aajneeti advertising

BACKGROUND

Please describe your company and position.

I am a department Head at RealHubb

Describe what your company does in a single sentence.

The company is a digital marketing agency. I used it for its real estate lead generation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aajneeti advertising to accomplish?

• Real Estate Lead Generation for DLF One Midtown
• Real Estate Lead Generation for M3M The Line
• Real Estate Lead Generation for Godrej Jardinia

SOLUTION

How did you find aajneeti advertising?

Referral

Why did you select aajneeti advertising over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from aajneeti advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for Real Estate Lead Generation Services

1. Lead Generation Strategy

• Market Analysis: Conduct a detailed study of the target audience, competition, and location advantages for each project.
• Channel Selection: Identify and utilise the most effective channels for lead generation, including: Google Ads (Search, Display, YouTube)
  Meta Platforms (Facebook and Instagram Ads)
  LinkedIn (for targeting high-net-worth individuals and professionals)
  Programmatic Advertising for luxury and niche audiences.

2. Campaign Planning and Execution

• Ad Campaign Setup: Design and execute customised campaigns focusing on project-specific USPs like luxury retail shops (M3M The Line), premium residential apartments (Godrej Jardinia), and urban living (DLF One Midtown).
• Creative Development: Create engaging and high-converting ad creatives, including static visuals, carousels, and video ads, tailored to each project.
• Landing Page Optimisation: Design high-performing landing pages to maximise lead capture for each project.

3. Content Marketing

• SEO: Write blog posts and optimise website content to improve organic visibility for project-related keywords (e.g., "luxury retail shops in Noida", "luxury apartments in Sector 146", "ready-to-move apartments in Delhi").
• Email Campaigns: Develop email funnels for nurturing and converting leads.

4. Targeted Audience Segmentation

• Local and International Audiences: Segment campaigns to target both local buyers (Delhi NCR) and NRI audiences interested in premium properties.
• High-Net-Worth Individuals: Utilise income, occupation, and spending data to focus on individuals likely to invest in these luxury properties.

5. Analytics and Reporting

• Real-Time Monitoring: Track campaign performance using KPIs such as CTR, CPC, and Cost Per Lead (CPL).
• Weekly Reporting: Share insights and recommendations with clients to improve ongoing campaigns.
• ROI Analysis: Measure the ROI of each lead generation campaign to ensure cost efficiency.

Summary of Key Deliverables

• Comprehensive Lead Generation Plan: 

Detailed strategy covering channels, audience targeting, and campaign structure.

• Ad Campaign Setup and Execution:

Platform-specific ad campaigns (Google Ads, Facebook, Instagram, LinkedIn).
Professionally designed creatives and compelling ad copies.

• Customised Landing Pages:

Optimised for each project to ensure high lead conversion rates.

• Content Creation:

Blogs, website content, and email templates highlighting project USPs and engaging buyers.

• Targeted Campaigns for Each Project:

M3M The Line: Highlight luxury retail and studio apartments.
Godrej Jardinia: Emphasise spacious, premium living in Sector 146, Noida.
DLF One Midtown: Showcase the prime location and ready-to-move apartments in Moti Nagar, Delhi.

• Analytics and Reporting:

Weekly performance reports with actionable insights.
Monthly strategy review and optimisation sessions.

• Support Services:

Lead qualification and real-time updates.
Training for sales teams on lead follow-up and conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Lead Metrics
Total Leads Generated: 2,931: 812 leads generated for M3M The Line, 903 leads generated for Godrej Jardinia, and 1,216 leads generated for DLF One Midtown.
Qualified Leads: 1,985: 527 qualified leads for M3M The Line, 632 qualified leads for Godrej Jardinia, and 826 qualified leads for DLF One Midtown.
Conversion Rate: 440 (15% of leads scheduled a site visit overall).
2. Cost Efficiency
Cost Per Lead (CPL): The average CPL AAJneeti offered us was INR 800 for M3M The Line (while others were offering it at INR 2,500-3,000), INR 600 for Godrej Jardinia (while others were offering it at INR 1,800-2,500), and INR 1,300 for DLF One Midtown (while others offered the quotation of INR 2,800-4,200).
Return on Ad Spend (ROAS): 

For M3M The Line, we got 6 bookings.

Total Revenue from Bookings: ₹94,00,000
Total Marketing Spend: ₹6,49,600
Return on Ad Spend (ROAS): 14.47
This means for every ₹1 spent, we earned ₹14.47 in booking revenue—a highly profitable campaign!

For Garden Jardinia, we got 8 bookings.

Total Revenue from Bookings: ₹2,04,00,000
Total Marketing Spend: ₹5,41,800
Return on Ad Spend (ROAS): 37.65
This means for every ₹1 spent on marketing, we earned ₹37.65 in booking revenue, demonstrating an exceptional return on investment.

For DLF One Midtown, we got 11 bookings.

Total Revenue from Bookings: ₹3,82,80,000
Total Marketing Spend: ₹15,80,800
Return on Ad Spend (ROAS): 24.22
This means for every ₹1 spent on marketing, we earned ₹24.22 in booking revenue, again showcasing an excellent campaign performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In the beginning, they shared leads on Google Sheets but soon, we switched to Privyr and we started getting leads in real time. In the beginning, the lead flow was slow but in 12-15 days' time, we started getting a good number of leads every day (50-100 collectively).

AAJneeti team is quite responsive. In fact, they pursued us for providing us feedback on the leads they shared within 24 hours and they said that they use it to optimize our campaigns. I believe them now because I have noticed that campaign performance does improve if we provide feedback on a timely basis.

What was your primary form of communication with aajneeti advertising?

Email or Messaging App

What did you find most impressive or unique about this company?

I am impressed by their commitment of keeping their promise. They promised me 60% qualified leads and promptly replaced fake or invalid leads or broker leads that we were getting.

Alok was great at advising how to improve our sales pitch - and his insights helped us improve our conversion rates.

Also, Alok personally takes an interest in every project we share with his team - and his dedication keeps his team motivated. They are my favorite real estate lead generation company in India right now.

Are there any areas for improvement or something aajneeti advertising could have done differently?

We have got excellent results and do not have any complaints but I think they should explore using latest new technologies to generate high-quality leads quickly. 

BACKGROUND

Please describe your company and position.

I am the Managing Director of India Realty

Describe what your company does in a single sentence.

Real Estate Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aajneeti advertising to accomplish?

• Lead Generation
• Marketing
• Promotion

SOLUTION

How did you find aajneeti advertising?

Online Search

Why did you select aajneeti advertising over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from aajneeti advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a real estate professional, finding quality leads is the lifeblood of my business. I've tried various lead generation services in the past, but none have come close to the level of success I've experienced with Aajneeti Advertising. From the moment I engaged with their team, I was impressed by their professionalism and dedication to understanding my specific needs. They took the time to delve into my target market, demographics, and unique selling propositions, ensuring that their lead generation strategies were tailored to maximize results for my business. 
What truly sets Aajneeti Advertising apart is their innovative approach to lead generation. Instead of relying on generic tactics that yield mediocre results, they leverage cutting-edge digital marketing techniques and data analytics to identify and engage with highly qualified leads. Their campaigns are meticulously crafted to capture the attention of potential buyers and sellers, resulting in a steady stream of high-quality leads for my business. I've been consistently impressed by the caliber of leads generated by Aajneeti Advertising. 
These are not just random inquiries, but genuine prospects who are actively interested in buying or selling real estate. Their leads have not only increased my sales pipeline but have also led to tangible conversions, significantly boosting my bottom line. Moreover, Aajneeti Advertising's customer service is second to none. Their team is always available to address any questions or concerns I have, and they regularly provide updates and insights to optimize our lead generation campaigns further. It's evident that they genuinely care about the success of my business and are committed to delivering results. 
In conclusion, I wholeheartedly recommend Aajneeti Advertising to any real estate professional looking to supercharge their lead generation efforts. With their expertise, innovation, and dedication, they have become an invaluable partner in helping me grow my business and achieve my goals. Trust me; you won't be disappointed!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Aajneeti Advertising isn't just a service provider; they're a strategic partner in my real estate business. They take the time to understand my goals and objectives, and their lead generation efforts are aligned with driving tangible outcomes. It's refreshing to work with a company that truly cares about my success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't speak highly enough of Aajneeti Advertising's real estate lead generation services. They've consistently exceeded my expectations with their professionalism, expertise, and results-driven approach. If you're serious about growing your real estate business, look no further than Aajneeti Advertising. They're simply the best in the business.

What was your primary form of communication with aajneeti advertising?

In-Person Meeting

What did you find most impressive or unique about this company?

The way AAJneeti works is commendable, they are highly attentive to details & put their best effort to get good results.

Are there any areas for improvement or something aajneeti advertising could have done differently?

I always wanted them to have a different team only working for us.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Studio Ezube

Describe what your company does in a single sentence.

Architecture & Interior Designing Company In Noida

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aajneeti advertising to accomplish?

• Lead Generation
• Video Production
• Marketing

SOLUTION

How did you find aajneeti advertising?

Clutch Site

Why did you select aajneeti advertising over others?

Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes comprehensive brand strategy development, creative content creation, digital marketing campaigns, social media management, and performance analytics. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully optimized ad performance, driving a High improvement in ROI and establishing stronger client relationships through strategic initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 They maintained clear communication, promptly addressing all our needs with creative, practical solutions. 

What was your primary form of communication with aajneeti advertising?

In-Person Meeting

What did you find most impressive or unique about this company?

Their proactive approach and attention to detail make the process stress-free.

Are there any areas for improvement or something aajneeti advertising could have done differently?

Na

BACKGROUND

Please describe your company and position.

I am the CEO of High-Tech Manufacturing Company

Describe what your company does in a single sentence.

Hi-Tech Manufacturing and Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aajneeti advertising to accomplish?

• Marketing
• Promotion
• Enquiry Generation

SOLUTION

How did you find aajneeti advertising?

• Online Search
• Referral
• Other

Why did you select aajneeti advertising over others?

• Referred to me
• Company values aligned

How many teammates from aajneeti advertising were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Aajneeti did marketing for our construction business

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their marketing campaign was quite good & impressive, we got enquiries after that

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They delivered all tasks in a timely manner.

What was your primary form of communication with aajneeti advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Their dedication & commitment towards marketing made me choose them

Are there any areas for improvement or something aajneeti advertising could have done differently?

They should have an office in Mumbai too

BACKGROUND

Please describe your company and position.

I am the Founder of a real estate company. 

Describe what your company does in a single sentence.

Real Estate Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aajneeti advertising to accomplish?

• Marketing
• Website Development
• Lead Generation

SOLUTION

How did you find aajneeti advertising?

Online Search

Why did you select aajneeti advertising over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired aajneeti for real estate lead generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Aajneeti generated leads for me for few projects and I got good conversion from those leads, people were interested & got converted shortly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sometimes, it took them few extra days to deliver because of technical glitches but they did deliver result with efficiency.

What was your primary form of communication with aajneeti advertising?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They are commendable at Meta Ads, they deliver the most effective leads in the market that too in budget. They are quite good at marketing, advertising, and generating leads. What I liked most about them is they give written commitment on the quality they deliver, and they replace leads too if you are not satisfied.

Are there any areas for improvement or something aajneeti advertising could have done differently?

I found Aajneeti a perfect match for my requirements hence no comment on this.

BACKGROUND

Please describe your company and your position there.

I'm a marketing head of South Bay Real estate brokerage firm and i take care of lead generation and content marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire aajneeti advertising, and what were your goals?

We hired aajneeti for lead generation from various platforms: Our goals were clear minimum 60% Qualified leads and minimum 50 enquiries per day.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found aajneeti on Google search and took a trial lead generation campaign.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They created marketing materials like Creatives, Videos and landing pages and then they started the campaign. Video ads on Facebook, Instagram, youtube & Google Search campaign they also created retargeting campaign.

How many resources from the vendor's team worked with you, and what were their positions?

Mr Alok Kumar Singh created the strategy and rest his team worked.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

as the entire campaign was integrated with the CRM and we were receiving good quality leads in real time. we didn't bother to communicate further, we discuss overall performance weekly.

How effective was the workflow between your team and theirs?

Amazing they automated everything.

What did you find most impressive or unique about this company?

They understand all the main points of the education industry, and they prepared tailor-made solutions for it.

Are there any areas for improvement or something they could have done differently?

we think they charge a little bit higher than industry norms

BACKGROUND

Please describe your company and your position there.

I own an interior design firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire aajneeti advertising, and what were your goals?

I hired AAJneeti toh develop the website

SOLUTION

How did you select this vendor and what were the deciding factors?

Through referral

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They had to develop a website for an interior based company. We couldn’t move ahead from free online templates which they claimed to have developed

How many people from the vendor's team worked with you, and what were their positions?

None

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nothing was delivered. Free template from internet was shown

Describe their project management style, including communication tools and timeliness.

The team did not prioritise the requirement

What did you find most impressive or unique about this company?

Talent to talk about things they will absolutely not do

Are there any areas for improvement or something they could have done differently?

They haven't delivered the website after constant follow-ups since 2018 and don’t care to return the advance either. Pretty much not worth the money to be invested. Also they claim to be from IIT but try asking for the degree once, they won’t have it. Major improvement will be owning to their commitments