How IoT Impacts Businesses

When it comes to the latest technologies, the Internet of Things (IoT) has become a powerful force driving business growth and efficiency across industries. 

IoT devices like sensors are cost-effective and impactful, helping companies gather big data, monitor operations, predict equipment breakdowns, and streamline operations. 

On the other hand, the premise of IoT is a gold mine for great product ideas that can solve major and daily challenges alike in a simple way.

The usefulness of IoT is backed up by data: the number of devices continues to grow steadily across industries year after year. 

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How Political Expression Impacts Workplace Culture

The approach of the 2020 U.S. presidential election will create an intense political atmosphere.

How does talking politics impact workplace culture? 

When political expression enters the office, it can result in an uncomfortable, if not hostile, workplace dynamic

We surveyed 500 employees across the U.S. to investigate this claim and found that most employees don’t know or care about what their colleagues think about politics. When it comes to company leaders expressing political opinions, though, expectations change, and employees become much more particular about the political discussion and expression they find acceptable. 

Our findings ultimately indicate that when political expression impacts company culture, it does so in a negative way. 

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Interior & Terrace Design for Family Apartment

“Pentagrama Estudio de Diseño offers the perfect balance of performance and creative collaboration simultaneously.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Pentagrama Estudio de Diseño collaboratively designed a city apartment renovation and managed the construction team. They used technological programs to digitally render the concept to show the client remotely.

The Reviewer
 
Panama City, Panama
Lori Reinauer
Apartment Owner
 
Verified
The Review
Feedback summary: 

Pentagrama Estudio de Diseño partnered seamlessly with the client to bring her artistic vision of the renovation to life. They managed every aspect of the end-to-end project and delivered an of-the-moment and innovative design. Pleasant to work with, they’re talented and attentive to detail.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am an artist, art educator, and community organizer. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pentagrama Estudio de Diseño?

I hired Pentagrama Estudio de Diseño as my architect and design team to renovate my second residence, a city apartment. I also needed them to manage the entire construction process. The situation was a bit complicated because the property had been uninhabited for 13 years and I live five hours away from where the project is going on. 

SOLUTION

What was the scope of their involvement?

Pentagrama Estudio de Diseño had full control over the design. I gave them executive decision-making power to manage the construction team. At my request, they were highly communicative. They reported to me several times a week about all the details ongoing in the project. Frequent updates helped me manage the process long distance and solve any problems that came up during the renovation and design process. 

During the project, they used specific architecture tools and programs to show me the renders on a very frequent basis.  Technology was a substantial part of the process since it was a long-distance project. 

Whenever I came up with new ideas, they would change the rendering to include them. The head of the project used architectural programs on his iPad and used it on site. They took photographs and created designs using this tool. 

What is the team composition? 

In his beginning, I worked with Carlos (Architect, Pentagrama Estudio de Diseño) and Olmedo (Founder and Architect, Pentagrama Estudio de Diseño). Later on, I only worked with Carlos directly. 

How did you come to work with Pentagrama Estudio de Diseño?

One of my good friends has a brother who works at Pentagrama Estudio de Diseño I was impressed by multiple restaurant projects they've done; they're gorgeous. I also liked that they're a family brand. 

What is the status of this engagement?

This project started around April 2018 and is currently in the final phase. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Honestly, I only have very positive feedback for Pentagrama Estudio de Diseño. They've been exactly what I was looking for concerning design and attention to detail. They smoothly facilitated contact with me and their whole team.

I needed more than the design team, and they were capable of managing the entire project. Since I'm not a citizen of Panama, they helped me understand the laws, zoning, and customs for Casco Viejo, the old quarter of Panama City. 

Pentagrama Estudio de Diseño offers the perfect balance of performance and creative collaboration simultaneously. Their work is quite detail-oriented, and the design aspects are very modern, international, and cutting-edge ideas. They've been just a pleasure to work with and have met all my needs.

How did Pentagrama Estudio de Diseño perform from a project management standpoint?

Communication has definitely been a key part of the success of the project for me. I specifically requested that all communications be in English. The meticulous requirements I set in the beginning included sending me regular communication with photos and updates. Long-distance projects always have room for error, so we worked to prevent any.

What did you find most impressive about them?

One of the team's best strengths was how accommodating they were. As an artist, I have my own vision and am very particular. I found it very easy to work with them. They had a great design in mind right from the beginning, so they could easily support clients who need pure design. Since I had my own ideas, they were very respectful of what I wanted. We collaboratively created a beautiful end product. 

Are there any areas they could improve?

I have zero complaints about my experience with Pentagrama Estudio de Diseño, and that's the honest truth. I'm very pleased with their performance and the project's outcome. 

I'm from New York, so I have different cultural expectations about timing. The pace of the city feels much slower. Pentagrama Estudio de Diseño has an international perspective and understands both the nature of Panama City and where I'm coming from. They did a great job understanding and facilitating the gray areas.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Campaign for Financial Services Firm

"I haven’t worked with an SEO firm that’s been this structured and organized."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Bruce Clay, Inc. provides an educational training company with several ongoing SEO projects, including restructuring and reorganizing both of their websites.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Founder and CEO, Financial Services Firm
 
Verified
The Review
Feedback summary: 

Website organization has improved, and the company believes that the user interface has improved as a result. Measurable progress has been made in rankings, with organic search results increasing by 25-40%. Everyone at Bruce Call, Inc., from the founder down, is committed and attentive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

Netpicks is an educational company that provides training and systems for individual active investors.

What is your role and responsibilities?

I am the founder and president.

OPPORTUNITY / CHALLENGE

What was your goal for working with Bruce Clay?

The goal was to improve our organic SEO [search engine optimization] and come up with a structured plan. We didn’t have a plan when we first started talking to Bruce Clay. The website had been out since 1996, so we had a lot of history. However, so many of the tactics and strategies had changed through the years that we just weren’t sure. What used to be white hat was probably now black hat, and it was time to be current, do things correctly, and fix our prior issues that we had gotten ourselves into.

SOLUTION

Please describe the scope of their work.

Bruce Clay did primarily SEO strategy. We have two major sites that they work on, and we work with them on a regular basis. It's like a shared implementation of their strategy. They do some of the work; we do some of the work too because we're contracted for a certain number of hours. Sometimes, it makes sense for us to do some of the work on our side. The bulk of the work is to restructure both websites, reorganize them, and make them more logical for the search engines. We don’t want to impact the user experience, but we are much more presentable and well liked by Google and the other search engines.

What was your process for selecting Bruce Clay to work with?

Through the years, we hadn’t had good experiences working with other companies. Every time I tried to outsource pay-per-click or SEO, it never worked out. Most of the time, I felt like I knew more than they did, and that’s not a good thing. I should feel kind of dumb when I’m around them, and that was never really the case. Also, I never felt like anyone tried to understand our business and what was unique about it. Instead, we got a formula that they tried to force everybody into.

I ran into Bruce Clay about a decade or so ago. I had seen some of their writings. At the time, I wasn’t sure if they were looking for customers, but I contacted them directly. In the beginning, I heard from Bruce directly, which was nice. That was unusual, because you usually hear from a sales rep. I don’t deal with him now but, in the beginning, it's nice to have the frontline person be the person who hears about your business and comes up with the initial strategy, then turns it over from there.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

We spend about $5,000 a month. Right now, the work is open-ended and we don’t have any plans to stop. Like everything else, I need to measure it continually. I enjoy working with them. Like any business, I have to assess it and make sure that it makes sense and that I’m making money on the investment. We were under penalty from Google due to some things from 1998 that came back to haunt us. It's taken us some time to get off the penalty, and we had some setbacks along the way. It probably took longer than they expected. However, they got us off the penalty and we're all cleaned up.

Some of the initiatives that we thought we'd be on a few months ago were delayed. But, I see staying on with Bruce Clay for a while because we can get into the fun initiatives and make some more progress.

RESULTS & FEEDBACK

Do you have any stats or metrics to track improvement from the project?

It took a while because it can take up to six months to get some traction. We knew that, we were not impatient going into the project. I knew that they were already improving things logically, based on all the new content that we were putting on the new website. That has definitely improved. The organization of the website is definitely improved. Some of the cleanup work and getting fresh eyes has helped quite a bit and probably improved the user interface. It probably forced us to look at the site when we were in a bit of denial or ignoring it because we were so busy with everything else. That has been a measurable difference.

On the organic side, I would say that anywhere between 25 to 40 percent, now that we’ve gone off the penalty, is what I have seen kicked up on our organic search. There are quite a few terms that we used to rank for years ago that we dropped off, but now we're back in. Call it the top 20, top 30, and there are definitely some top 10s. We're making progress. Obviously, I need to see some of those go up to top 10 and top 15. They weren’t on the radar before, so I have seen some measurable improvement. A lot of that has come over the last few months. You have to be patient, but once you are, it pays off.

How is their general work performance?

I’m very satisfied with my team. They are extremely organized, which I appreciate. I never feel like I have to chase them down. We use Basecamp back and forth and get together for calls twice a month. They also spend as much time as we want to spend. We're probably rushing them more often than vice versa. With respect to action items that we come up with from each call, I feel very comfortable with the team. I appreciate how organized they are with the project. I know they’re busy with a lot of other clients, but I never feel like I’m an afterthought.

Is there anything unique about them that really makes them stand out, compared to other companies?

Forcing me to go to training stood out. I can’t say it was the most exciting three days I ever spent, but I get it. I thought that was very interesting, that they force you to take some personal responsibility and make you understand the strategy. Even though I learned a lot of things in the class that I may have forgotten since, it was valuable. That stood out to me. I’ve never been asked to do that, but I appreciated it. I also appreciate the fact that the founder gets involved up front with our strategy.

I haven’t worked with an SEO firm that’s been this structured and organized. That was always a downfall for the others, which were sometimes haphazard.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

You always want quicker results. It's like having a house. Once you get into the walls, you find things that you didn’t know existed. We found some things that we didn’t know were there. It has taken a little bit longer in some cases, but I don’t put that on them. I think it's things that you don’t expect, you have to prepare for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It's not cheap.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to the right company. You have to have products and services that can make enough money to make SEO work. It's not for everybody. There are a lot of small businesses that wouldn’t be a good fit.

Six Misconceptions to Avoid When Choosing a Brand Name

Whether you are working with a brand naming agency such as River + Wolf or on your own, you will need to make many decisions, from what naming style and tonality you prefer to the level of risk you are willing to tolerate in terms of trademark. These decisions are never easy. 

But for some clients, the hardest thing of all is selecting a final name from a pool of possible candidates. Happily, most River + Wolf clients don’t have this issue—they quickly move to registration. 

But recently, we were introduced to a company that had been searching for a name for over a year. In fact, by the time they reached out to River + Wolf, they had burned through two naming agencies and spent hundreds of thousands of dollars.

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Why Is It Important to Approach Marketing Campaigns Strategically?

One of the biggest challenges of any campaign execution is reaching a relevant target audience. Moreover, one needs to motivate people to take the desired action and eventually convert.

Relying on a strategically conceived approach and tactics, we can overcome obstacles in the campaign environment. This includes socioeconomic factors such as a shortage of qualified workforce.

For example, results of the RISE Management Trainee campaign from Coca-Cola HBC Serbia we worked on are proof that it is possible to reach goals and success despite hurdles.

Rise Management Trainee

Rise Management Trainee

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c3d design inc.

A space is more than a physical perimeter; It's an indication of a chosen lifestyle and a representation of treasured memories.  c3d design's philosophy evolves from aesthetic characteristics and functional elements of design.  We remark ourselves for our meticulous attention to detail from schematic to implementation to installation.  Our services include construction tender documents, space planning, 3D renderings, furniture and fabric selection as well as full service project management.

 Founded
2001
 Employees: 
2 - 9
c3d design inc.
120 Jevlan Dr. Unit 2A
Vaughan, ON L4L 8G3
Canada

Focus

11Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

Robbins Staffing Solutions

Welcome to Robbins Staffing Solutions, the most trusted Central Virginia staffing source since 2006. We bring the perfect blend of passion and proven experience together with a fresh approach to meet the employment needs in Charlottesville and Central Virginia. Integrity, professionalism, and respect guide our steps as we cultivate business partnerships that benefit the workforce. We partner with our clients to find the best employees and assist our candidates in their professional career growth.
 

 Founded
2006
 Employees: 
50 - 249
Robbins Staffing Solutions
1445 Rio Rd E,
Charlottesville, VA 22901
United States

Focus

155Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

Dean McNeill Creative Solutions

Unlike the face we’re born with, you have the opportunity to update and massage your identity — all without the pain of surgery. Your clients and viewers form an opinion about your organization, and it’s suitability for them, based on a number of impressions and one is definitely your logo/identity. Ideally, it should capture imagination and inform.

 Employees: 
2 - 9
Dean McNeill Creative Solutions NS
Canada

Focus

2552

Service lines

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

NY Android App Developments

NY Android App Development is the leading Android app development agency is the Manhattan, NY area, and has developed a broad range of Android apps from small business apps for companies with less than 25 employees, internally used business apps for enterprises with several thousand employees, and entertainment apps that have been downloaded hundreds of thousands of times. 

 Employees: 
2 - 9
NY Android App Developments
54 West 47th Street,
New York, NY 10036
United States

Focus

Service lines

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.