom Software Development for Software Company
“They’re very organized and clear about dates. We’ve hit all our targets.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of software engineering for a software company.
What challenge were you trying to address with Adage Technologies?
We were trying to update the documentation and usability of our API so that software development companies that use our platform could have an easier time.
What was the scope of their involvement?
We initially contacted Adage Technologies because they had experience working with our API. We got in touch, described the project, and had a phone call to write up the scope. They provided a bid back, which looked great.
Since then, we’ve had weekly check-ins and a dedicated Slack channel to interact with the engineers working with the API and updates to the help pages. They use C# and .NET.
What is the team composition?
We’ve interacted with two engineers, a project manager, and a business development person, and they’ve all been great.
How did you come to work with Adage Technologies?
They’ve worked with several of our users for many years. They had customized solutions for people that use our platform. Their API integrator worked with our product, so we had an existing business relationship with them.
How much have you invested with them?
We’ve spent $10,000.
What is the status of this engagement?
We began the project in February 2022, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ll measure success once we release the platform and usability of the API, so we won’t be able to do that until the general release in June. However, we can already tell that their work has had significant value. They’ve put a lot of effort into clarifying how the API operates.
How did Adage Technologies perform from a project management standpoint?
Project management is great. They’re very organized and clear about dates. We’ve hit all our targets, so we don’t have complaints. We mainly use Jira and Slack for communication. Also, we have weekly Zoom meetings.
What did you find most impressive about them?
They’re organized and quick to act.
Are there any areas they could improve?
No, they’ve been great.
Do you have any advice for potential customers?
Be clear on the scope.
Although the platform won’t be launched until June, the client is satisfied with Adage Technologies’ work and the value they’ve added to the project. The team is outstandingly organized and quick to act. They manage the project with ease, using Jira, Slack, and Zoom for communication.