Optimization of customer acquisition costs
We know what works best on the market, because we have been measuring the profitability of every action we take for 14+ years.
- We treat marketing as an investment, which should return.
- We make sure that everyone who uses our services earns on them.
- We actively participate in the search for answers to the question of which of our services will be profitable.
- We advise against buying those that the company does not need.
- We are the best at measuring profits from marketing investments, which is why we know what to advise our clients.
Focus
Recommended Providers
Portfolio
IT & TECH, Neoteric, Calio, Deviniti, Ortosoft, ARCSoftware, Cloudica, ZMorph 3D, Spalding, Elite performance institute, Next Technology Proffesionals, Santander Bank, Ernst & Young
VR TierOne
Projects that give the most satisfaction are those where the product delivered on the market can really help people. That is why work for introducing a new brand in the medical industry was particularly important to us.
We supported VR TierOne in:
→ Building a marketing strategy - we took an active part in discussing the individual stages of activities, we re-analyzed the selected market segment and communication method. We tried to answer whether the adopted business assumptions have their justification and whether they could be run even better.
→ We have prepared a brand visual information system. We took care of preparing a new logo and developed the website (both content and graphic).
Thanks to our activities, we were able to support the creators of VR TierOne in:
→ developing a complete visual information system that has become the basis for further promotion of the solution and for
→ optimization of the strategy for introducing a new brand on the Polish and foreign market.
Spalding
Spalding is a manufacturer of sports products.
Best known for producing high-quality basketballs - the official NBA supplier.
For a year between 2014 and 2015, I supported the largest distributor of his products in Poland in optimizing management and marketing processes.
Together:
→ We have created an incentive system and implemented CRM.
→ We planned to create a website.
→ We have prepared and implemented a marketing plan (we defined market segments, adopted KPIs, etc.)
Zmorph
As part of my work for Zmorph, I conducted a marketing audit and consultancy aimed at optimizing management processes.
Together with the CEO, we talked about the possibilities related to increasing the organization's process orientation.
We planned to create IT systems that could analyze KPI (Key Performance Indicators) in real time and allow for more efficient organization management.
Ortosoft
For over a year, we have been responsible for marketing at Ortosoft, which creates sports facilities management software.
At the time:
→ +25 publications - We have planned and implemented activities related to content marketing, resulting in the publication of over 25 articles related to the product and sports industry.
→ +50 functionalities - We wrote the product development strategy, which results in the development of the software with several functionalities.
→ +30 customers - During our cooperation, we acquired over 30 sports facilities throughout Poland that use OOS software.
→ Customer Experience - We have created a completely new version of the website, based on an analysis of customer behavior and their experiences related to the OOS brand.
Calio
For over a year, we were responsible for marketing at the American company Calio.
During this time:
→ 3,5x - In the first month of work, we increased the number of users over three and a half times.
→ 3 continents - We studied customer behavior in three languages on three continents.
→ ROI - We have calculated the profitability of the business model, the cost of acquiring the client, we have pivoted and prepared investor presentations.
Deviniti
For nearly three years I worked at Deviniti (formerly InTENSO) as a marketing director. This company sold: IT services (testing, software development, support and others), IT products (17 add-ons for Jira and many others), and was: Atlassian Platinum Partner, Perforce Partner of the Year 2017, and FreshWorks, BDMaestro, Clarive, Google and many others.
I built a marketing department there from scratch - when the company employed 150 people. When I decided to leave the CMO position and found my own marketing agency, 250 people worked in Deviniti. And the marketing department brought together 11 experts (employees and freelancers) - graphic designers, content developers, SEM agencies and many others. Together with the management, we have also created an original way of optimizing marketing processes based on the agile approach and Jira Software.
The company's revenues during this time increased almost four times.
I was responsible for marketing IT products in 64 countries for 5 million users.
The company's clients include: Nasa, Toyota, ebay, airbnb and many others.
In 2017, as a company representative, I participated in the award ceremony: "Forbes Diamond", awarded to the fastest growing companies in Poland.
Every year I was responsible for the marketing of the event: "Jira Day". The largest conference on this subject organized in Central Europe. It brings together nearly 500 people each time.
During this time I participated in all organized Atlassian Summit as an exhibitor. The world's largest Atlassian software conference held in the US and Spain.
At the end of my work for the company, I rebranded - from InTENSO on Deviniti.
Reviews
the project
Digital Marketing Services & Video Prod for IT Company
"They really cared about our business and they were really straightforward with everything."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
spinbits.io is an IT company. We do software development and custom software for customers in the e-commerce industry and other fields of business. I’m the owner of the company.
What challenge were you trying to address with 0101marketing?
We were looking for a partnership that could help us with marketing. Besides developing custom software for our customers, we have products that we need to market.
What was the scope of their involvement?
We worked together on 2–3 projects, each of them with different scales. At the start, they prepared the whole idea for marketing such as how to reach out to customers and what channels we should use — including Facebook. We were also deciding if we should do it the natural way. As a result, we did workshops with their team and we discussed what we needed to achieve. We also established the projects' budgets.
They also developed graphic materials, copywriting, and more — which were all done for the marketing campaigns. After that, they launched all the campaigns and they reported to us every two weeks. Meanwhile, for one of the projects we had, they provided a monthly report. The projects were mostly done for social media, our website, and public websites. We also did some animation promo clips.
What is the team composition?
I worked directly with 0101marketing’s owner who also worked as our project manager. We also had meetings with their copywriter and we collaborated with their designer.
How did you come to work with 0101marketing?
The owner of 0101marketing was recommended to me, and that’s why I reached out to him. I saw them through LinkedIn and we had a call, and he was super likable and professional. It was also important for us to have good communication, especially if the company was not based in the UK or the US. That’s why we liked that their owner had experience working with foreign customers because our markets are not only based in Poland — we also work with Western countries. Above all, they had a good approach to the business.
Their honesty also stood out, especially when we talked about the budget. He explained what were the things we could get if we increased or decreased the budget. From there, we really saw that he didn’t just focus on what their team could earn, but effectively explained how the money would be utilized for the engagement. Lastly, we also did some development for them.
How much have you invested with them?
We’ve spent around $40,000–$50,000.
What is the status of this engagement?
Our partnership ran from March–June 2020.
What evidence can you share that demonstrates the impact of the engagement?
We had more leads, traffic, and revenue because of their work. They were able to effectively target our customers, and they did it perfectly. We really grew thanks to them.
How did 0101marketing perform from a project management standpoint?
They maintained a good level of communication. For example, if a report was set on Friday, a week before that, they would call me to give updates and made sure that everything was going well. They were also proactive in identifying our needs.
What did you find most impressive about them?
They really cared about our business and they were really straightforward with everything.
Are there any areas they could improve?
Since I only worked personally with the owner of the company, I don’t know how others worked. However, I don’t have anything to suggest for areas of improvement.
Do you have any advice for potential customers?
Customers need to be honest about their real budget. If the budget is smaller than they can pay, 0101marketing will do their best way to give you the most out of that budget. Moreover, be open and understanding when doing business with them — it’s the way to go.
the project
Marketing Consultation for Software Company
"They have extensive knowledge about digital marketing and the IT industry."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a marketing team leader in a software development company, I'm responsible for lead generation. Our company has about 90 employees and we help companies innovate with software by establishing tech partnerships for AI and web app development.
For what projects/services did your company hire 0101marketing?
We decided to work with 0101marketing to learn how to validate our marketing hypothesis fast - we wanted to run campaigns targetted at specific industries, but we weren't sure which industries we should actually target. We were hoping that 0101marketing could teach us how to validate our ideas fast, before investing time and money in running a long campaign.
What were your goals for this project?
The goal was to learn how to run quick campaigns that would help us validate our assumptions before committing weeks of work into building an inbound campaign.
How did you select this vendor?
Observing the activity of 0101marketing, we noticed that they are doing something similar to what we wanted to do. During the introduction call, we discussed our challenges and possible solutions and we saw a good understanding of our problem.
Describe the scope of their work in detail.
Initially, we agreed on the marketing audit and consultations - the goal was to implement the process of rapid market experiments. The scope changed, however. After a few meetings, we came to conclusion that our assumption was wrong - with search volumes on the keywords that we wanted to target, it would take months to get any answers. Instead, we received some ideas about what actions we could undertake among our marketing activities. In the meantime, we identified another area where 0101marketing could help us and we started working on our brand communication strategy.
What was the team composition?
We were working directly with the founder of the agency, their PPC specialist was also involved at some point.
Can you share any outcomes from the project that demonstrate progress or success?
The project is still ongoing, we are currently rebuilding our website and create content for the campaign we planned together.
How effective was the workflow between your team and theirs?
The workflow was very good, they were always very responsive. I really appreciate their honesty and proactive approach - they were sharing a lot of ideas, asking questions, and trying to bring us as much value as possible.
What did you find most impressive about this company?
They have extensive knowledge about digital marketing and the IT industry (which is not that common combination). As said before, I really appreciate their honesty and general approach - you can easily tell they really care about their clients and their success. If they didn't see that a planned activity can be profitable for us, they would advise us not to do it - even if it resulted in decreasing the scope of our cooperation. I also appreciate their involvement - they asked a lot of questions, shared many ideas and feedback.
Are there any areas for improvement?
The reports/docs that they shared were a bit chaotic, so they could perhaps work on that a bit.
the project
Marketing Strategy Optimization for IT Recruitment Agency
"They're hard-working people."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a CEO of an IT recruitment agency.
For what projects/services did your company hire 0101marketing?
Make a marketing audit and prepare a strategy.
What were your goals for this project?
To see what our competitors do and improve brand visibility.
How did you select this vendor?
I have spoken with several companies. This agency has been recommended to us.
Describe the scope of their work in detail.
- audit - competitor's overview - marketing strategy - SEO optimization - Adwords - preparation of marketing materials
What was the team composition?
Personally the CEO of the company and his manager took care of our issue.
Can you share any outcomes from the project that demonstrate progress or success?
The webside has been improved, white-papers have been prepared and distributed. We got first leads from our improved marketing abilities.
How effective was the workflow between your team and theirs?
I was impressed by the dedication of the company. They were always available for the talk, even on weekends.
What did you find most impressive about this company?
They're hard-working people.
Are there any areas for improvement?
Less marketing jargon during talks.
the project
Digital Marketing for Computer Software Agency
"We like the fact of how they iteratively fine-tune the marketing process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Arc Software is a software house agency. We build custom-tailored applications for external customers. I'm the co-owner.
For what projects/services did your company hire 0101marketing, and what were your goals?
We wanted to highlight our presence in social media, build the brand awareness and try automating the customer acquisition process.
How did you select this vendor and what were the deciding factors?
We decided to go with 0101 Marketing mainly because of the evidence-based marketing approach.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First, we went through the discovery phase, where our needs were defined. Then certain KPIs were defined and we agreed on future actions to measure them, like website improvement (adding and configuring tracker), social media activities. Later we decided to narrow the scope of work to Linkedin, where automated scripts were made for targeting interesting market segments with dedicated campaigns.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with consultants responsbile for managing social media accounts and automating Linkedin mail campaigns.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The most interesting part for us was the Linkedin campaign, where we were surprised by the positive feedback from the people we messaged. We managed to quickly grow our networks.
How effective was the workflow between your team and theirs?
We had in-person meetings when necessary (especially during early phases). Later it was enough to communicate less frequently.
What did you find most impressive or unique about this company?
We value the evidence-based approach when performing marketing activities. We like the fact of how they iteratively fine-tune the marketing process.
Are there any areas for improvement or something they could have done differently?
At this moment we don't have any feedback.
the project
Web Dev & Ad Campaigns for Medical Services Provider
"Creativity and flexibility were the most important qualities they had."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a co-owner of a medical services provider.
For what projects/services did your company hire 0101marketing?
Our company created a new product related to the sale of medical services. We needed a new website related to the created brand. The 0101marketing was tasked to building the website and creating a marketing strategy.
How did you select this vendor and what were the deciding factors?
The choice was made on the recommendation of other people whom we trust.
Describe the project in detail and walk through the stages of the project.
The process involved building the website structure and the structure of advertising campaigns.
How many resources from the vendor's team worked with you, and what were their positions?
We contacted one representative who commissioned tasks to other people.
Can you share any outcomes from the project that demonstrate progress or success?
The results of the project are positive and met our expectations.
How effective was the workflow between your team and theirs?
Important features: good communication, use of online channels, personal meetings.
What did you find most impressive or unique about this company?
Creativity and flexibility were the most important qualities they had that give a good result to the whole project.
Are there any areas for improvement or something they could have done differently?
There aren't.
the project
Digital Marketing Services for Technology Company
"After the changes proposed by 0101Marketing, the changes appeared quickly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner and president of Cloudica. We are a technology company. We operate in the areas of modern technologies. We support our clients in the field of cloud, security, data and maintenance.
For what projects/services did your company hire 0101marketing, and what were your goals?
We needed support in the field of modern marketing solutions to reach new customers.
How did you select this vendor and what were the deciding factors?
We were looking for an experienced partner who would help us develop on Polish and international markets. After many discussions, 0101Marketing turned out to be the best choice.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The scope of the contract included comprehensive digital marketing activities, in particular: creating content, advertising management and website management.
How many resources from the vendor's team worked with you, and what were their positions?
On a daily basis, we worked with two experts from the 0101Marketing company
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are satisfied with the results achieved. Before starting cooperation, we acted in the field of marketing in an amateur manner. After the changes proposed by 0101Marketing, the changes appeared quickly
How effective was the workflow between your team and theirs?
We met every week or so. If necessary, also ad-hoc
What did you find most impressive or unique about this company?
Competency
Are there any areas for improvement or something they could have done differently?
Being closer to the customer, getting to know the business needs better
Thanks to 0101marketing's efforts, the company's leads, traffic, and revenue soared. Their outstanding targeting strategies helped the partnership to be successful. Proactive and communicative, they contributed well to the company's growth.