6Minded

Introduce your business and what you do there.

I am the head of digital marketing and operations for a tech startup.

What challenge were you trying to address with 6Minded?

We went through a major brand refresh and rebrand in October 2021, and we hired them to develop, design, and launch a new website.

What was the scope of their involvement?

They’ve built the entire website from scratch. After a thorough discovery phase, they’ve migrated everything from our old WordPress website to the new one using Hubspot. We have a set number of pages that we need on our launch date, and their team helps us develop and design each of them. They’ve also advised us on a few SEO-related matters and helped us with the implementation of the technical SEO bits.

The website has already been relaunched, and they’re currently helping us maintain it.

What is the team composition?

We mainly work with Mat (Coordinator) and Piotr (Project Manager), and there are also a lot of people working behind the scenes, including a designer.

How did you come to work with 6Minded?

They were already working with us before I joined the company, but from what I remember, someone from our team had previously worked with 6MInded and recommended them.

How much have you invested in them?

We’ve spent between $10,000–$50,000 USD.

What is the status of this engagement?

We started working with them in September 2021, and we are still working together.

What evidence can you share that demonstrates the impact of the engagement?

We’ve successfully rebranded and relaunched our website. As a result, organic traffic has almost doubled, which is thanks to the new design and all the PR and marketing efforts we’re doing. Our direct traffic has also significantly increased, but I am not able to share any specific numbers.

Furthermore, the new website has massively saved us time. We don’t need to go back and forth if we need any site changes. It’s built very easily and intuitively, so we can just change things on our own and no longer need to contact their team. They have also built some really nice and high-quality templates for us, which has been very beneficial.

Overall, they are a great team to work with. They are very efficient and very good at communication, and I highly recommend them.

How did 6Minded perform from a project management standpoint?

Their project management style is good, and they are always on top of things. We have weekly Zoom meetings and review calls twice a week, during which we go through all of the content they’ve prepared and share any feedback. We also use a combination of Figma and Adobe to capture feedback in real-time. They will address the comments, and then we’d get back and review them before making a final decision.

We also manage the project through a Notion board, so everything is tracked very well. We’re able to see the status in real-time and everything is always up to date. Whenever I need to know what is happening with something, I just need to check the board and comment, then wait a couple of hours for a response.

What did you find most impressive about them?

We’re really impressed with the speed of their responses and their ability to track everything that we’re working on. I know a lot of people try to manage a project properly, but 6Minded keeps it so simple, and they do it really well — I always know what state every task is in. It’s also helpful to know if something can or can’t be completed within the day.

Are there any areas they could improve?

There are a couple of minor things, but they can improve on naming conventions within the templates and following a better structure. That’s the feedback I have given them and they are implementing it as we go.

Do you have any advice for potential customers?

Be open and insist on complete transparency. With all my vendors, I always like to know what the expected timeline is and if something isn’t going to happen on time. They are quite transparent and open, but I think if you can see or ask the status of each task, it will definitely make the engagement a lot better.

Introduce your business and what you do there.

I'm the growth lead at a consumer finance company. I'm in charge of lead generation, supporting our sales team, and making sure our leads move through the funnel.

What challenge were you trying to address with 6Minded?

We were starting to use HubSpot, and we needed an experienced vendor to get us up and running.

What was the scope of their involvement?

6Minded did major work on HubSpot for us and assisted with our WordPress domain. Recently, they managed a big automation project that required HubSpot to integrate with a lot of other systems. We sent them a Google sheet with our requirements and they executed them.

What is the team composition?

We have one primary point of contact, but there is a larger team dedicated to our project.

How did you come to work with 6Minded?

We found them on Upwork. They were very responsive, and it was clear from the initial questions that they're real experts in HubSpot.

What is the status of this engagement?

We started working with them in October 2017, and the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We were able to outsource the entire functions without hiring anyone internally. 6Minded created 300 personalized landing pages for us, which allowed us to give customized experience to each of our partners. That would have been a lot of work, but they had a very effective strategy.

The automation project was also a great success. Our communication with customers has improved, and our sales team can save a lot of time. We've been able to process more deals and move leads quickly down the funnel. Our costs per deal also went down.

How did 6Minded perform from a project management standpoint?

They're very responsive and reliable. We've never had any issues with communication even though we're in different time zones. The communication has been effortless. Most of the time, we can send them a link to a Google sheet, and they understand what we need. We also use email and Google Hangouts to stay in touch.

What did you find most impressive about them?

They're very experienced and knowledgeable about HubSpot. They understand our business goals and go above and beyond to help us accomplish them. Also, they're very responsive and provide exceptional customer care.

Are there any areas they could improve?

I can't think of anything.

Do you have any advice for potential customers?

They're extremely well-versed in the domain they're working in, so they'll quickly get you up to speed. Our internal team understands the technical side of the project fairly well, so we could send out a requirement, and they knew how to handle it.

Please describe your company and your position there.

I am the Managing Director of Integrity and Values. We are a specialist Leadership Behavioural change organisation.

For what projects/services did your company hire 6Minded?

We looked for a company we could trust to manage our online marketing and content creation. This included cleaning up some of our lead generation processes and generating new content.

What were your goals for this project?

We wanted to be able to use hubspot more effectively to target our marketing efforts as well as continue to build our SEO traffic.

How did you select this vendor?

I reached out to 6minded as they successfully completed an earlier project very well. I liked the quality of the work and the great communication on the project.

Describe the scope of their work in detail.

After we selected 6minded we worked together to map out the first few months of work. After deciding on some initial projects we started work on monthly EDM's that immediately produced results. We also improved our data collection for lead generating content on the website and built a new piece of content for lead generation. This including articles emails and webpages designed to add value to prospects.

What was the team composition?

I worked closely with the owner at 6minded as well as key personal in charge of content and strategy.

Can you share any outcomes from the project that demonstrate progress or success?

We got immediate value from the EDM's that they build for us. This was something we had not done well in the past and with the help of 6minded started getting more work from our database in response to these emails. We have not opened up the final piece of work on the website and expect to get good results when it is made available.

How effective was the workflow between your team and theirs?

6minded was able to work very efficiently with minimal oversight. We set up regular meeting that allowed for quick communication.

What did you find most impressive about this company?

They worked very quickly to deliver value. Their ability to work with limited direction and still deliver high-quality work is great.

Are there any areas for improvement?

6minded could have possibly added even more value if they dug deeper into possible opportunities. We did not have a huge amount of digital marketing experience so possibly we under utilised their expertise.

Please describe your company and your position there.

Kiwi Jobs is a recruitment SaaS focused on blue-collar workforce and on bringing satisfaction to the recruitment process. We support business clients on every step of the process: attracting the candidates, screening the applicants, contacting them, scheduling interviews, upgrading company's processes. With Kiwi Jobs everyone becomes an effective and professional recruiter.

For what projects/services did your company hire 6Minded?

We hired 6Minded for Hubspot implementation. That includes preparing and streamlining sales and customer success teams processes, preparing Hubspot, migrating contacts and setting analytics.

What were your goals for this project?

We wanted to organize our processes in a more efficient way. Be able to add more team members and scale operations. We also wanted to automate many tasks and analyze our team’s work.

How did you select this vendor?

It’s a referral from a trusted person.

Describe the project in detail.

Audit current processes. Prepare a newly refined version of entire sales and customer care pipelines. Implement new pipelines to Hubspot. Migrate old contacts, companies, deals, and activities to Hubspot. On-site training for all Hubspot users. Prepare a reporting dashboard.

What was the team composition?

Hubspot strategy consultant, Hubspot specialist, and database manager.

Can you share any outcomes from the project that demonstrate progress or success?

Our sales and customer success teams work on Hubspot entirely. We track their work and increased efficiency significantly.

How effective was the workflow between your team and theirs?

The workflow was mainly remote, with only one on-site meeting and one on-site training. They are very responsive and formulate information in a clever way.

What did you find most impressive about this company?

Their expertise in sales processes and Hubspot is very deep. They were able to suggest solutions we couldn’t think of by ourselves.

Are there any areas for improvement?

Longer preparation progress to define the deeper scope of work might be useful. That didn’t impact the final outcome, but might get us there a bit faster.

Please describe your company and your position there.

I’m a process analyst and business consultant for Wings4U, a marketing agency. We specialize in case study production.

For what projects/services did your company hire 6Minded?

We started our cooperation with 6Minded to improve our internal marketing in both strategy and implementation. They also help us with managing HubSpot.

What were your goals for this project?

We wanted to generate leads using inbound marketing methodologies through outstanding marketing content and nurturing leads already in our database.

How did you select this vendor?

We searched and interviewed a few companies and decided that 6Minded was the best fit.

Describe the project in detail.

We started with a specific campaign to generate new leads. We built a microsite where 6Minded developed a tool to grade the inbound marketing level for visitors. After that campaign, we worked together in many other updates, not only on assets implementation—such as landing pages—but also on processes implementation like nurturing workflows and complex lead scoring configuration.

What was the team composition?

A project manager serves as our point of contact. We also work with a dedicated marketer, a HubSpot developer, and an English content creator.

Can you share any outcomes from the project that demonstrate progress or success?

6Minded helped us publish campaigns and landing pages. They always deliver on time and according to the initial agreement on outcomes, due dates, and costs.

How effective was the workflow between your team and theirs?

Our cooperation with 6Minded has always been agile. The team is open to suggestions, improvements, and feedback. We like to work with them because 6Minded thinks outside the box to bring us the best possible outcomes.

What did you find most impressive about this company?

6Minded’s extensive and in-depth knowledge of inbound marketing stands out most to us. They are experts in their field, and they easily demonstrate it in every project they take part in. Even though 6Minded are open to feedback, they still share their opinions based on their experience.

Are there any areas for improvement?

Because of 6Minded’s extensive experience, sometimes the conversations become a bit too technical for us to follow. On the other hand, it's necessary to dig in on the reasons why we will take specific steps, and it’s always resulted in a great product.

Please describe your company and your position there.

I’m the head of marketing for a travel guidebook publisher.

For what projects/services did your company hire 6Minded?

We wanted to use a new CRM to consolidate data and to help us nurture contacts. We choose HubSpot and needed someone with experience to set up and manage the system on a day-to-day basis.

What were your goals for this project?

We wanted help to integrate HubSpot, create email templates, and set up and manage nurture programs.

How did you select this vendor?

We looked on LinkedIn for companies with experience in setting up and managing HubSpot. 

Describe the project in detail.

6Minded onboarded us to HubSpot, merging data from 3-4 data sources. They create email newsletter templates, a data capture campaign, a few landing pages, and nurture programs. Their team also trained us in HubSpot.

What was the team composition?

We work with a project manager, a marketing strategist, a Hubspot developer, a graphic designer, and a marketing specialist.

Can you share any outcomes from the project that demonstrate progress or success?

6Minded finished the integration, and our email newsletters are working well. However, it is too early to tell for other areas.

How effective was the workflow between your team and theirs?

Mat (Marketing Strategist, 6Minded) serves as our PM. He’s made working together as simple as possible, and his communication is excellent.

What did you find most impressive about this company?

Their responsiveness, efficient communication, and product knowledge stand out.

Are there any areas for improvement?

From time to time, 6Minded misses small items from tasks, but they always quickly resolve the issue. 

Please describe your company and your position there.

I’m president of The Doctors Answer, a medical answering service that serves thousands of physician practices and hospitals in the U.S.

For what projects/services did your company hire 6Minded?

We don’t have an in-house marketing team, so we needed help with SEO and SMO.

What were your goals for this project?

Our ultimate goal is generating leads for our sales representatives.

How did you select this vendor?

We vetted quite a few potential vendors. We ultimately selected 6Minded because of their positive references and their knowledge of the HubSpot CRM. 

Describe the scope of their work in detail.

We had a few calls with Mat (Marketing Strategist, 6Minded). He helped us lay out a strategy that they’ve been continuously improving since the start of our project. 6Minded does all of our email marketing, blog creation, website edits/changes, and HubSpot assistance. Our sales team takes over as soon as a lead is generated.

What was the team composition?

Mat is my point of contact. He works with other team members to complete various tasks.

Can you share any outcomes from the project that demonstrate progress or success?

6Minded has generated 400% more leads than our previous SEO company. At the same time, our cost per lead has gone down, and our marketing return is up 38% from the same time last year. They write intelligent pieces that get engagement from potential customers.

How effective was the workflow between your team and theirs?

Mat itemizes his emails, so they’re easy to follow and respond to. When I reach out, he responds within a day. I like their model of having one point of contact, so I don't have to communicate with multiple members of their team. I enjoy working directly with Mat as he is extremely familiar with our account.

What did you find most impressive about this company?

They’re experts in the lead generation field. They know how to generate proper leads. We worked with other SEO companies who generated terrible leads that didn’t make sense for our target market. 6Minded fully understands the clients we’re looking for and successfully targets them.

Are there any areas for improvement?

We’d always like to have more leads, but we’re pleased with the amount they generate on a monthly bases. I understand this is a building process. We’re pleased with the direction it’s headed and look forward to continued growth.

Please describe your company and your position there.

Tutlo is a modern language learning platform that allows flexible, live lessons with teachers from all over the world. I'm a digital marketing specialist.

For what projects/services did your company hire 6Minded?

We chose to implement HubSpot in our company for several teams: marketing, sales, service, and tutor hire. We were looking for a HubSpot specialist to implement it.

What were your goals for this project?

We were looking to automate some marketing and sales processes, move our database, set up proper analytics, and start utilizing data more efficiently.

How did you select this vendor?

We received a recommendation from a trusted person.

Describe the scope of their work in detail.

They worked on our HubSpot implementation from scratch, including email and page design and development. They set up our marketing funnel, mapped the sales process to the CRM, and aligned the reporting of our sales and marketing data. Finally, they worked on our customer onboarding process and integrated third-party apps.

What was the team composition?

There was a marketing strategist, a marketing specialist, a graphic designer, and a HubSpot developer.

Can you share any outcomes from the project that demonstrate progress or success?

We now have around 80 team members working in HubSpot, with new members hired every week. Our marketing, sales, and customer success teams are now using the platform. We run dozens of marketing campaigns using the detailed reports that it offers.

How effective was the workflow between your team and theirs?

We’ve been working remotely for the whole duration of the project without encountering any major issues. They always reply quickly to emails and notify us about their future availability in advance. We work on Google Docs and, so far, the workflow has been very effective.

What did you find most impressive about this company?

They’re very knowledgeable about HubSpot. With that background, they have been able to propose ideas for automating our processes with impressive speed. We expanded the scope of the project several times, and they were always quick to align with our needs.

Are there any areas for improvement?

A longer meeting about the system and the process of design/ideation at the start of the project would have been beneficial for mutual understanding. It would have enabled us to align quicker.

Please describe your company and your position there.

ShineX is a revenue enablement partner—together we’re stronger, together we grow. I work in business operations.

For what projects/services did your company hire 6Minded?

We hired them for website development.

What were your goals for this project?

We wanted them to develop an easy-to-edit and updatable website from within the HubSpot framework.

How did you select this vendor?

This vendor came as a referral by a colleague.

Describe the project and the services they provided in detail.

The project was to redevelop our rebranded website using HubSpot. 6Minded needed to work within extremely tight deadlines, providing a flexible and highly editable product. They needed to analyze mock-ups, provide feedback, plan migration and develop all templates, and coordinate content adding and publishing.

What was the team composition?

The team consisted of: an account manager, a designer, a brand specialist, a project manager, a HubSpot developer, and a marketing specialist.

Can you share any information that demonstrates the impact that this project has had on your business?

Despite a very tight timeline, our new website was published on time. This has been in time to launch our new branch at an international conference. The website will be a huge impact for future business opportunities.

How was project management arranged and how effective was it?

They were very well-organized and managed the project well. The clear communication allowed for effective execution of the various stages of development through to completion.

What did you find most impressive about this company?

They’re great at planning, estimating, and organizing their work.

Are there any areas for improvement?

I’d only suggest that they continue to work with us!

Please describe your company and your position there.

I’m the head of lead generation at DocPlanner. We offer an online booking platform for healthcare appointments, as well as clinic management software. I manage our sales and business development teams in several different countries.

For what projects/services did your company hire 6Minded?

We hired 6Minded to support our inbound marketing strategy and implement marketing automation software.

What were your goals for this project?

We wanted to boost our lead generation and increase our sales volume.

How did you select this vendor?

We interviewed many companies before deciding to go with 6Minded. We chose them because of their impressive founder and the fact that their culture is very similar to ours.

Describe the scope of their work in detail.

They started the project by analyzing our business with a focus on our inbound marketing strategy. They implemented HubSpot to help us gather leads and manage tasks.

What was the team composition?

I worked with their founder and a marketing strategist.

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing department still uses HubSpot, and the processes we developed with 6Minded are now standard protocol. With their help, we were able to scale marketing operations and tap into new client pools. Also, our number of leads grew more than we expected.

How effective was the workflow between your team and theirs?

Their project management was excellent. They were always available and easy to reach.

What did you find most impressive about this company?

They’re not afraid of responsibility. They also think strategically, with a long-term perspective.

Are there any areas for improvement?

I didn't notice anything specific.