It’s time to simplify your content process.

Made for
Custom workflow builder and content organization
Not for
Creating buyer personas and account-specific content or extensive reporting
 
Free trial
 
$75 - $199 /user/mo.
Pricing details

Product Demo & Screenshots

Features

Content creation

DivvyHQ allows content teams to produce and manage virtually any type of content. Simple editing tools are provided for web-based content and other content formats can easily be uploaded and stored for review, approval and long-term asset management.

Content curation

As content is created and stored within DivvyHQ over time, internal curation can easily be accomplished through simple search and filtering tools. 

Promotion & distribution

Push approved content directly to the most popular publishing channels including: 

  • Facebook
  • Twitter
  • LinkedIn
  • Others coming soon!

Content analytics & tracking

Reports can easily be generated to help you gain such insights as:

  • How much content did we create by persona, topic or campaign within a specific date range?
  • Who are the top content producers on my team?
  • How is my content performing (coming soon)?

Content platform administration

DivvyHQ is a cloud-based application that can be set up and customized for your team within minutes. Various user roles are provided to give you complete control over editorial calendar access and editing permissions. The platform also offers a robust set of fields that allow you to input your company's unique content strategy.

Pricing

Basic info

 
Free trial
 
$75 - $199 /user/mo.
 
Monthly subscription
  • Lite Plan - $75/ user/ month
  • Pro Plan - $99/ user/ month
  • Enterprise - $199/ user/ month

Reviews

Sort by
 
Client Interview
Aug 19 2015

DivvyHQ Implementation for Client

4.0

Features: 
3.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
4.5
the reviewer
 
$10,001 - $100,000/yr. spend
 
Marketing and Advertising
 
2-10 Employees
 
San Diego, CA
CEO, Incitrio
Angela Hill
 
Verified
The Review
Recommendations

The client is Incitrio, a branding and digital marketing agency that was implementing DivvyHQ on behalf of a client. The client selected Divvy HQ because it believed it was the best content management system that would allow the client to manage its social media presence easily. The customer's implementation of DivvyHQ was very successful and led to it winning an award for social media marketing among health care providers. The client highly recommends DivvyHQ to others.

BACKGROUND

Can you please provide a brief description of your company and the role that you play there?

Incitrio is a branding and digital marketing agency based in San Diego, California.

OPPORTUNITY/CHALLENGE

What was the business challenge your company was facing that incited the need for this platform?

We were working with a health care company and we were helping them to get set up with their email marketing and social media. What was going on in the organization was all the tasks were siloed. You had one person in charge for content creation, but it was for the for-profit entity and one person in charge of the nonprofit entity and one person in charge of web development and one person in charge of digital marketing and we were helping them set up their social media platform. The reason we went to DivvyHQ is because we needed a way to put together an editorial calendar that each of the different marketing functions could access and see what people were planning for in the future. That was the primary challenge we were trying to solve: who's doing what when, and how do we spread it out over the month in one place. Additionally, we wanted to set up systems for workflows. One person is assigned to write content, but then this other person has to edit it, and then this other person has to approve it, and another person has to send it through compliance, and when it's approved this other person's going to post it on the web.

SOLUTION

Was your company considering other platforms? Why this platform?

We were excited about Kapost. It's fantastic software so when you have 13 people using the software the price points for Kapost for a nonprofit is obscene. The reason we went with DivvyHQ was really pricing.

On an annual or monthly basis, how much does your company spend to utilize the platform?

We don't pay directly. The clients pay for it. They were at the enterprise level. But, I don't think they paid for all of their users to use the system. I think they put four or five people on it. All the others were reviewers.

RESULTS

Can you share any success, metrics, or overall results of your implementation of this platform?

One great metric is previously where they didn't have any digital marketing or social media integrated effort we built that foundation and then helped them hire a team to implement it and manage it internally. We were able to hand that off successfully so that was huge because they had never had that before and they felt like they were in control of the system. The second success metric is that after we did all of our work the organization was recognized nationally for best in class as it relates to online marketing and social media.

FEATURES

Were there any software features and tools that really impressed you?

With DivvyHQ, I like the custom workflow builder, the calendar layers, and I really like the content types. Being able to customize it in the way I need to and label it in the way that makes sense for my clients because every organization has a different way of talking about what they do. The level of customization and being able to call things whatever we wanted to and organize it the way we wanted to really worked for us.

Looking back, are there any areas of the software upon which you feel could be added or improved?

The thing that I really liked at Kapost is that they have personas. In terms of Big Data and being able to sort, segment, and pull out the reporting that you're looking for, this software doesn't have the ability for me to run a report on a persona basis. That's something that I wish they had because now I can know what's going on a campaign basis, but it would be nice to know what's going on – on an individual basis. For example, we might have a campaign to promote a new clinic or hospital, but then we might have personas for Hispanic, Asian, or Caucasian audiences and different age levels. In order for me to say I'm promoting this new hospital yet all my marketing's in English, I need to have Spanish and Vietnamese options as well. Being able to pull the data in that way would be helpful.

Have you had to interact with the platform's support team or reference their support resources?

I had very little interaction. I would say I had more interaction with the sales or the demo team. I had to do multiple demos with different layers of the organization and they were patient, kind, helpful, and willing to answer the same question multiple times for the same client just to make sure that everyone understood.

OVERVIEW

We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for functionality of the features available?

Three.

What would you give the software for ease of use or ease of implementation into your business?

Five.

For support, as in responsiveness of the team or helpfulness of the resources available?

Five.

For overall satisfaction with the platform?

Four.

How likely are you to recommend the software to a colleague or similar business?

Four and a half.

4.0
Overall Score
  • 3.0 Features
  • 5.0 Ease of Use
  • 5.0 Support
  • 4.5 Willing to Refer
 
Survey Response
Sep 19 2016

Efficient Brand Marketer

4.5

Features: 
4.5
Ease of use: 
5.0
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
More than $1000/mo. spend
 
Retail
 
501-1000 Employees
 
Winter Haven, Florida
Executive, Administration
 
Verified
The Review

Recommendations:

I would recommend it because it is the most innovative tool for marketing strategies.

Experience:

We chose them because they are most helpful in their strategies to ensure we get the job done correctly. We use website tools to help us market our brand effectively. We have reached a broader audience and have gotten more of a baseline for customers in the process.

Pros:

It is fast and efficient in finding problems and helping us solve them.

Cons:

It can be costly.

 
Survey Response
Sep 19 2016

Metrics Evaluation and Calendar Usage

4.5

Features: 
5.0
Ease of use: 
5.0
Support: 
4.5
Willing to refer: 
4.5
the reviewer
 
More than $1000/mo. spend
 
Media
 
501-1000 Employees
 
Richmond Hill, New York
Manager, Marketing
 
Verified
The Review

Recommendations:

I would recommend starting with the free trial and talk to a consultant before amping up your integration of the platform.

Experience:

Our biggest problem was streamlining information and coordinating the functions of different departments. One department often didn’t know what the other was doing. DivvyHQ allowed different project and content managers to better collaborate, stay on top of deadlines and better understand how our roles work together. Because of this, it was an easy choice. We use its metrics evaluation, working with a consultant, calendar architecture, and metadata strategies features. DivvyHQ has boosted morale and cut down on project deadlines. DivvyHQ helps remove all types of clutter in a workplace. It eliminates unnecessary, superfluous or redundant project tasks along with lagging and miscommunication in the office due to a lack of transparency or real-time notifications of scheduling. It has also made the office competitive in a healthy way because it's very public to the office whether a team is behind on a project deadline.

Pros:

Everything in one place and the interface simply works. It's so user-friendly.

Cons:

I love the company but its service is a little pricey.

Screen shots and videos

DivvyHQ 2.0 Walkthrough: Manage Any Type of Content

DivvyHQ has always allowed you to manage any type of content you produce across your organization, but with Divvy 2.0, your content types are even more customizable. Within the calendar admin, you can choose a calendar and then choose which default content types you will manage in this calendar. For example, setting up a calendar to manage your Facebook content doesn't need to include several of Divvy's default content types. But, we also might want to add a few custom content types that aren't in Divvy's default list. Perhaps we often do Facebook sponsored posts. It also might be good to specify when a Facebook post will be a highlight, which spans both columns on our Facebook page, or maybe we do Facebook Contests from time to time. As you can see, it's easy to load in these custom content types and each can be configured with their own icon. You can even upload your own icons for custom content types. Once configured, you'll see your final list of content types that will be managed...

DivvyHQ 2.0 Walkthrough: The Dashboard

The Divvy 2.0 Dashboard has been completely reimagined to give you a more robust view of your team's activity and the content that is being produced within your account.