Press releases

Two-thirds of Wearable Developers Say Biggest Challenge is Lack of Information on Consumer Usage

September 30, 2015

by Sarah Anyan

Product Manager

Research firm Clutch presents an inside look at 16 case studies that reveal the early challenges and lessons learned in the development process for wearable technology.

WASHINGTON, September 30, 2015 — Two-thirds, or 10 out of 15, wearable app developers said that the most prominent challenge they faced as first movers was the lack of information and research available on how, when, and for what consumers would use wearable technology, according to Clutch, a leading source of reviews on application development companies. Despite these difficulties, unique insight about the ideal use cases for and interactions with wearables emerged.

The research is based on 15 interviews with businesses that embraced wearable technology in its early stages.

"Designing for the Apple Watch is not an easy task,” Andrew Garkavyi, CEO of Stanfy said. “Because user patterns are totally new, there is no known and established interaction model for the smartwatch user interfaces that works. We tried several designs and interactions models until we found the right fit.”

Other development challenges included platform technicalities that limited application capabilities, the process of developing an application or software without the wearable device on-hand for testing, limited screen and memory space, and the necessity and frequency of troubleshooting.

“We ran into a lot of issues that had nothing to do with actually building the app or the code but rather with poor tooling or documentation,” Bobby Gill, founder and CEO of Blue Label Labs said of the first version of the Apple Watch. “It’s a great model. It works, but the tooling and everything around that is really primitive right now.”

The interviews also explore related topics, such as the trends shaping the future of wearable technology, the motivating factors for engaging with wearables, and the lessons learned from the design and development process. Clutch also provided 16 in-depth examples of how these businesses applied the new technology to accomplish specific goals.

The full research can be found at


About Clutch

Clutch is a Washington, DC-based research firm that identifies top services and software firms that deliver results for their clients. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms focus areas and their ability to deliver on client expectations. To date, Clutch has researched and reviewed 1000+ companies spanning 50+ market segments.


Sarah Patrick

(202) 350-4344

[email protected]

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