Integrates into Adobe Marketing Cloud

4.5
20 reviews
Made for

Analyzing large amounts of customer and prospect data

Not for
Simple campaign management or quick setup
 
Pricing Unavailable
Pricing details

Features

Content creation

  • Email Template Creation
  • Create and edit HTML content

Content curation

  • Drag and Drop email editor
  • Personalization based on addressee
  • Email preview
    • Gmail
    • Outlook

Promotion & distribution

  • Email marketing
    • Personalization based on customer interactions and preferences
  • Direct Mail
  • Push notifications (Mobile App)
  • Social media marketing

Analytics and Tracking

  • Segment lists based on demographics to ensure customers are reached through their preferred channel
  •  Email analytics
    • Open rate
    • Click rate
    • Actions performed
    • See which part of the email engaged most people
  • Lead tracking

Support

  • Online Support
  • Community Forums
  • Knowledge Base

Pricing

Basic info

 
Pricing Unavailable

Reviews

4.5
20 reviews
Sort by
 
Survey Response
Jul 31 2016

More Customer Engagement with Adobe Campaign

4.5

Features: 
4.0
Ease of use: 
3.0
Support: 
4.5
Willing to refer: 
4.5
See More
the reviewer
 
$251 - $1000/mo. spend
 
Education
 
5000+ Employees
 
Houston, TX
Associate, Education Company
The Review

Recommendations:

I would recommend users utilize the Quickhelps tool to search for solutions to any problems and to ensure all users are adequately trained.

Experience:

We selected Adobe Campaign because the deliverability function provided an incredible amount of control with the ability to bypass spam filters and ensure emails got delivered. We needed to ensure all information reached each recipient.

We utilize the integrated customer profile, the contextual email marketing and the operational reporting. Adobe campaign has performed well. It helped drive awareness about our products, and it increased customer engagement.

Pros:

I most like the marketing automation tool. It’s a great tool when we send product/solutions related outbound emails to customers/prospects.

Cons:

Adobe Campaign tends to be a little more complex to use compared to other automation tools. This requires more training for individuals on our team.

 
Survey Response
Mar 25 2016

Great For Real-Time Interaction

4.5

Features: 
4.5
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
4.5
See More
the reviewer
 
Media
 
5001+ employees
 
New York, NY
Manager, Marketing
The Review

Experience:

I just started to use Adobe Campaign in my office. So far I have had no major issues learning the program by myself. It is very easy to understand and create different campaigns and projects. Adobe has not come into our office yet to do formal training. The flow chart on the main page has been very easy to follow and allows me and my team to easily know where our project currently is. Not only does this program make is easier to keep track of our many different campaigns, but we can also integrate them all together too.

We have 5 different campaigns out live right now with another 3 coming online soon. Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign. I have been using the real-time interaction management tools, as this campaign is currently live on our website.

I have been using this to track how long our viewers have been on the page and what they are clicking on, reading, and sharing. We are using this program as we faze out our old, in-house build program. Adobe has out performed what we had with our old in-house program since that program never really was updated to look at real-time social media action. Being able to see what our viewers are sharing, clicking, and liking has been a big help in telling what stories people are caring about.

Pros:

We really like the real-time interaction management tools. Seeing things in real time has allowed up to figure out what stories to publish and what is clicking. Being able to see what is being clicked on and shared, we are able to work with our publishing team to create new content quickly to keep viewers coming back.

Cons:

So far, I haven't found much I don’t like about Adobe Campaign. This has outperformed our old system in ways we couldn’t have imagined.

 
Survey Response
Aug 05 2016

Best For Large Companies

4.5

Features: 
4.0
Ease of use: 
5.0
Support: 
3.0
Willing to refer: 
4.0
See More
the reviewer
 
$251 - $1000/mo. spend
 
Advertising & Marketing
 
501-1000 Employees
 
Aurora, CO
Manager, Advertising & Marketing Company
The Review

Recommendations:

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for an email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.

Experience:

We needed a tool to enable us to identify our organization's strengths and prioritize focus areas across seven campaign management dimensions. We use it for campaigns, marketing, and workflows. Adobe Campaign works very well for those who want to work with automated email marketing. Workflows for trigger emails work well, and so does creating content libraries that are connected campaigns where you want automated personalized content.

Pros:

The user interface is easy to navigate, even for beginners. You don't need to know MySQL to set up workflows. You can build personalized emails by using modules with conditions set by previous behaviors and interests.

Cons:

It is not for SME, you must be an advanced marketer for the investment to pay off.

 
Survey Response
Jul 31 2016

Increased Productivity With Adobe Campaign

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
See More
the reviewer
 
$251 - $1000/mo. spend
 
Information Technology
 
1001-5000 Employees
 
Aurora, IL
Senior Manager, Information Technology Company
The Review

Recommendations:

I would definitely recommend it because it has been an asset to our company. If you want a great solution to email marketing strategies Adobe Campaign is the right tool.

Experience:

Adobe is a trusted software company that has many products so it seemed the best choice. They regularly update their products and create new ones that will coincide with what is being used by our company.

We use the email marketing, personalized automation and marketing cloud. It has performed very well for us. We have utilized every feature and has helped us tremendously to increase productivity.

Pros:

Its features are incredible with Marketing Cloud. We have great access for our partners in business to interact with us.

Cons:

So far there are no cons because we have so much success with using it.

 
Survey Response
Jul 31 2016

Increased Audience Information

4.0

Features: 
4.0
Ease of use: 
4.0
Support: 
4.0
Willing to refer: 
4.0
See More
the reviewer
 
$51 - $250/mo. spend
 
Media
 
1001-5000 Employees
 
Statesboro, GA
Director, Media Company
The Review

Recommendations:

It will vastly improve efficiency in contact acquisition.

Experience:

It has an understandable interface, ease of acclimation, and is very user-friendly. No huge issues Contact acquisition and sorting. It has performed very well. We implemented it 2 years ago and has successfully streamlined our contact base. Instead of inserting info piece by piece, Campaign allows us to seamlessly track and easily update contact info.

Pros:

Ease of growing a contact list and tracking future actions from those contacts and developing a deeper understanding of where our contacts are coming from.

Cons:

Nothing specific.

 
Survey Response
Jul 31 2016

Great for All Levels of Tech Knowledge

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
4.0
Willing to refer: 
5.0
See More
the reviewer
 
$251 - $1000/mo. spend
 
Financial Services
 
5000+ Employees
 
Fairfax, VA
Director, Financial Services Company
The Review

Recommendations:

Aside from streamlining some of the functionalities, there isn't much that can be done to improve.

Experience:

It is one of the easiest programs to use. Our personnel requires minimal training in order to make full use of the program. The program could be streamlined a bit. There are many more options than are really needed. We use it for marketing automation and data management. It has performed well. It is able to handle all of our needs. We have used it to streamline our marketing department and campaigns.

Pros:

Ease of use. The tool is very intuitive and employees of various levels of tech abilities can use it.

Cons:

It has too many tools. One can quickly go down the rabbit hole. I would eliminate some of the tools.

 
Survey Response
Jul 31 2016

More Clients Reached and Engaged with Adobe Campaign

4.5

Features: 
4.5
Ease of use: 
4.5
Support: 
4.0
Willing to refer: 
5.0
See More
the reviewer
 
$51 - $250/mo. spend
 
Manufacturing
 
201-500 Employees
 
Mustang, OK
Associate, Manufacturing Company
The Review

Recommendations:

A great tool for a business, large or small.

Experience:

The format makes it easy to set up emails and automatically align all sections to make all text even and center presenting a professional looking appearance. We use it for direct sends. It performed well helping us reach more clients not otherwise accessible and gaining more replies from customers.

Pros:

Perfect for a novice.

Cons:

It takes a bit of time to make sure everything is entered.

 
Survey Response
Apr 01 2016

Simplified Campaign Management with Adobe

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
See More
the reviewer
 
Advertising and Marketing
 
501-1000 employees
 
Roanoke, VA
Executive, Marketing
The Review

Experience:

It contains innovative tools that make it easy for us to advertise our projects. It can create ad units, add video interstitial ads, mediation and make changes for existing apps. It acts as a single portal for all my advertising management and has great customizable tools.

Pros:

It simplifies how I create, manage and track all of our advertising.

Cons:

Nothing.

 
Survey Response
Mar 29 2016

A Great, Comprehensive Analytics Tool

3.5

Features: 
3.5
Ease of use: 
4.5
Support: 
2.5
Willing to refer: 
3.0
See More
the reviewer
 
Retail
 
5001+ employees
 
Anchorage, AK
Associate, Marketing
The Review

Experience:

We use Adobe Campaign to filter customer data, track sales contacts, plan new campaigns and update sales history. It is difficult to integrate with legacy systems, IBM Controller, UNIX, and other databases. The features we use are: Queries, Data Manipulation, and Demand Forecasting. It has been customized from the OEM version to address unique corporate requirements.

Pros:

It is easy to train others to use it. The depth and breadth of analysis tools is awesome.

Cons:

Integration with Legacy Systems has not been easy. It lacks multiple platform adaptability.

 
Survey Response
Mar 26 2016

Flexible Tool for Marketing Campaign Management

4.0

Features: 
4.5
Ease of use: 
3.0
Support: 
4.5
Willing to refer: 
4.0
See More
the reviewer
 
Business services
 
5001+ employees
 
Cleveland, OH
Executive, Marketing
The Review

Experience:

It provides great features along with excellent email delivery and tracking capabilities, with a 97% availability for the hosted platform. I mainly used the marketing automation and campaign management along with the social sharing features to integrate with social media. This software provided unlimited abilities with its excellent email delivery and tracking capabilities, spam control, and ease of maintaining workflow.

Pros:

I like the flexibility it provides with the customization development on the JavaScript platform.

Cons:

The fluidity and ease of learning for beginners could be improved. There is a learning curb with this program. The complexity of the program requires organizations to spend revenue on outsourcing projects.