The Latest Marketing News, Data, and Advice for Businesses
5 Social Media Tips for Small Businesses
Social media is a free strategy for businesses to increase visibility and connect with customers online during COVID-19.
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How Corporate Social Responsibility Influences Buying Decisions
Search Engine Marketing: Why People Click on Paid Search Ads
How Social Media Is Transforming PR and the Consumer-Business Relationship
How to Develop User Intent Through Content Marketing
5 Online Reputation Management Tips for Small Businesses
Here are five actionable tips to help small businesses manage and monitor their online reputation to gain more control over their brand's online narrative...
Corporate Social Responsibility in 2019: Social Issues People Expect Businesses to Support
People want businesses to speak up on social issues, but businesses should consider their brand identity before taking a stance they can't stand behind or...
Small Business SEO in 2019
Over one-third of small businesses have an SEO strategy in 2019 and more plan to create a strategy in the future. Most small businesses with an SEO strategy...
How Small Businesses Monitor Their Online Reputation in 2019
Small businesses will approach online reputation monitoring more proactively in 2019.
How Businesses Can Approach Corporate Social Responsibility and Public Relations
People expect businesses across industries to show commitment to corporate social responsibility through specific actions and cite the food, technology, and...
How to Approach Search Marketing Using PPC Advertising and SEO Services
Use data about how people engage with pay-per-click (PPC) advertising to optimize your business' organic SEO services and earn long-term engagement...
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How Content Marketing Benefits Businesses
Business audiences value content marketing, even though they are confident they can recognize a company's content marketing efforts. Content marketing...
How B2B Audiences Engage With Business Content Online
B2B audiences consume business content online to inform their purchasing decisions. Our survey of 384 employees who read business content within the past...
How Businesses Use Digital Marketing in 2018
According to our survey of 501 digital marketers, most businesses use a combination of digital marketing channels to help increase their sales and revenue.
How Businesses Find the Best SEO Companies
A new survey of 300 marketing decision-makers shows that businesses partner with an SEO company based on whether the company offers services that align with...