Please describe your organization.
Our company is PepsiCo, a large consumer packaged goods company.
What is your role and responsibilities?
I'm the sales transformation manager. My department is the liaison between IT [information technology] and sales when it comes to implementing mobile technology to our sales teams. We provide our sales teams with mobile devices and apps that allow them to be proficient and productive in the trade.
What was the business challenge your company was facing that incited the need for a content management platform?
We were looking to streamline our communications to our sales teams by leveraging a mobile app. All information was communicated via email, through laptops. When we provided new content and documents to the sales teams, the managers would print everything out. With PepsiCo, things change very quickly, so the information would become outdated very quickly, and we would have to send new, up-to-date documents. We wanted to provide the sales team with real time, live information and allow them to be mobile, so they weren't dependent on their laptops and printed documents.
What was your selection process for deciding on a content management platform?
A fellow PepsiCo employee recommended Mediafly to us.
Was your company considering other platforms?
We did a lot of research on various content management software. We looked at Microsoft's and IBM's solutions. All of these platforms could make our employees mobile, but Mediafly's platform was more engaging with the customer and was more effective at pushing out information.
Did you initially begin with a trial period?
We did an internal pilot for six months before we launched nationally. We pay per license fee, so it's per user per month. The cost of the platform is confidential.
RESULTS & FEEDBACK
Can you share any results from your implementation of Mediafly?
Our user base is expanding. We started with about 500 users, and now we're at about 4,000 users. We're hoping to grow to 10,000 users in the next year. Our team is more efficient and productive. Before using Mediafly, our sales meeting lasted an hour a week or more. That meeting is now getting down to 30 minutes, and our sales representatives do not come back to the office as much. Now, they only really need to come in once a week.
Not only has Mediafly been a time saver, but, when we met with one of our customers, Target, they informed us that customers are really giving positive feedback on Mediafly as well. Sales are a lot easier to do without needing to go through documentation on a laptop. Sales representatives can pull up our promotions in our stores in real time. The feedback has been overwhelmingly positive from our sales teams and our customers.
Were there any features that really impressed you?
We've been able to create a customized dashboard on Mediafly. We can open up a laser presentation, and there's a built in laser pointer so you can directly present from Advantage, which is our personalized dashboard. We can create and give presentations directly to our customers.
It also allows us to annotate documents. So, if we create a cell sheet, we can pull it up and make some comments on it. We can then flip that right to the customer.
Mediafly also has a feature called "My Ideas." I can put my personal content out there. If I'm seeing a customer, and it's my personal presentation to Wal-Mart, I can put that in the same area where all the public information is. A lot of our users used Dropbox, Google Drive, and other similar products. Now, we do it directly using Mediafly. That has helped increase our usage. Our employees are using Mediafly for their personal content as well. It's a very comprehensive and useful content management system. It works great for us.
Can you speak to the ease of content creation?
Once the dashboard is created, uploading the content is extremely easy. That's what we hear about the most from our team. When we do it on the laptop, we drag and drop content onto the screen, and it feeds the Advantage app very quickly. It's user friendly, very intuitive, and quick and easy to update. If we want to modify or update pictures on the app, it's an easy process.
Can you speak to the tracking and analytics tools available?
We've been using Mediafly for two years, and the analytics inform us on how our sales team is using the content. We get to see how the content is used based on location as well. Because of the analytics it provides, Mediafly allows us to build our roadmap and adjust our game plan.
Have you found it necessary to use any of the company's support resources?
They provided some training videos in the past. We've never had any issues with the platform, and the Mediafly team is very responsive.
Are there any areas of the platform that you feel are not intuitive?
We're very happy with Mediafly. We're a very different client than what they've had in the past. Both our company and their company have grown extensively, and they've been great at adjusting to those changes. They've been able to grow too. We've complemented each other to grow in the right direction.
We ask you to rate the software on a scale of one to five, with five being the top score.
What would you give the platform for ease of use and implementation?
What would you give the platform's features for desired functionality?
For support, as in responsiveness and resources available?
Five. They're very responsive.
For overall usability and satisfaction with the platform?
How likely are you to recommend the platform to a similar business?
Five. We're already recommending it both internally and externally.