Can you please provide a brief description of your company and the role that you play there?
Incitrio is a branding and digital marketing agency based in San Diego, California.
What was the business challenge your company was facing that incited the need for this platform?
We were working with a health care company and we were helping them to get set up with their email marketing and social media. What was going on in the organization was all the tasks were siloed. You had one person in charge for content creation, but it was for the for-profit entity and one person in charge of the nonprofit entity and one person in charge of web development and one person in charge of digital marketing and we were helping them set up their social media platform. The reason we went to DivvyHQ is because we needed a way to put together an editorial calendar that each of the different marketing functions could access and see what people were planning for in the future. That was the primary challenge we were trying to solve: who's doing what when, and how do we spread it out over the month in one place. Additionally, we wanted to set up systems for workflows. One person is assigned to write content, but then this other person has to edit it, and then this other person has to approve it, and another person has to send it through compliance, and when it's approved this other person's going to post it on the web.
Was your company considering other platforms? Why this platform?
We were excited about Kapost. It's fantastic software so when you have 13 people using the software the price points for Kapost for a nonprofit is obscene. The reason we went with DivvyHQ was really pricing.
On an annual or monthly basis, how much does your company spend to utilize the platform?
We don't pay directly. The clients pay for it. They were at the enterprise level. But, I don't think they paid for all of their users to use the system. I think they put four or five people on it. All the others were reviewers.
Can you share any success, metrics, or overall results of your implementation of this platform?
One great metric is previously where they didn't have any digital marketing or social media integrated effort we built that foundation and then helped them hire a team to implement it and manage it internally. We were able to hand that off successfully so that was huge because they had never had that before and they felt like they were in control of the system. The second success metric is that after we did all of our work the organization was recognized nationally for best in class as it relates to online marketing and social media.
Were there any software features and tools that really impressed you?
With DivvyHQ, I like the custom workflow builder, the calendar layers, and I really like the content types. Being able to customize it in the way I need to and label it in the way that makes sense for my clients because every organization has a different way of talking about what they do. The level of customization and being able to call things whatever we wanted to and organize it the way we wanted to really worked for us.
Looking back, are there any areas of the software upon which you feel could be added or improved?
The thing that I really liked at Kapost is that they have personas. In terms of Big Data and being able to sort, segment, and pull out the reporting that you're looking for, this software doesn't have the ability for me to run a report on a persona basis. That's something that I wish they had because now I can know what's going on a campaign basis, but it would be nice to know what's going on – on an individual basis. For example, we might have a campaign to promote a new clinic or hospital, but then we might have personas for Hispanic, Asian, or Caucasian audiences and different age levels. In order for me to say I'm promoting this new hospital yet all my marketing's in English, I need to have Spanish and Vietnamese options as well. Being able to pull the data in that way would be helpful.
Have you had to interact with the platform's support team or reference their support resources?
I had very little interaction. I would say I had more interaction with the sales or the demo team. I had to do multiple demos with different layers of the organization and they were patient, kind, helpful, and willing to answer the same question multiple times for the same client just to make sure that everyone understood.
We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for functionality of the features available?
What would you give the software for ease of use or ease of implementation into your business?
For support, as in responsiveness of the team or helpfulness of the resources available?
For overall satisfaction with the platform?
How likely are you to recommend the software to a colleague or similar business?
Four and a half.