What evidence can you share that demonstrates the impact of the engagement? 

They tracked analytics. We monitored the conversion metrics, including how many people converted to the website, differentiated by gender and age, as well as checking out the interests on Facebook and Google.

How did MartonMedia perform from a project management standpoint?

They did very well. They were responsive and available.

What did you find most impressive about them?

They understood the urgency of the project and always responded very quickly. That has not been our experience with other companies in the past.

Are there any areas they could improve?

No, we’re very satisfied.

What evidence can you share that demonstrates the impact of the engagement?

We booked about 80% of our expected orders through the site within the first months of going live. We've drastically cut down on the amount of staff needed to operate or to facilitate the license purchasing and renewal process. We've processed well more than $1 million through this platform. 

How did ADK Group perform from a project management standpoint?

ADK Group has done exceptionally well in managing our account. I’ve been extremely satisfied with how diligent they are. Every deliverable that the team was responsible for arrived on time according to the original project timeline that they proposed. We did have setbacks on the project, but those were entirely our own doing. Nonetheless, ADK Group has been flexible enough to help us work around that and still go live within the required timeframe. 

During the project, we spoke at least twice a week. Leading up to the launch, we talked every day. Now, we only have a biweekly check-in.

What did you find most impressive about them?

Often when I work with technology providers, I have to spend a tremendous amount of time vetting everything that they do. I tend to find they're usually not very thorough and don't QA things that they provide us. But with ADK Group, that is quite the opposite. They work very closely alongside us, and their attention to detail was exceptional. And they built something for us that met all of our expectations. It’s rare to make something new and hit the mark that closely, but ADK Group managed it.

Are there any areas they could improve?

No, nothing comes to mind.

Any advice for potential customers?

Just make sure that you're as invested in the project as ADK Group will be. You should also appropriately scope your project to ensure its success. 

What evidence can you share that demonstrates the impact of the engagement?

Honestly, I only have very positive feedback for Pentagrama Estudio de Diseño. They've been exactly what I was looking for concerning design and attention to detail. They smoothly facilitated contact with me and their whole team.

I needed more than the design team, and they were capable of managing the entire project. Since I'm not a citizen of Panama, they helped me understand the laws, zoning, and customs for Casco Viejo, the old quarter of Panama City. 

Pentagrama Estudio de Diseño offers the perfect balance of performance and creative collaboration simultaneously. Their work is quite detail-oriented, and the design aspects are very modern, international, and cutting-edge ideas. They've been just a pleasure to work with and have met all my needs.

How did Pentagrama Estudio de Diseño perform from a project management standpoint?

Communication has definitely been a key part of the success of the project for me. I specifically requested that all communications be in English. The meticulous requirements I set in the beginning included sending me regular communication with photos and updates. Long-distance projects always have room for error, so we worked to prevent any.

What did you find most impressive about them?

One of the team's best strengths was how accommodating they were. As an artist, I have my own vision and am very particular. I found it very easy to work with them. They had a great design in mind right from the beginning, so they could easily support clients who need pure design. Since I had my own ideas, they were very respectful of what I wanted. We collaboratively created a beautiful end product. 

Are there any areas they could improve?

I have zero complaints about my experience with Pentagrama Estudio de Diseño, and that's the honest truth. I'm very pleased with their performance and the project's outcome. 

I'm from New York, so I have different cultural expectations about timing. The pace of the city feels much slower. Pentagrama Estudio de Diseño has an international perspective and understands both the nature of Panama City and where I'm coming from. They did a great job understanding and facilitating the gray areas.

Do you have any stats or metrics to track improvement from the project?

It took a while because it can take up to six months to get some traction. We knew that, we were not impatient going into the project. I knew that they were already improving things logically, based on all the new content that we were putting on the new website. That has definitely improved. The organization of the website is definitely improved. Some of the cleanup work and getting fresh eyes has helped quite a bit and probably improved the user interface. It probably forced us to look at the site when we were in a bit of denial or ignoring it because we were so busy with everything else. That has been a measurable difference.

On the organic side, I would say that anywhere between 25 to 40 percent, now that we’ve gone off the penalty, is what I have seen kicked up on our organic search. There are quite a few terms that we used to rank for years ago that we dropped off, but now we're back in. Call it the top 20, top 30, and there are definitely some top 10s. We're making progress. Obviously, I need to see some of those go up to top 10 and top 15. They weren’t on the radar before, so I have seen some measurable improvement. A lot of that has come over the last few months. You have to be patient, but once you are, it pays off.

How is their general work performance?

I’m very satisfied with my team. They are extremely organized, which I appreciate. I never feel like I have to chase them down. We use Basecamp back and forth and get together for calls twice a month. They also spend as much time as we want to spend. We're probably rushing them more often than vice versa. With respect to action items that we come up with from each call, I feel very comfortable with the team. I appreciate how organized they are with the project. I know they’re busy with a lot of other clients, but I never feel like I’m an afterthought.

Is there anything unique about them that really makes them stand out, compared to other companies?

Forcing me to go to training stood out. I can’t say it was the most exciting three days I ever spent, but I get it. I thought that was very interesting, that they force you to take some personal responsibility and make you understand the strategy. Even though I learned a lot of things in the class that I may have forgotten since, it was valuable. That stood out to me. I’ve never been asked to do that, but I appreciated it. I also appreciate the fact that the founder gets involved up front with our strategy.

I haven’t worked with an SEO firm that’s been this structured and organized. That was always a downfall for the others, which were sometimes haphazard.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

You always want quicker results. It's like having a house. Once you get into the walls, you find things that you didn’t know existed. We found some things that we didn’t know were there. It has taken a little bit longer in some cases, but I don’t put that on them. I think it's things that you don’t expect, you have to prepare for.