Web Development for Financial Consultancy Company
5.0
Jan 10, 2023
The project’s most significant programming challenge was creating modules to manage mortgage offers from different banks. Magnetic Point developed a set of tools that allowed the editor's team to continuously handle the parameters of mortgage offers based on our analysis of business processes. A CMS developed by Magnetic Point enabled the editorial team to manage articles, tutorials, and mortgage knowledge bases. At its peak, the project was generating 60,000 visits per month, which were converted into 50 leads per month. In one of the project phases, thanks to the SEO optimisation and cooperation between Magnetic Point and an external SEO company, the number of portal visits grew by 100%, from 30,000 to 60,000 per month, which significantly impacted the incoming leads. As a result, the bounce rate has decreased remarkably. Magnetic Point expertly managed the project. It started with a series of workshops. Then, with our constant access, they planned and scheduled the development using the ActiveCollab software (time tracking, planning timeline, kanban cards, and team calendar). Finally, Magnetic Point kept frequent status calls and meetings to update on the progress of the work. Video calls, emails, and occasionally telephone conversations served as the primary modes of daily communication. What did you find most impressive or unique about this company? their commitment to the project, deep knowledge of the best practices in enterprise-level web solutions, highly professional approach to asking about our business needs in detail and then translating those into viable solutions, quality work of project managers: numerous updates, project reporting, and consultation, good understanding of information architecture and UX/UI design.