I just started to use Adobe Campaign in my office. So far I have had no major issues learning the program by myself. It is very easy to understand and create different campaigns and projects. Adobe has not come into our office yet to do formal training. The flow chart on the main page has been very easy to follow and allows me and my team to easily know where our project currently is. Not only does this program make is easier to keep track of our many different campaigns, but we can also integrate them all together too.
We have 5 different campaigns out live right now with another 3 coming online soon. Adobe allows us to keep track of everything very easily and allows us to go back and write notes at different steps. Including these notes at different steps within the campaign allows us to copy them over to new ones so we don't have the same issues launching the next campaign. I have been using the real-time interaction management tools, as this campaign is currently live on our website.
I have been using this to track how long our viewers have been on the page and what they are clicking on, reading, and sharing. We are using this program as we faze out our old, in-house build program. Adobe has out performed what we had with our old in-house program since that program never really was updated to look at real-time social media action. Being able to see what our viewers are sharing, clicking, and liking has been a big help in telling what stories people are caring about.
We really like the real-time interaction management tools. Seeing things in real time has allowed up to figure out what stories to publish and what is clicking. Being able to see what is being clicked on and shared, we are able to work with our publishing team to create new content quickly to keep viewers coming back.
So far, I haven't found much I don’t like about Adobe Campaign. This has outperformed our old system in ways we couldn’t have imagined.