Content Journeys that convert.

Made for
Creating interactive, guided marketing materials on and off the web
Not for
Creating simple marketing materials
 
$900 - $5,000/mo.
Pricing details

Product Demo & Screenshots

Features

Content creation

With Roojoom’s simple drag and drop editor, you create content journeys by aggregating content from many sources, such as:

  • web pages
  • online videos
  • presentations
  • blog posts
  • PDFs
  • images
  • landing pages

Promotion & distribution

Promotion:

  • Call-To-Action Buttons
  • Smart Lead Generation Forms
  • Pop-Ups

Distribution:

  • Social Media
  • Email Campaigns
  • PPC Campaigns
  • Embedded Widgets in Blogs, Websites, and Landing Pages

Support

  • Phone & Email Support
  • Chat Support
  • FAQ
  • How-To Guides
  • Product Demos
  • Webinars & Training

Analytics and Tracking

  • Analytics Dashboards
  • Google Analytics Integration

Pricing

Basic info

 
$900 - $5,000/mo.
 
Monthly subscription
Annual subscription

Pricing is based on traffic volume and ranges from $900-$5,000/m. All plans include:

  • Customized Branding
  • Dynamic Call-To-Action Buttons
  • Analytics Dashboard
  • Dynamic Widgets
  • Smart Lead Generation Forms
  • Automatic Content Generation

Reviews

Sort by
 
Client Interview
Apr 02 2015

Content Marketing Campaign for Computer Software Company

5.0

Features: 
5.0
Ease of use: 
4.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Computer Software
 
10,001+ employees
 
Israel
Marketing Executive, Computer Software Company
 
Verified
The Review
Recommendations

The client is a computer software company. The client was in need of a content marketing platform to aggregate, curate, and distribute their content marketing materials. They utilize Roojoom as part of their content marketing campaign. The client is extremely satisfied with their use of Roojoom. The client highly recommends Roojoom as it has resulted in an increase in consumer conversion rate.

BACKGROUND

Can you please provide a brief description of your company and the role that you play there?

I’m the digital marketing lead in the Israel subsidiary of a corporate computer software company. I run a digital marketing department, which consists of six digital professionals. Our main responsibility is to generate revenue out of our company’s online services within Israel markets.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a content marketing platform? 

The services that we sell in our local market [Israel] rely on a huge amount of technological information that is in English. We realized that it was very hard, if not impossible for us to localize all of our content in one place. That was the first issue we had.

Then, it was difficult for us to be aware of any updates that the team at our headquarters was performing. We didn’t want our target audience to have do research on the Web to reach these upgrades and other materials on YouTube, blogs, or other resources that our company has.

Was there a specific business goal that you were hoping to accomplish?

We were looking for a content curation solution, and Roojoom provided us the perfect solution for this. We always try to add content that potential customers want into our website where we convert them to leads and trials and start on an engagement with potential customers. 

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform? Was your company considering other platforms or possibly contracting a content marketing agency?

We do our content marketing internally. So, one of my main responsibilities is related to content marketing. I have a content producer within my team so, in terms of managing the content, we do it internally. Regarding utilizing other solutions, the solution that we had tried before Roojoom were also internal. We were trying to develop something similar to Roojoom on our own and, when we encountered Roojoom, it was clear that they could provide us the solution that we were looking for.

Did you initially begin with the platform’s free version or trial period?

We did both. We also had the pleasure of being in contact with the team at Roojoom, and they are also Israeli. We did the trial with their technological assistance.

What pricing plan does your company currently utilize?

I must admit that I don’t know.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

The main result that we saw from our use of Roojoom is an increase in conversion between content and leads. We know that Roojoom was the reason for this increase in conversion rate because we tried it in various touch points. Roojoom was most effective in our email marketing campaign, where we have encouraged our customers and our prospects into reading content curated by Roojoom. 

Are you satisfied with Roojoom?

Roojoom has allowed us to do exactly what we wanted to achieve. Using Roojoom, we increased our conversion and engagement rate. We actually saw a dramatic increase. It was an average of 80 percent increase in conversion between visit to trial. It’s huge. The reason for that is that Roojoom enables you to curate links into one space and also to guide the user step by step from one piece of content to the other. The user goes through this journey eventually he will convert. If the user finds it makes complete sense, the user is engaging with the content. If the user is finding the content relevant and interesting so eventually, he’ll convert to trial. That’s what Roojoom has allowed us to do. I could not be happier.

FEATURES

Were there any software features or tools that you were really impressed of which potential buyers should be aware?

The basic use of Roojoom as a content curation platform with guidance to the reader is more than enough. That’s what bought us. That’s what we were looking for. The conversion buttons – that’s another thing and, of course, the call to action that pops up depending on how you set it. That’s an important functionality. You set the button to show up when the user reaches the end of the journey so there are two things. First of all, it allows potential customers to see the content that we have created from beginning to end, and it also makes the conversion rate increase. It’s fantastic.

Have you found it necessary to use any of the company’s available tutorials or support resources?

The platform is pretty straightforward all around, but I must say that I am a spoiled customer. Because we are local, if I run into any issue, I just call them up and ask them how to fix it. They are incredibly helpful and receptive to customer’s needs. I can’t see how their support could be any better. They literally talk you through any issue on the phone.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

No. It’s very intuitive. When we first started using Roojoom, a long time ago, the functions weren’t as good as they are now. Now, they are much better. The basic uses of Roojoom are total no brainers.

OVERVIEW

We ask you to rate Roojoom on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Five. Depends on how advanced you want to be.

What would you give the platform’s features for desired functionality?

Four. There are some requests that I have submitted, and I was promised they’re going to be implemented.

For support, as in responsiveness and resources available?

Five. If possible, I would give them more.

Overall, for usability and satisfaction with the platform?

Five.

How likely are you to recommend the platform to a similar business?

Five.

5.0
Overall Score
  • 5.0 Features
  • 4.0 Ease of Use
  • 5.0 Support
  • 5.0 Willing to Refer
 
Client Interview
Apr 13 2015

eToro Content Marketing Campaign

4.0

Features: 
5.0
Ease of use: 
4.5
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$1,001 - $10,000/yr. spend
 
Financial Services
 
51-200 Employees
 
Israel
Head of Communications at eToro
Nadav Avidan
 
Verified
The Review
Recommendations

The client is eToro, the world's leading social investment network. eToro was in need of a content marketing platform to create and distribute content marketing materials that would allow people to understand their brand and their mission. The client is very pleased with their use of Roojoom. eToro highly recommends Roojoom as it has allowed them to convey their message to a wide audience and has drastically increased their click-through rates.

BACKGROUND

Please describe your organization.

Our company name is eToro. We’re a social investment network.

What is your role and responsibilities?

I’m the head of communications.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a content marketing platform?

We aim to help people make sense of the financial markets and invest in markets around the world. We found out quickly there was a lot of noise on the Internet when it comes to understanding how people should invest and trade. People doing online research on this topic would get millions of answers that do not provide them with any kind of important information. We were looking for a way to help people who fear finance and feel like it’s an intimidating and boring subject find it interesting and engaging.

We soon realized that a content marketing platform would be the best way to transmit our message to potential and current clients of ours.

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform?

We’re based in Israel, and Roojoom is also based in Israel. We know them, and we heard about their solution. We got really excited because we felt like this was exactly what we were looking for. We gave it a try and kept using it ever since.

Did you initially begin with the platform’s free version or trial period?

We started with a free trial and we set an agreement with them. We were actually one of their first clients. The terms were a bit different than they are now. We moved fast as we saw the results justified continuing to work with them and paying them for what they’re doing for us.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

I can tell you that the average duration in one of our Roojooms is somewhere between 9 and 45 minutes. I think anyone who works online industry understands these are not usual numbers. These are our usual numbers. For example, the "Welcome to eToro" Roojoom, which is one of the most important ones, will has an average duration of around 15 minutes. So, you can imagine that if someone spends 15 minutes on getting to know us the chances of them converting and becoming a paying customer of ours or a lead are significantly higher than someone who just sees our home page and tries to decide within 10 seconds if it’s interesting for him or not. Roojoom has helped communicate our message and company mission to a lot of people. This leads to new customers.

FEATURES

Were there any software features or tools that potential buyers should be aware of which you were really impressed?

I think the fact that Roojoom enables any company or any storyteller to create a funnel that is funneled around knowledge and storytelling and cut the noise out is amazing. I think it’s an amazing ability. I think that anyone who is trying to do something on the Internet today whether it’s a new idea or just better than companies that are out there need to be able to tell their story and to gain people’s trust.

I would recommend anyone to use Roojoom to use outsource links when they’re creating content in Roojoom. Use those articles from Huffington Post in your Roojoom to help people understand what your company does. Roojoom allows you to help people understand what you’re doing but, in the process, you’re also helping them to gain trust in your brand and your company before they even started to use the product. It’s really helping companies get clients, and clients feel like they can trust the company. Roojoom allows people to get familiar with the company.

What about the ease of content creation and the quality of content curation?

It’s super easy. I was amazed by how easy it is.

Can you speak to the tracking and analytics tools available, such as lead nurturing and conversion rates?

Roojoom has been amazing. They have a lot of tracking tools that we can use on our own. You can also just pick up the phone and ask anyone within the Roojoom team to help us understand something. They’re always responsive. They’re always helpful. Nothing bad to say about that. If you look at CTR [click-through rate] numbers and, with Roojoom, you get CTR numbers that are not usual. We usually get to 50 and 60. I think that it’s very obvious that it’s working, and it’s obvious to the point that you almost don’t need too much tracking because it’s so obvious that you don’t need to dig in too hard to find the extra half percentage in order to prove something. It’s very obvious that it changes the metrics of the company, and it changes the way you can tell your story.

Have you found it necessary to use any of Roojoom’s available tutorials or support resources? Was the support useful and accessible?

We’ve used some of their webinars. They’re really helpful. We’ve also called them when we had any questions about the platform, and they are very responsive and helpful.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

I can’t really think of anything. It’s really easy to use. I think they need to take ownership of the art of storytelling of the Internet. I think they can provide more insight to companies. Not in terms of analytics, but in terms of tips like the one I gave before about using external links. They are doing it, but they don’t have a specific designated place where you can go and see tips of this is how you build a perfect Roojoom or something like that. I may be mistaken. This is the only thing they should add because not everybody understands the importance of storytelling. If they take ownership of that, they could rule the world.

OVERVIEW

We ask you to rate Roojoom on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Five.

What would you give the platform’s features for desired functionality?

Four and a half.

For support, as in responsiveness and resources available?

Five.

For overall usability and satisfaction with the platform?

Four.

How likely are you to recommend the platform to a similar business?

Five.

4.0
Overall Score
  • 5.0 Features
  • 4.5 Ease of Use
  • 5.0 Support
  • 5.0 Willing to Refer
 
Client Interview
Apr 16 2015

Payoneer Content Marketing Campaign Through Roojoom

4.0

Features: 
4.0
Ease of use: 
4.0
Support: 
5.0
Willing to refer: 
4.0
the reviewer
 
Confidential spend
 
Financial Services
 
201-500 Employees
 
New York City
VP Global Marketing at Payoneer
Jonny Steel
 
Verified
The Review
Recommendations

The client is Payoneer, a business-to-business payment platform. They were in need of a content marketing tool that would allow them to give their customers insight about their services. They used Roojoom for this specific purpose. The client is very satisfied with their use of Roojoom. Payoneer highly recommends Roojoom for its innovative style of presenting marketing materials, which led to a drastic increase of their click-through rates.

BACKGROUND

Please describe your organization.

Our company is Payoneer. We’re a cross-border business-to-business payment platform that enables businesses to pay and get paid as easily globally as they do locally.

What is your role and responsibilities?

I’m the vice president of global marketing.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for a content marketing platform?

We’re quite an experimental team. We’re a fairly big company, but we try to keep a startup style. We’re looking always to optimize what it is we’re doing, the way we present our messaging, and how we present it, such as the wording and design. We apply that approach to everything whether it’s our website, advertising, or emails. We were intrigued by the Roojoom product and right now the two areas in which we’re using it: one is active and one is in process.

A lot of our customers are business owners in emerging markets all around the world, and signing up for our service is free. So, our main challenge was getting the customers who sign up for our service to use it. Once they have an account, the challenge is for us to help them to get their first payment and actually use us.

We have emails we send to let them know how it works. We were doing that with a standard text email. We invite them to join us for a welcome webinar. We have way too many people to give everybody a one-on-one demo of the solution, but everyone who’s new gets invited to a webinar in their language. We wanted to give them an online how-to-get-started demo. That’s what we use the Roojoom for. They’ll get an email that says, “Click here to watch your three-minute tour of Payoneer.” Roojoom takes them through some steps and each of those steps we highlight through video, PDF, or Web page a bit more about that.

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform? Was your company considering other platforms or possibly contracting a content marketing agency?

No. We create the content ourselves. We have a pretty good team here to be able to do things in different ways. When we came across Roojoom we looked at it, and I hadn’t seen another product that displayed content in the same way as Roojoom. It looked interesting, and we were willing to give it a go. So far, so good.

Did you initially begin with the platform’s free version or trial period? What pricing plan does your company currently utilize?

I’m not sure. I’ve only been at the company for eight months, so my predecessor started using it. I believe we got a trial period.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

We’ve seen really good open and click-through rates on it. On the Roojoom we have live right now on the desktop, there's a 39 percent click-through rate, which is really amazing. 

FEATURES

Were there any software features or tools that really impressed you of which potential buyers should be aware?

I think it’s just the way the content is stitched together which is unique. All the content exists. The video sits on YouTube, there’s a FAQ page on our website. We might have one or two presentations as PDFs. It all exists and it’s all out there. The thing that’s unique about Roojoom is that it creates a flow for a visitor to follow. They click on the Roojoom, and they know where they’re supposed to go next. It’s not that they have to figure out from 12 different links on the page what’s the next sensible thing for them to do.

It could be groundbreaking as far as the way marketers do their job because, as a standard company you’ve got a bunch of ads all throughout the internet. You click on the ad and come to a landing page. A landing page across most companies I worked with and seen as a consumer or potential buyer all look more or less the same. It’s a one online page.

Instead of coming to one of those landing pages, you come through to something a little more dynamic in the form of the Roojoom. Basically, it communicates the same kind of messages, but you can see two or three different steps through the journey and throughout there’s a call to action to click to sign up. We’re going to test that against the landing page and see what it does for us. We’ll see if it converts better or not.

Can you speak to the ease of content creation and the quality of content curation?

It’s an easy template to use. You load whatever content you have and, in most cases, the content exists on our site. You have to load it into the Roojoom itself.

Can you speak to the tracking and analytics tools available, such as lead nurturing and conversion rates?

They’re very easy. Some of the analytics are on our side, so if we’re sending it out by email we can see the open and click-through rates. It shows you what percentage has gotten to step two, to step three, and to step four. We can see what percentage of people clicked through to our site, and which are the steps they clicked through. You have everything you possibly need. I can’t think of any other analytics tool that I would want to add.

Have you found it necessary to use any of the company’s available tutorials or support resources? Was the support useful and accessible?

I personally haven’t. A member of my team does most of the hands-on stuff. I know the Roojoom team is very accessible. We’ve had meetings with them. Their support is very good.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

No. I don’t think so. Roojoom is still a young company, and they’re still figuring out some things. What I like about the guys is that they’ll sometimes come and make suggestions about how we can use it. The Roojoom team keeps innovating and coming with different ways that we can use the platform.

OVERVIEW

We ask you to rate Roojoom on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Four.

What would you give the platform’s features for desired functionality?

Four. 

For support, as in responsiveness and resources available?

Five.

For overall usability and satisfaction with the platform?

Four.

How likely are you to recommend the platform to a similar business?

Four.

4.0
Overall Score
  • 4.0 Features
  • 4.0 Ease of Use
  • 5.0 Support
  • 4.0 Willing to Refer
 
Client Interview
Apr 20 2015

Caesarstone Content Marketing Campaign

4.0

Features: 
4.0
Ease of use: 
4.0
Support: 
5.0
Willing to refer: 
4.0
the reviewer
 
Confidential spend
 
Building Materials
 
201-500 Employees
 
Israel
Website Manager at Caesarstone
Naama Uzi
 
Verified
The Review
Recommendations

The client is Caesarstone, a company that manufactures and sells stone countertops. The client was in need of a tool that would improve user experience on their website as well as track their customers' journey on the site. The client is very satisfied with their use of Roojoom. The client highly recommends Roojoom for its ease of use and ability to increase their conversion rate.

BACKGROUND

Please describe your organization. What is your role and responsibilities?

I am the online manager at Caesarstone. We are a quartz countertop manufacturing company.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that caused the need for a content marketing platform?

During the last couple of years, we investigated the user behavior on our website using Google Analytics and other tools. We saw the funnel in the website is very complex. It’s not something organized. We came to the conclusion that the website user interface was not very organized and users don’t find their needs very easily [met] on the website.

We were in need of software that would improve user experience on our website. We also wanted to be able to explore the customer journey on our site. We heard about Roojoom. We did some case studies, and we thought we could use Roojoom to help us create this customer journey for users that are in the initial stages of renovating or creating a new space in their home.

Was there a specific business goal that you were hoping to accomplish?

We are very focused on the key performance indicators, and we wanted to increase the conversion rate. We saw that Roojoom is a tool that can do exactly that, so we decided to test it. So, we are now in the final stages of the pilot we’re doing on our Israeli website.

SOLUTION

Did your company have a formal selection process for deciding on a content marketing platform? Was your company considering other platforms or possibly contracting a content marketing agency?

We got a recommendation from our advertising company, which we trust. Roojoom is very easy to use, and it doesn’t need a big time or effort investment. So, we decided to test.

Did you initially begin with the platform’s free version or trial period? What pricing plan does your company currently utilize?

We are still in our trial period. We are very happy with it.

RESULTS & FEEDBACK

Can you share any success, metrics, or overall results of your content marketing campaign since initial implementation of the platform?

We decided to place Roojoom on the home page. It’s something that’s quite significant, and we got good results. 

We started using Roojoom two or three months ago. We are learning a lot from it. The good thing about Roojoom is you can get a lot of information, and you can really follow the user's steps. What I saw last month in the results I got from Roojoom is different from what I saw even today. As fast as we learn about the user behavior, [we] learn more how we can improve the Roojoom we use.

We now we want to use Roojoom like other companies do. We want to drive traffic to Roojoom. We are actually now in a PPC [pay-per-click] campaign. We are doing testing. Some of the ads lead to Roojoom and or to the website without Roojoom. We got the results and the conversion rates are amazing with Roojoom. It’s quite higher than without using Roojoom. The PPC has been running about a week and a half. So, we want to wait a bit more to see if it continues to be as we saw it today.

FEATURES

Were there any software features or tools that really impress you of which potential buyers should be aware?

When a user enters our catalog, they start to collect colors they like, and they create something like their own library, which they can send to their own email or we can send it to them. We suggest through the website at the end of their journey that we would like to send them a summary of the visit. This feature enables us to collect data. We have an impressive database of professional users like architects and designers. They sign up on this feature, and it’s a database we will always use in the future. This is really a good tool.

Can you speak to the ease of content creation and the quality of content curation?

It’s quite an easy platform to use. It’s almost a no-brainer.

What about the distribution and integration options available, such as social media channels, websites, or blogs?

We have integrated Roojoom onto our website, and it is working very well. We are currently deciding how to implement a social media campaign through Roojoom. We are thinking about a few ideas to drive traffic from different source of platforms to Roojoom.

Can you talk about the tracking and analytics tools available like lead nurturing and conversion rates?

The conversion rates with Roojoom are quite extraordinary. They are much higher than before we started using Roojoom.

Have you found it necessary to use any of the company’s available tutorials or support resources? Was the support useful and accessible?

We used the support team because the main essence of Caesarstone is the design. We’re talking all the time about design and creating a collaboration with the high-end designers. Their support team is amazing. I have a lot of experience working with suppliers, and I told them a few times that they are so enthusiastic and eager to learn more in terms of design. They are so supportive. I actually feel that they are part of our company.

Are there any areas of the platform that you feel are not intuitive or that you feel could be improved upon?

I think they need to improve the way it looks – the design. I think they need to give the customer a dashboard to be able to go over the data online. They provide us with the data and the results. I know that this is something that they are currently working on. It’s a feature that will be available in the near future. I think those are the things that we are looking for in terms of improvement of the platform.

OVERVIEW

We ask you to rate Roojoom on a scale of one to five, with five being the top score. What would you give the platform for ease of use and implementation?

Four.

What would you give the platform’s features for desired functionality?

Four.

For support, as in responsiveness and resources available?

Five.

For overall usability and satisfaction with the platform?

Four.

How likely are you to recommend the platform to a similar business?

Four. We’ve already recommended them.

4.0
Overall Score
  • 4.0 Features
  • 4.0 Ease of Use
  • 5.0 Support
  • 4.0 Willing to Refer

Screen shots and videos

Nuspart Smart Lead Generation form

Microsoft Roojoom Example

Microsoft uses Roojoom to engage users across customer life-cycle.

Roojoom - Demo