Reviews

PPC Consulting for Mattress Seller

 
SEO & PPC
 
Confidential
 
2Q 2015 - 4Q 2015
Project summary: 

Firestorm SEM was hired to perform an audit of the client's competitive landscape for search terms, as well as their AdWords account. Firestorm then rolled out new campaigns and ads for the client.

Feedback summary: 

The client praised Firestorm SEM for their solid approach and in depth knowledge around the pay per click industry. The client notes that they were able to increase their impression share and recommends Firestorm to others for their reliability and reasonable prices.

"Firestorm SEM helped put us on the map in terms of having an Ad Words presence and increasing our impression share with competitors."

Head of Marketing, Mattress Seller
 
Consumer Goods
 
11-50 employees
 
Virginia Beach, VA
 
Verified
Average: 5 (1 vote)
Quality: 
4/5
Schedule: 
5/5
Cost: 
5/5
Willing to refer: 
4.5/5
BACKGROUND: 

Introduce your business and what you do there.

We're a direct-to-consumer online mattress company. We launched our business at the beginning of 2015, and were the fastest-growing e-commerce brand in North America at the time. We sell luxury foam mattresses which are delivered compressed to customers' doorsteps.

I am the Head of Marketing for the company.

OPPORTUNITY / CHALLENGE: 

What challenge were you trying to address with Firestorm SEM?

The mattress industry is extremely competitive when it comes to online search terms in the pay-per-click space. As a new brand, we were trying to gain traction with the incumbent ones, and make a dent within the generic mattress terms. We also wanted to protect growing brand queries. We didn't have an in-house capability to do this, so we reached out to Firestorm SEM.

SOLUTION: 

What was the scope of their involvement?

Firestorm SEM performed an audit of the competitive landscape for pay-per-click terms, as well as a specific audit of our Ad Words account. Firestorm SEM then structured new campaigns, ad sets and creatives for Ad Words, and shopping campaigns, specifically around branded, competitor, and generic terms. Firestorm SEM wasn't involved in social media marketing.

How did you come to work with Firestorm SEM?

I think that we found Firestorm SEM through a recommendation from a SEO [search engine optimization] expert which we'd worked with. We went through some due diligence on accounts which Firestorm SEM had worked on, checking out their online search presence. I thought that Firestorm SEM was doing a good job, so we gave them a test campaign. It went well, so we decided to employ Firestorm SEM on a retainer model.

How much have you invested with Firestorm SEM?

This is confidential.

What is the status of this engagement?

We started working together in the 2nd quarter of 2015. We hired an internal resource at the end of 2015, so we're not working with Firestorm SEM anymore. We found this to be more effective.

RESULTS & FEEDBACK: 

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Firestorm SEM helped put us on the map in terms of having an Ad Words presence and increasing our impression share with competitors. Firestorm SEM drastically lowered our cost per acquisition as well.

What did you find most impressive about Firestorm SEM?

I have no base for comparison, but I found Firestorm SEM to have a solid approach and a deep knowledge for what they're doing. I trusted Firestorm SEM's methodology.

Are there any areas Firestorm SEM could improve?

Not that I was aware of.

OVERALL SCORE: 5
Firestorm SEM provided solid work, was reliable, and will be a good fit for other people.
QUALITY: 4
It wasn't the most innovative approach in the industry, but Firestorm SEM definitely provided solid work.
COST: 5
For what we received, and relative to other vendors, Firestorm SEM was extremely reasonable, cost-wise.
SCHEDULING: 5
Everything was on time, and Firestorm SEM was prompt regarding meetings.
WILLING TO REFER: 4.5
I would be more likely to recommend Firestorm SEM to an emerging brand.

Search Engine Marketing for Healthcare Products Retailer

 
SEO & PPC
 
$1,000,000 - $9,999,999
 
Nov. 2015 - May 2016
Project summary: 

Firestorm SEM provided website SEO for a pharmaceutical company with the goal of improving overall search ranking.

Feedback summary: 

The project was successful at lowering costs per click and generating more leads. Firestorm SEM understands project management and has expertise in the SEO field. However, the team tends to rely on their significant experience rather than data and analytics. 

"They always go with their gut because their intuition and knowledge is fantastic."

Founder and CEO, Pharmaceutical Products Retailer
 
Healthcare
 
11-50 Employees
 
New York City Metro Area
 
Verified
Average: 5 (1 vote)
Quality: 
4.5/5
Schedule: 
5/5
Cost: 
5/5
Willing to refer: 
4.5/5
BACKGROUND: 

Please describe your organization.

We sell discounted pharmaceutical products.

What is your position?

I am the marketing manager of the company.

OPPORTUNITY / CHALLENGE: 

What business challenge were you trying to address with Firestorm SEM?

We needed search engine marketing services. Our aim was to obtain as many conversions as possible, within a certain cost per action target.

SOLUTION: 

Please describe the scope of their involvement in detail.

Firestorm SEM provided strictly search engine marketing services for us.

How did you come to work with Firestorm SEM?

I'd worked with them previously for another business that I ran. The experience was reasonably positive, so it made sense to bring Firestorm SEM on board for our current project.

Could you provide a sense of the size of this initiative in financial terms?

The average monthly budget for the work was $200,000.

What is the status of this engagement?

The work has ended. We've brought on an in-house team as of a couple of weeks ago [May 2016]. We worked with Firestorm SEM during a six-month period.

RESULTS & FEEDBACK: 

Could you share any statistics or metrics from this engagement?

The work's been reasonably successful. We've done well, raised expectations and met most of them. SEM continues to be a marketing channel for our company, so we're continuing to focus on it, but we decided to have an in-house team focused on this.

We launched the business a relatively short time ago, so our understanding and knowledge of the space continues to evolve. We offer 20,000 different drugs and run multiple campaigns, so the mix of those has had an effect on the overall cost-per-click as well as our click-through and conversion rates.

Firestorm SEM's work was pretty good. The overall cost-per-action for this channel improved in time, and we came to get more and more acquisitions, which was exactly what we were looking for.

How did Firestorm SEM perform from a project management standpoint?

Firestorm understands how to run and manage these types of projects because their two guys at the top [partner and managing director Mark Barletta and partner and president Jonathan Stec] have years of experience and great industry knowhow. They always go with their gut because their intuition and knowledge is fantastic. They wouldn't be a fit for a client who requires a very strong data and statistics focus of the PPC [pay-per-click] work.

What distinguishes Firestorm SEM from other providers?

They were able to lower costs per click and help generate more qualified leads for the client during the substantial engagement.

Is there anything Firestorm SEM could have improved or done differently?

There are certain advantages to having an in-house team that, unfortunately, we couldn't find with Firestorm SEM. The people that we train here will always know our industry better. Since we have such a niche product base and industry that is a global market, it's quite difficult for agencies to make an impact with our marketing.

I also wish they would focus on data and analytics more. They have been in the industry for many years, but a data focus would provide better client service.

OVERALL SCORE: 5
I think they were very good, but not necessarily great. We are just moving in a different direction by hiring and training in-house online marketers. That is no fault of Firestorm's.
QUALITY: 4.5
. Their quality is excellent, and we received the lower cost per acquisition that we wanted. I just think they might fit other clients better in different industries.
COST: 5
Costs were reasonable and close to expectations.
SCHEDULING: 5
They were always on time and timing wasn't a major issue.
WILLING TO REFER: 4.5
.