What was the scope of their involvement?
Our Greenpeace Activist application is for our supporters and those with a general interest in environmental topics. 404 coded native versions for both iOS and Android. It presents daily proposals to participate in environmental campaigns. Users can swipe left or right on these cards if they want to participate. Using this interface is relatively unique in our sector. The entire app is gamified with levels and badges to keep people engaged over time.
One way to support a cause through our app is taking a selfie and adding one of the preset frames and a hashtag. Using an automatic sharing functionality makes it easy to post to social media like Twitter or Facebook. By storing information in the app, users can sign petitions without having to fill out forms for each new campaign. There's also integration with a petition platform our company runs. 404 built the software that connects the two.
I took the lead in product conceptualization and direction in close consultation with 404. As we discussed feature development and how to extend the concept, I regularly sought their input. It was beneficial to have their support thinking through the best options for our user community, rather than 404 limiting themselves to executing coding. They helped me polish promising ideas and discarded others as we prioritized, then executed on the design and development we'd planned.
What is the team composition?
I mostly work with the two founders. Andres (Owner, 404) was more of an account manager, but his background enabled us to have technical discussions as well. I only interfaced with the primary coder, Nico (CTO and Co-founder, 404), when he was unavailable. Another programmer and graphic designer supported our project, but we weren’t in direct contact.
How did you come to work with 404?
404 was a recommendation I received from my network of contacts. We evaluated several agencies, and they ended up winning the contract. I brought the co-founders to our office to discuss technical concepts, and both seemed fit for our requirements. They were very forthcoming and tried to put themselves in our shoes.
At the same time, they didn't over-promise. Another agency simply told us what we wanted to hear, which seemed unlikely. They didn't come across authoritatively like 404, who seemed to genuinely qualified. We had a high-level relationship and collaborated productively. They don't just try to flatter me. If I proposed ideas that were misguided or too difficult, they were never afraid to tell me so.
How much have you invested with them?
We spent anywhere between $500,000–$1,000,0000 ARS (approximately $17,000-$34,000 USD) on their services.
What is the status of this engagement?
404 has been working on this project since the handover from the other agency in 2016. So far, we've run through four releases together and have an ongoing engagement led by my successor.