ReachMail Reviews | Clutch.co

Reviews

4.8

9 reviews

Submit Review

the review

Client Interview

Aug 25 2016

Offer and Promotions Distribution

"If I ran into a problem, they were there to help me, so there wasn’t anyone that I have dealt with that I thought wasn’t doing their job to the best of their ability."

Aug 25, 2016

Recommendations

A tanning salon started using ReachMail to send out a newsletter to keep in touch with their clientele and inform them of the upcoming offers and promotions. They like that the program is easy to pick up quickly and that they have great customer service, but their online tutorials could be improved.

5.0

Features:

4.5

Ease of use:

4.5

Support:

5.0

Willing to refer:

5.0

the reviewer

$0 - $50/mo. spend

Hospitality

11-50 Employees

Hartford County, Connecticut

Owner, Tanning Salon

$0 - $50/mo. spend

Hospitality

11-50 Employees

Hartford County, Connecticut

Verified

Owner, Tanning Salon

Verified

Recommendations

Background

Introduce your business and what you do there.

We’re a tanning salon that offers a few specialty services. I’m one of the owners.

What was the business challenge your clients were facing that initiated the need for this platform?

We wanted to reach some of our customers through emails. We found the ReachMail program and thought we’d give it a try.

Solution

How does your company implement this platform or software?

We’re going to do a newsletter. We haven’t set it up as of yet, but it is one of the things we’re going to tackle. It’s basically just an opt-in posted on our website so people can connect with us and find out about special offers that we’re doing and just staying in touch with them. We’ve been in business for over 30 years, and technology has changed a bit where before you used to be able to reach out by a phone, and now that’s not the case. I haven’t started sending out emails yet. We’re still in the process of verifying our list. We should be up and running by the end of this week or the beginning of next week.

Was your company considering other platforms? Why this platform?

It was something that I found and was just trying to become familiar with. There are so many tools out there that I just started somewhere, and that’s what I chose and stuck with it. I liked the fact that it was live support versus being done through emails. So many companies right now just do email support. When I have a problem or I have a question, it’s hard to reach out to somebody in another area and wait for them to get my email and respond to it, whereas this company gave the option of a phone number and a person who can guide me, and make it more efficient.

On an annual or monthly basis, how much does your company spend to utilize the platform?

Right now we’re on the free version, but we will be going to a paid version. We just haven’t done that as of yet. I was still on the test mode because we were using a few family members and customers to get familiar with how to set up the program. I have never done an opt-in form, nor an email before, so becoming familiar with all the different steps in this program was a bit challenging. If I was 18, it wouldn’t be, but I’m not 18 anymore.

Features

Were there any software features or tools that really impressed you?

Once I became familiar with it, it became a little bit easier. With all the different steps you have to take, and trying to remember all those steps, the more you do it, the easier it becomes. There is ease, but you just have to know what steps you have to do.

Looking back, are there any areas of the software upon which you feel could be added or improved?

I will say that the videos need to be updated and could maybe a bit more in depth. If I was familiar with the programs that are out there, they would make sense to me because you’re familiar with all the different steps, but when you’re new, a video that just takes you through it but doesn’t take you through it step by step to the end was a bit confusing. They all think it’s great because it addresses all the different avenues. When you’re new and you’ve got a two-minute video, and now you’ve got to go to the next video that’s also two minutes, it can be confusing. I wanted one complete picture: this is the beginning, and this is the end. I found that the videos on YouTube could be a little bit more updated, but I don’t know what’s involved in creating a video or how expensive it is, so I understand that that may not have been an option. That certainly would help somebody that’s just starting out versus someone that was familiar with the service and could just fly through it.

I just wish that they had one video that took you through the whole procedure into the different avenues as far as setting up a mailing and an opt-in page. Yes, the videos that they have do address those, but when you’re setting it up and you want to move to the next step, it’s the next video. One video that covered it all would help me. Would it help everybody else? I don’t know, but that’s what I was looking for, and I did try to seek it out and got through it. Iq

Have you had to interact with the platform's support team or reference their support resources?

I had never done anything like this before, so it was a bit challenging for me. The technician there, Mike, was extremely helpful and patient with me and got me through all the hurdles that I had. I felt that he deserved recognition for the work that he had done with me.

5.0

Overall Score

4.5 Features

I think there could be a few more choices in the templates. Yes, they are customizable, but for my dealing with, they could’ve been a little easier to go through. It’s just dragging things over.

4.5 Ease of Use

5.0 Support

Mike has been great, very pleasant to work with, and never once made me feel like I was a newbie on it.

5.0 Willing to Refer

the review

Client Interview

Jul 22 2016

Easy Email Marketing with ReachMail

"From my experience, I can't get over the fact that when I contact them in any respect, they answer the phone right away... ReachMail's support is by far the best of any of my vendors right now."

Jul 22, 2016

Recommendations

A commercial roofing products manufacturer uses ReachMail to gain a larger audience through mass email marketing that does not require any coding. They like ReachMail's extensive analytics, list segmentation tools and responsive support team, but would like better filing capabilities for its image library and better compatibility with Internet Expolorer.

4.0

Features:

4.0

Ease of use:

3.0

Support:

5.0

Willing to refer:

5.0

the reviewer

Construction

201-500 Employees

Hampden County, Massachusetts

Marketing Manager, Roofing Products Manufacturer

Construction

201-500 Employees

Hampden County, Massachusetts

Verified

Marketing Manager, Roofing Products Manufacturer

Verified

Recommendations

the review

Details
Ratings

BACKGROUND

Introduce your business and what you do there.

We manufacture products and tools that roofers use on the commercial roof side of the building.

My role is in marketing and communications, with more of a focus on the digital, website, and e-marketing aspects.

OPPORTUNITY/CHALLENGE

What was the challenge your company was facing that initiated the need for Reachmail?

We just wanted to reach a large audience; we wanted to succeed in the email channel. Our challenge is that we're neither web designers nor coder. Reachmail is a way for us to mass email people without coding.

SOLUTION

How does your company implement this platform or software?

ReachMail's analytics are great. I think my favorite option using Reachmail is that the contact information changes so vastly. When I send out a mailing, I can keep track of my lead list, and I can go back into the mailing after a few days and filter through the list and I can eliminate those that have the hard bounces, the role changes, and everything like that. Then I can keep my list current without too much effort. Reachmail takes care of that for you.

They do offer templates. My background is more in the graphic design end, with very little HTML experience. Reachmail, in essence, really allows the user to take the design mode and create your ad or your campaign with little experience needed. Right now, the obstacle I'm having and the reason why I contacted support so much is because where I'm working, they're only allowing me to use Internet Explorer, as a company policy. That is the only browser that is not 100% compatible with Reachmail. Once I get approval for a new browser that obstacle will go away, but for now, Mike Marshall has been wonderful, patient, and helpful. He's the code expert there.

We have a database that is initially entered by our sales force, so we pulled from that listing. To be realistic, they don't have the time to keep it up to date. All my lists that are uploaded into Reachmail are divided by customers. Our customers are primarily contractors. We have a list that's just roofers; we have lists that are distributors; we also have lists that are specifiers and architects because our message can change a little bit when you're targeting to different audiences. What means one thing to one audience, is not going to mean anything to the other.

I certainly have our employees make lists so I can segment by who should be included on the mailing. I have a folder of testing groups, certain people that I can select to test with before we send an email out. It's very easy and so quick. To uphold lists, back in the day you'd have to leave your desk. With Reachmail, it's faster than you can think. That's not an issue.

I have an image library on ReachMail as well. For the most part, it's a very easy to use, and a very simplistic software.

Was your company considering other platforms? Why this platform?

I have to say I walked into it; it was already pre-chosen before I got here. What I can say is that it's never been used by anyone that's ever been trained in the HTML world. Right now I'm the only one brave enough to be in there using it, so I'm starting to own that. We used to have two or three people trying before.

FEATURES

Were there any software features or tools that really impressed you?

From my experience, I can't get over the fact that when I contact them in any respect, they answer the phone right away. They actually supply a phone number. If they're not available, they get back to you right away. ReachMail's support is by far the best of any of my vendors right now. They have a great patience level and they're so polite. They talk to me even knowing that I'm not a coder. They're explaining everything so clearly, which is really great. I would say that's number one.

Another feature I like is the reliability of it. I can plan a campaign an hour before, or I can plan it weeks and months before. I know that I can schedule it and it's going to go out when I tell it to. The confidence I have in the tool is great. It's sent out very quickly.

You can also post onto social media directly. If I send out any campaign, I can click a button that basically posts to all my social media channels that I've given access to. That's a nice feature.

Looking back, are there any areas of the softwareupon which you feel could be added or improved?

I would like more user control of the image library. It would save us a lot of time to have more filing control and an alphabetical setup, rather than just tagging images.

The compatibility with Internet Explorer is another issue as well. I get that they're going to cater to the more common browsers and interfaces. I’ve told their support that this becomes another bullet point in my begging, and it’s not a complaint necessarily.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I think one of the most measurable things is that we send out a quarterly newsletter. It's basically all our latest news and anything we want to communicate. We send it to all our customers, everyone who is on that list. Everything becomes linkable. I think from that we learn from our audiences. I can look back at all the newsletters and compare what's getting the most clicks and what's getting the most referrals. It helps me to understand where on social media should I be posting more, what's more interesting, and what's more of a resource to our audience. I think it's great for content.

Do you have any recommendations or insights for anybody considering using this tool?

I think my advice would be with the way it's set up, it’s best to use Reachmail as a software program and do your building within. Try not to download other HTML ads or any projects you're working on thinking you can edit it a lot in ReachMail. What you're doing, in essence, is you're actually doing it twice because you'd have to reconvert all the code and it's picking up things that are compatible, but you can't see it, so it's really hard to fix.

RATINGS

We ask you to rate the software on a 1-5 scale, with 5 being the best.

What would you give the software for functionality of the features available?

4 - I hope once I'm on a different browser, I don't have as many difficulties as I do now.

What would you give the software for ease of use or ease of implementation into your business?

For support, as in responsiveness of the team or helpfulness of the resources available?

5 - It's amazing.

How likely are you to recommend the software to a colleague or similar business?

For overall satisfaction with the platform?

4.0

Overall Score

4.0 Features

3.0 Ease of Use

5.0 Support

5.0 Willing to Refer

the review

Client Interview

Jul 20 2016

Extensive List Management and Support

"ReachMail has such a small, efficient team that they can make my changes happen within a week. They take feedback from their customers, and they will do what the customer wants."

Jul 20, 2016

Recommendations

The user is a marketing company that organizes conferences. They had previously used Constant Contact and Campaigner to market their events but were having issues with email deliverability. They switched to ReachMail to address this problem. Since switching to ReachMail, their email deliverability, open rates and event attendance have increased. They like ReachMail's ease of use, customer service and list segmentation and reporting tools. However, they would like the dashboard to feature more information about previous campaigns.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

More than $1000/mo. spend

Marketing and Advertising

11-50 Employees

Orange County, California Area

Director of Sales and Marketing at Quartz Events

Robin Manka

More than $1000/mo. spend

Marketing and Advertising

11-50 Employees

Orange County, California Area

Verified

Director of Sales and Marketing at Quartz Events

Robin Manka

Verified

Recommendations

the review

Details
Ratings

BACKGROUND

Can you provide a brief description of your company?

I work for a company that produces executive one-on-one meeting events for 10 audiences. Our audiences vary from CIOs to CFOs to supply chain executives to oil and gas executives. We need to market to them to get the exhibitors to exhibit at our events, and we also need to market to our attendees to get them to our events.

OPPORTUNITY/CHALLENGE

What was the business challenge your clients were facing that initiated the need for this platform?

We were having huge deliverability problems with another vendor because our emails were falling into spam folders. Reachmail runs the most professional ship. The deliverability increased from 3 percent to 5 percent and 7 percent open rates. We need that. Otherwise, no one's going to attend our events.

SOLUTION

How does your company implement this platform or software?

ReachMail's user interface is so easy. I love it. You can figure it out. It's so feature-rich. I've used Constant Contact. I've used Campaigner. It has all the features not only just to send an email, but for database management, too. When I'm dealing with 10 events and a million emails, I've got to have those emails scrubbed. I've got to have them clean.

Their mapping is easy to use. Mapping is where you upload your list and all the information that corresponds to each email address. When I upload it on their end, I can do drop-down columns to make sure I'm bringing over the data in the same way it is displayed on my Excel sheets. Once I upload that, then I use their list sweeper tool. I can run it on my entire list, and it will tell me I've uploaded 100 names, but five of them didn't make it through and here's why.

It's great. You can remove the soft bounces. You can remove the known bad email addresses. They pull all the emails that are hard bounces because you don't want to have a junky list and send it out and get spammed because you have a dirty list. The list sweeper tool is not available in Constant Contact. It was not available in Campaigner. That's huge – sweeping your list before you send it out. I had them build me a custom template. They have a huge amount of templates, but I wanted to customize mine, and they did that for me.

The reporting is amazing. It just gives you great analytics onto what either the prospective exhibitor is doing or the prospective attendee is doing.

Their dashboard's easy to use. You can stop your campaign at any time. They have a merge list tool that can bring two email lists together. It's such a great use. If you're a marketer, you don't have time to manage your list. All their tools are short cuts. It's such a great use of my time.

Was your company considering other platforms? Why this platform?

I've used five email platforms. This one is the golden goose.

On an annual or monthly basis, how much does your company spend to utilize the platform?

I think it was $1,000 a month because of the volume. They have reasonable prices for what they offer. It is such a great deal.

FEATURES

Were there any software features or tools that really impressed you?

ReachMail's list sweeper tool is amazing. They have a list segment tool that's great. I would say their deliverability and reporting are huge. ReachMail has such a small, efficient team that they can make my changes happen within a week. They take feedback from their customers, and they will do what the customer wants.

Looking back, are there any areas of the software upon which you feel could be added or improved?

There's one thing that kind of bugged me. They changed it for me, and then they did a whole upgrade and they changed it back. It was just the way the mapping was. I had to keep scrolling right, and so they changed the format just to scroll down so you could see all the fields – first name, last name – instead of having to keep scrolling far right to see if all your fields are correct.

Their dashboard that shows where recent campaigns are is too small. They have videos that take up half of my home page, but I want to see more campaigns. I don't want to have to click to another page to get reports. I want to see more on the dashboard.

Have you had to interact with the platform's support team or reference their support resources?

Their customer service, Mike Marshall, is amazing. I think I was on the phone every single day with him. He was so patient. They have great stuff for the general masses but, for events I wanted to customize some things. I wanted to put a custom link that would let people on my mailing list opt out of receiving emails for a while, so that I could contact them for events later. No other platform had that.

Since we left that other platform that had poor deliverability, and we came to Reachmail, our attendance has grown 10%. People got our emails delivered in their inbox, and we sold more in exhibitor sales because the invitations actually made it to where they needed to go. Sales went up for exhibitors and attendance went up for attendees because they got the email invite.

5.0

Overall Score

5.0 Features

5.0 Ease of Use

5.0 Support

5.0 Willing to Refer

the review

Survey Response

Jul 31 2016

Email Capture and List Management with ReachMail

"It has an easy enough interface and integration with other resources."

Jul 31, 2016

Recommendations:

Paid service is essential though free service is decent to start.

Experience:

It has an easy enough interface and integration with other resources. Some more integration would be great. We use it for email, Social Media, and easy SMTP [Simple Mail Transfer Protocol]. It has been a benefit to attempting to capture, manage, and maintain lists by hand.

Pros:

List management and reach rate

Cons:

Improve spam checker.

4.5

Features:

4.0

Ease of use:

4.5

Support:

4.5

Willing to refer:

5.0

the reviewer

$51 - $250/mo. spend

Health Care & Life Sciences

501-1000 Employees

Cincinnati, OH

Senior Manager, Health Care & Life Sciences Company

$51 - $250/mo. spend

Health Care & Life Sciences

501-1000 Employees

Cincinnati, OH

Senior Manager, Health Care & Life Sciences Company

Recommendations:

Paid service is essential though free service is decent to start.

Experience:

Pros:

List management and reach rate

Cons:

Improve spam checker.

the review

Survey Response

Jul 31 2016

Time Saving Email Tool

"[T]heir wonderful support is essential to the success of our marketing campaigns."

Jul 31, 2016

Recommendations:

We have had great success with it. It saves time, resources, and makes life a lot easier.

Experience:

We use and have been very successful with ReachMail. It has helped us cover a wider swath of customers than we could have without it. We use the essentials of the software.

It has definitely benefited us with marketing because of the many features from templates to list cleaning...this and their wonderful support is essential to the success of our marketing campaigns.

Pros:

It is the MANY features that are sometimes life savers. Not to mention TIME savers.

Cons:

I really have no problems with it as is.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

$51 - $250/mo. spend

Health Care & Life Sciences

201-500 Employees

Bristol, RI

Manager, Health Care & Life Sciences Company

$51 - $250/mo. spend

Health Care & Life Sciences

201-500 Employees

Bristol, RI

Manager, Health Care & Life Sciences Company

Recommendations:

We have had great success with it. It saves time, resources, and makes life a lot easier.

Experience:

We use and have been very successful with ReachMail. It has helped us cover a wider swath of customers than we could have without it. We use the essentials of the software.

It has definitely benefited us with marketing because of the many features from templates to list cleaning...this and their wonderful support is essential to the success of our marketing campaigns.

Pros:

It is the MANY features that are sometimes life savers. Not to mention TIME savers.

Cons:

I really have no problems with it as is.

the review

Survey Response

Apr 03 2016

Easy, Innexpensive Email Marketing

"ReachMail is very fast and trustworthy. It is easy to use and great for bigger companies. It is very cost effective. We use it to send multiple emails to a huge contact list. Highly recommended!"

Apr 03, 2016

Experience:

ReachMail is very fast and trustworthy. It is easy to use and great for bigger companies. It is very cost effective. We use it to send multiple emails to a huge contact list. Highly recommended!

Pros:

It is very fast.

Cons:

I haven’t had any problems at this time.

4.5

Features:

4.5

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

Hospitality and Leisure

1001-5000 employees

St. Louis, MO

Associate, Marketing

Hospitality and Leisure

1001-5000 employees

St. Louis, MO

Associate, Marketing

Experience:

ReachMail is very fast and trustworthy. It is easy to use and great for bigger companies. It is very cost effective. We use it to send multiple emails to a huge contact list. Highly recommended!

Pros:

It is very fast.

Cons:

I haven’t had any problems at this time.

the review

Survey Response

Jul 31 2016

Consistent and Dependable Email Tool

"We've always been successful with their products and service."

Jul 31, 2016

Recommendations:

Truly a very dependable, transparent, tech-savvy company. It offers great programs and products that help us run our business.

Experience:

We chose it because it has the right products. We've always been successful with their products and services. We use the entire service. It has helped us immensely.

Pros:

They are consistent and dependable.

Cons:

I can't say I dislike anything I've used thus far.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

$51 - $250/mo. spend

Financial Services

501-1000 Employees

Clarksville, TN

Director, Financial Services Company

$51 - $250/mo. spend

Financial Services

501-1000 Employees

Clarksville, TN

Director, Financial Services Company

Recommendations:

Truly a very dependable, transparent, tech-savvy company. It offers great programs and products that help us run our business.

Experience:

We chose it because it has the right products. We've always been successful with their products and services. We use the entire service. It has helped us immensely.

Pros:

They are consistent and dependable.

Cons:

I can't say I dislike anything I've used thus far.

the review

Survey Response

Jul 31 2016

Easy to Use and Understand

"ReachMail is more secure and easy to use."

Jul 31, 2016

Recommendations:

Use it.

Experience:

ReachMail is more secure and easy to use. We use it for sending and receiving emails. It is easy to use and easy to understand.

Pros:

It is easy to use and understand.

Cons:

There is nothing I dislike about ReachMail.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

$51 - $250/mo. spend

Manufacturing

201-500 Employees

Monticello, GA

Senior Manager, Manufacturing Company

$51 - $250/mo. spend

Manufacturing

201-500 Employees

Monticello, GA

Senior Manager, Manufacturing Company

Recommendations:

Use it.

Experience:

ReachMail is more secure and easy to use. We use it for sending and receiving emails. It is easy to use and easy to understand.

Pros:

It is easy to use and understand.

Cons:

There is nothing I dislike about ReachMail.

the review

Survey Response

Mar 26 2016

A Great Emailing Tool

"We mainly use it for client building and direct mailing to our contact list. It has had a great impact on our business."

Mar 26, 2016

Experience:

We mainly use it for client building and direct mailing to our contact list. It has had a great impact on our business.

Pros:

It is a great mailing tool.

Cons:

The cost could be better.

5.0

Features:

3.5

Ease of use:

4.0

Support:

4.5

Willing to refer:

3.5

the reviewer

Automotive

1001-5000 employees

Detroit, MI

Associate, Marketing

Automotive

1001-5000 employees

Detroit, MI

Associate, Marketing

Experience:

We mainly use it for client building and direct mailing to our contact list. It has had a great impact on our business.

Pros:

It is a great mailing tool.

Cons:

The cost could be better.

Product Demo & Screenshots

Features

Content creation

Promotion & distribution

Support

Automation

Analytics and Tracking

Pricing

Basic info

Reviews

Reviews

the review

Client Interview

Client Interview

Aug 25 2016

"If I ran into a problem, they were there to help me, so there wasn’t anyone that I have dealt with that I thought wasn’t doing their job to the best of their ability."

Aug 25, 2016

the reviewer

the review

the review

Client Interview

Client Interview

Jul 22 2016

"From my experience, I can't get over the fact that when I contact them in any respect, they answer the phone right away... ReachMail's support is by far the best of any of my vendors right now."

Jul 22, 2016

the reviewer

the review

the review

Client Interview

Client Interview

Jul 20 2016

"ReachMail has such a small, efficient team that they can make my changes happen within a week. They take feedback from their customers, and they will do what the customer wants."

Jul 20, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Jul 31 2016

"It has an easy enough interface and integration with other resources."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Jul 31 2016

"[T]heir wonderful support is essential to the success of our marketing campaigns."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Apr 03 2016

"ReachMail is very fast and trustworthy. It is easy to use and great for bigger companies. It is very cost effective. We use it to send multiple emails to a huge contact list. Highly recommended!"

Apr 03, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Jul 31 2016

"We've always been successful with their products and service."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Jul 31 2016

"ReachMail is more secure and easy to use."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 26 2016

"We mainly use it for client building and direct mailing to our contact list. It has had a great impact on our business."