ActiveCampaign Reviews

Features

Content creation

Drag and drop interface
Free templates
Free image hosting
Full source editing to modify the HTML and CSS

Promotion & distribution

Email
SMS/text messaging

Integration

Facebook
Twitter
Salesforce
WooComerce
Shopify
WordPress
Paypal
Google analytics
More

Automation

Create automations (sequences of actions and/or emails) based on contact & behavioral data
Trigger follow-ups based on contacts' actions, interests, or behaviors on your site
- Welcome emails, birthday emails, trigger campaigns from actions and sales follow-ups

Analytics and Tracking

Import your existing contacts from a file or another service
View the full history of a contact
Flexible list segmentation
Split testing
Geo-tracking

Reviews

4.4

26 reviews

Submit Review

the review

Survey Response

Jul 31 2016

Very Little Training Needed

"It runs smooth, not one problem ever. It’s a really great product."

Jul 31, 2016

Recommendations:

You won't spend a lot of time training; it is that easy to use.

Experience:

They have a very good product - I have not had any problems. We use all its features. It runs smooth, not one problem ever. It’s a really great product.

Pros:

Easy to use fast gets the job done right.

Cons:

Nothing right now I like the way it is now.

5.0

Features:

5.0

Ease of use:

5.0

Support:

5.0

Willing to refer:

5.0

the reviewer

$251 - $1000/mo. spend

Consumer Products

501-1000 Employees

Lynnwood, WA

Executive, Consumer Product Company

$251 - $1000/mo. spend

Consumer Products

501-1000 Employees

Lynnwood, WA

Executive, Consumer Product Company

Recommendations:

You won't spend a lot of time training; it is that easy to use.

Experience:

They have a very good product - I have not had any problems. We use all its features. It runs smooth, not one problem ever. It’s a really great product.

Pros:

Easy to use fast gets the job done right.

Cons:

Nothing right now I like the way it is now.

the review

Survey Response

Jul 31 2016

Increased Revenue with Active Campaign

"Our annual revenues increased by 7.5% compared to the previous year."

Jul 31, 2016

Recommendations:

Consider different variables in your business to better fit the program.

Experience:

It has up to date software to manage my account in the fastest and safest way. It delivers more customers into my business and gets the job done. Our annual revenues increased by 7.5% compared to the previous year.

Pros:

It has simple mechanics to follow and gets the job done.

Cons:

None so far. Satisfied with the program.

4.5

Features:

4.0

Ease of use:

4.5

Support:

4.0

Willing to refer:

4.5

the reviewer

$51 - $250/mo. spend

Health Care & Life Sciences

5000+ Employees

Aberdeen, MD

Manager, Health Care & Life Sciences Company

$51 - $250/mo. spend

Health Care & Life Sciences

5000+ Employees

Aberdeen, MD

Manager, Health Care & Life Sciences Company

Recommendations:

Consider different variables in your business to better fit the program.

Experience:

Pros:

It has simple mechanics to follow and gets the job done.

Cons:

None so far. Satisfied with the program.

the review

Survey Response

Mar 30 2016

Target Audience Identified and Reached With ActiveCampaign

"We are able to reach a large audience that we do not have the bandwidth to reach on our own. We've noticed that these emails hit a lot of our audience's inboxes."

Mar 30, 2016

Experience:

I started working with ActiveCampaign because it is what was grandfathered into our company. I do like the service, but I am willing to look into other companies and services as well. We use the email distribution, tracking, dashboard features. We are able to reach a large audience that we do not have the bandwidth to reach on our own. We've noticed that these emails hit a lot of our audience's inboxes. We get good results and the team is very comfortable using this service.

Pros:

It is easy to use, reaches a large audience, helps us identify certain targets, and hits inboxes often.

Cons:

None.

4.5

Features:

4.5

Ease of use:

5.0

Support:

4.0

Willing to refer:

5.0

the reviewer

Business services

5001+ employees

Chicago, IL

Associate, Marketing

Business services

5001+ employees

Chicago, IL

Associate, Marketing

Experience:

Pros:

It is easy to use, reaches a large audience, helps us identify certain targets, and hits inboxes often.

Cons:

None.

the review

Survey Response

Mar 29 2016

Easy and Effective Communication Tool

"ActiveCampaign gives us great, effective communication with our customers. We were looking to reach customers of all ages, and this is a way that we tackling that obstacle."

Mar 29, 2016

Experience:

ActiveCampaign gives us great, effective communication with our customers. We were looking to reach customers of all ages, and this is a way that we tackling that obstacle. We use the email blast feature the most. It is an effective way to get the word out.

Pros:

It is a great and easy to use communication tool for our company.

Cons:

It should be better optimized to reach different demographics.

5.0

Features:

4.5

Ease of use:

5.0

Support:

4.0

Willing to refer:

5.0

the reviewer

Retail

501-1000 employees

New York, NY

Manager, Marketing

Retail

501-1000 employees

New York, NY

Manager, Marketing

Experience:

Pros:

It is a great and easy to use communication tool for our company.

Cons:

It should be better optimized to reach different demographics.

the review

Survey Response

Mar 26 2016

Increased Revenue and Great Performance

"The greatest problem to be solved was controlling an ever-increasing bounce rate. We use them to load, deliver and report on email campaigns. It has performed superbly, and we have more than doubled email revenue Year-To-Date."

Mar 26, 2016

Experience:

The reasons for choosing it came down to the ability to provide what we needed at a reasonable price. The greatest problem to be solved was controlling an ever-increasing bounce rate. We use them to load, deliver and report on email campaigns. It has performed superbly, and we have more than doubled email revenue Year-To-Date.

Pros:

They have a very professional team.

Cons:

Nothing at this time!

4.5

Features:

5.0

Ease of use:

4.0

Support:

5.0

Willing to refer:

5.0

the reviewer

Retail

5001+ employees

North Platte, NE

Manager, Marketing

Retail

5001+ employees

North Platte, NE

Manager, Marketing

Experience:

Pros:

They have a very professional team.

Cons:

Nothing at this time!

the review

Survey Response

Mar 26 2016

Great For Targetted Emails

"We needed to group our email deliveries into different member categories and using ActiveCampaign allowed us to do that in an efficient, yet reasonably priced manner... We have seen an increase in email reads as well as an increase in site traffic from email links."

Mar 26, 2016

Experience:

We needed to group our email deliveries into different member categories and using ActiveCampaign allowed us to do that in an efficient, yet reasonably priced manner. We have had a good experience with ActiveCampaign. We have seen an increase in email reads as well as an increase in site traffic from email links. The benefits we have received are increased site traffic, which has lead to increased sales. The solution has performed well. We have been happy with the results in our two years of using ActiveCampaign.

Pros:

ActiveCampaign's ability to send specific emails to a specific group of customers is my favorite part of the tool.

Cons:

The analytics involved with the process could be more thorough.

3.5

Features:

4.0

Ease of use:

3.5

Support:

3.0

Willing to refer:

3.5

the reviewer

Retail

5001+ employees

New York, NY

Manager, Marketing

Retail

5001+ employees

New York, NY

Manager, Marketing

Experience:

Pros:

ActiveCampaign's ability to send specific emails to a specific group of customers is my favorite part of the tool.

Cons:

The analytics involved with the process could be more thorough.

the review

Survey Response

Mar 25 2016

Cost-Efficient and Easy to Use

"We were using InfusionSoft, and found it to be very expensive and quite difficult to manage. ActiveCampaign delivers the same results for a fraction of the price."

Mar 25, 2016

Experience:

We were using InfusionSoft, and found it to be very expensive and quite difficult to manage. ActiveCampaign delivers the same results for a fraction of the price. We use the CRM functionality, because we needed an email application that will give the tools needed for a reasonable budget. We also we needed quality reporting and a robust interface that would be quick to setup. We found the answer to those problems with ActiveCampaign.

Pros:

We are able to sync our mailing list to an existing CRM database, which saves us time.

Cons:

The documentation doesn't keep up with development, and the lists can be confusing.

4.0

Features:

4.5

Ease of use:

4.0

Support:

3.0

Willing to refer:

4.5

the reviewer

Financial services

5001+ employees

Providence, RI

Director, Marketing

Financial services

5001+ employees

Providence, RI

Director, Marketing

Experience:

Pros:

We are able to sync our mailing list to an existing CRM database, which saves us time.

Cons:

The documentation doesn't keep up with development, and the lists can be confusing.

the review

Survey Response

Mar 25 2016

An Easy To Use System

"It is easy to use and operate. It has helped us reach a wide and diverse customer base. We mainly use it for downloading applications on web base advertising. It has increase revenue from reaching a larger customer market."

Mar 25, 2016

Experience:

It is easy to use and operate. It has helped us reach a wide and diverse customer base. We mainly use it for downloading applications on web base advertising. It has increase revenue from reaching a larger customer market.

Pros:

I like the ease in which we are able to operate the system.

Cons:

Its price is not as cost-effective as it could be, and it operates slowly.

4.0

Features:

3.0

Ease of use:

5.0

Support:

3.5

Willing to refer:

4.0

the reviewer

Media

501-1000 employees

Kansas City, MO

Executive, Marketing

Media

501-1000 employees

Kansas City, MO

Executive, Marketing

Experience:

Pros:

I like the ease in which we are able to operate the system.

Cons:

Its price is not as cost-effective as it could be, and it operates slowly.

the review

Survey Response

Mar 22 2016

Increased Brand Awareness With ActiveCampaign

"I use ActiveCampaign to track response rate, see who actually reads our emails, and keep up with loyalty rate. This has helped elevate brand awareness."

Mar 22, 2016

Experience:

We have just started our email marketing effort and have yet to figure out what problems we are up against. I use ActiveCampaign to track response rate, see who actually reads our emails, and keep up with loyalty rate. This has helped elevate brand awareness.

Pros:

We can reach our target customers and communicate with them.

Cons:

I would like to see more customer data.

4.0

Features:

4.0

Ease of use:

4.0

Support:

4.0

Willing to refer:

4.0

the reviewer

Hospitality and Leisure

1001-5000 employees

California

Executive, Marketing

Hospitality and Leisure

1001-5000 employees

California

Executive, Marketing

Experience:

Pros:

We can reach our target customers and communicate with them.

Cons:

I would like to see more customer data.

the review

Survey Response

Jul 31 2016

Increased Customers with Active Campaign

"It has helped expand our customer base."

Jul 31, 2016

Recommendations:

Make sure you know what you need before committing your resources in one area.

Experience:

Our clients are very diverse and we need a very aggressive and all-inclusive strategy. We mainly use it for age range targeting. It seems to work well with our strategy

Pros:

It has helped expand our customer base.

Cons:

Still exploring possibilities and don't have any complaints yet.

4.5

Features:

4.5

Ease of use:

4.0

Support:

4.5

Willing to refer:

4.0

the reviewer

$251 - $1000/mo. spend

Retail

5000+ Employees

Piqua, OH

Manager, Retail Company

$251 - $1000/mo. spend

Retail

5000+ Employees

Piqua, OH

Manager, Retail Company

Recommendations:

Make sure you know what you need before committing your resources in one area.

Experience:

Our clients are very diverse and we need a very aggressive and all-inclusive strategy. We mainly use it for age range targeting. It seems to work well with our strategy

Pros:

It has helped expand our customer base.

Cons:

Still exploring possibilities and don't have any complaints yet.

ActiveCampaign

We believe in intelligence driven marketing.

Product Demo & Screenshots

Features

Content creation

Promotion & distribution

Integration

Automation

Analytics and Tracking

Pricing

Basic info

Reviews

Reviews

the review

Survey Response

Survey Response

Jul 31 2016

"It runs smooth, not one problem ever. It’s a really great product."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Jul 31 2016

"Our annual revenues increased by 7.5% compared to the previous year."

Jul 31, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 30 2016

"We are able to reach a large audience that we do not have the bandwidth to reach on our own. We've noticed that these emails hit a lot of our audience's inboxes."

Mar 30, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 29 2016

"ActiveCampaign gives us great, effective communication with our customers. We were looking to reach customers of all ages, and this is a way that we tackling that obstacle."

Mar 29, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 26 2016

"The greatest problem to be solved was controlling an ever-increasing bounce rate. We use them to load, deliver and report on email campaigns. It has performed superbly, and we have more than doubled email revenue Year-To-Date."

Mar 26, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 26 2016

"We needed to group our email deliveries into different member categories and using ActiveCampaign allowed us to do that in an efficient, yet reasonably priced manner... We have seen an increase in email reads as well as an increase in site traffic from email links."

Mar 26, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 25 2016

"We were using InfusionSoft, and found it to be very expensive and quite difficult to manage. ActiveCampaign delivers the same results for a fraction of the price."

Mar 25, 2016

the reviewer

the review

the review

Survey Response

Survey Response

Mar 25 2016

"It is easy to use and operate. It has helped us reach a wide and diverse customer base. We mainly use it for downloading applications on web base advertising. It has increase revenue from reaching a larger customer market."

Mar 25, 2016

the reviewer

the review

the review

Survey Response

Survey Response