2018 Reviews

Top Marketing Software - 2018 Reviews

Last updated Mar 1, 2018
  • Socialbakers

    Paid and organic post management, supports VK

    • $120 - $480/mo.
    Made for:

    Tracking and benchmarking in-depth metrics across social channels

    Not for:

    Individuals, small businesses, or more than five users per account.

  • Zerys

    Project planning, professional writer and editor marketplace

    • $4 - $300/document
    Made for:
    Finding and collaborating with freelance writers to create or edit content
    Not for:
    Content promotion or sharing
  • Falcon.io

    Content geotargeting, extensive workflow management features

    • Pricing Unavailable
    • Free trial
    Made for:

    Enterprises looking for a complex social suite; integrated with DataSift, Lexalytics, GNIP

    Not for:

    Small companies, simple social media management, extensive social listening capabilities

  • Adobe Social

    Comprehensive suite, extensive data from mobile campaigns and apps

    • Pricing Unavailable
    Made for:

    Companies using Adobe products (integrates with Adobe Marketing Cloud), strong social analytics

    Not for:

    Companies looking for an inexpensive tool with a simple layout

  • Benchmark

    Customizable, photo and code editor, browser extension adds images to library

    • $10 - $4000/mo.
    • Free trial
    Made for:

    Website and network secure campaigns

    Not for:

    Attaching files or a wide variety of email designs

  • ion interactive

    Complex, mobile accessible content creation and A/B testing

    • Starting at $2,000/mo.
    Made for:
    Interactive, code-free content creation, or CRM and analytics tool integration
    Not for:

    Simple management or simple visitor interface

  • ExpressPigeon

    Customizable drag and drop templates, translates text into 60 languages

    • $0 - $19.99/mo.
    • Free version
    Made for:

    Nonprofits and small businesses looking for a simple email builder

    Not for:

    Over 2,500 subscribers

  • Marketo

    Robust, Salesforce and Microsoft Dynamics integrations

    • Pricing Unavailable
    Made for:

    Multi-channel inbound, event and search marketing

    Not for:

    Small businesses looking for a simple tool

  • Emma

    Scalable, lead nurturing drip campaign platform, integrated with Survey Monkey

    • Starting at $49/mo.
    • Free trial
    Made for:

    Agencies, universities, franchises and nonprofits looking for ample and flexible email design options

    Not for:

    Small contact lists or inexpensive email marketing

  • Zoomph

    Identifies and connects users with social influencers

    • $0 - $295/mo.
    • Free trial
    Made for:

    Displaying user generated content during events in real time

    Not for:

    Reputation management or competitor monitoring

  • Mention

    Poweful, real-time mention tracking on social media and news sites

    • $29 - $99/mo.
    • One month contract
    Made for:

    Real-time mention tracking and sentiment analysis

    Not for:

    Trend monitoring

  • ISEBOX

    Content management and hosting, direct media and journalist outreach

    • $300 - $700/mo.
    • None
    Made for:
    Companies looking to host their marketing content on a platform, or be able to pitch to relevant journalists
    Not for:
    Content creation or social marketing
  • FreshMail

    Collects offline data and email addresses with FreshForm App

    • $0 - 1300/mo.
    Made for:

    Nonprofits, infrequent senders in need of a pay as you go plan, and companies with a set number of subscribers

    Not for:

    Over 100,000 subscribers

  • Campaign Monitor

    Integrates with dozens of apps, including GetFeedback, MailSync and Lytics

    • $9 - $899/mo.
    Made for:

    Agencies, nonprofits, entertainment and retail companies in need of extensive list and contact management features

    Not for:

    Extensive reporting, autoresponders or template options

  • Radarly

    Comprehensive social listening and analytics, easy-to-use interface

    • $784+/mo.
    • None
    Made for:

    Large brands looking for a powerful listening tool that quickly picks up on online mentions

    Not for:

    Simple, inexpensive social listening

  • Crimson Hexagon

    Specific location-based tracking and monitoring

    • Pricing Unavailable
    Made for:

    Extensive and flexible social analytics reports and competitor monitoring

    Not for:
    Unlimited searches or language specific monitoring
  • AgoraPulse

    Flexible publishing options, easy message management w/CRM, unlimited reports

    • $49 -$199/mo.
    • Free trial
    Made for:

    Engaging followers through contests and sweepstakes on Facebook, extensive support resources in various languages

    Not for:

    Customized analytics reports or managing LinkedIn, Youtube or Pinterest accounts

  • Rainmaker

    Podcasting tools, AWeber and Infusionsoft integations

    • $125 - $145/mo.
    • Free trial
    Made for:

    Managing memberships and creation online communities

    Not for:

    Easy content editing

  • Roojoom

    Creates omnichannel self-guided presentations

    • $900 - $5,000/mo.
    Made for:
    Creating interactive, guided marketing materials on and off the web
    Not for:
    Creating simple marketing materials
  • Lithium

    25 languages detection, social inbox post prioritization

    • Pricing Unavailable
    • Free trial
    Made for:

    Social media workflow management and team collaboration

    Not for:
    Managing social analytics from a single dashboard