Can you please provide a brief description of your company and the role that you play there?
We develop mobile applications, mobile sites, both on the side of marketing and enterprise. My role is senior business development manager within the sales team. I'm in charge, among other things, of our CRM [customer relationship management] tool, which is Salesforce, and on the cold emailing and lead generation efforts within sales.
What was the business challenge your company was facing that incited the need for this platform?
We were trying to reach out to the large number of contacts we have. In time, people have been subscribing to our blog, which has been quite successful. We're actually quite well known within the industry, so we always receive quite a lot of interest and new emails coming in. Our CEO wanted to send out newsletters, so that's what we used Campaign Monitor for at first. We tried MailChimp, but we didn't quite like the way the emails came out.
We found that Campaign Monitor was a wonderful way to manage large numbers of prospects and contacts. You can actually see how many people open the email, how many people click on the links, you can even see where they open the email, where they are based, and we liked the way the emails looked. Campaign Monitor has nice design features, and it's easy to use. Our first idea was to use MailChimp, but then we quickly fell in love with Campaign Monitor, because it's very easy to use and it's very direct.
How does your company implement this platform or software? Was your company considering other platforms? Why this platform?
In addition to MailChimp, we also tried Salesforce as an email marketing tool. It has the ability to send mass emails, but the emails don't look very good and they're difficult to personalize. Although the advantage is being able to work directly from your CRM. The design of the Salesforce emails didn't look great, there was something weird about them. We really liked the design and layouts in Campaign Monitor. It allows you to have nice-looking emails. That worked really well for us.
On an annual or monthly basis, how much does your company spend to utilize the platform?
There's an annual fee, and there's a limit to the number of prospects we can reach out to. We have about 5,000 people in our contact base.
Can you share any success, metrics, or overall results of your implementation of this platform?
We've felt that Campaign Monitor has made a big difference for sending out emails. In a matter of 30 minutes, I can prepare a nice-looking email, send it out to 2,000 people, and follow up on the replies. It's really good and the way we can integrate it with Salesforce is also good. It was really a big advantage for us, especially the fact that it only requires a short time to use it, the process is simple, and the design comes out looking really nice. We're getting a solid number of leads coming in every week from the email campaigns we do, newsletters, and event invitations. We're really happy with Campaign Monitor.
Were there any software features or tools that really impressed you?
For me, the email designs stick out. I don't have a design background, but the fact that you can come up with nice-looking content and images, helps out a lot. The reports are complete. You can see who opened the email, who clicked on the links, and where they are based. You can even see if they opened it on their mobile or on their laptop and what kind of laptops they are using. These kinds of insights really help you out once you are following up on a lead.
I also like the way you can manage lists. You can manage complex and very large amounts of prospect information. It's done in a very intuitive way, and it's very easy to use. The result you get is very professional. We're really happy with Campaign Monitor.
Looking back, are there any areas of the software that you feel could be added or improved upon?
I'd like to see more integration with our CRM. I'm able to use it a bit with Salesforce, but I was quite impressed with what I saw at Marketo. It seems that they need to work a bit more on that side.
Have you had to interact with the platform's support team or reference their support resources?
Yes. I've made a few calls to support, and I must say I'm impressed. Honestly, they came back within a few minutes with a phone call or they solved it. It was technical glitches we were facing, nothing too important. But, it was good to get an answer within minutes. They solved the issue immediately.
We have a few quick questions and, for each question, we ask you to rate the software on a scale of one to five, with five being the best. What would you give the software for functionality of the features available?
What would you give the software for ease of use or ease of implementation into your business?
For support, as in responsiveness of the team or helpfulness of the resources available?
For overall satisfaction with the platform?
How likely are you to recommend the software to a colleague or similar business?