I would recommend that they go for it because Kapost offers many tools for them to simply create and analyze all they would need.
My reasons for selecting Kapost is simply because it's one of the best content planners that our company has used. It gives you many tools and channels so you're able to analyze your work very quickly. The only problems my company has faced when using it is that you have to create more content, to be considered relevant. One feature that our company uses is the crowdsourcing form. This helps our company to customize and send ideas in many forms. Another feature I love to use is the Persona and Buying stage grid. It really helps to map out our content to specific purchasers. The final feature our crew loves to use is the Duplicate feature. It allows us to recreate something in a fast and proficient manner, in case we need it in a separate language or more forms. which we tend to need to do quiet often. Kapost had performed very well for us. Not only does it give many web design features, it also makes them understandable so that everything is at your finger tips. Our organization has used Kapost on many different occasions for their bright and visual features. For anything we print out, it's much easier to use Kapost, and gives better results. Just last week we edited a calendar with Kapost and it gave a superb interactive calendar that works a lot better than any other websites. Over all, it has saved our organization a lot of time and effort for being so accessible. It gives us so many features that we use on a daytoday basis.
The best things about Kapost is the visibility that it provides. It has many colorful options you can use, and all the tools are easily accessible. This makes it a great tool because our organization can get all we need at our fingertips, and produce our well thought out ideas even more proficiently.
The only thing we dislike about Kapost is that unlike other B2B operating systems, this one can lack in the area of producing one final product. It would meet our organizations needs more if we were able to put all we needed into one database, instead of having to create multiple pages and layouts for the data.