360 ELEVATED

BACKGROUND

Please describe your company and your position there.

Mayor of Layton City

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 360 Marketing & Advertising ?

I have had the pleasure of working with 360 Marketing & Advertising on various projects for over 12 years. They played an extremely vital role in my election campaigns for City Council then as Mayor of Layton City.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed several different companies. Deciding factor was that the staff is all in-house, nothing was outsourced. They worked all hours of the day which we needed with video production for events. The prices were more affordable than any other firm we met with. They are certified in all platforms and willing to teach as they go, and extremely transparent which is refreshing.

Describe the project in detail and walk through the stages of the project.

In July 2021, the Parks and Rec Department hired 360 Layton Fest; great creative work again from this team! I have had the pleasure of working with 360 Marketing & Advertising on various projects for over 12 years. They played an extremely vital role in my election campaigns for City Council then as Mayor of Layton City. They handle all creative marketing and technology projects from concept to completion. This includes branding, strategy, design, content, photography, video, direct mail, print, social media, media buying, event swag, and signage.

How many resources from the vendor's team worked with you, and what were their positions?

Digital Marketing Manager, Social Media Manager, Graphic Designer, Web Developer, Vice President, Drone Pilot, Videographer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

360 Marketing & Advertising worked diligently on my political campaigns and has an outstanding rapport both in the community and with hundreds of other businesses I frequently refer to them.

I’ve always had positive feedback from the community, colleagues, and local businesses on my videos, social media campaigns, website, and graphic design. It is indeed a specialty of their business. 360 Marketing & Advertising in Layton, Utah, receives my support and recommendation as an asset to our community for local business owners and government or community leaders.

How effective was the workflow between your team and theirs?

Excellent project management!

What did you find most impressive or unique about this company?

The well-rounded knowledgeable team helped us from concept to completion which is why we continue to work with them on an ongoing basis as well as refer other businesses in the community to work with them as they produce results. Overall, their team does it all, simplifying tasks to save me time and money.

Are there any areas for improvement or something they could have done differently?

Nothing, the team is excellent. 360 Marketing & Advertising in Layton, Utah, receives my support and recommendation as an asset to our community for local business owners and government or community leaders. They have a proven history and record of results helping businesses with various marketing services at an affordable rate.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Plato's Closet, a clothing store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 360 Marketing & Advertising?

We needed help with media buying.

SOLUTION

What was the scope of their involvement?

We initially hired 360 Marketing & Advertising to handle our media buying initiatives. We’ve since added web development, video marketing, and social media marketing to their scope of work. So far, they’ve developed a branding strategy, conducted competitor research, and helped set up and launch all nine of our social media channels.

What is the team composition?

We’ve worked with two people from 360 Marketing & Advertising.

How did you come to work with 360 Marketing & Advertising?

I wanted to work with a local company that offered digital marketing and video production services. 360 Marketing & Advertising was recommended to me by another company that also had great success with them.

How much have you invested with them?

We spend about $2,000 per month on a retainer.

What is the status of this engagement?

We started working together in January 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have been so impressed with our numbers and how our social media sites have grown. We've grown our business by over 600% and our sales by 500% since we started all of our digital marketing campaigns with 360 Marketing & Advertising. We have a younger age audience with our business, 360 Marketing & Advertising has also helped us improve our reach on TikTok and Snapchat.

How did 360 Marketing & Advertising perform from a project management standpoint?

360 Marketing & Advertising excels at project management. They always meet their deadlines. We typically communicate through phone, in-person meetings, and email.

What did you find most impressive about them?

360 Marketing & Advertising is professional, innovative, and well-rounded. They have every service available in one office.

Are there any areas they could improve?

No, we’ve been extremely happy with them.