12 Studio

Please describe your company and your position there.

Taylormade Digital is micro web design and marketing specialising in winning websites and straightforward, effective marketing. I am the managing director.

For what projects/services did your company hire 12 Studio, and what were your goals?

Our business needed a new, professional and vibrant brand which better conveyed our niche and the way we do business with our customers. We wanted something simple but flexible, vibrant but approachable. We asked 12 Studio for brand strategy and brand identity design.

How did you select this vendor?

We found 3 different branding agencies in total but Joe at 12 Studio was chosen because of the lightning-fast communication and seriously impressive portfolio. He just seemed to understand exactly what we needed and I had full confidence in him from our first call. Joe understood my previous bad experiences with some other designers and made a point of respecting my tight turnaround time.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we had an initial call to describe the overall goals for the new brand and I shared some notes. Joe took me through a questionnaire and consultation to hone in on what I wanted to do with the new brand and how I wanted to present the business. From there Joe provided initial ideas, style scapes and concepts which were completed ahead of an already tight schedule. 12 Studio provided us with brand concepts, logo designs in various versions, incredible animations of the logo, mockups of marketing materials and complete brand guidelines which were seriously impressive.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Joe, who is the co-founder.

Can you share any outcomes from the project that demonstrate progress or success?

12 Studio exceeded our expectations with what they provided. The advice and guidance offered along the way was crucial to the final brand and the communication was 12/10! Joe seemed genuinely excited about the work he was doing with us, it made it feel more exciting for us going through the process and we were amazed at how quickly he was able to 'get' what we wanted. The project was a complete success in every sense. The brand is perfect, offering simplicity, flexibility and vibrant professionalism - exactly what we wanted and needed.

Describe their project management style, including communication tools and timeliness.

We had set meetings to discuss milestones and review progress in Figma. We also had very regular communication in between to discuss directions and ideas. Communication was excellent.

What did you find most impressive or unique about this company?

Their ability to understand our needs and deliver something so perfect in a quick turnaround time was impressive.

Are there any areas for improvement or something they could have done differently?

I hate answering 'nothing' to these types of questions but there is literally nothing I could improve about my experience with 12 Studio.

Introduce your business and what you do there.

I’m an executive at Stitch to Fit, a retail company.

What challenge were you trying to address with 12 Studio?

I needed help with rebranding for my business.

What was the scope of their involvement?

12 Studio did a rebrand for me; they made a new company logo and decal for the building. They showed us different concepts, did a questionnaire, and made a mind map with word association for what we wanted to get from the logo. After that, they interviewed our business director and me about what we wanted.

What is the team composition?

We worked with Joe (Co-Founder).

How did you come to work with 12 Studio?

Joe came to the shop to have an alteration done. He asked if we ever thought about having an update done on our branding. We took a business card and called him back when we required his services.

How much have you invested with them?

We spent $5,000 with them.

What is the status of this engagement?

We worked together from April–May 2021.

What evidence can you share that demonstrates the impact of the engagement?

They cared about what they were doing, our business, and the people who were a part of it. They were also accommodating when it came to costs and payments — it was like talking to somebody we've known for a while.

How did 12 Studio perform from a project management standpoint?

Overall, it was nice working with them; they were on time, efficient, and stayed within budget. We also got reimbursed for the leftover time. We used Slack, phone, and Google Meets in terms of communication — it was a professional engagement but with a friendly approach.

What did you find most impressive about them?

They cared about us as a person and as a business — people came first rather than the money.

Are there any areas they could improve? 

Due to COVID-19, we weren’t able to have as many in-person chats. That’s the only thing I’d like to do differently, but that’s nothing to do with them.

Please describe your company and your position there.

I am the founder of Typefully - a successful and competitive copywriting service provider.

For what projects/services did your company hire 12 Studio?

I hired 12 Studio to create a brand, tone of voice, website design, digital strategy and website development.

How did you select this vendor and what were the deciding factors?

I looked on Google for the best branding and web design agencies. Amongst 5 others that were shortlisted, 12 Studio came out on top. The main deciding factors were their candour, their vibrant personalities and impeccable design portfolio. Not to mention no ongoing costs for hosting / SSL certificates like other agencies wanted to charge me for.

Describe the project in detail and walk through the stages of the project.

Once the contract was agreed upon and first payment made, work began with the discovery phase. This involved a live working exercise and a branding questionnaire. The team then got to work with the logo, typography, tone of voice (which I helped with) and a style guide. Adam and Joe helped art direct the design and mood of my website after strategising the content architecture. The design of the website has been signed off by myself at multiple stages. They are currently working on the development of the website and from the comments made about the functionality I am extremely excited to see the finished product!

How many resources from the vendor's team worked with you, and what were their positions?

In total, so far, I have worked with both Joe and Adam as directors, designers and developers in the company.

Can you share any outcomes from the project that demonstrate progress or success?

So far, I have an established brand thanks to the creative which my clients love.

How effective was the workflow between your team and theirs?

Adam and Joe were great to work with and their communication is outstanding. We have used slack to communicate regularly and emails where needed. They have used Basecamp to help organise the project and easily keep track of their progress.

What did you find most impressive or unique about this company?

The most impressive aspect was educating me with how important design is and how it can help me grow my company. I also felt I was always been listen to and respected with regards to my opinions and ideas. They made me feel truly part of the process with the live exercises which has been one of their unique features.

Are there any areas for improvement or something they could have done differently?

So far I have not felt the process could have been improved.