Could you share any statistics or metrics from this engagement?
My main hope for pay per click work was that that it should at least pay for itself with the added business it garnered. The results were better than that: we've covered the ad costs and make money on top of them. Previously, it was a total loss.
Our website sales have doubled over the past year, while direct sales to restaurants have stayed level. In our mind, this shows that SEO work has been paying back. Restaurant delivery is a way to circulate our merchandise and maintain fresh products for online sales, but our website is what is driving our business forward. We may actually need someone who could do SEO work targeted at the restaurant industry.
There was a period of time between agencies, in which we didn't do any SEO work. Our sales got to a third of what they came to after we started with 180Fusion. The effort certainly increases our organic reach.
How did 180Fusion perform from a project management standpoint?
We've had a mixed experience with their account managers: our first one was very good, while the second didn't have such a great an interest in our company. We're now working with our third, who cares about our business very much.
Results can vary a lot depending on who is working for your account, and what that person's feelings are regarding your specific business. Overall, 180Fusion has strong business ethics. They've constantly looked at what work elements their customers need to know and give consent on, contrasting with other companies that would take over and bill their customers without any responsibility for results.
As a thank you for their work, we sent out a package of lamb chops to their crew. They sent us a video of their team eating them.
What distinguishes 180Fusion from other providers?
For a lot of companies, SEO is a way of getting money without doing much, whereas web design takes more time and effort. As a consumer, it's hard to see what they're doing, or whether they're getting real results. A graph can be misinterpreted easily.
180Fusion is more trustworthy than past agencies because they let us know of any expenses or activity upfront. We have a contract, and we get reports. They talk me through any questions. I may have, and ask for permission before moving ahead with any work. I've seen results over the years. With ad words in particular, when our previous company was involved in the process, we had no results at all. They kept throwing money in numerous directions without any strategy. This happens a lot with entities involved in this type of work.
SEO is a tough endeavor for a small company like ours to undertake. We can easily be taken advantage of, and actually were. I haven't had this experience with 180Fusion.
Is there anything 180Fusion could have improved or done differently?
Not that I can think of.