Firestorm SEM was hired to perform an audit of the client's competitive landscape for search terms, as well as their AdWords account. Firestorm then rolled out new campaigns and ads for the client.
The client praised Firestorm SEM for their solid approach and in depth knowledge around the pay per click industry. The client notes that they were able to increase their impression share and recommends Firestorm to others for their reliability and reasonable prices.
"Firestorm SEM helped put us on the map in terms of having an Ad Words presence and increasing our impression share with competitors."
Introduce your business and what you do there.
We're a direct-to-consumer online mattress company. We launched our business at the beginning of 2015, and were the fastest-growing e-commerce brand in North America at the time. We sell luxury foam mattresses which are delivered compressed to customers' doorsteps.
I am the Head of Marketing for the company.
What challenge were you trying to address with Firestorm SEM?
The mattress industry is extremely competitive when it comes to online search terms in the pay-per-click space. As a new brand, we were trying to gain traction with the incumbent ones, and make a dent within the generic mattress terms. We also wanted to protect growing brand queries. We didn't have an in-house capability to do this, so we reached out to Firestorm SEM.
What was the scope of their involvement?
Firestorm SEM performed an audit of the competitive landscape for pay-per-click terms, as well as a specific audit of our Ad Words account. Firestorm SEM then structured new campaigns, ad sets and creatives for Ad Words, and shopping campaigns, specifically around branded, competitor, and generic terms. Firestorm SEM wasn't involved in social media marketing.
How did you come to work with Firestorm SEM?
I think that we found Firestorm SEM through a recommendation from a SEO [search engine optimization] expert which we'd worked with. We went through some due diligence on accounts which Firestorm SEM had worked on, checking out their online search presence. I thought that Firestorm SEM was doing a good job, so we gave them a test campaign. It went well, so we decided to employ Firestorm SEM on a retainer model.
How much have you invested with Firestorm SEM?
This is confidential.
What is the status of this engagement?
We started working together in the 2nd quarter of 2015. We hired an internal resource at the end of 2015, so we're not working with Firestorm SEM anymore. We found this to be more effective.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Firestorm SEM helped put us on the map in terms of having an Ad Words presence and increasing our impression share with competitors. Firestorm SEM drastically lowered our cost per acquisition as well.
What did you find most impressive about Firestorm SEM?
I have no base for comparison, but I found Firestorm SEM to have a solid approach and a deep knowledge for what they're doing. I trusted Firestorm SEM's methodology.
Are there any areas Firestorm SEM could improve?
Not that I was aware of.