The Lean Content Marketing Software

Made for
Customizable content search, curation and sharing
Not for
Sophisticated content design
 
Free version, Free trial
 
$0 - $67/mo.
Pricing details
Example customers

Product Demo & Screenshots

Features

Content creation

Increase your publishing power by adding users who can create content through the platform. Increase collaboration with team members and allocate admin and contribution rights.

  • Newsletters
  • Blogs
  • Social Media Posts

Content curation

Curate relevant content from our suggestion engine which crawls more than 25 million webpages every day so you don't have to. Or easily share and publish your own picks from the Scoop.it bookmarklet to boost your online presence.

  • Content Sourcing
  • Content Customization

Promotion & distribution

Optimize the impact of your content through social media and email:

  • Smart Scheduling
  • Post multiple times automatically
  • Post to your team's profiles
  • Email distribution through email platforms (MailChimp, Constant Contact...) or Marketing Automation (Marketo, HubSpot, Eloqua...)

Support

  • Online Product Guides
  • FAQs
  • Product Demos
  • 1:1 Online support 
  • Enterprise Service Solutions and Account Management

Integration

  • Website Integration
  • Wordpress/Wix Integration
  • Embed formats and API to integrate in any webpage
  • Document Uploading and Sharing

Analytics and Tracking

  • Social Media Analytics
  • Traffic by post and channels
  • Lead Generation Tracking

Pricing

Basic info

 
Free version, Free trial
 
$0 - $67/mo.
 
Monthly subscription
Annual subscription
  • Free Plan
  • Pro Plan - $11/ month
  • Business Plan - $67/ month
  • Knowledge Sharing Plan - Custom Pricing

Reviews

Sort by
 
Client Interview
May 06 2015

Content Marketing Management for MarketingHits

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$1,001 - $10,000/yr. spend
 
Marketing and Advertising
 
1-10 Employees
 
Alberta, Canada
Digital Marketing Expert & Owner at MarketingHits.com
Brian Yanish
 
Verified
The Review
Recommendations

The client is MarketingHits, a digital marketing company. They were in need of a content marketing tool that would allow them to share their content through feeds to social channels. The client uses Scoop.it for this reason. The client is very satisfied with their use of Scoop.it and highly recommends it for its ease of use and ability to engage people with the content.

BACKGROUND

Please describe your organization.

My company is MarketingHits. We are a digital marketing company. We do everything from website development to helping our clients with social media, content development, and content strategies.

What is your role and responsibilities?

I am the founder of the company.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a content marketing platform?

I started using Scoop.it when it was still in the beta testing stage, many years ago. At the time, I was using feeds to share content with Twitter and found that I ended up sharing content because it was all in the feed. I probably would not have posted it if I was doing manually. So, I started looking for tools, and I came across Scoop.it. I’ve been using it ever since.

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform?

I tested a few different ones out before I finally decided to go with Scoop.it. It was the ease of use and the integration that kept me going with Scoop.it.

Did you initially begin with the platform’s free version or trial period? What pricing plan does your company currently utilize?

We currently spend about $1,000 annually.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

On Scoop.it itself, I get about 600,000 views. I do get direct content from people viewing my topics and content. I’ve got my phone number and email address available there. I feed that content that I curate into my social networks, which has developed a following throughout the years. It has gotten a lot more engagement than I could have ever done with just a feed. 

FEATURES

Were there any software features or tools that really impressed you or by which potential buyers should be aware?

There are two really important features that Scoop.it offers. First, content discovery definitely is a must when it comes to curating. Giving them the discovery and to customize your discovery in multiple ways. The other one is email tied in with the website, so that you can have multiple channels for your content.

Can you speak to the ease of content creation and the quality of content curation?

It’s very easy. You can go in and do multiple types. You can have a document attached to it. You can share videos. 

Can you speak to the distribution and integration options available, such as social media channels, websites, or blogs?

Probably 90 percent of the stuff I curate is fed to my blog. It definitely brings traffic into that.

Have you found it necessary to use any of the company’s available tutorials or support resources? Was the support useful and accessible?

No, I haven’t. Scoop.it is very intuitive.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

No.

OVERVIEW

We ask you to rate the software on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Five.

What would you give the platform’s features for desired functionality?

Five.

For support, as in responsiveness and resources available?

Five.

For overall usability and satisfaction with the platform?

Five.

How likely are you to recommend the platform to a similar business?

Five.

5.0
Overall Score
  • 5.0 Features
  • 5.0 Ease of Use
  • 5.0 Support
  • 5.0 Willing to Refer
 
Client Interview
May 05 2015

Content Marketing Campaign for eXo Platform

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$1,001 - $10,000/yr. spend
 
Information Technology and Services
 
50-200 Employees
 
San Francisco, California
Marketing Consultant for eXo Platform
Julie Candelon
 
Verified
The Review
Recommendations

The client is eXo Platform, a social collaboration platform. They were in need of a content marketing tool that would allow them to create a content marketing campaign for their platform. They use Scoop.it to be more active in content marketing while not having the burden of creating the content themselves. The client in extremely satisfied with their use of Scoop.it. The client highly recommends Scoop.it for its ease of use and innovation as a content marketing platform.

BACKGROUND

Please describe your organization. What is your role and responsibilities?

I’m a social and content marketing consultant for eXo Platform, an open source social networking platform for enterprises. I’ve been working with them for a couple of years now, implementing Scoop.it as part of their marketing efforts.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a content marketing platform?

eXo Platform doesn’t have a marketing team in house, which is why they hired me. They don’t have a lot of opportunities to dedicate time and resources on building a really strong marketing strategy and a strong content marketing strategy. Scoop.it is a great way to be more active in content marketing while not having the burden of creating the content ourselves. 

Was there a specific business goal that you were hoping to accomplish?

We push the marketing content through Scoop.it, but also add retargeting strategy to it. We needed to have additional content on the pages. 

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform?

I was the one recommending Scoop.it to eXo Platform. I work with other clients, and I try to stay in touch with all the different service providers. Scoop.it is a great content marketing tool, and I really like using it. It seemed like a natural choice to me.

Did you initially begin with the platform’s free version or trial period? What pricing plan does your company currently utilize?

We have a yearly contract that is more than the basic offer that Scoop.it offers because we created a few different things on the landing pages that we have with them. 

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

The success metrics for us for using Scoop.it was based on the retargeting that we were doing after pushing the content. Because our retargeting campaigns were successful, that’s how we decided that Scoop.it was making a lot of sense for us. It’s helped eXo Platform a lot.

FEATURES

Were there any software features or tools that really impressed you and by which potential buyers should be aware?

I’ve been amazed at how successful Scoop.it is with the content that I can get out of the platform. Even if I do search content in other ways, I’m always impressed by what Scoop.it suggests to me. The Scoop.it community is very active. I really enjoy being part of this community. I think the easiness of the tool and the way it saves time and enables a teamwork flow if you have several people involved in the process – this is really what people should be aware of. I think it’s a really valuable tool for that.

Can you speak to the ease of content creation and the quality of content curation?

There’s a lot of different ways to configure how content is going to be selected from the platform: keywords, types of content, networks that you want to have scanned. So, it gives you a lot of different possibilities to be very precise in what content shows up on your page. You can have words that are very specific or select very wide topics. So, that’s one thing that makes Scoop.it very easy. 

Then, the other aspect is that you can work as a team and schedule a date and add your own touch to the content that is created. There are so many different options. Then if you’re not feeling creative yourself and don’t want to select the options then they give you premade settings that let you get started in a few minutes. It’s really not a long process to integrate the tool in your routine.

Can you speak to the distribution and integration options available, such as social media channels, websites, or blogs?

You can integrate your content with your website very easily. There are lots of options between WordPress or having your own stand-alone pages that you add a special design to. That really makes it your own website property. 

Depending on your account, you have different possibilities to push the content. The thing that I appreciate and that I think is going in the right direction when it comes to social media is that you can pretty much schedule your activity ahead of time and adapt the way you push your content to all the different social networks. I think that’s a great strength of Scoop.it. They were really on track with these kinds of features when it started becoming mainstream.

Have you found it necessary to use any of the company’s available tutorials or support resources? Was the support useful and accessible?

Not really. It’s really self-explanatory. The admin section is really well done. They do have resources that are there if you need help but, honestly, I didn’t feel the need to go to that. Since I’ve been in touch with our community manager, it’s a very open company. You can talk to them very easily if you have any issues. They are great partners to work with.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

No. There’s nothing that comes to mind. They’re very innovative right now pushing new features on a regular basis. I think they are quite visionary. I’m interested in seeing what they come up with.

OVERVIEW

We ask you to rate Scoop.it on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Five. It’s very easy.

What would you give the platform’s features for desired functionality?

Five. 

For support, as in responsiveness and resources available?

Five. They’re great partners.

For overall usability and satisfaction with the platform?

Five

How likely are you to recommend the platform to a similar business?

Five. I do already recommend them.

5.0
Overall Score
  • 5.0 Features
  • 5.0 Ease of Use
  • 5.0 Support
  • 5.0 Willing to Refer
 
Survey Response
Sep 19 2016

Performance Tracking & Content Optimization

4.5

Features: 
4.5
Ease of use: 
4.5
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
$51 - $250/mo. spend
 
Business Services
 
501-1000 Employees
 
Albuquerque, New Mexico
Executive, Business Development
The Review

Recommendations:

I believe it is an excellent tool that will help you grow your business. The customization is amazing.

Experience:

We chose Scoop.it because it provides ideas for marketing to youth and is a force on social media. The dashboard is useful for tracking performance. The filters come in handy for customizing content and the metrics are handy for peer data. I believe it has performed well. It is great at generating reports that show the growth in the companies exposure.

Pros:

We like the scoop.it score that shows how well your programs are doing and improves marketing.

Cons:

The error messages could be improved. They could offer better information for clarity.

 
Survey Response
Sep 18 2016

Content Curation Campaign

4.5

Features: 
5.0
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
5.0
the reviewer
 
$251 - $1000/mo. spend
 
Arts, Entertainment
 
101-200 Employees
 
Brooklyn, New York
Manager, Marketing
The Review

Recommendations:

It is an exceptional choice for marketing. We would highly recommend it because of its automation.

Experience:

We chose this platform because of the simple interface. It is very useful with regard to creating and distributing content. We utilize its distribution features along with its content curation capabilities. This service has performed excellently. It has saved us countless times.

Pros:

We like the clean user experience and that it makes content marketing a breeze.

Cons:

For the most part, I have not had any trouble.

 
Survey Response
Sep 18 2016

Easy to use Content Marketing

4.0

Features: 
3.5
Ease of use: 
4.0
Support: 
4.5
Willing to refer: 
4.0
the reviewer
 
Free version
 
Advertising & Marketing
 
201-500 Employees
 
Watford City, North Dakota
Manager, Marketing
The Review

Recommendations:

I would explain everything the website does and why we use it and how it could be useful to them as it is to us.

Experience:

We decided to use Scoop by default. It will publish your curated content as a new scoop on your topic page. If you select “sharing options”, it will share the link of this scoop on your selected social channels. Sometimes this is just not optimal for our company. It would be nice to have an option to turn this off. We use the content publish and where to publish it features for the most part. Overall, it has performed well for us and we plan to continue to use it. Like anything, there are minor problems, however we feel it is worth the effort at this time.

Pros:

It is very easy to use.

Cons:

Sometimes we get site errors.

 
Survey Response
Sep 15 2016

Accessible Marketing Automation Campaigns

4.0

Features: 
5.0
Ease of use: 
4.0
Support: 
5.0
Willing to refer: 
3.5
the reviewer
 
More than $1000/mo. spend
 
Manufacturing
 
1001-5000 Employees
 
GastonIowa, North Carolina
Executive, Sales
The Review

Recommendations:

I would suggest that they lower the pricing plan.

Experience:

We chose Scoop.it because it delivers the best predictive insights and detailed analytics. We utilize their class marketing automation feature. They way they manage operations is easy and smooth. Their customer support is top notch. It has given us better conversion rates.

Pros:

It has outstanding customer service that backs up the software.

Cons:

It is a little expensive.

 
Survey Response
Sep 19 2016

Content Creation & Analytics

4.0

Features: 
4.0
Ease of use: 
4.5
Support: 
4.0
Willing to refer: 
4.0
the reviewer
 
$51 - $250/mo. spend
 
Arts, Entertainment
 
501-1000 Employees
 
Salem, Oregon
Director, Marketing
The Review

Recommendations:

Give it a try and you will wonder why you haven't tried it sooner.

Experience:

We chose this platform because it was taking too much time and manpower to manually deal with marketing. With Scoop however, we were able to drastically cut down the time required for marketing. We utilize the platform for content creating, distribution, and analytics. It has dramatically improved our viewership base.

Pros:

It is very quick and simple to use.

Cons:

It is a little pricey but well worth it.

 
Survey Response
Sep 19 2016

Goal Distinction Campaign

4.5

Features: 
4.5
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Consumer Product
 
501-1000 Employees
 
Newton, Iowa
Manager, IT
The Review

Recommendations:

If you want the maximum amount of organization then I would reccommend Scoop.It.

Experience:

We chose this platform because its UI was easier for our employees to use when they were filling out forms and paperwork. We used it for goal distinction. It has performed wonderfully by allowing us to make neat folders and dossiers instead of using paper.

Pros:

The organization and UI.

Cons:

There could be a notepad or To-Do list incorporated into it for organizational needs.

 
Survey Response
Sep 19 2016

Brand Awareness Analysis

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Real estate
 
101-200 Employees
 
Knoxville, Tennessee
Manager, Marketing
The Review

Recommendations:

Do it! You won't regret it!

Experience:

We chose the platform because we'd heard good things from other people in the industry about it. We use their brand awareness analysis feature. It has performed very well and we've benefited a lot from using them.

Pros:

Their user interface and support.

Cons:

Nothing, it's been invaluable to our organization.

Screen shots and videos

Scoop.it Content Director

Scoop.it Content Director lets you plan your content publishing, collaborate, source content to complement your own, schedule it with intelligent programming for maximum impact and measure the performance of your content through analytics that detail their contribution to your SEO, website traffic and lead generation efforts. 

How Scoop.it Helps 3 SMB Marketers Get ROI With Their Content Strategy

With limited time, resources, and budget, it can be hard for SMB marketers to scale their content strategy to get impacting results. Learn how Scoop.it Content Director - our latest product specifically designed for content marketers - helped companies like Traackr and eXo platform as well as BroadSuite Consulting's clients achiever return on investment with their content marketing.