1UP Digital Marketing

BACKGROUND

Please describe your company and position.

I am the President of Allan Rouben, Barrister & Solicitor

Describe what your company does in a single sentence.

Legal Practice 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 1UP Digital Marketing to accomplish?

• Search Engine Optimization
• Google Adwords Development and Management

SOLUTION

How did you find 1UP Digital Marketing?

Referral

Why did you select 1UP Digital Marketing over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 1UP Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1 Up Digital Marketing Inc. researched and developed the adwords that would be most useful to target in line with the scope of practice. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As the project developed, new adwords were added and performance was closely monitored by the firm. The results in terms of the volume of calls and form submissions have improved steadily and I have been very pleased with the responsiveness of the representatives of the firm. As regards SEO, the firm has recommnended and provide blog posts that have substantially improved the results in organic searches for the areas of practice. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The firm has consistently delivered their results on time and as expected and members of the firm have always been extremely responsive. 

What was your primary form of communication with 1UP Digital Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The firm cares deeply about their client and the quality of the work being produced. 

Are there any areas for improvement or something 1UP Digital Marketing could have done differently?

None that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Manager, Digital Marketing & Media of Rocky Mountaineer

Describe what your company does in a single sentence.

Rocky Mountaineer is a world-renowned, daylight-only luxury train which offers journeys through Western Canada and the American Southwest, and is the best way to experience some of the most spectacular scenery North America has to offer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 1UP Digital Marketing to accomplish?

• Migrate GA3 properties to GA4
• Audit technical SEO and build a roadmap for improvement
• Develop an on-page SEO strategy and roadmap

SOLUTION

How did you find 1UP Digital Marketing?

Referral

Why did you select 1UP Digital Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Highly skilled

How many teammates from 1UP Digital Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Migrate our UA to GA4, identify and fix tracking issues, improve tracking and reporting capabilities. Carry out technical SEO audit and develop a roadmap, launch workflow to progress through roadmap. Carry out on-page SEO audit, keyword and content gap analysis, develop optimisation roadmap and content creation strategy and roadmap.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Analytics migration completed efficiently and on time. Several long-standing tracking issues fixed. Several new tracking functionalities launched and running efficiently. Reporting and analysis running efficiently, from which tangible actions have been identified. Organic SEO ranking improvements on key terms. Page load speed notably improved due to technical SEO recommendations. Ecommerce flow analysis identified key actions which have fed into a full checkout redesign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The 1UP team are one of the best agencies I've had the pleasure of working with. They consistently deliver high quality work and always on time. I never have to follow up with them, they always remember to close the loop on follow up items and actions. The project management is excellent, our account manager Sam is always across everything that is going on with our account, I am never worried that things will be missed or not understood or late.

What was your primary form of communication with 1UP Digital Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1UP really took the time to understand our business, so their work always feels appropriate and tailored to our goals. They took the time to understand the various nuances of our operations, our website, our other technical partners, which meant they could adjust to our needs and limitations. They are clear subject matter experts, it's evident from their recommendations that they have a deep knowledge of their field, which we can see reflected in their work and the results.

Are there any areas for improvement or something 1UP Digital Marketing could have done differently?

None, we are super happy with the work we are doing with 1UP Digital Marketing.

BACKGROUND

Please describe your company and your position there.

My name is Naomi and I am the Director of Marketing & Communication for Tourism Sun Peaks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing, and what were your goals?

Our job is to inspire people to travel to Sun Peaks, and to promote Sun Peaks as a year-round destination. We need campaigns that are dynamic and nimble to face the fluid travel landscape.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted to achieve above average tracking on digital campaigns with results exceeding the industry average.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We work with 1UP to create us a digital media plan for google search, display & discovery, YouTube, Facebook & Instagram and TikTok.

How many resources from the vendor's team worked with you, and what were their positions?

We work most closely with Samantha who is fabulous. There are more members of the 1UP team who work on our account though.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall we achieve above average results than the industry standards on a whole, and Samantha continues to work closely to get our MoM and YoY results better than the previous season, month etc

How effective was the workflow between your team and theirs?

They are always on top of execution, reporting, and planning.

What did you find most impressive or unique about this company?

They are kind. They seem to genuinely care about our results.

Are there any areas for improvement or something they could have done differently?

Ads that are doing well giving more concrete suggestions and examples for how we can duplicate those and reduce any creative fatigue.

BACKGROUND

Please describe your company and your position there.

I am the growth marketing manager at Dyspatch.io. We are a SaaS platform that enables organizations to build successful email templates in a fraction of the time, using a drag-and-drop, no-code editor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing, and what were your goals?

We've found success through organic traffic and inbound marketing overall. We engaged 1UP Digital in order to optimize an area of our business that was known to perform for us. Our goals were to turn up the tap on our inbound traffic, and leads, while getting insight into our marketing attribution.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed three agencies and had them present their services, talk about previous campaigns. And some of them presented some preliminary review of our site with some initial thoughts on where we could optimize. Deciding factors were the scope of work that the agency could take on, and the ability to work independently so we could relieve some pressure on the internal team. This vendor was also a referral as our growth marketer had previously worked for them, and highly recommended 1up.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linkbuilding strategy, keyword review and meta tag reviews, sitespeed review and recommendations. Helping us in researching and identifying underserved keyword niches that we can capitalize on.

How many people from the vendor's team worked with you, and what were their positions?

There are a total of 3 people working with us from the 1UP Digital team. Including Samantha (Digital Marketing Team Lead), Julien (Co-Founder), and David (Senior Digital Marketing Account Manager).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are consistently finding that 1UP Digital's scientific and detailed approach to SEO/SEM is helping improve our search rank. Not only do we bring them questions that they answer quickly, resulting in near-immediate improvements. They also recommend ideas constantly which, upon implementation, prove that they were the right moves to make. The deliverables, apart from being measurably effective, are quite fast and well organized.

Describe their project management style, including communication tools and timeliness.

1UP Digital has a bi-weekly sync call with our marketing team, where to bring us up to speed with our ongoing SEO metrics, as well as share the progress of any ongoing tasks. During these calls we are encouraged to ask questions, share any current initiatives we're working on, and request feedback or assistance with any of our tasks. Between our bi-weekly calls, 1UP is in constant contact with us regarding ongoing progress of initiatives. 1UP uses tools like Data Studio to provide us with an analytics dashboard, and they have been invited to all of our SEO channels (including our blog/website) so they are able to implement changes directly, rather than simply providing recommendations.

What did you find most impressive or unique about this company?

I have always been skeptical about SEO agencies to tell you the truth. I've been sold snake oil many times. But 1UP Digital is the real deal. What is the most impressive to me is that they truly all understand how search engines work, and what levers need to be pulled to impact real change (and quickly.) Another thing that's highly impressive is the level of detail we receive in our recommendations. For instance, when I ask for feedback and optimization tips on a blog post I wrote, I receive a full 5-10 page document containing notes and detailed instructions with screenshots and annotations. It's absolutely amazing... I also receive it usually within 24 hours.

Are there any areas for improvement or something they could have done differently?

Not as far as I'm concerned. I am thrilled with 1UP Digital and look forward to expanding our services with them in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a company that markets waterproof bedwetting mats to children and elderlies. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 1UP Digital Marketing?

We needed more brand visibility. Our team wanted to promote our brand and get a bit more market share in the US. On top of that, we wanted to increase our digital marketing platforms, such as Facebook, Instagram, and Google. As a result, our group hired 1UP Digital.

SOLUTION

What was the scope of their involvement?

After learning about and going through our main focuses, 1UP Digital has taken care of our Facebook and Instagram ads. Apart from that, we’ve worked with them on some video production campaigns. The team handles our Google Ad campaigns, and we’re getting started with TikTok ads. 

Moreover, their resources work on our website for our blog content and newsletters. They also help us with SEO, making sure that the website is optimized and our target search terms are compatible with our Google Ads. Our teams also do Amazon advertisements for both Canada and the US. Overall, we have a full-meal deal with 1UP Digital. 

What is the team composition?

We’ve worked with two people from 1UP Digital, namely Mackenzie (Digital Marketing Account Manager) and Samantha (Digital Marketing Team Lead). We’re periodically in touch with their CEO, but our primary point of contact is Mackenzie. 

How did you come to work with 1UP Digital Marketing?

I searched 1UP Digital on Google and did an interview process with them.

How much have you invested with them?

We’ve invested between $50,000–$100,000 CAD (approximately $39,000–$78,000 USD). 

What is the status of this engagement?

We started working together in May 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in traffic, brand awareness, and sales. Our community engagement — we’re building a network of parent groups with our blogs — has also improved.

How did 1UP Digital Marketing perform from a project management standpoint?

1UP Digital has managed the project well. Their communication is great; they keep us in the loop with everything that we’re doing. The team’s follow-ups are excellent, and they’re truly good in terms of collaboration. We meet with them often to discuss our goals. My business partner and I are open to anything, so 1UP Digital can bring anything to the table. To communicate, we use Google Meet and emails. 

What did you find most impressive about them?

Their collaboration skills are great. They keep us informed about nearly everything.

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Get in touch with 1UP Digital and discuss your needs with them. Go through their interview process and see what they have to offer that fits your needs. Then, go on board. 

BACKGROUND

Please describe your company and your position there.

We provide bookkeeping, payroll, accounts payable and accounts receivable services to over 200 organizations Canada-wide. I am the marketing campaign manager working closely with 1Up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing?

We have a small internal marketing team and we were looking for external support to help with paid advertising, conversion rate optimization, search engine optimization and email marketing.

SOLUTION

How did you select this vendor?

1Up was referred to us by a business associate and during our initial call with them, they provided us with the most reasonable pricing for the services we required. They were also very prompt to respond and left a good impression on our team.

Describe the scope of their work in detail.

At the start, they did an audit on Google Analytics, website performance, and other marketing systems. Then they restructure our google ads campaigns and kept improving it, which has contributed to a significant lift in qualified leads for our business. They also created new experiments to test forms and other elements on our website.

What was the team composition?

I've worked closely with 1 account manager and the co-founder.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're seeing significant improvements in the number of advertising leads and the quality of those leads.

How effective was the workflow between your team and theirs?

We have weekly meetings with the team and we communicate regularly on Google Chat. During the weekend, we get updates on what we've discussed from the previous week.

What did you find most impressive about this company?

They are always willing to help us with anything marketing related, even if the activity is slightly out of scope.

Is there any area for improvement or anything that could have been done differently?

Nope

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a B2B financial technology company. Our real-time payment fraud detection, transaction monitoring software and channel analytics solutions are used by some of the world's largest organizations spanning the banking, payment processing, and retail industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing, and what were your goals?

We initially hired 1Up Digital to help update and maintain our SEO efforts. Our goal was to drive more traffic while staying focused on our target market. We then designed and developed a new website utilizing their expertise in keyword optimization. We continue to use their services and are currently running Google PPC and LinkedIn Ads with their support.

SOLUTION

How did you select 1UP Digital Marketing and what were the deciding factors?

We found that 1Up Digital Marketing was extremely professional and knowledgeable while providing a personal experience. They are a great local company with deep expertise within various technology industries. As B2B financial technology can often be overwhelming to understand and optimize for, 1Up's experience was very important to us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we first started our SEO project, 1Up had to review all our current keywords and rankings. Our solutions are extremely technical and can be overwhelming to understand in a short period of time. 1Up spent time learning about the solutions before they provided new keyword suggestions.

Once up to speed, they helped update all keywords that had previously provided irrelevant traffic. After each month, they review all keywords - existing and newly implement ones, and provide a detailed report outlining the results.

From there, we determine how we can improve for the next month and beyond. This report is created and reviewed on both a monthly and annual basis.

How many people from the vendor's team worked with you, and what were their positions?

We work with both the CEO, Julien Simon, and our Account Manager, Roson Viyavong.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We recently reviewed our annual report compared to the previous year and it was clear that their services made a positive impact on our SEO efforts.

Describe their project management style, including communication tools and timelines.

We are in constant communication with 1Up. They consistently meet deadlines and provide monthly reports. We review the reports and performance results once a month. From these reports, they provide suggestions on updating keywords across our website on an on-going basis.

What did you find most impressive or unique about this company?

While they have great expertise in SEO and PPC, they also provide a personal experience that is not to be overlooked. They are a delight to work with and are always available for last minute calls and questions.

Are there any areas for improvement or something they could have done differently?

Nope, we are happy. They constantly improve based on our feedback with no push back.

BACKGROUND

Please describe your company and your position there.

I am advisor to the CEO of Back on Track Canada. We offer a hitech clothing solution for pain management in dogs, horses, and people. We have approximately 200 wholesale customers across Canada and run a retail ecommerce platform as well.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1UP Digital Marketing, and what were your goals?

We hired them initially to develop an SEO program for us and google ad strategy for us. In addition to these services 1Up has morphed into assisting us with the design of a new web site running on WooCommerce and MyWorks.

SOLUTION

How did you select 1UP Digital Marketing and what were the deciding factors?

Local, extremely nice people, they listen to our needs and act on them. Very cost competitive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started discussing our needs and current state of our ecommerce platform. The project then moved into a full SEO audit followed by recommendations. One of the early issues discovered was the need to move from our ecommerce platform Magento 1.8 as it was scheduled to close in June 2020.

1Up's immediate response was to find a better platform that would facilitate increased ease of back end SEO functionality. We also asked them to design a new website and to locate a middle ware that would link the ecommerce platform to our accounting and inventory software.

All of this was accomplished within six months all while driving sales growth. Over this past year our ecommerce sales growth is slightly more than 100% with higher margins to boot.

How many people from the vendor's team worked with you, and what were their positions?

3 people worked with us SEO Manager Google Ad Manager Web developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our web sales year on year have increased slightly more than 100%

Describe their project management style, including communication tools and timelines.

Always available online. Very quick to address and deal with issues. They offer training so that we can learn how best to deal with operating a more consumer-friendly e-commerce site.

What did you find most impressive or unique about this company?

Professionalism, speed, they listen to our needs and respond

Are there any areas for improvement or something they could have done differently?

Started using them earlier.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing associate for a preventative healthcare company. We have clinics across the country and focus on the B2B sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 1Up Digital?

We utilize them for SEO and SEM support.

SOLUTION

What was the scope of their involvement?

They manage all of our paid promotions on social media. They also manage our SEO and SEM campaigns on Google and Bing. They provide monthly reports and frequent updates on the efficiency of those efforts.

What is the team composition?

I worked with one primary teammate. Their owner also provided some support.

How did you come to work with 1Up Digital?

They were an internal referral by our sister company, who had used them previously.

What is the status of this engagement?

We’ve been working together since January 2019, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their quality of service was excellent. They were able to communicate with us properly and in a timely manner. In addition to providing insightful reports, they’re also patient in explaining the processes that were unfamiliar to me.

How did 1Up Digital perform from a project management standpoint?

They’ve excelled at meeting deadlines. We hold meetings and monthly calls to go over their performance, and their communication has been great. We admired how accommodating they were in joining our preferred communication platforms (Slack, Google, and email).

What did you find most impressive about them?

The performance of each of our campaigns has been excellent. It’s been an open relationship with clear, transparent communication.

Are there any areas they could improve?

No, not really. I can’t think of anything.

Do you have any advice for potential customers?

Be very clear in your directives. They’ll appreciate that, and they’ll do really well with a clarified goal in mind.