SEO & Website Development Agency
Founded in 2013, 321 Web Marketing was built to deviate from the traditions other digital marketing companies followed. Jonathan Gessert, the founder of 321, believed the way competitors performed digital marketing could vastly improve, if approached from a technical perspective. The way digital marketing was being performed focused too much on the creative and not enough on the results. It needed to be pushed forward along with the breakthroughs of data analytics.
We have been able to determine key factors attributed to high search rankings, and implement them into our digital marketing strategies. Through strategically coded websites, data driven keyword targeting, and innovative marketing automation system creation, we have been able to establish a new era of digital marketing.
Since we approach digital marketing in a different way, it’s not hard to believe our team background is a bit unorthodox as well. Each one of our team members come from different fields of education and previous employment positions. A few of the degrees obtained by our team members include physics, psychology, operations research, & mass communications. Each one of team members brings a different perspective to a digital marketing campaign, which has proven to yield successful results for our clients.
headquarters
Focus
Recommended Providers
Portfolio
MFE Insurance, FVC Bank, Harbor Light Hospice, Beyond Exteriors
Business Benefits Group
We provided BBG with an enterprise-grade website design. Since they offer many different services, we created menus that are easy to navigate so that customers can easily find the service offered by BBG that they are looking for. We also create and optimize weekly content that provide helpful insight on different types of insurance policies and services. BBG continues to enjoy a steady stream of individual and business clients with the help of search engine optimization and other marketing techniques.
MFE Insurance
MFE Insurance Brokerage aimed to position themselves as one of the top entertainment insurance agencies in the industry. The main objective of the digital marketing campaign was to increase qualified leads primarily searching for entertainment, drone, and cannabis insurance policies. We began the campaign by identifying valuable keywords related to entertainment insurance, and began curating content targeting those keywords. By implementing a local SEO strategy, MFE Insurance Brokerage quickly became one of the top companies offering entertainment insurance policies in Los Angeles, California.
FVC Bank
FVCbank looked to increase their business banking clientele through informative copy about their services and enhanced user functionality on their website. They sought after a digital marketing campaign that could increase their visibility online and establish a strong foundation of trust with members of the community. We began the campaign by ensuring their name, addresses, and phone numbers for all of their locations were consistent across major and niche directories online. Next, we generated copy for their services that provided clear and concise information to users, as well as met all compliance regulations. After the website was developed and the copy was added, we began performing local SEO to increase their visibility to those seeking banking services in the Northern Virginia and Maryland area.
Harbor Light Hospice
Harbor Light Hospice wanted to Increased visibility of their brand and service offerings to those seeking hospice care for their elderly loved ones. Harbor Light Hospice is located in 9 states across the country and aimed to spread brand awareness to users in their respective locations. We designed and developed a massive multi-site for Harbor Light Hospice that showcased each one of their locations, and their service offerings. Our copy built trust with their users, giving them peace of mind when making such a tough decision for their loved one. We began disseminating copy across the web, which discussed and answered questions people were looking for, but did not have the ability to find.
OFP Law
The main focus of OFP Law’s custom digital marketing campaign was to have an SEO-friendly website that would accommodate their brand as well as their large number of attorneys. The firm also wanted to increase their book of clients in all of their practice areas. OFP Law wanted to publish informative content regarding the law services they offer to their website, along with case studies to increase their brand visibility and trust. We started their digital marketing campaign by designing and developing a responsive website to suit their brand. The website features several menus for their law services as well as an attorneys page to display each of their attorneys and the areas they practice in. We have written and researched several pieces of educational law firm content for their site to generate more qualified leads for the firm. OFP Law is seeing a steady increase of clients in all areas offered by their law firm.
Beyond Exteriors
The primary goal of Beyond Exteriors' custom digital marketing campaign was to increase their qualified lead generation throughout all four seasons of the year. Beyond Exteriors declared that they wanted to rank for specific roofing and siding keywords across multiple cities in Northern Virginia. They requested increased visibility for each of their six primary services, but stressed most of their importance on roofing, since it is the forte of the company. We conducted extensive link-building projects to create backlinks for Beyond Exteriors to rank locally in search engines. After establishing domain authority for their website, we began creating informational content regarding roofing, siding, insulation, and gutters with a heavy focus on the roofing aspect of the company. We developed geolocation pages for each of their six services so that Beyond Exteriors could increase their visibility throughout Virginia and some of Maryland. We continue to publish relevant content on their website as they continue to receive qualified leads during all months of the year.
Network Depot
Network Depot was interested in a digital marketing campaign that would help them convert more small business clients. Their goal was to increase brand awareness as well as online visibility in order to reach new businesses on the internet. Network Depot wanted to rank for business IT-related keywords in search engines. Our team built Network Depot a website tailored to the IT industry. With several different drop-down menus and IT service pages, their website includes several different pages that each rank for different keywords in search engines. We work with Network Depot to ensure that the content they write is optimized for search engines and published to their website. Network Depot continues to receive new leads from small businesses and mid-size companies alike.
Reviews
the project
Web Dev, Content Dev & SEO for Software Development Agency
"They’re willing to do a lot of research on our behalf to make sure that we get the best results possible."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of a software development company based here in the USA.
What challenge were you trying to address with 321 Web Marketing?
We hired 321 Web Marketing to develop our website, create our content, and manage our SEO efforts.
What was the scope of their involvement?
321 Web Marketing developed our new website from scratch. They now create the content on our platform and implements SEO strategies.
What is the team composition?
We’re working with Jonathan (CEO), Elijah (Director of Digital Marketing), Anthony (Web Developer), and Dash (Web Developer).
How did you come to work with 321 Web Marketing?
I found 321 Web Marketing on Google. I selected them based on the fact that they had good SEO visibility.
How much have you invested with them?
We’ve spent $250,000.
What is the status of this engagement?
We started working together in January 2019, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Previously, we were getting roughly one lead per quarter on our website. However, with 321 Web Marketing’s support, we’re now closing around 20 website leads per month.
How did 321 Web Marketing perform from a project management standpoint?
They have a great project management workflow; they use Wrike as their project management tool and utilize custom tools to approve content and other things. Then, we communicate with them over phone calls.
What did you find most impressive about them?
321 Web Marketing understands the science of SEO, which allows them to be very adaptable. More importantly, they’re willing to do a lot of research on our behalf to make sure that we get the best results possible.
Are there any areas they could improve?
No, but I hope that they'd continue to keep the quality of their work.
Do you have any advice for potential customers?
SEO is a long-term commitment so you have to set clear metrics before you engage with them. SEO has ups and downs, but you only have to power through the downs to get the most out of the ups.
the project
Web Portal Dev for Gov-Focused Software Provider
"They are collaborative and operate very well in 'the grey.'"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company provides services, hardware, and software to the Government and Military. I'm a project manager in software development at this company.
For what projects/services did your company hire 321 Web Marketing?
Develop websites and complex customer Portal.
How did you select this vendor?
Review of competitive bids in local market.
Describe the project and the services they provided in detail.
Contemporary looking, modern functioning website that reflected the size of our organization and the quality of our products and services. One of the websites has a sophisticated backend customer portal for customer servicing and software.
What was the team composition?
Anthony and Jonathan lead the project and were supported by several of their team members.
Can you share any information that demonstrates the impact that this project has had on your business?
We frequently get positive feedback on our websites and all of our customers pass through our customer portal. Customers love how simple and intuitive the portal is.
How was project management arranged and how effective was it?
I am a project manager at VAE. We are currently a small/medium (200+ person) government contractor. I have extensive experience working with 321 Web Marketing on web based projects including our website, webapps and SEO consulting.
I like working with Anthony and Jonathan because I will bring problems from our team to them that we would like solved, and they will help us fill in the gaps for what is needed for the solution.
What did you find most impressive about this company?
They are collaborative and operate very well in “the grey” where the problems and solutions are not always obvious. I recommend them to other companies who have marketing and technical requirements, and are looking for a more consultative and collaborative approach.
Are there any areas for improvement?
I don't have any notable areas to point out that require improvement.
the project
Web Marketing for Contracting Firm
"Their attention to detail and responsiveness was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am one of the owners at Monumental Contractors. We are a class A general contractor serving Northern Virginia, and DC. We have about 25 employees and are based out of Chantilly,VA.
For what projects/services did your company hire 321 Web Marketing?
We hired 321 Web Marketing to redesign our website and generate content for it. We also have SEO with them as well and they advise us on Social Media and other marketing techniques.
What were your goals for this project?
We wanted to improve our online presence and give our company a brand. We wanted to also start generating more organic leads for each of our divisions.
How did you select this vendor?
We found them through a lead we received from one of our neighbors in our office park.
Describe the project in detail.
We asked 321 to redesign our website, write all our content and continue to post blogs for us.
What was the team composition?
We have an account admin assigned to us and she manages everything for us but the team is all very unified and involved.
Can you share any outcomes from the project that demonstrate progress or success?
We have had an increase in people visiting our website and more call ins.
How effective was the workflow between your team and theirs?
The team works really well with gathering our ideas and making them happen. They are easy to communicate with and are knowledgeable.
What did you find most impressive about this company?
Their attention to detail and responsiveness was impressive.
Are there any areas for improvement?
N/A