Please describe your organization.
Our company is Thrive Internet Marketing. We do web design and online marketing, including email marketing, SEO, pay-per-click campaigns, and social media.
What is your position?
I am an SEO specialist. I handle a variety of clients and perform their online marketing for them.
What was the business challenge your company was facing that initiated the need for this platform?
The primary challenge that I had when I first consulted SumoMe was trying to grow the email newsletter list for my client.
How does your company implement this platform or software?
SumoMe is a plug-in for WordPress, and I think they may have found a way to integrate regular HTML sites and sites on other content management systems. My only experience with them so far has been on WordPress. The installation is very simple. They offer a suite of tools in addition to the ones that I use.
The feature that I use the most is the 'hello bar-like' feature. It's a little bar that pops up at the top of the website, inviting people to leave their email and sign up for updates. It takes about five minutes to set up.
I don't personally use their reporting a whole lot, but SumoMe offers analytics. I prefer to view the email list in whatever email tool that I'm working with, such as MailChimp.
They also have a variety of other pop-up sign-up requests for call to action, either the kind that slides out of the sidebar as you scroll down at a certain point, or the type that pop up when they determine that you're trying to leave the tab. You can set it up and it can be as unobtrusive as you want it to be basically.
Was your company considering other platforms? Why this platform?
There were a couple of other options. Hello Bar is actually a competitor, an alternative, but it just does that one feature. The key selling point for me was the fact that with SumoMe, the plug-in is free. It has a few other benefits that I was interested in, like heat maps and a couple of other of their features as well, just to sweeten the deal to where I thought it would be worth trying them out versus the alternatives.
Could you share any statistics or metrics from your use of SumoMe?
I don't have any hard numbers, but I definitely have seen an uptick in the amount of email newsletter sign-ups since we installed the plug-in
Looking back, are there any areas of the software upon which you feel could be added or improved?
The features that I liked are pretty strong. I don't really have too many suggestions regarding the Hello Bar or the pop-out call to action. Their heat map was a little underwhelming for me. I have one client who really wanted to see that, but the data was hard to interpret and it just didn't seem like a very well finished tool. To be fair to them, I haven't used that feature in over a year now so it may have been a work in progress.
Have you had to interact with the platform's support team or reference their support resources?
No, I haven't had to request support at all. Everything is very easy. It seems somewhat foolproof. What I have received communication from them on is that they send out a lot of emails, and some of it is related to their product lines, some of it is a little less related, but all of it is internet marketing-focused. They do the job of that. Their own outreach is well crafted, but I haven't really interacted with them.
We ask that you rate SumoMe on a scale of 1-5, with 5 being the best score.
What would you give the software for functionality of the features available?
4 - I'm really happy with some of the features related to growing your email list, and they have quite a variety of other features. For a single plug-in, it's actually a lot of features. The ones that I'm really interested in are mainly the email newsletter growth ones.
What would you give the software for ease of use or ease of implementation into your business?
5 - It was very simple.
How likely are you to recommend SumoMe to a friend or colleague?
5 – I have recommended them to my clients.
For overall satisfaction with the platform?