# Top Shopify Development Companies in Nairobi Recommended Shopify companies in Nairobi include 3techagency, Afrecce Digital Agency, Virtual Office Point, Nobilis Limited, Antratech Studios, MywebMark Technologies, Focus4ward Digital Media Agency, DevOps Web Designers, WYMORE IT SOLUTIONS LTD, Techgrids Ltd. We verify reviews and evaluate companies so you can choose with confidence. We may earn a fee for some placements. [Learn how Clutch ensures trust](#why-trust-clutch) ## List of the Best Top Shopify Development Companies in Nairobi Ratings Updated: Oct 17, 2026 ### [3techagency](https://clutch.co/profile/3techagency) #### 5 out of 5 star rating (15 reviews) - $1,000+ minimum project size - < $25 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 25% Advertising - 10% E-Commerce Development - 10% Email Marketing - 20% Search Engine Optimization - 15% Social Media Marketing - 20% Web Development #### Company description 3techagency is an E-Commerce Development company renowned for its expertise in crafting online stores and integrating e-commerce solutions. With a consistent record of positive feedback, 100% of reviewers highlight their timely delivery, affordability, and adept use of technologies like WooCommerce. Clients commend their seamless communication and professional approach, leading to significant improvements in online sales and customer engagement. [Visit Website](https://3techagency.com) #### Experience in 8 industries 3techagency has demonstrated strong expertise across several industries, including eCommerce, Consulting, Software, Retail, Beauty & Cosmetics, Education, and Transportation. Feedback indicates their strengths in building responsive websites, eCommerce solutions, and custom software development. Clients appreciate their professionalism, timely delivery, and alignment with business goals. Overall sentiment is highly positive, particularly in eCommerce and Retail, where measurable outcomes include increased sales and improved online presence. [Read All Reviews](https://clutch.co/profile/3techagency?verified=true#reviews) ##### eCommerce Experience 3techagency demonstrates strong expertise in the eCommerce industry, having successfully developed a tailored online store for Maisha Magnets. Clients highlight the agency's professionalism, timely delivery, and alignment with business goals. The implementation of WooCommerce and seamless payment integration led to increased traffic and improved customer engagement. Overall, clients appreciate 3techagency's unique approach to problem-solving, making them a promising partner for eCommerce projects. - 1 review for ecommerce industry - 1 review is 5 stars - Less than $10,000 avg. project cost - E-Commerce Web Development & SEO for Photo Magnet Retailer (5.0/5, Aug 13, 2024): A photo magnet retailer hired 3techagency to develop an e-commerce website. The team built the site with WooCommerce and WordPress CMS and provided SEO services. [Read Full Review](https://clutch.co/go-to-review/3techagency/307068) ##### Consulting Experience 3techagency demonstrates strong expertise in the Consulting industry, particularly in web development and digital solutions. Clients appreciate their professionalism, attention to detail, and ability to deliver projects on time without delays. The agency's focus on understanding client needs and providing valuable services has led to measurable success for businesses, including increased user engagement and lead generation. Overall, their alignment with client values and affordable pricing make them a compelling choice for prospective clients in the Consulting sector. - 1 review for consulting industry - 1 review is 5 stars - Less than $10,000 avg. project cost - SEO, Web Design & Development for Life Coaching Company (5.0/5, Jul 25, 2024): 3techagency developed a website for a life coaching company. The team also provided web hosting, SEO services, paid ads management, and content development on the client's services and portfolio. [Read Full Review](https://clutch.co/go-to-review/3techagency/303182) ##### Software Experience 3techagency demonstrates notable expertise in software development, particularly in building SaaS applications for eCommerce. Clients commend their professionalism, effective communication, and ability to exceed project expectations. Their use of modern technologies, such as AWS and Laravel, in agile project management adds to their strengths. Overall, the positive sentiment from clients indicates that 3techagency is a reliable partner for businesses seeking to enhance their online retail capabilities. - 1 review for software industry - 1 review is 5 stars - $10,000 – $49,000 avg. project cost - Multi-Tenant SaaS App Dev for E-Commerce Store Builder (5.0/5, Sep 11, 2022): An e-commerce store builder hired 3techagency to develop a multi-tenant SaaS platform that would enable small businesses to create their online stores easily. They built the app using AWS, Laravel, and Docker. [Read Full Review](https://clutch.co/go-to-review/3techagency/157698) ##### Retail Experience 3techagency has received positive feedback from clients in the Retail industry, highlighting their expertise in e-commerce solutions and effective project management. Clients praised their professionalism, timely delivery, and ability to integrate advanced technologies like WooCommerce and payment processing systems. Notably, a client reported a 40% increase in sales due to an optimally designed online store. Overall, 3techagency is recognized for its customer-centric approach, making it a solid choice for businesses seeking to enhance their online retail presence. - 2 reviews for retail industry - 2 reviews are 5 stars - Less than $10,000 avg. project cost - E-Commerce Dev & Social Media Marketing for Clothing Brand (5.0/5, Mar 2, 2022): 3techagency was hired by a clothing brand for e-commerce development and social media marketing services. They built the client's online store and handled their Facebook and Google Ads marketing campaigns. [Read Full Review](https://clutch.co/go-to-review/3techagency/12381) - E-Commerce Dev for Clothing Retailer (5.0/5, Apr 13, 2021): A clothing retailer partnered with 3techagency to build a website for their e-commerce store using WooCommerce. This involved web design development and integration of payment processing features. [Read Full Review](https://clutch.co/go-to-review/3techagency/123764) ##### Beauty & Cosmetics Experience 3techagency has received positive feedback from clients in the Beauty & Cosmetics industry, highlighting their expertise in e-commerce website development and SEO strategies. Clients praised their effective communication, adherence to deadlines, and ability to create visually appealing websites that successfully attracted traffic and increased sales. The agency's use of modern technologies and competitive pricing further bolstered their reputation, making them a strong candidate for businesses looking to enhance their online presence in the beauty sector. - 2 reviews for beauty & cosmetics industry - 2 reviews are 5 stars - Less than $10,000 avg. project cost - E-Commerce Development & SEO for Skin Care Company (5.0/5, Nov 26, 2021): A small skincare business was looking to develop their e-commerce website. 3techagency has built the WordPress site with shop, contact, and information pages, bought the domain, and provided SEO services. [Read Full Review](https://clutch.co/go-to-review/3techagency/74743) - E-Commerce Development for Cosmetic Company (5.0/5, Aug 11, 2021): 3techagency was hired by a cosmetic company to operate their Instagram and provide an e-commerce solutions agency. Key deliverables include payment gateways for Mpesa, Paypal, and more. [Read Full Review](https://clutch.co/go-to-review/3techagency/104574) ##### Education Experience 3techagency has received positive feedback from clients in the Education industry, particularly for their expertise in e-commerce development. Notably, a managing director praised their ability to create a user-friendly website for selling e-books, resulting in a 4% increase in monthly revenue. Clients highlighted the agency's strong communication, commitment to project timelines, and impressive technical skills. Overall, 3techagency is viewed as a reliable partner for educational businesses seeking to enhance their online presence. - 1 review for education industry - 1 review is 5 stars - Less than $10,000 avg. project cost - WooCommerce Site Dev for Book Company (5.0/5, May 14, 2021): 3techagency developed a WooCommerce website for a book company. The team created a prototype before delivering the final site. The main goal was to sell the client's books online and increase their customers.  [Read Full Review](https://clutch.co/go-to-review/3techagency/25680) ##### Transportation Experience 3techagency has demonstrated significant expertise in the Transportation industry, particularly in enhancing online presence. Clients have noted their professional approach, timely communication, and the ability to effectively integrate payment solutions. One client's revenue increased by 30% following a website launch, showcasing the impactful outcomes of their projects. The company is highly regarded for its skilled team and efficient workflow, making it a strong candidate for Transportation businesses seeking digital transformation. - 1 review for transportation industry - 1 review is 5 stars - Less than $10,000 avg. project cost - Web Development for Car Rental Company (5.0/5, May 9, 2021): To establish their online presence, a car rental company hired 3techagency to provide web development services. The team is developing the client's website and integrating features such as payment gateways. [Read Full Review](https://clutch.co/go-to-review/3techagency/144469) ##### Arts, entertainment & music Experience 3TechAgency has received positive feedback from clients in the Arts, entertainment, and music industry, particularly for their logo design services. Clients praise the agency's professionalism, effective communication, and ability to deliver high-quality results within tight deadlines. A notable case involved a podcaster who experienced a significant increase in listeners following the design of a new logo. Overall, their expertise and customer-centric approach make them a strong contender for projects in this sector. - 1 review for arts, entertainment & music industry - 1 review is 5 stars - Less than $10,000 avg. project cost - Logo Dev & Design for Entertainment Provider (5.0/5, Apr 5, 2021): An entertainment provider hired 3techagency to develop and design a new logo for a podcast.  [Read Full Review](https://clutch.co/go-to-review/3techagency/116611) #### Completed projects in 2 countries - Kenya (8 projects) - United States (2 projects) [View Reviews](https://clutch.co/profile/3techagency?verified=true#reviews) #### 4 Reviews mention E-Commerce Development in Nairobi - 4 of 4 Nairobi-based reviews are 5 stars - Less than $10,000 avg. project cost for E-Commerce Development services in Nairobi Nairobi-based E-Commerce Development project highlight E-Commerce Development & SEO for Skin Care Company 5.0/5 — A small skincare business was looking to develop their e-commerce website. 3techagency has built the WordPress site with shop, contact, and information pages, bought the domain, and provided SEO services. [Read More](https://clutch.co/go-to-review/3techagency/74743) [Read Similar Reviews](https://clutch.co/profile/3techagency?location=15258&service_provided=field_pp_sl_ecommerce&verified=true#reviews) #### 6 reviews from clients near Nairobi Review Rating from Clients - 5.0 out of 5.0 - Overall: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 Local businesses highlight 3techagency's proficiency in building responsive, user-friendly websites across various industries. Reviewers commend their project management, affordability, and ability to meet deadlines, leading to improved online presence and revenue growth. [Read Local Reviews](https://clutch.co/profile/3techagency?verified=true#reviews) --- ### [Afrecce Digital Agency](https://clutch.co/profile/afrecce-digital-agency) #### 5 out of 5 star rating (1 reviews) - $1,000+ minimum project size - $50 - $99 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 20% E-Commerce Development - 5% Pay Per Click - 25% Search Engine Optimization - 5% Social Media Marketing - 20% Web Design - 25% Web Development #### Company description Afrecce Digital Agency is a digital marketing firm specializing in website development and SEO services. The agency is praised for its transparent communication and effective project management, resulting in a 25% increase in client inquiries. Reviews consistently highlight their attentiveness and ability to simplify technical concepts for clients, with no areas for improvement mentioned. [Visit Website](https://afrecce.com/) #### Attentive Clients have consistently praised Afrecce Digital Agency for their attentiveness and availability throughout the project. One client noted their impressive ability to explain complex technical concepts in simple terms, enhancing communication. The agency's commitment to timely delivery and proactive engagement, as reported by the orthopedic healthcare company, further underscores their attentive approach. Overall, the sentiment regarding attentiveness is highly positive, with no significant areas for improvement identified. #### Experience in 1 industry Afrecce Digital Agency has excelled in the healthcare industry, particularly in website development and SEO services for orthopedic healthcare providers. Clients report a significant increase in patient inquiries, with a 25% growth in the first year alone. The agency's strengths include clear communication, timely project delivery, and a user-friendly approach to technical explanations. Overall sentiment is highly positive, indicating a strong fit for businesses seeking digital solutions in the healthcare sector. [Read All Reviews](https://clutch.co/profile/afrecce-digital-agency?verified=true#reviews) ##### Healthcare Experience Afrecce Digital Agency has demonstrated significant expertise in the Healthcare sector, particularly through their effective website development and SEO services, which resulted in a 25% increase in patient inquiries for a client. Their attentive communication and ability to simplify technical concepts have been praised, enhancing overall client satisfaction. The agency's transparent planning and timely delivery further reinforce their capability to support healthcare businesses seeking to enhance their digital presence. - 1 review for healthcare industry - 1 review is 5 stars - Unknown avg. project cost - Web Development & SEO for Orthopedic Healthcare Company (5.0/5, Oct 1, 2025): Afrecce Digital Agency has developed a fully responsive website for an orthopedic healthcare company. The team also provides monthly SEO services and consults on the client's overall digital presence. [Read Full Review](https://clutch.co/go-to-review/afrecce-digital-agency/410326) #### 5.0 out of 5.0 rating for cost What Clients Have Said Clients have praised Afrecce Digital Agency for their clear and transparent pricing, which contributed to their decision to engage the firm. The value for money is highlighted by a 25% increase in inquiries attributed to their SEO services. Overall sentiment reflects satisfaction with the agency's cost-effectiveness, with clients noting timely delivery and attentive support, leading to significant positive impacts on their business outcomes. [Read All Reviews](https://clutch.co/profile/afrecce-digital-agency?verified=true#reviews) #### 1 review from clients near Nairobi Review Rating from Clients - 5.0 out of 5.0 - Overall: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 Reviewers in Nairobi commend Afrecce Digital Agency for building responsive websites and boosting local visibility through SEO and Google Business Profile management. Clients appreciate their attentiveness, straightforward explanations, and effective project management, leading to measurable growth in inquiries. [Read Local Reviews](https://clutch.co/profile/afrecce-digital-agency?verified=true#reviews) --- ### [Virtual Office Point](https://clutch.co/profile/virtual-office-point) - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 25% Custom Software Development - 25% BI & Big Data Consulting & SI - 25% E-Commerce Development - 25% Web Development #### Company description Virtual Office Point is a data analytics company. The team focuses on BI & big data consulting & SI and Custom Software Development, and the firm is in Nairobi, Kenya. [Visit Website](https://virtualoffice.co.ke) --- ### [Nobilis Limited](https://clutch.co/profile/nobilis) - $5,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 40% Custom Software Development - 25% Enterprise App Modernization - 10% E-Commerce Development - 15% Mobile App Development - 10% Web Development #### Company description Nobilis Limited is a software development firm located in Nairobi, Kenya. Founded in 2015, the team focuses on Custom Software Development and Enterprise App Modernization. [Visit Website](https://nobilisltd.co.ke/) --- ### [Antratech Studios](https://clutch.co/profile/antratech-studios) - $1,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 10% UX/UI Design - 10% E-Commerce Development - 5% Mobile App Development - 20% Web Design - 55% Web Development #### Company description Founded in 2020, Antratech Studios is a small website development firm. Their services include Web Development and Web Design. [Visit Website](https://www.antratechstudios.com) --- ### [MywebMark Technologies](https://clutch.co/profile/mywebmark-technologies) - $1,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 20% UX/UI Design - 20% E-Commerce Development - 20% Business Consulting - 20% Web Design - 20% Web Development #### Company description MywebMark Technologies is a web design agency. They provide Web Design and UX/UI Design and were founded in 2023. [Visit Website](https://www.mywebmark.tech/) --- ### [Focus4ward Digital Media Agency](https://clutch.co/profile/focus4ward-digital-media-agency) - 10 - 49 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 5% Branding - 20% E-Commerce Development - 5% Logo - 5% Mobile App Development - 10% Search Engine Optimization - 10% Social Media Marketing - 5% Video Production - 20% Web Design - 20% Web Development #### Company description Focus4ward Digital Media Agency is a small web design agency. They offer Web Design and Web Development and were founded in 2019. [Visit Website](https://www.focus4wardbiz.com) --- ### [DevOps Web Designers](https://clutch.co/profile/devops-web-designers) - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 25% E-Commerce Development - 10% Low/No Code Development - 20% Search Engine Optimization - 45% Web Development #### Company description DevOps Web Designers is a web development company. The team provides Web Development and E-Commerce Development, and the firm is located in Nairobi, Kenya. [Visit Website](https://devopswebdesigners.co.ke/) --- ### [WYMORE IT SOLUTIONS LTD](https://clutch.co/profile/wymore-it-solutions) - $250,000+ minimum project size - < $25 average hourly rate - 10 - 49 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 1% UX/UI Design - 3% Custom Software Development - 1% Digital Strategy - 10% E-Commerce Development - 5% Graphic Design - 1% IT Strategy Consulting - 1% Logo - 10% Mobile App Development - 4% Other Application Development - 3% Search Engine Optimization - 1% Application Testing - 10% Web Design - 50% Web Development #### Company description Small web development firm WYMORE IT SOLUTIONS LTD, is in Nairobi, Kenya. The team focuses on Web Development and E-Commerce Development. [Visit Website](https://wymore.co.ke/) --- ### [Techgrids Ltd](https://clutch.co/profile/techgrids) - $1,000+ minimum project size - $25 - $49 average hourly rate - 10 - 49 employees - North, Kenya #### Services Provided - Allocation of Expertise by Percentage - 10% E-Commerce Development - 5% Email Marketing - 5% Other Application Development - 10% Pay Per Click - 10% Search Engine Optimization - 10% Social Media Marketing - 25% Web Design - 25% Web Development #### Company description Techgrids Ltd, a web design company, was launched in 2013. The firm focuses on Web Design and Web Development, and is small. [Visit Website](http://www.techgrids.com) --- ### [Compugoal Innovation Lab](https://clutch.co/profile/compugoal-innovation-lab) - $1,000+ minimum project size - $25 - $49 average hourly rate - 10 - 49 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 5% Branding - 25% Digital Strategy - 20% E-Commerce Development - 5% Email Marketing - 5% Market Research - 5% Marketing Strategy - 10% Mobile App Development - 10% Search Engine Optimization - 5% Social Media Marketing - 10% Web Development #### Company description Digital Strategy company Compugoal Innovation Lab was launched in 1996. In Nairobi, Kenya, the team specializes in Digital Strategy and E-Commerce Development. [Visit Website](https://compugoalinnovationlab.com/) --- ### [Lafont Innovations LLC](https://clutch.co/profile/lafont-innovations) - $1,000+ minimum project size - $50 - $99 average hourly rate - 10 - 49 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 25% Custom Software Development - 25% Blockchain - 25% E-Commerce Development - 25% Web Development #### Company description Lafont Innovations LLC, a software development firm, was founded in 2017. The agency provides Custom Software Development and Blockchain. [Visit Website](https://lafontinnov.com) --- ### [PMC - Prestige Marketing and Communications](https://clutch.co/profile/pmc-prestige-marketing-communications) - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 3% UX/UI Design - 1% Custom Software Development - 3% Content Marketing - 3% Ecommerce Marketing - 17% E-Commerce Development - 7% Graphic Design - 6% Logo - 13% Low/No Code Development - 14% Mobile App Development - 3% Mobile & App Marketing - 10% Social Media Marketing - 1% Web Design - 19% Web Development #### Company description PMC - Prestige Marketing and Communications is a web development company. In Nairobi, Kenya, the firm was established in 2020. Their team specializes in Web Development and E-Commerce Development. [Visit Website](http://www.prestigemarketing.co.ke) --- ### [Deveint Limited](https://clutch.co/profile/deveint) #### 5 out of 5 star rating (1 reviews) - $5,000+ minimum project size - $25 - $49 average hourly rate - 10 - 49 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 35% Custom Software Development - 5% AI Development - 5% Blockchain - 10% E-Commerce Development - 5% IoT Development - 10% Cybersecurity - 10% Mobile App Development - 10% Web Design - 10% Web Development #### Company description Deveint Limited specializes in banking systems integration, mobile money payments, and revenue collection. Their clients commend their timely, budget-conscious service delivery and flexible project management. Notably, their work culture and staff training receive high praise, though some suggest improvements in digital marketing. [Visit Website](http://deveint.com/) --- ### [Getsharp Developers Limited](https://clutch.co/profile/getsharp-developers) - $1,000+ minimum project size - < $25 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 10% Custom Software Development - 5% Application Management & Support - 20% E-Commerce Development - 5% IT Managed Services - 20% Mobile App Development - 10% Application Testing - 30% Web Development #### Company description Getsharp Developers Limited is a website development firm based in Nairobi, Kenya. The team offers Web Development and E-Commerce Development. [Visit Website](https://getsharp.co.ke) --- ### [Black Shepherd Technologies](https://clutch.co/profile/black-shepherd-technologies) - $1,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 10% E-Commerce Development - 10% IT Managed Services - 10% IT Strategy Consulting - 20% Mobile App Development - 20% Search Engine Optimization - 5% Social Media Marketing - 25% Web Design #### Company description Black Shepherd Technologies is a small web design agency. They provide Web Design and Search Engine Optimization and were established in 2015. [Visit Website](https://blackshepherd.co.ke/) #### 100% of employees work in Nairobi office Nairobi, Kenya Hardy 6 - 9 employees +254796184063 Nairobi, Kenya Kimathi Street 2 - 5 employees +254796184063 [See All Locations (2)](https://clutch.co/profile/black-shepherd-technologies#location) --- ### [Valia Solutions](https://clutch.co/profile/valia-solutions) - $1,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 15% E-Commerce Development - 10% Mobile App Development - 20% Mobile & App Marketing - 15% Social Media Marketing - 40% Web Development #### Company description Valia Solutions is a website development company established in 2017. Headquartered in Nairobi, Kenya, the team focuses on Web Development and Mobile & App Marketing. [Visit Website](https://valiasolution.com/) --- ### [Ecommerce web design & Digital Marketing Services in Kenya](https://clutch.co/profile/ecommerce-web-design-digital-marketing-services-kenya) - $1,000+ minimum project size - < $25 average hourly rate - Freelancer employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 10% Content Marketing - 10% Digital Strategy - 10% E-Commerce Development - 5% Email Marketing - 5% Mobile & App Marketing - 10% Pay Per Click - 15% Search Engine Optimization - 15% Social Media Marketing - 10% Web Design - 10% Web Development #### Company description Ecommerce web design & Digital Marketing Services in Kenya, a social media marketing agency, is in Nairobi, Kenya. The team focuses on Social Media Marketing and Search Engine Optimization. [Visit Website](https://edwinmunene.com/) --- ### [Codesmith Systems](https://clutch.co/profile/codesmith-systems) - $1,000+ minimum project size - $25 - $49 average hourly rate - 2 - 9 employees - Nairobi, Kenya #### Services Provided - Allocation of Expertise by Percentage - 20% Digital Strategy - 20% E-Commerce Development - 20% Search Engine Optimization - 20% Web Design - 20% Web Development #### Company description Founded in 2016, Codesmith Systems is a small Digital Strategy company. Their team focuses on Digital Strategy and E-Commerce Development. [Visit Website](https://www.codesmithsystems.com/) --- #### Get personalized agency matches based on your project goals. [Find the right fit](https://project.clutch.co/project-brief?source=directory_slide_in_CTA&BPB_adoption_source=directory) ## Why Trust Clutch At Clutch, we believe trust is the foundation of every business relationship. 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