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Content creation or social sharing
 
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Reviews

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Survey Response
Mar 27 2016

Performed Below Expectations

1.0

Features: 
1.0
Ease of use: 
2.5
Support: 
2.0
Willing to refer: 
1.0
the reviewer
 
Education
 
501-1000 employees
 
Wheeling, OH
Associate, Marketing
1
The Review

Experience:

We were hoping to cast a broader net and increase our website traffic by attracting more first-time visitors. We felt our online visibility had stagnated and hoped Taboola's approach - which we were told tended to skew towards younger demographics - would help in that area. Unfortunately, while we did detect a slight rise in unique first-time 'clickers,' the quality of their engagement (the follow-through, if you will) was virtually non-existent. The majority of them seemed to click off our website almost as soon as they clicked on. 'Choice' and 'Accelerated Mobile Pages' (AMP) were the two main options we went with. We were looking to become more mobile-friendly in addition to better targeting and developing new customers. Again, we did not see the results we anticipated. The AMP didn't seem to work all that well across the spectrum. For example, we saw very little acceleration for people using older smartphones, which could have led them to click off after a few seconds when the page didn't load right away. The Taboola Choice feature failed to deliver as promised. We didn't really notice that much of a difference in terms of productive leads.

Pros:

In all honesty, we were quite disappointed and are reviewing our relationship with Taboola at this time.

Cons:

There should be a more concerted effort to identify the customer's needs and specifically tailor them to our business. It seemed there was too much of a 'one-size-fits-all' attitude in our dealings with them - at least at my level - which flies in the face of what we're looking for in terms of targeting, developing and expanding our customer base.

 
Survey Response
Sep 19 2016

Improved Sales through Blogs & Social Media

5.0

Features: 
5.0
Ease of use: 
4.5
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$251 - $1000/mo. spend
 
Business Services
 
501-1000 Employees
 
Kokomo, Indiana
Senior Manager, Marketing
1
The Review

Recommendations:

I would highly recommend Taboola to everyone. For us, it is the best we have had.

Experience:

We had no problems but we wanted consumers to have the best experience. We use it for everything but really prefer to use it for our blogs and social media. Taboola has performed well and has increased our sales by 25% in the last six months.

Pros:

Taboola has helped our company's sales go through the roof. I would recommend it to others.

Cons:

We have only had Taboola for 6 months but so far we have found no cons.

 
Survey Response
Sep 17 2016

Mobile & Web Advertising

4.0

Features: 
4.5
Ease of use: 
4.0
Support: 
4.5
Willing to refer: 
4.0
the reviewer
 
More than $1000/mo. spend
 
Financial Services
 
1001-5000 Employees
 
San Francisco, California
Executive, Marketing
1
The Review

Recommendations:

They should use their tracking pixel and their many targeting options to improve their conversions.

Experience:

We chose the platform because they have a huge network so they can help me drive huge amounts of traffic. I like the amount of conversions they give me. They have many tools and targeting options to help me improve conversions which I like. I like their tracking pixel and being able to advertise to different countries, metro areas, and either desktop or mobile devices. They help drive a lot of traffic and I like the conversions they give me. I am satisfied with the ROI.

Pros:

They help me drive huge amounts of traffic and I really like their targeting options.

Cons:

The dashboard is difficult to use.

 
Survey Response
Sep 16 2016

Brand Campaign for Telecommunications Company

4.5

Features: 
4.0
Ease of use: 
5.0
Support: 
4.5
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Telecommunications
 
101-200 Employees
 
Winter Park, Florida
Director, IT
1
The Review

Recommendations:

This service is the one to go for because they walk you through the process if you're having trouble and are there if you have questions and concerns. It really helps boost the business.

Experience:

Taboola has a great source of information to help with marketing our business and generating traffic. The process to begin working with them was simple and were given an overview of the budget and it's very personalized to meet the needs of our business. The features we use help improve our brand awareness, boost our sales, and build a larger audience for us. We've been able to reach our goal of becoming a more successful company.

Pros:

When we need help, their support is quick to reply.

Cons:

None to be honest.

 
Survey Response
Sep 15 2016

Content Creation for Product Reviews

5.0

Features: 
4.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Financial Services
 
5000+ Employees
 
Arlington, Texas
Director, IT
1
The Review

Recommendations:

It is a great tool for getting your product noticed by a wide range of people.

Experience:

We needed a platform to help us reach more of a certain demographic. We used it to create online postings and product reviews. We have generated about a 10 percent growth in leads in about 8 months.

Pros:

It is easy to use.

Cons:

There are no cons.

 
Survey Response
Sep 19 2016

All Features Recommended

5.0

Features: 
4.5
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Real estate
 
201-500 Employees
 
Miami Beach, Florida
Manager, Business Development
1
The Review

Recommendations:

I would recommend trying it.

Experience:

We chose it because it works the best for our company. We use almost all of the features available. So far, it has been great.

Pros:

We like the entire set up.

Cons:

None.

 
Survey Response
Sep 19 2016

Organized Campaigns for IT Firm

4.5

Features: 
4.5
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
4.5
the reviewer
 
$251 - $1000/mo. spend
 
Information Technology
 
501-1000 Employees
 
Live Oak, Florida
Senior Manager, Business Development
1
The Review

Recommendations:

Expand into other marketing markets.

Experience:

We chose it because they have very efficient tools. All relevant tools are used to some degree. Overall our experience is that it has been very effective for us.

Pros:

They are very well laid out and organized.

Cons:

Nothing.

 
Survey Response
Sep 16 2016

Content Creation Campaign

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
4.5
the reviewer
 
$251 - $1000/mo. spend
 
Health Care & Life Sciences
 
501-1000 Employees
 
Sellersville, Pennsylvania
Executive, IT
1
The Review

Recommendations:

None, the product is great.

Experience:

We chose the platform because its a great site and is very cost effective. We use all of the content features. It has been a good platform.

Pros:

Its intuitive and it makes sense.

Cons:

Nothing at all, the program is great.

 
Survey Response
Mar 26 2016

Easy and Reliable Way to Increase traffic

4.5

Features: 
4.5
Ease of use: 
4.5
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
Retail
 
501-1000 employees
 
Hattiesburg, MS
Senior Manager, Marketing
1
The Review

Experience:

It is the most reliable and upfront platform in the market. We use it for website design and content integration. It has helped us get more traffic.

Pros:

It is easy, reliable and honest.

Cons:

Nothing.

 
Survey Response
Mar 24 2016

Useful to Improve A Business' Brand

5.0

Features: 
5.0
Ease of use: 
4.5
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Financial services
 
1001-5000 employees
 
Honolulu, HI
Executive, Marketing
1
The Review

Experience:

They have been a great partner who has shown expertise and strong market sense. Their platform has helped our business' brand. Their platform has outperformed our expectations and has helped us grow our business.

Pros:

They are experts in this field.

Cons:

Nothing comes to mind.