Marketing Automation Software

Made for

Lead and webinar management; integrated with WebEx and GoToWebinar

Not for

Blogging, extensive content editing or coding novices

 
None
 
$600 - $8,950/mo.
Pricing details

Features

Content creation

Create custom content directly on the platform:

  • Landing Pages
  • Email Templates
  • Online Forms

Promotion & distribution

  • Email Marketing
  • Social Media Marketing

Support

  • Chat Support
  • Phone Support
  • Email Support
  • eBooks
  • Whitepapers
  • Video Tutorials
  • Webinars

Integration

  • Social Media Integration
    • Twitter
    • LinkedIn
    • Facebook
  • CRM Integration
  • Blog Integration
  • Google AdWords Integration

Collaboration

Act-On allows accounts to have multiple users for your sales and marketing teams. 

Analytics and Tracking

  • Website Visitor Tracking
  • Analytics Reports
  • Google Analytics 

Pricing

Basic info

 
None
 
$600 - $8,950/mo.
 
Monthly subscription
Annual subscription
  • Professional Plan - Starting at $600/ month
  • Enterprise Plan - Starting at $2,000/ month 

Reviews

Sort by
 
Survey Response
Jul 31 2016

Sales Goals Met with Act-On

5.0

Features: 
5.0
Ease of use: 
4.5
Support: 
4.0
Willing to refer: 
5.0
the reviewer
 
$251 - $1000/mo. spend
 
Telecommunications
 
1001-5000 Employees
 
West New York, NJ
Executive, Telecommunications Company
1
The Review

Recommendations:

Based on my experience, I definitely recommend Act-On because it intentionally influences consumer decisions. It enhances our understanding of relationships between consumer and our organization and the results provide insights into how our company might leverage CRM in our efforts.

Experience:

We wanted a tool that would help us with web traffic tracking, standing out from the competition to drive and deliver better results We use it for scoring and prioritizing prospects, status performance, track each each prospect's activity from initial engagement and conversion to close sales, and more.

We also use the CRM integration, real-time campaign, performance insight , email and design creation, A/B testing, webinar and online event management, SEO audit tool, and multiple accounts and users. The main results are meeting our sales goals, and getting better understanding relations between customers and our organization.

Pros:

I like most that it enhances marketing visibility, I like that it runs in one day not weeks or months, and I like that it has social media sharing buttons.

Cons:

There is nothing at all that I dislike about Act-On. I think it is a smart idea to use Act-On to increase marketing in a business.

 
Survey Response
Jul 31 2016

Good Conversion Rate on Emails

4.0

Features: 
4.0
Ease of use: 
4.5
Support: 
4.0
Willing to refer: 
4.0
the reviewer
 
$51 - $250/mo. spend
 
Real Estate
 
1001-5000 Employees
 
Albuquerque, NM
Manager, Real Estate Company
1
The Review

Recommendations:

It’s a decent email marketing solution.

Experience:

I chose it because I am more familiar with it and more comfortable using it. It has a good conversion rate on email marketing for our company.

Pros:

Ease of use.

Cons:

The interface.