What was the scope of their involvement?
We provided 4xxi the concept of the project, as well as the designs. We needed the front and backend of the website and server infrastructure, which included setup and support. Due to the limited time we had to do this, we had a lot of calls to finalize the scope.
The competition had international designers take pictures of their models and clothing. They wanted people to be able to manipulate that image and have every person re-manipulate either the original image or the next image down, then change it a bit more so that everyone could have an influence. You would be able to view the evolution and the timeline of that image as people applied different effects to the image itself.
Due to this, we had to have a different algorithm, because if there were too many people only focusing on one type of effect, then it could get boring. Therefore, we had an algorithm that loaded the most recent picture, but that was also based on the least, or most used effect so that you would actually get a good sense of what people were doing to the image. They were involved in helping us create that algorithm.
They handled the entire project after I gave them the specs and layout directions. I asked how we were going to build the website and launch it, because we needed to do it very quickly, and we knew they were going to have a big influx of traffic. They helped us with server infrastructure, and everything involved with delivery and optimization of the layout for desktop, tablet, and mobile. We were allowing people to play around with the images and manipulate them, so it was extremely important the site was functional on all platforms. They used PHP, HTML5, and a few different plugins.
The app needed to load quickly, so it had to be lightweight even though it was loading very heavy images. They had to really streamline the delivery of making sure the images that were going to be manipulated were being sent in different formats for various devices. The manipulation of the images that people were doing with their fingers or mouses would also have to be rendered on different resolutions as well, to ensure it would be visible across all platforms. We had an impossible timeline, but 4xxi made it happen.
What is the team dynamic?
There were 5 people working on the project.
How did you come to work with 4xxi?
I’ve been working with them for 15 years. I’ve known them for a long time.
How much have you invested with them?
We’ve spent between $10,000-$50,000 with them.
What is the status of the engagement?
The project began in December 2015 and was completed in 1 month. The project was delivered on time.