Accelerated Digital Media

Introduce your business and what you do there.

I’m the co-founder and CEO of a company called NOCD. We provide online therapy for obsessive compulsive disorder, one of the most severe and misunderstood mental illnesses.

What challenge were you trying to address with Accelerated Digital Media?

We were trying to grow faster through our online content, on both social media and Google. We partnered with Accelerated Digital Media to help drive more traffic to our website as well as to our therapy service mobile platform.

What was the scope of their involvement?

The scope of work mainly entails their team working with us to run paid performance campaigns both on Facebook and Google. They manage a lot of our campaigns and work directly with our team, acting as a third-party to help us better manage the work. We mainly run SEM efforts, including Google Ads and Facebook Ads. 

What is the team composition?

We’ve worked with several people from their team. We work with Tellef (CEO), who is fantastic, as well as his Google Ads and Facebook Ads team. 

How did you come to work with Accelerated Digital Media?

We found them through a mutual friend who recommended Accelerated Digital Media. We met them in our Chicago office and they were great guys. I knew of Tellef because of his football experience, so we had several mutual colleagues. 

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been growing exponentially. If you look up our company, you’ll see we just raised some capital and we’re one of the fastest-growing digital behavioral health companies right now.

We’ve become a category leader in that area, and it’s thanks to having great partners like Accelerated Digital Media. Working with them has saved our team a tremendous amount of time and allows us to grow even faster by focusing our time elsewhere.

How did Accelerated Digital Media perform from a project management standpoint?

They’ve been extremely professional. Everyone has been first class and it’s been great working with them. Their strategies are thoughtful, too. If we give them suggestions, they act on them quickly. 

What did you find most impressive about them?

The speed at which they move is most impressive; they tailor their speed to us. They bring a level of professionalism to every meeting. 

Are there any areas they could improve?

Honestly, I don’t have any suggestions — I think they’re great. 

Do you have any advice for potential customers?

Listen to their feedback. They give good feedback since they’re industry experts with deep expertise. Ask questions about what they’re thinking, so you can explain your perspective and help them understand how to best position you. 

Be very involved in the process, because if you do that and they get what you’re doing, they’re going to run with it and do a great job. Be an engaged client and listen to them. 

Introduce your business and what you do there.

We’re a small family-run mattress company, and I’m the marketing representative and media buyer.

What challenge were you trying to address with Accelerated Digital Media?

We always did our marketing on TV and radio, but when digital came along we were sort of at a loss for how to effectively advertise. That’s what initially drew us to Accelerated Digital Media, but now we couldn’t do our day to day without them.

What was the scope of their involvement?

Accelerated Digital Media advises us on our Facebook and Instagram strategy. We’ve made a few moves with our websites in between different developers and they help us problem-solve what might be an issue going forward with one developer to another. It always comes from a really holistic space, whether it’s dealing with Facebook Ads, purchasing, or the running of our Facebook or Google Ads. They also sometimes do SEO for us as well.

What is the team composition?

We work with Tellef (CEO & Founder), two project managers, and sometimes they bring in another team member.

How did you come to work with Accelerated Digital Media?

My brother, who is a real bargain hunter, hired them. We always wanted Accerlated Digital Media, and they were able to reach our price.

What is the status of this engagement?

We began working with them in January 2016 and we still work with them every day.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their work is exceptional and their service comes out as more of a friend you can come to with a problem and offers extremely specialized knowledge.

How did Accelerated Digital Media perform from a project management standpoint?

When I had issues with our web developer, they handled everything and essentially took over a project that I was supposed to be managing because I felt like I didn’t have the specialized knowledge. They also have a quick turn around time when we ask questions.

What did you find most impressive about them?

Accelerated Digital Media is a huge asset to our team and everybody says it every day. They hold our hands through everything and explain it very kindly and calmly. Their team is really great at synthesizing the important digital marketing information to a team and helping us get our marketing strategy in a way that is sensible to people who just manage some of our online stuff on the side. They’re really experts on communicating it in a very concise and usable format. The information they provide is with is not only really well explained, but it’s at a really high level.

Are there any areas they could improve?

No, anytime there’s something I think they can improve on, I realize it wasn’t in their wheelhouse but they adapt and research anyways.

Do you have any advice for potential customers?

Don’t be afraid of reaching out with any sort of question because there’s always a huge benefit to working with Accelerated Digital Media.

Introduce your business and what you do there.

I’m the VP of e-commerce for a watch and jewelry manufacturer. We’ve recently pivoted from D2C, and I’m leading the changing part of the business.

What challenge were you trying to address with Accelerated Digital Media?

We launched the website a few years ago and went through several performance marketing companies.

What was the scope of their involvement?

They’re handing our performance marketing on social media. So far, we’ve worked with them on Facebook marketing, but we’re planning on getting them involved with our Google Ads as well. We handle many of the strategic, merchandise, and creative facets of the campaigns and then collaborate with them on campaign launch strategies. Since starting our engagement, we’ve been focused on revamping our approach, strategy, and audience definition.

What is the team composition?

I work directly with the director. 

How did you come to work with Accelerated Digital Media?

We connected on LinkedIn and then had a call to discuss fit.

How much have you invested with them?

We’ve invested $10,000–$15,000 with them.

What is the status of this engagement?

We’ve been working together since May 2020.

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked together during heavy and light periods of promotion and their efficiency never slows. Our head of content marketing has been very impressed with them as well and has even recommended them to another D2C business. Additionally, one of their references was a client who felt so strongly about the quality of the firm’s work that they brought the firm with them when they started a position at a new company. That really stood out to me.

How did Accelerated Digital Media perform from a project management standpoint?

Their metrics reporting format is better than any other agency I’ve dealt with, and they’ve maintained super quick turnaround times. Usually, delays are caused by us being behind on the creative aspect of campaigns.

What did you find most impressive about them?

They’ve got a boutique feel but maintain a high level of performance. I hope they stay that way as they inevitably scale up their operations.

Are there any areas they could improve?

I haven’t had any negative feedback so far. As we expand our services with them, maybe I’ll find something to nitpick.

Do you have any advice for potential customers?

Treat them like a member of your team.  Include them in all strategic discussions–they can always offer a unique perspective.

Introduce your business and what you do there.

I’m the president of American Hat Makers, a headwear manufacturer.

What challenge were you trying to address with Accelerated Digital Media?

We needed to receive organic traffic.

What was the scope of their involvement?

Accelerated Digital Media came in and strategized from an organic standpoint on how to build the new site. They also handled its layout and offered a lot of great suggestions that helped us build a site that met our requirements. Their team did both on-site and off-site work. They also do our backlinking. We didn’t hire them to do any paid traffic at this point, but they do offer it.

What is the team composition?

Our main account rep is Jordan (Business Development Manager) and another person who does the majority of the heavy lifting. I’ve worked with everyone from the president on down.

How did you come to work with Accelerated Digital Media?

They came highly recommended by one of our partners.

How much have you invested with them?

We’ve invested between $40,000–$50,000.

What is the status of this engagement?

We started working together in February 2020, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Our new site just launched. It was a six-month build. Our website ranking score for SEO is amazing. It’s currently 83/100, which is above expectations. It’s early in the process as far as organic sales. The organic traffic and organic conversion have gone up within the site since day one.

How did Accelerated Digital Media perform from a project management standpoint?

Project management is really well-organized. They’re very thorough and provide data beyond our analysis.

What did you find most impressive about them?

They’ve been super hands-on and present during the project. Accelerated Digital Media is willing to offer suggestions in all areas and not just from the organic SEO side. They’ve been an amazing help. Their team is willing to explain all facets of their work.

Are there any areas they could improve?

There’s nothing I’d have them improve so far.

Do you have any advice for potential customers?

Allocate time and resources in your own agency to advise and support the project — this is a big reason why we’ve been successful. Helping them by explaining your customers, brand, direction, and desires is important. Give your all to the project as well.

Please describe your company and your position there.

I'm the Co-Founder and CEO of a men's grooming brand. I'm the point person for customer acquisition and paid marketing

For what projects/services did your company hire Accelerated Digital Media?

Our previous agency had our FB metrics out of whack. We brought on ADM to help us gain efficiencies on the spend side (lower CPA) but also help us scale spend. Over the course of Q1 and Q2, ADM's work led to significant reductions in blended CPAs. From there, we expanded our scope to include Paid Search + Amazon Campaigns.

What were your goals for this project?

To stabilize our Paid Social efforts and to unlock value across paid channels. Specifically, we wanted to hit specific CPA targets while maintaining a pre-defined ROAS threshold.

How did you select this vendor?

We considered a number of agencies, but ADM presented us with a unique offer. Tons of hands-on work and 1-on-1 engagement.

Describe the scope of their work in detail.

We spent a few meetings on-boarding with the ADM team and bringing them up to speed on Huron. We covered asset/creative library, our voice/copy database, and other necessary background to provide the ADM team with the resources needed to execute.

From there, the team spent some time building out new ads and identifying new audiences. All works was submitted for approval. It was a collaborative environment, which I appreciate. We had weekly calls to discuss performance and implement plans of action.

What was the team composition?

We had a dedicated Paid Social team member, and a Paid Search team member (same for Google and Amazon). Senior Executives in the company often joined. A great sign of partnership from our perspective.

Can you share any outcomes from the project that demonstrate progress or success?

Within a short period of time, we were making strides on both the paid search and paid social fronts. A CPA that was exciting for us and driving strong, qualified traffic to our site. From a CPA perspective, we met all goals outlined from initial brief.

How effective was the workflow between your team and theirs?

Very strong. We had two direct points of contact, both of whom made themselves available frequently outside of agreed upon weekly catch-ups (including nights/weekends). Tremendous level of engagement and effort.

What did you find most impressive about this company?

ADM embodies a customer-centric business model. The customer is always first, and there's universal buy-in.

Are there any areas for improvement?

We struggled to find the right voice/copy. But that's okay; we worked through edits as a team and collaboratively

Introduce your business and what you do there.

I’m the director of paid media for a growth marketing agency. We do paid media services for businesses as well as specialize in SEO and paid media.

What challenge were you trying to address with Accelerated Digital Media?

We were looking to establish a paid social partnership with another agency. Essentially, we wanted them to effectively handle our high-spend paid social clients.

What was the scope of their involvement?

The deliverables of the project occurred in four phases. In the first phase, we kicked off our relationship with the clients. We used proactive communication to build transformational relationships from the ground up. The second phase was focused on aligning our strategy and building out the campaigns and accounts.

For the third phase, our focus shifted to account optimization. This meant we were continuously utilizing the data we were receiving and making constant improvements on the campaigns. The fourth phase was our weekly reporting efforts. This entailed pulling KPIs from the previous week, discussing them internally, and then writing a high-level overview.

In addition to these phases, Accelerated Digital Media also handles some social listening for Facebook and LinkedIn ads. This means they see comments, engagements, and shares, but there is no direct customer support.

What is the team composition?

We primarily work with Brad (Director of Paid Social, Accelerated Digital Media). We also have an account manager who coordinates things through Brad. At the initiation of the partnership, our co-founders and their founder discussed the contract and scope of work.

How did you come to work with Accelerated Digital Media?

We’ve worked with them on several projects now, and they’re our go-to partner for any new type of business.

How much have you invested with them?

We’ve invested approximately $200,000.

What is the status of this engagement?

Our partnership began in April 2019 and is ongoing. We expect it to continue in the near and long-term future.

What evidence can you share that demonstrates the impact of the engagement?

The qualitative feedback we’ve received from clients has all been positive. They’ve highlighted the Facebook ads, landing page experience, and mobile app store optimization. Collectively, our clients have expressed that Accelerated Digital Media’s digital strategy is successful. Some agencies look at strategy as a silhouette, but Brad sees it as part of the whole growth, acquisition, and retention. He really values the spend as if it were his own money.

As for hard quantitative KPIs, we’ve also seen a positive impact. Every client’s project that Accelerated Digital Media has worked on has resulted within a +/– 10 target KPI. So, their team is always on track of what the client wants.

Internally, we’ve consistently noticed we don’t have to worry about any client communication or performance. Brad and this team take care of everything. It’s an out-of-sight, out-of-mind approach when it comes to working with them on projects. We know they’ll always deliver, and it’s a huge relief off our shoulders.

How did Accelerated Digital Media perform from a project management standpoint?

Their project management style is great, and their teammates are all spot-on. We have no gaps when it comes to communication. They’ve never missed a meeting and are always prepared for calls. During the calls, they take charge and are proactive in both listening and communicating.

What did you find most impressive about them?

The two biggest traits that distinguish them from other providers are their realistic expectations and direct communication. By realistic expectations, I mean that Accelerated Digital Media is very upfront about setting rational benchmarks based on performance that we can see in the near and long-term future. Many others have grandiose ideas or irrational numbers, but not them. Accelerated Digital Media takes the time to explain the reasons why they’re doing something inside the accounts and how it’s going to affect the overall strategy.

Also, their natural ability of direct communication is very impressive. Both their written and verbal communication skills are professional and quite frankly, perfect. There’s always great grammar and spelling in our correspondences. Their messages are short, concise, and quickly get the point across. It saves everybody time.

Are there any areas they could improve?

No, I can’t think of anything. I wish we had more projects to work with them on. Our company supplies those though, so it’s more on us than them. We love working with them.

Do you have any advice for potential customers?
My biggest piece of advice would be to make sure your partnership is the right fit. Accelerated Digital Media takes a lot of time to vet out new projects. They view projects a long-term growth partners and only focus on clients who’re seeking that type of relationship.

Be sure to sit down and have a conversation with them about where you see the growth of the partnership going. They’re willing to have that open and direct communication. It’ll become pretty clear if the partnership makes sense for both sides.

Introduce your business and what you do there.

I’m the CEO of a toy company.

What challenge were you trying to address with Accelerated Digital Media?

The top-line challenge was that all of my sales to date were organic. I wanted to enter the paid media space to increase brand awareness and accelerate sales.

What was the scope of their involvement?

We discussed a number of their team’s offerings related to social media strategy. Eventually, we focused on paid social media ads via Facebook and Instagram. The ads run on feeds and drive them to our website for purchase. Their team edits the copy that I write to ensure it’s optimized based on best practices. They check that it’s not too long and includes buzzwords that are proven to be better drivers of calls to action. While there’s a bidding system that places our ads, we don’t operate on a PPC basis for those ads.

What is the team composition?

I work with a point person, Brad (Director of Paid Social, Accelerated Digital Media), who takes care of tasks related to our account.

How did you come to work with Accelerated Digital Media?

A colleague referred us to Accelerated Digital Media.

How much have you invested with them?

To date, we spent $25,000 on the ad buys.

What is the status of this engagement?

We started our relationship in October 2019, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

I’m satisfied with their work. We sell many more than the amount we spend on paid social media ads. All in all, our efforts achieve the ultimate goal of increasing awareness and driving sales. My social media following on Instagram has grown almost 100% since we started paid social with Accelerated Digital Media. The sales numbers that we’ve hit dwarf previous sales numbers when we relied on organic social media only.

How did Accelerated Digital Media perform from a project management standpoint?

Our weekly call with their team is helpful. Brad explains processes such that I understand paid social strategies more, which I knew nothing about when I entered the space. Their team’s responsive and makes changes when an ad isn’t working. We’re not foolishly spending money on ads for a week in between our communications that aren’t performing well. Their team lays out the data and analyzes it in real-time to make sure that our money is spent as efficiently as possible. They are helpful in providing analysis and suggestions on different possibilities and areas to focus on next.

What did you find most impressive about them?

Their customer service combined with their competency sets them apart from the competition. They distill a complex process in my business in a way that is comprehensible. Their team explains which strategies to invest in and why. They continue to find ways for me to digest all of that information.  

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

Start with one goal in one avenue of their services to make sure that you’re comfortable with their communication style.

Please describe your company and your position there.

Ceo, head of company

For what projects/services did your company hire Accelerated Digital Media?

to help us advertise on google adwords

What were your goals for this project?

increase spend, maintain roi positive

How did you select this vendor?

referral, good

Describe the project in detail.

overall goal was to increase our volume for spend in the verticals of flight, and car rentals

What was the team composition?

ADM was in charge, I worked with Tellef and Eric

Can you share any outcomes from the project that demonstrate progress or success?

They organized account very well, started to increase spend.

How effective was the workflow between your team and theirs?

workflow was very effective, they were extremely efficient and knowledgable

What did you find most impressive about this company?

We were impressed by their passion for finding us success.

Are there any areas for improvement?

great team, great work

Please describe your company and your position there.

Our company is a startup accelerator - we invest in early-stage startup and take them through our 12-week accelerator program. I work in business development primarily managing our corporate relationships and organizing our tech conference series.

For what projects/services did your company hire Accelerated Digital Media?

We hired ADM to run our paid google and social ads for our OnRamp Conferences - healthcare, manufacturing and insurance conferences.

What were your goals for this project?

See an uptick in conference registration.

How did you select this vendor?

We found ADM via a colleague - we ultimately chose to work with ADM because the are flexible with our limited budget and provide great customer service.

Describe the scope of their work in detail.

Identify targets and create a paid ads strategy for our conferences.

What was the team composition?

The team is amazing! Each member is incredibly professional and provides great customer service.

Can you share any outcomes from the project that demonstrate progress or success?

We've seen great traction in our conference registrations from our work with ADM.

How effective was the workflow between your team and theirs?

Very effective - we meet 2x per month to discuss strategy and current standings with our ads.

What did you find most impressive about this company?

Their technical skills are very impressive - I trust them to make recommendations for our paid ads.

Are there any areas for improvement?

nope

Introduce your business and what you do there.

I’m the director of global marketing and e-commerce for Skyroam, a global mobile data company.

What challenge were you trying to address with Accelerated Digital Media?

We were looking for a partner to help us scale the business. We had launched with a few internal marketers, but we really wanted expertise in search results from an outside agency that could also help maintain our KPIs. 

What was the scope of their involvement?

They primarily helped us with Google Ads, but later on, we did some Bing Ads, too. They worked to scale our traditional search efforts while implementing new tools like Google Shopping, YouTube, and email campaigns. They also helped us create work in additional languages to reach other regions. 

We ran a few tests of adding site link extensions and destination landing page strategies. 

What is the team composition?

We had an account manager who was closely involved, and Eric (SEM Senior Manager) helped launch key initiatives. 

How did you come to work with Accelerated Digital Media?

My company was already working with Accelerated Digital when I joined. 

How much have you invested with them?

We spent close to $90,000 with them as agency fees. 

What is the status of this engagement?

We worked together from September 2017–May 2019. 

What evidence can you share that demonstrates the impact of the engagement? 

Working with them on-site link extensions definitely improved our visibility and overall conversion rates. The launch of Google Shopping has been really great since it’s become one of our biggest channels for sales and it’s brought down our cost-per-acquisition (CPA) significantly. Our spend between Q1 of 2018 and Q1 of 2019 is relatively flat, but our conversion rate increased by 15%  and our CPA went down 17%. 

How did Accelerated Digital Media perform from a project management standpoint?

They were very good, we were always in close communication. We had weekly meetings between our teams, and myself and their CEO would join for bigger quarterly reviews or strategic discussions. They were very organized and communicative about what they were doing and what the results were. 

What did you find most impressive about them?

They provided a very personal touch in terms of their communication. I never felt like I was one of 100 clients, the emails and meetings were all on time. They treated us like their only client. They brought new ideas forward and didn’t just do the status quo. 

Their work wasn’t just about finding something new, it was also about finding things that don’t work and moving on. They were able to balance the execution while still coming with interesting ideas to meet our goals in ways we hadn’t thought of before. 

Are there any areas they could improve?

We could have been more aggressive on some key metrics. We worked closely to meet the goals, but we could have worked together even more to improve those goals. Since they’re the experts, they could have told us more about improving our CPA. In the end, we aligned our metrics and met them, though.