Robust, real-time marketing results tracking

Made for

Integrating all marketing assets into one campaign and revenue tracking

Not for

Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

 
$2,000 - $4,000+/mo.
Pricing details

Features

Content creation

  • Create your own compelling content
  • Drag & Drop Content
  • Assign data attributes to each piece of content
  • Create and organize content based on a variety of content types such as images, videos, or text.

Content curation

  • Set up custom workflows for approval based on content type, author, or other parameters
  • Use in-depth topic modeling features to develop content creation plans 
  • Set up custom rights and roles for each user to align with business security policies

Promotion & distribution

  • Social Media Marketing
  • Email Marketing

Content analytics & tracking

  • Revenue analytics
  • Email marketing and marketing analytics
  • Sales qualified leads analytics
  • Website traffic, social media and blog analytics

Content platform administration

  • Salesforce Integration
  • SugarCRM Integration
  • Microsoft Dynamics Integration
  • Social Media Integration
  • Online Marketing Integration

Pricing

Basic info

 
$2,000 - $4,000+/mo.
 
Monthly subscription
Annual subscription
  • Basic Plan - $2000/ month
  • Standard Plan - $4000/ month
  • Enterprise Plan - Custom Pricing

Reviews

Sort by
 
Client Interview
Sep 25 2015

Research Network Use of Oracle Eloqua

4.0

Features: 
4.0
Ease of use: 
4.5
Support: 
2.5
Willing to refer: 
5.0
the reviewer
 
Confidential spend
 
Government
 
11-50 Employees
 
Washington, DC
Digital Marketing Analyst, GovLoop
Leah Anderson
 
Verified
The Review
Recommendations

The client is GovLoop a research network for government employees. This client has been using Oracle's Eloqua as an integral tool in their inbound and outbound marketing efforts. This user's team largely implements the email marketing functions of Eloqua. The client recommends Eloqua as a tool because of its ease to onboard new users and the contact segmentation aspects. This client looks for improvements to Eloqua's support efficiency and reliability of detailed reports.

BACKGROUND

Can you please provide a brief description of your company and the role that you play there?

We're an online research network for government employees. Our mission is to help government employees do their jobs better by connecting them with other government employees and providing tons of free resources like online training, white papers or guides, research briefs, and other educational resources.

My role is to market those resources to our audience through segmentation and inbound marketing. We do that primarily through email marketing but, obviously, we have a website, so we're trying to do marketing around the site as well. My two biggest goals are marketing our resources and growing our audience. My title is digital marketing analyst. Most of the work I do is web-based, and much of my time is spent working inside of Eloqua.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that prompted the need for this platform?

I've been here a year, and I would say the organization has used been using Eloqua probably five years prior. We use it extensively for our marketing programs.

SOLUTION

How does your company implement this platform or software?

Email marketing is one of our biggest channels in terms of volume. I would say the primary way we connect with our audience is email marketing facilitated by Eloqua. We really rely on it in that sense.

Was your company considering other platforms? Why this platform?

I have only used Eloqua. I've been in the marketing field for almost five years now, and I learned Eloqua at a previous job, where we also used it primarily for email marketing. I haven't really dabbled too much in other platforms. I'm aware of the solutions they provide, and some of the differentiators. I think Marketo and HubSpot are probably the biggest competitors at this point.

I wasn't the decision maker on Eloqua at the time; however, I think it has a good reputation for being an enterprise solution. It's robust, and it can handle a lot of volume. The analytics module is deep, so you can get tons of reporting out of it. I can't say why it was chosen over others, except maybe going on its reputation. I know that Marketo and HubSpot are a little younger than Eloqua, so maybe five years ago, they just didn't have the kind of reputation that Eloqua had built up.

RESULTS

Can you share any success, metrics, or overall results of your implementation of this platform?

We use Eloqua as a vehicle to hit our metrics. I'm not sure what our marketing efforts would look like without Eloqua. We've been using it for several years, so it's very integrated into our marketing strategy overall.

We are successful in terms of hitting the number that we need to hit. I can say that Eloqua has definitely helped us meet those number, in terms of audience engagement, hitting our KPIs [key performance indicators], and growing the database.

FEATURES

Were there any software features or tools that really impressed you?  

I really enjoy using the platform overall. It's one of the things that I've put a focus on in my own career. I think having an Eloqua skill set is very desirable right now because marketing platforms and these automation systems are only gaining in popularity. This marketing technologist role is becoming in demand due to platforms like Eloqua, which have robust solutions. I would say, for day-to-day operations like outbound email management, it's pretty easy.

I'm a little biased because I have used it for several years now, but I think training new users is simple. It's not hard to onboard people. We use it a ton for segmentation, which is a huge asset for us. I think that's fairly easy to work. The logic that you run inside of Eloqua to segment is flexible. The reporting capabilities are good. I don't think it's excellent but, overall, it's something that we rely on. We feel confident in the numbers.

Looking back, are there any areas of the software that you feel could be added or improved upon?

We have run into issues where some of the reporting is not super dependable. When we're doing deep drill-down reports, we lost a little bit of confidence.

Have you had to interact with the platform's support team or reference their support resources?

Support issues were something that we noticed had increased after they were acquired by Oracle. Some of the back-end support issues have decreased in time, which has been a pain point for us during the last four months or so. We've felt some difficulty doing our jobs because the support wasn't as good as it used to be.

In terms of the system, we don't have outages often. It's just more back-end things around cloud connectors, and more sophisticated solutions. There are some things we've come to rely on that are cloud-based, on which the support is a little weaker. It's not to say that we don't ever get answers – it's just a bit slow. You have to know how to navigate that support system. It's always good to have actual people and contacts you can reach out to versus going through their support service ticketing, and phone calls, and routing all of that. You learn what to do in time and how to get results from support a little faster than what might happen if you didn't have experience with the platform.

OVERVIEW

To sum up: We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five with five being the best. What would you give the software for functionality of the features available?

Four.

What would you give the software for ease of use or ease of implementation into your business?

Four and a half.

For support, as in responsiveness of the team or helpfulness of the resources available?

Two and a half.

For overall satisfaction with the platform?

Four.

How likely are you to recommend the software to a colleague or similar business?

Five.

4.0
Overall Score
  • 4.0 Features
  • 4.5 Ease of Use
  • 2.5 Support
  • 5.0 Willing to Refer
 
Client Interview
Jul 09 2015

Eloqua Implementation for Certified Partner

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Confidential spend
 
Internet
 
1-10 Employees
 
San Francisco
Co-Founder, Eloqua Certified Partner
 
Verified
The Review
Recommendations

The client is an Internet company and Eloqua-certified partner that focuses on lead nurturing and lead generation through internet marketing. They implement Eloqua to follow up on leads for their clients. They client highly recommends Oracle Eloqua as it has helped its clients increase revenue. In one particular case, revenue increased from $10 million to $33 million in the two years following oracle Eloqua Implementation. The client highly recommends Oracle Eloqua to companies looking to generate and nurture leads.

BACKGROUND

Can you please provide a brief description of your company and the role that you play there?

We are a marketing automation partner with Oracle. We also are an analytics deployment partner with Adobe Analytics. We leverage marketing models we've developed to help our clients increase their revenue, by leveraging the analytics and the market automation better.

What are your role and responsibilities?

I'm one of the co-founders of the company and also a senior consultant.

OPPORTUNITY/CHALLENGE

What was the business challenge that incited the need for a marketing automation platform?

We use Eloqua as a tool for our clients who have had issues with leads that are not being followed through appropriately. In the past, clients would just let those leads fall through the cracks. They never followed up with them, they were going to the next new, what they thought was a hot lead, and lots of revenue was being unrealized about each client. That's the main issue that we're trying to solve.

We take a phased approach to marketing automation. I know the Oracle Eloqua people have their own process for deploying clients, which we will follow if that's what the client has purchased, but quite often they'll last for years. Clients want a more customized approach, so what we take is an approach where we do way point situation analysis, and we run it through our experience in working with different vertical brands. What we do is, identify where they want to go, where they're at now, what their goals are, what their technology capabilities are. Then, we try to support their goals with their technology capabilities and also their data sets there.

If you want to do certain things that are advanced, but you don't have the proper data sets or standardized data, which hampers everything down the road and makes it extremely difficult. It's like driving a car without tires that are filled with air. After we do that analysis, we have a game plan that we put together that really leverages our unique experience and capabilities in how to leverage their existing technologies stacks in addition to Eloqua. We make sure it plays well with what they already have.

Then, later on, what we're doing with our methodology, we usually get to the point where they know exactly what type of content they need to create, what type of nurture programs, we do a lot of persona-based marketing, persona build outs. When you take that approach you usually have a significant success within 12 to 24 months. Even less than that, actually. It depends on how aggressively the client wants to deploy these things.

SOLUTION

What pricing plan does your company currently utilize?

It depends on the use case, and the needs of the clients. If it's a large client with millions of contacts – contact equals a unique email address in the system – you're going to pay more. If you have different tiers, like Eloqua for the basic level, all the way to the enterprise level, then you're going to pay more even for the same level of contacts. So, enterprise with a 100,000 contacts is more than a basic level Eloqua with only a 100,000 contacts. It's a tough question to answer, really.

RESULTS

Can you share any results of your implementation of this platform?

We have clients that won Eloqua Markie Awards, which are awards recognizing clients achieving certain benchmarks. We have significant revenue increase for clients. We had a client that had a division that was doing about $9 to $10 million a year. About 24 months later, that division is now doing $33 million. The sales team has doubled from 22 to 44 people. That's a significant example of what could happen because they were doing probably nothing. They were not nurturing – they were not growing leads.

Clients who already deployed Eloqua may have some additional results from just learning how to integrate it with their analytics solution better, like Adobe Analytics. We helped another client in that case, and what they've seen is increased open rates, it was about 20 percent or 43 percent increase. Their click-through rates went up significantly because they could see what the analytics was telling Eloqua when we integrated the two, some things that Eloqua was not aware of, and then reacting to that and sending people a little bit more tailored, customized messaging. Those are two examples. I can go on and on.

FEATURES

Were there any software features that you were really impressed by?  

Eloqua will allow companies to scale to huge proportions. The ability to scale is the ability to handle complex scenarios that come up. A lot of smaller clients might pick a "cheaper" provider, but what they fail to realize is that in about a year or two, their revenues can completely go crazy. Eloqua has always been a great tool to integrate with multiple different technology sources or data points that we can pull in, integration issues, and complex filtering. They may not need it today, but in about 12 months they're going to need something like that, and that's what I think is best – the ability to scale.

Content creation is also very easy. If you want to put content in the platform, landing pages, assets, things of that nature, images, CSS files, PDFs that can be hosted, you can also integrate a video and track how far people watched something in the video – all of that is pretty straightforward. Getting content in there is simply uploading things, and it stores it in the proper folder that you created for it. It's really intuitive.

Are there any areas of the software that could be added or improved upon?

They made huge strides in that regard. Right now, I would say the majority of 90 percent-plus of what a marketer would use in Eloqua is extremely intuitive. If you were to ask me that five years ago – we've been Eloqua's partner for seven years now – I would have said the entire interface is completely counter-intuitive to some degree.

They took the feedback from the marketplace, they hired some UI [user interface] specialists that are really good for the last several years, and it's completely amazing how easy it is, with drag and drop and other things that you can do.

OVERVIEW

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for desired functionality of the features available?

Five-plus.

What would you give the software for ease of use and implementation?

Five.

For support and responsiveness of the team or resources available?

Five. It's always been great, and now Oracle has their resources behind it, so it's very responsive.

For overall satisfaction with the platform?

Five.

How likely are you to recommend the software to a colleague or similar business?

Five.

5.0
Overall Score
  • 5.0 Features
  • 5.0 Ease of Use
  • 5.0 Support
  • 5.0 Willing to Refer
 
Survey Response
Sep 18 2016

Profiler & Engage Utilization

4.0

Features: 
4.0
Ease of use: 
3.0
Support: 
3.5
Willing to refer: 
4.0
the reviewer
 
More than $1000/mo. spend
 
Information Technology
 
5000+ Employees
 
Somerville, Massachusetts
Manager, Sales
The Review

Recommendations:

I'd recommend that we integrate it better with our CRM tool. This will allow a better flow of info.

Experience:

We chose the platform because we were having trouble reading the digital body language of the customers we were emailing. We also had a hard time creating drip campaigns and hitting our target audiences in the most effective way. We use the Profiler and Engage features the most. Profiler allows us to see how the customer interacts with our content we're sending. Engage allows us to engage with our customers back and forth. It's been great thus far. We now have a database for our contacts and can include/exclude contacts as we need to for different campaigns.

Pros:

I love the organization it provides for our company. We're a lot smarter with our customers in the digital age.

Cons:

I wish that we didn't have to add contacts in both our CRM and Eloqua to get the profile info we like.

 
Survey Response
Jul 31 2016

Innovative and Affordable Marketing Solution

4.0

Features: 
4.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
4.5
the reviewer
 
$51 - $250/mo. spend
 
Financial Services
 
501-1000 Employees
 
Glendale, AZ
Executive, Financial Services Company
The Review

Recommendations:

For those organizations looking for a solution to their marketing challenges, Eloqua provides a robust framework for targeting users and getting a clear picture of customers.

Experience:

We selected Oracle Eloqua because it was an affordable option for our company and it provided a variety of tools to execute our marketing strategies effectively such as reaching out to specific individuals with specific needs in our newsletters.

We use the targeting and lead management capabilities of Eloqua. Oracle Eloqua has performed extremely well for our company over the year by providing innovative, affordable solutions to our marketing challenges.

Pros:

What I like most about Eloqua is that it gives our company a clear picture of who we have been targeting in our marketing strategies so that we can plan future campaigns.

Cons:

There is nothing that I dislike about Eloqua, however, in the past, our company has looked into more affordable solutions.

 
Survey Response
Jul 31 2016

Marketing Automation with Eloqua

4.0

Features: 
3.0
Ease of use: 
4.5
Support: 
4.0
Willing to refer: 
2.5
the reviewer
 
$51 - $250/mo. spend
 
Software Development
 
1001-5000 Employees
 
San Marcos, CA
Manager, Software Development Company
The Review

Recommendations:

Trial, trial, trial.

Experience:

Our database is an Oracle product and we felt there would be fewer inconsistencies this way. We use it by searching content by a complicated criteria, checking for duplicates, sorting by zip and other uses. It is a little hard to separate the database functions and Eloqua but it seems to work well.

Pros:

The integration with the database and it makes our mailings much easier if we had to download the data and then let it work.

Cons:

At the moment, I don't have anything to dislike

 
Survey Response
Mar 28 2016

Increased Retention Rate With Eloqua

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Retail
 
501-1000 employees
 
Orlando, FL
Director , Marketing
The Review

Experience:

We used Eloqua to grow our customer pipeline and improve view through revenue on ad spending by 500%. Oracle Marketing Cloud helps us connect data across the marketing ecosystem to a single customer, and analyze the performance of their efforts. We have increased retention rates because of Eloqua.

Pros:

I like it because each customer retains anonymity and privacy.

Cons:

I don’t have any dislikes.

 
Survey Response
Mar 28 2016

Smoother, More Customized Campaigns With Eloqua

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Hospitality and Leisure
 
5001+ employees
 
Charleston, NC
Director, Marketing
The Review

Experience:

We needed more personalization as well as real time insight. We found Oracle Eloqua to have all that and more. It also includes solutions and tools for lead management and easy campaign creation. We have used almost all of their tools, the most important being, lead management, targeting and marketing ROI analysis. Oracle Eloqua performed beyond my expectations. We have a smoother, more customized approach to campaigning.

Pros:

I really like the lead management and targeting tools. It works well with the concepts that I have in mind.

Cons:

I really don't dislike anything about Oracle Eloqua. I can't think of any changes to be made to it.

 
Survey Response
Mar 27 2016

Greater Exposure to New Customers With Eloqua

5.0

Features: 
4.5
Ease of use: 
5.0
Support: 
4.5
Willing to refer: 
5.0
the reviewer
 
Financial services
 
501-1000 employees
 
Boston, MA
Senior Manager, Marketing
The Review

Experience:

They have done well for us in the way of handling our needs and being able to cross brand us with other potential leads. Doing this has given us more exposure to markets we would not have had access to in the past. I use the marketing automation and cloud tools. It has exceeded our expectations, and we have received a greater exposure to new customers.

Pros:

We love it all, and it meets all our needs.

Cons:

Nothing.

 
Survey Response
Mar 26 2016

A Comprehensive and Easy-to-Use Product

4.5

Features: 
4.0
Ease of use: 
5.0
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
Business services
 
501-1000 employees
 
San Francisco, CA
Director, Marketing
The Review

Experience:

Oracle is an easy to use, all in one marketing tool. It makes tasks easier to manage, and generates reports automatically. It helps me screen irrelevant and spammy messages.

Pros:

It is consistent with other products.

Cons:

Nothing.

 
Survey Response
Mar 26 2016

Useful Marketing Tool

4.5

Features: 
4.0
Ease of use: 
4.5
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
Health care and life sciences
 
501-1000 employees
 
Miami, FL
Manager, Marketing
The Review

Experience:

We were looking for optimum utilization and outreach. We use all the feature combinations it offers for inbound marketing.

Pros:

It is very useful for our marketing team. It has really helped our outreach.

Cons:

It occasionally crashes, which is a problem.