Top 5 Push Marketing Techniques That Still Work in 2019

Contrary to popular opinion, push marketing is not dead. It is still an effective marketing technique and one you shouldn't overlook when devising a marketing strategy to scale your business.

When we talk about push marketing techniques, we are referring to the use of promotional strategies geared toward selling a product or service directly to consumers. This is like having showrooms, point-of-sale displays, or online stores. But in this case, we are talking about digital ads, not physical or online stores.

However, all push marketing techniques are not created equal. Although some are no longer viable marketing strategies, the following push marketing techniques or tools are still effective for scaling a business.

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Interior & Terrace Design for Family Apartment

“Pentagrama Estudio de Diseño offers the perfect balance of performance and creative collaboration simultaneously.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Pentagrama Estudio de Diseño collaboratively designed a city apartment renovation and managed the construction team. They used technological programs to digitally render the concept to show the client remotely.

The Reviewer
 
Panama City, Panama
Lori Reinauer
Apartment Owner
 
Verified
The Review
Feedback summary: 

Pentagrama Estudio de Diseño partnered seamlessly with the client to bring her artistic vision of the renovation to life. They managed every aspect of the end-to-end project and delivered an of-the-moment and innovative design. Pleasant to work with, they’re talented and attentive to detail.

BACKGROUND

Introduce your business and what you do there.

I am an artist, art educator, and community organizer. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pentagrama Estudio de Diseño?

I hired Pentagrama Estudio de Diseño as my architect and design team to renovate my second residence, a city apartment. I also needed them to manage the entire construction process. The situation was a bit complicated because the property had been uninhabited for 13 years and I live five hours away from where the project is going on. 

SOLUTION

What was the scope of their involvement?

Pentagrama Estudio de Diseño had full control over the design. I gave them executive decision-making power to manage the construction team. At my request, they were highly communicative. They reported to me several times a week about all the details ongoing in the project. Frequent updates helped me manage the process long distance and solve any problems that came up during the renovation and design process. 

During the project, they used specific architecture tools and programs to show me the renders on a very frequent basis.  Technology was a substantial part of the process since it was a long-distance project. 

Whenever I came up with new ideas, they would change the rendering to include them. The head of the project used architectural programs on his iPad and used it on site. They took photographs and created designs using this tool. 

What is the team composition? 

In his beginning, I worked with Carlos (Architect, Pentagrama Estudio de Diseño) and Olmedo (Founder and Architect, Pentagrama Estudio de Diseño). Later on, I only worked with Carlos directly. 

How did you come to work with Pentagrama Estudio de Diseño?

One of my good friends has a brother who works at Pentagrama Estudio de Diseño I was impressed by multiple restaurant projects they've done; they're gorgeous. I also liked that they're a family brand. 

What is the status of this engagement?

This project started around April 2018 and is currently in the final phase. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Honestly, I only have very positive feedback for Pentagrama Estudio de Diseño. They've been exactly what I was looking for concerning design and attention to detail. They smoothly facilitated contact with me and their whole team.

I needed more than the design team, and they were capable of managing the entire project. Since I'm not a citizen of Panama, they helped me understand the laws, zoning, and customs for Casco Viejo, the old quarter of Panama City. 

Pentagrama Estudio de Diseño offers the perfect balance of performance and creative collaboration simultaneously. Their work is quite detail-oriented, and the design aspects are very modern, international, and cutting-edge ideas. They've been just a pleasure to work with and have met all my needs.

How did Pentagrama Estudio de Diseño perform from a project management standpoint?

Communication has definitely been a key part of the success of the project for me. I specifically requested that all communications be in English. The meticulous requirements I set in the beginning included sending me regular communication with photos and updates. Long-distance projects always have room for error, so we worked to prevent any.

What did you find most impressive about them?

One of the team's best strengths was how accommodating they were. As an artist, I have my own vision and am very particular. I found it very easy to work with them. They had a great design in mind right from the beginning, so they could easily support clients who need pure design. Since I had my own ideas, they were very respectful of what I wanted. We collaboratively created a beautiful end product. 

Are there any areas they could improve?

I have zero complaints about my experience with Pentagrama Estudio de Diseño, and that's the honest truth. I'm very pleased with their performance and the project's outcome. 

I'm from New York, so I have different cultural expectations about timing. The pace of the city feels much slower. Pentagrama Estudio de Diseño has an international perspective and understands both the nature of Panama City and where I'm coming from. They did a great job understanding and facilitating the gray areas.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Campaign for Financial Services Firm

"I haven’t worked with an SEO firm that’s been this structured and organized."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

Bruce Clay, Inc. provides an educational training company with several ongoing SEO projects, including restructuring and reorganizing both of their websites.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Founder and CEO, Financial Services Firm
 
Verified
The Review
Feedback summary: 

Website organization has improved, and the company believes that the user interface has improved as a result. Measurable progress has been made in rankings, with organic search results increasing by 25-40%. Everyone at Bruce Call, Inc., from the founder down, is committed and attentive.

BACKGROUND

Please describe your company.

Netpicks is an educational company that provides training and systems for individual active investors.

What is your role and responsibilities?

I am the founder and president.

OPPORTUNITY / CHALLENGE

What was your goal for working with Bruce Clay?

The goal was to improve our organic SEO [search engine optimization] and come up with a structured plan. We didn’t have a plan when we first started talking to Bruce Clay. The website had been out since 1996, so we had a lot of history. However, so many of the tactics and strategies had changed through the years that we just weren’t sure. What used to be white hat was probably now black hat, and it was time to be current, do things correctly, and fix our prior issues that we had gotten ourselves into.

SOLUTION

Please describe the scope of their work.

Bruce Clay did primarily SEO strategy. We have two major sites that they work on, and we work with them on a regular basis. It's like a shared implementation of their strategy. They do some of the work; we do some of the work too because we're contracted for a certain number of hours. Sometimes, it makes sense for us to do some of the work on our side. The bulk of the work is to restructure both websites, reorganize them, and make them more logical for the search engines. We don’t want to impact the user experience, but we are much more presentable and well liked by Google and the other search engines.

What was your process for selecting Bruce Clay to work with?

Through the years, we hadn’t had good experiences working with other companies. Every time I tried to outsource pay-per-click or SEO, it never worked out. Most of the time, I felt like I knew more than they did, and that’s not a good thing. I should feel kind of dumb when I’m around them, and that was never really the case. Also, I never felt like anyone tried to understand our business and what was unique about it. Instead, we got a formula that they tried to force everybody into.

I ran into Bruce Clay about a decade or so ago. I had seen some of their writings. At the time, I wasn’t sure if they were looking for customers, but I contacted them directly. In the beginning, I heard from Bruce directly, which was nice. That was unusual, because you usually hear from a sales rep. I don’t deal with him now but, in the beginning, it's nice to have the frontline person be the person who hears about your business and comes up with the initial strategy, then turns it over from there.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

We spend about $5,000 a month. Right now, the work is open-ended and we don’t have any plans to stop. Like everything else, I need to measure it continually. I enjoy working with them. Like any business, I have to assess it and make sure that it makes sense and that I’m making money on the investment. We were under penalty from Google due to some things from 1998 that came back to haunt us. It's taken us some time to get off the penalty, and we had some setbacks along the way. It probably took longer than they expected. However, they got us off the penalty and we're all cleaned up.

Some of the initiatives that we thought we'd be on a few months ago were delayed. But, I see staying on with Bruce Clay for a while because we can get into the fun initiatives and make some more progress.

RESULTS & FEEDBACK

Do you have any stats or metrics to track improvement from the project?

It took a while because it can take up to six months to get some traction. We knew that, we were not impatient going into the project. I knew that they were already improving things logically, based on all the new content that we were putting on the new website. That has definitely improved. The organization of the website is definitely improved. Some of the cleanup work and getting fresh eyes has helped quite a bit and probably improved the user interface. It probably forced us to look at the site when we were in a bit of denial or ignoring it because we were so busy with everything else. That has been a measurable difference.

On the organic side, I would say that anywhere between 25 to 40 percent, now that we’ve gone off the penalty, is what I have seen kicked up on our organic search. There are quite a few terms that we used to rank for years ago that we dropped off, but now we're back in. Call it the top 20, top 30, and there are definitely some top 10s. We're making progress. Obviously, I need to see some of those go up to top 10 and top 15. They weren’t on the radar before, so I have seen some measurable improvement. A lot of that has come over the last few months. You have to be patient, but once you are, it pays off.

How is their general work performance?

I’m very satisfied with my team. They are extremely organized, which I appreciate. I never feel like I have to chase them down. We use Basecamp back and forth and get together for calls twice a month. They also spend as much time as we want to spend. We're probably rushing them more often than vice versa. With respect to action items that we come up with from each call, I feel very comfortable with the team. I appreciate how organized they are with the project. I know they’re busy with a lot of other clients, but I never feel like I’m an afterthought.

Is there anything unique about them that really makes them stand out, compared to other companies?

Forcing me to go to training stood out. I can’t say it was the most exciting three days I ever spent, but I get it. I thought that was very interesting, that they force you to take some personal responsibility and make you understand the strategy. Even though I learned a lot of things in the class that I may have forgotten since, it was valuable. That stood out to me. I’ve never been asked to do that, but I appreciated it. I also appreciate the fact that the founder gets involved up front with our strategy.

I haven’t worked with an SEO firm that’s been this structured and organized. That was always a downfall for the others, which were sometimes haphazard.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

You always want quicker results. It's like having a house. Once you get into the walls, you find things that you didn’t know existed. We found some things that we didn’t know were there. It has taken a little bit longer in some cases, but I don’t put that on them. I think it's things that you don’t expect, you have to prepare for.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    It's not cheap.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them to the right company. You have to have products and services that can make enough money to make SEO work. It's not for everybody. There are a lot of small businesses that wouldn’t be a good fit.

c3d design inc.

A space is more than a physical perimeter; It's an indication of a chosen lifestyle and a representation of treasured memories.  c3d design's philosophy evolves from aesthetic characteristics and functional elements of design.  We remark ourselves for our meticulous attention to detail from schematic to implementation to installation.  Our services include construction tender documents, space planning, 3D renderings, furniture and fabric selection as well as full service project management.

 Founded
2001
 Employees: 
2 - 9
c3d design inc.
120 Jevlan Dr. Unit 2A
Vaughan, ON L4L 8G3
Canada

Focus

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

Robbins Staffing Solutions

Welcome to Robbins Staffing Solutions, the most trusted Central Virginia staffing source since 2006. We bring the perfect blend of passion and proven experience together with a fresh approach to meet the employment needs in Charlottesville and Central Virginia. Integrity, professionalism, and respect guide our steps as we cultivate business partnerships that benefit the workforce. We partner with our clients to find the best employees and assist our candidates in their professional career growth.
 

 Founded
2006
 Employees: 
50 - 249
Robbins Staffing Solutions
1445 Rio Rd E,
Charlottesville, VA 22901
United States

Focus

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

Dean McNeill Creative Solutions

Unlike the face we’re born with, you have the opportunity to update and massage your identity — all without the pain of surgery. Your clients and viewers form an opinion about your organization, and it’s suitability for them, based on a number of impressions and one is definitely your logo/identity. Ideally, it should capture imagination and inform.

 Employees: 
2 - 9
Dean McNeill Creative Solutions NS
Canada

Focus

Service lines

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

NY Android App Developments

NY Android App Development is the leading Android app development agency is the Manhattan, NY area, and has developed a broad range of Android apps from small business apps for companies with less than 25 employees, internally used business apps for enterprises with several thousand employees, and entertainment apps that have been downloaded hundreds of thousands of times. 

 Employees: 
2 - 9
NY Android App Developments
54 West 47th Street,
New York, NY 10036
United States

Focus

Service lines

Claim ProfileThis profile has not yet been claimed by the company. If you work at this company and believe you should have ownership over this profile, please claim your company’s Clutch profile.These focus breakdowns are estimates provided by the Clutch team. Service line and focus breakdowns can change at any time and are subject to the company’s discretion once they claim ownership over their Clutch profile.These data points are estimates provided by the Clutch team. Each data point can change at any time and is subject to the company’s discretion once they claim ownership over their Clutch profile.

Media Relations & Brand Awareness for Large Retailer

“They’ve exceeded our expectations.”

Quality: 
4.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2015 - Ongoing
Project summary: 

Citizen Relations has been assisting with traditional media and digital PR campaigns, overseeing advertising, and working with influencers and in-house teams to develop content.

The Reviewer
 
10,000+ Employees
Sr. Director of External Communications, Large Retailer
 
Verified
The Review
Feedback summary: 

The internal team is happy with their deliverables and customer service. Always looking for feedback, Citizen Relations goes above and beyond to meet all needs, while their ability to work with multiple teams and successfully overcome challenges made them a go-to partner.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of external communications at a large retail company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Citizen Relations?

We were looking for a company to help us increase awareness of our products and services. Citizen Relations has been our agency of record for about three years.

SOLUTION

What was the scope of their involvement?

We're a large organization and have a lot of stakeholders, so Citizen Relations has been helping us with different programs. Their scope of work ranges from participating in briefs to advertising and working with other agencies or PR teams to produce content. They help us develop insights, brainstorm challenges our consumers are facing, come up with ideas on how to handle those challenges, and work closely with influencers to develop content. In addition, they help us with public events and broadcasting of pitches for our traditional media campaigns.

What is the team composition?

We work with their general manager, a VP who oversees the work across all areas of business, a direct account manager, and consultants for various programs.

How did you come to work with them?

We submitted an RFP when we were looking for agencies to support our business back in 2015. It was a competitive process and their pitch was by far the most creative. We had been working with a different vendor at that time, but we were looking for a new company to bring fresh ideas to the table. Citizen Relations had unique ideas, so we chose them.

What is the status of this engagement?

We started working with them in May 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve established a positive relationship from the beginning and my team is happy with their client service. They ask us for feedback on a regular basis and address any concerns we have. Our internal stakeholders are also very happy with the deliverables.

How did they perform from a project management standpoint?

We have a large organization, so there are a lot of us, which can be a challenge. Citizen Relations has been very responsive and always available to answer our questions. When our internal team was struggling to produce the content on a tight deadline, Citizen Relations was there to help. They have weekly calls and standing meetings with different members of our team to keep the project on track.

What did you find most impressive about them?

They have a very talented and creative team. We've worked with a consistent talent for three years, which is unique since agencies often have more turnover.

Are there any areas they could improve?

Since we've been working together for three years, some of their ideas feel like the things we've already done. However, they're great at refreshing those ideas where they can. Whatever challenges we've had, they've always been very open to feedback.

4.5
Overall Score They've been a great partner to us and we've enjoyed working with them.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're on schedule 90% of the time.
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    They're very creative. They’ve exceeded our expectations.
  • 5.0 NPS
    Willing to refer
    I recommend them all the time.

Develop Mobile App

Develop Mobile App is a leading app developer in USA that offers mobile application development services for enterprises and startups. Call or email us now to avail our reliable as well as affordable services. Your dream deserves more than a place in your imagination. How about a place in Apple App Store, and Google Play Store? Our mobile app developers can build the mobile app to your requirement, in your budget and as per your timeline.

 Founded
2017
 Employees: 
2 - 9
 Avg. hourly rate: 
< $25 / hr
Develop Mobile App
Valley View
Valley View, TX 76272
United States

Focus

Service lines

Ability to deliver
1.3

Facet Interactive

Facet Interactive is a digital strategy agency leveraging data insights to help partners waste less time on low-impact digital ventures. Facet leverages full-spectrum analysis of business operations, marketing, and sales to ensure strong ROI for clients with their integrated marketing campaigns. Facet also services clients as a surrogate Product Owner or surrogate CMO in order to drive sound product and marketing decisions around our partner’s organizations.

 Founded
2014
 Employees: 
2 - 9
 Avg. hourly rate: 
$150 - $199 / hr
Facet Interactive
840 Apollo Street STE 100
El Segundo, CA CA 90245
United States

Focus

5.04 reviews

Service lines

Industry focus

Client focus

Ability to deliver
8.6
Sponsorship views & levels
  • lm_web_dev_drupal Bronze

Reviews

Drupal Web Development for Car Care News Service Website

“Their ability to identify an issue before I’m aware it exists makes them a great asset.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Ongoing
Project summary: 

Facet Interactive provided troubleshooting and Drupal development services for an issue-ridden platform. They updated the software, added security barriers, and currently maintain the site.

The Reviewer
 
1-10 Employees
 
Toledo, Ohio
Robert Zimmerman
Owner, Car Care News Service
 
Verified
The Review
Feedback summary: 

The newly updated site has gained overall traffic, resulting in more downloads and active, daily users. The Facet Interactive team has provided valuable insight throughout the project. Despite a slower start to the project, they’ve been quick to find solutions and implement changes.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Car Care News Service. We are a provider of copyright-free content about automotive maintenance and repair.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Facet Interactive?

Initially, my website went down and I was experiencing Drupal issues, so I needed help identifying the problem. From there, I brought them on board to update the software and implement their solutions.

SOLUTION

What was the scope of their involvement?

Their involvement began with troubleshooting our website. After hearing their diagnosis and recommendations, we hired them to fix the site. They updated our software and implemented a new security system, which included changing the site’s protocols as a preventative measure. Additionally, they integrated a new feature for reporting analytics.

Their team provides maintenance for the platform, and we’re planning on redeveloping the entire site in the future.

What is the team composition?

I primarily work with Peter (CEO, Facet Interactive), Jordan (Drupal Architect, Facet Interactive), and another teammate who helps with solutions and maintenance.

How did you come to work with Facet Interactive?

I reached out to Facet Interactive after getting referred by one of my clients.  

How much have you invested with them?

So far, I've spent around $25,000 on this project.

What is the status of this engagement?

We started working together in March 2017, and they continue to provide site maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since implementing Facet Interactive’s recommendations, we’ve seen a significant increase in site visits, content downloads, and users of our materials. The site has over 13,000 active users and between 250–350 media outlets accessing the content daily. The platform is faster, more secure, and receives higher traffic.

Additionally, my understanding of the website has grown, so my users and potential sponsors can have more confidence in the company.

How did Facet Interactive perform from a project management standpoint?

Their team sets up videos conferences with me, so although we’re in different locations, it feels like we’re getting the face-to-face interaction I need. We often have hour-long phone calls to discuss their approach and progress–they’re very communicative.

What did you find most impressive about them?

Their ability to identify an issue before I’m aware it exists makes them a great asset. Their team keeps me up-to-date on the latest trends, which makes me more valuable to my clients. As a team, they’re proactive, insightful, and provoke creativity in every project.

Are there any areas they could improve?

It could have been more beneficial for my budget if I had to spend less time establishing my needs and industry in the beginning. Although it was helpful, I ended up running on a tight budget because of the time spent educating their team on my marketplace. It could have been better, in the long-term, if they had immediately worked on solving the issue.

5.0
Overall Score They're flexible and vigilant.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never let me down–they even met some deadlines I didn't expect them to.
  • 5.0 Cost
    Value / within estimates
    Although the budget became tight at the start, I'm pleased with their price.
  • 5.0 Quality
    Service & deliverables
    Everything delivered has been high quality work; I have no complaints.
  • 5.0 NPS
    Willing to refer
    I've already referred them.

Custom Software Dev for Risk Management Company

"Their ability to identify the problems within our system and respond quickly is commendable."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2017 - Ongoing
Project summary: 

Facet Interactive is rewriting and refactoring the code for a proprietary information management system. A key feature is sending automatically-generated emails.

The Reviewer
 
11-50 Employees
 
Thousand Oaks, California
Jane Shaw
Vice President, Operations, Paladin Risk Management
 
Verified
The Review
Feedback summary: 

The system's ability to send automatic emails to clients has improved dramatically since the engagement began. Facet Interactive's understanding of digital technologies helps them respond quickly to any inquiries or technical concerns that arise. They also offer useful tactical advice.

BACKGROUND

Introduce your business and what you do there.

I’m VP of operations at Paladin Risk Management. We provide risk management services for construction companies and their insurance brokers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Facet Interactive?

We created our own enterprise data management system when the company started. Our needs have changed as the years have passed. The amount of data we process has continued to grow, which has stretched its information management capacity. We realized about a year and a half ago that we needed help fixing it.

SOLUTION

What was the scope of their involvement?

Facet Interactive systematically reviewed our entire system. They're currently working with us to rewrite and refactor the code. They’re also enhancing our system so that it continues to grow with our needs. It serves as our proprietary information management system. It’s the tool we use to conduct our business internally, and our clients have access to it as well.

One key functionality they’ve worked on is the system’s ability to generate and send automatic emails to clients. There were issues with our clients receiving the emails, which was related to the code not being written properly for the number of projects. They're giving us more bandwidth and flexibility in the system to grow.

What is the team composition?

We work with several members of their team. We primarily work with two of their digital analysts, and they are using several offshore people for our project as well.

How did you come to work with Facet Interactive?

I think that our old programmer referred them, but that decision predates me.

How much have you invested with them?

We’ve spent $148,000 this year.

What is the status of this engagement?

I joined the project after it was already underway, but I believe it started mid-2017. The engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients are now regularly getting automatically-generated emails from the improved system. That’s the most tangible result of the work that they’re doing to retrofit and rebuild our system, so that it functions properly for the size and amount of information.

How did Facet Interactive perform from a project management standpoint?

They are really thorough in terms of communication. We have a weekly stand-up call with everyone who’s working on the project. They use an account management system that allows us to go in and check the status of our tickets. I can see an estimation of how many hours each part of the project is going to take and what level of priority it’s been assigned. They lay everything out in a clear manner so that I understand each step of our processes.

What did you find most impressive about them?

They’re good at predicting the next area of revision or restructuring needed for our system. They can tell which areas need support. Their ability to identify the problems within our system and respond quickly is commendable.

Are there any areas they could improve?

It sometimes feels like the projects take more time than they should. However, usually, any delay is due to them being so thorough. It also requires extensive testing anytime they make modifications to our system.

Any advice for potential customers?

It depends on what somebody needs in terms of specific projects. I appreciate their ability to communicate complicated concepts in terms that somebody without a technical background can understand.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Strategy for Global Delivery Partner

“They’re process-oriented and use technology to enhance their deliverables.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2014 - 2016
Project summary: 

Facet Interactive designed, developed, and implemented an effective digital marketing strategy. Their efforts included redesigning a website, reviewing analytics, and producing scheduled web content.

The Reviewer
 
51-200 Employees
 
Portland, Maine
Michael Cannon
Chief Success Officer, Axelerant Technologies
 
Verified
The Review
Feedback summary: 

Facet Interactive utilized sound marketing principles to sculpt a unique brand identity that drives lead generation. The revitalized website steadily doubled web traffic and enticed valuable clients. They’re trustworthy partners that develop processes to benefit all parties involved.

BACKGROUND

Introduce your business and what you do there.

I’m the chief success officer of Axelerant. We’re a delivery partner for agencies and enterprises regarding software development, quality assurance, and other IT-related services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Facet Interactive?

We hired them to aid our marketing strategy efforts by developing a more approachable brand identity.

SOLUTION

What was the scope of their involvement?

Facet Interactive developed a digital marketing strategy to better position our company towards software development firms and mid-sized marketing agencies. This included defining and executing a marketing plan. To do this, they redesigned some fundamental elements of our existing website and shaped the company’s new identity. Once the significant developments were complete, they helped us schedule future content releases and frequently reviewed analytics to refine our marketing strategy further. They also helped establish our brand guidelines and storytelling.

What is the team composition?

Jordan (CTO, Facet Interactive) and Peter (CEO, Facet Interactive) were our primary points of contact. They did a lot of the work themselves, but also allocated a designer and a content specialist to assist with various aspects of the project.

How did you come to work with Facet Interactive?

Jordan was the product owner for one of our clients. We collaborated with him on a project and enjoyed the experience. After developing a mutual trust with his team, he communicated to us that their expertise includes marketing. We considered several companies but ultimately chose Facet Interactive.

How much have you invested with them?

We spent between $25,000 and $50,000.

What is the status of this engagement?

This project took place from April 2014–2016. However, we still check in with them each month to discuss strategy execution.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a month of the new website’s launch, we experienced a 20% increase in business. This growth would continue each month for the following six months. Furthermore, the site’s overall traffic doubled over the past two years. These stats are impressive, but it’s more important to increase conversions from clients that meet our ideal customer profile. After a few months of working with Facet Interactive, we were pulling in 1–3 extremely viable leads each week.

How did Facet Interactive perform from a project management standpoint?

We both use Jira for project management tasks and have linked a communication tool between the two systems to keep them synced up with each other. We engaged in daily standups and utilized a scrum methodology to identify deliverables within each given work cycle.

What did you find most impressive about them?

They’re process-oriented and use technology to enhance their deliverables. While recognizing that marketing is a creative endeavor, they apply known principles to replicate success. They’re the kind of partners that we can grow with and I admire their ability to provide mutually beneficial results.

5.0
Overall Score We wish we had a similar relationship with our other clients and partners.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They didn’t always adhere to the agreed upon schedule.
  • 5.0 Cost
    Value / within estimates
    They aren’t the cheapest firm available, but they’re worth the money we spent.
  • 5.0 Quality
    Service & deliverables
    We started getting the brand recognition we were looking for.
  • 5.0 NPS
    Willing to refer

Adwords & SEO for Drupal Support Firm

"Their project management goes beyond overseeing or maintaining the project; they want to be involved in the details."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2016 - 2017
Project summary: 

Facet Interactive assisted with an AdWords campaign and website rebranding through social media marketing and by creating and applying design concepts.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Director of Digital Services, Drupal Connect
 
Verified
The Review
Feedback summary: 

The communicative team made a noticeable effort to be involved in the project and make all interactions personable. Their campaigns have resulted in increased sales and higher search ratings.

BACKGROUND

Introduce your business and what you do there.

I am the digital director and a project manager for a large portion of projects at Drupal Connect. We are mainly a Drupal website development and support firm, but we also provide our services for similar sites like Ruby, Magento, and WordPress.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Facet Interactive?

We needed help with our AdWords campaign and some website rebranding.

SOLUTION

What was the scope of their involvement?

Throughout both the AdWords and rebranding campaigns, Facet Interactive provided an outside perspective, created and implemented design concepts, and boosted sales initiatives. Additionally, they helped with social media marketing through blog development and content management.

What is the team composition?

We worked most directly with the CEO.

How did you come to work with Facet Interactive?

I’m not positive, but I believe it was through word of mouth.

How much have you invested with them?

We’ve spent about $120,000.

What is the status of this engagement?

We began working together in 2016 and the AdWords campaign finished about a year later in 2017. They still provide some services, like SEO. We also reach out to them sometimes when we have questions for our own clients.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Both the AdWords and SEO campaigns have dramatically increased our sales and search ranking.

How did Facet Interactive perform from a project management standpoint?

We mostly communicated through Slack or Zoom. However, they’re very flexible and would be able to use different online communication tools. We would also have phone calls or video conferences. They are very communicative and personable. Their project management goes beyond overseeing or maintaining the project; they want to be involved in the details.

What did you find most impressive about them?

Facet Interactive is very well organized and has an established workflow, which makes them easy to work with. We never had to ask them to do something twice. They make and maintain connections through video conferences, and have attended several Drupal conferences. They’re easy to get ahold of and meet with in person.

Do you have any advice for potential customers?

Have established business goals going into the project. If you’re able to clearly communicate your requirements, Facet Interactive can quickly create a realistic roadmap to help you achieve your objectives.

5.0
Overall Score The project as a whole went smoothly, and we still maintain a good relationship with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They give realistic estimates and timelines, which they stick to, and have a clear calendar that enabled us to easily set up meetings.
  • 5.0 Cost
    Value / within estimates
    We considered their hourly rate to be pretty high, however we saw a wonderful ROI.
  • 5.0 Quality
    Service & deliverables
    They were able to take our initiative and deliver positive results.
  • 5.0 NPS
    Willing to refer
    They are personable and responsive. I would definitely recommend them to people.